<\/p>\n
Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n\u00a0Overview: Hershey\u2019s Marketing Reset<\/a><\/li>\u00a0Investment Strategy: Bigger, Smarter Spend<\/a>Increased Budget Allocation<\/a><\/li>Shift in Spend Mix<\/a><\/li><\/ul><\/li>\u00a0Digital-First Execution Model<\/a>1. Social & Creator-Led Marketing<\/a><\/li>2. Video-First Storytelling<\/a><\/li>3. Immersive & Interactive Experiences<\/a><\/li>4. Always-On Cultural Marketing<\/a><\/li><\/ul><\/li>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/a>Campaign Highlights<\/a><\/li>Multi-Channel Rollout<\/a><\/li><\/ul><\/li>\u00a0Media Strategy Shift: Converged Ecosystem<\/a>Paid + Owned + Earned Integration<\/a><\/li>Content Expansion Beyond Ads<\/a><\/li><\/ul><\/li>\u00a0Strategic Objectives<\/a>1. Reignite Core Brand Growth<\/a><\/li>2. Reach New Audiences<\/a><\/li>3. Build Year-Round Engagement<\/a><\/li>4. Compete in a Digital-First Ad Landscape<\/a><\/li><\/ul><\/li>\u00a0Early Strategic Signals<\/a><\/li>\u00a0Challenges & Risks<\/a>Rising Costs<\/a><\/li>Execution Complexity<\/a><\/li>Brand Balance<\/a><\/li><\/ul><\/li>\u00a0Key Takeaway<\/a><\/li>\u00a0Case Studies: Hershey\u2019s Digital-First Strategy in Action<\/a>1. \u201cIt\u2019s Your Happy Place\u201d \u2013 Multi-Platform Digital Storytelling<\/a>What Hershey did:<\/a><\/li>Real-world execution:<\/a><\/li>Why it works:<\/a><\/li><\/ul><\/li>2. Paid + Owned + Earned Media Convergence<\/a>What Hershey did:<\/a><\/li>Real-world impact:<\/a><\/li>Why it works:<\/a><\/li><\/ul><\/li>3. Direct-to-Consumer (DTC) Digital Commerce Expansion<\/a>What Hershey did:<\/a><\/li>Results:<\/a><\/li>Why it works:<\/a><\/li><\/ul><\/li>4. First-Party Data & Personalization Engine<\/a>What Hershey did:<\/a><\/li>Real-world impact:<\/a><\/li>Why it works:<\/a><\/li><\/ul><\/li>5. Cultural Moment Marketing (Always-On Strategy)<\/a>What Hershey did:<\/a><\/li>Real-world impact:<\/a><\/li>Why it works:<\/a><\/li><\/ul><\/li><\/ul><\/li>\u00a0Expert Commentary & Industry Reactions<\/a>\u00a0A Shift from \u201cSeasonal Brand\u201d to \u201cAlways-On Brand\u201d<\/a><\/li>\u00a0Content Is Replacing Traditional Advertising<\/a><\/li>\u00a0Data + Creativity = Competitive Advantage<\/a><\/li>\u00a0Rising Costs & ROI Pressure<\/a><\/li>\u00a0Competing with Digitally Native Brands<\/a><\/li><\/ul><\/li>\u00a0Strategic Lessons for Marketers<\/a>1. Build Campaigns as Content Systems<\/a><\/li>2. Own Your Data<\/a><\/li>3. Integrate Media Channels<\/a><\/li>4. Tie Marketing to Commerce<\/a><\/li>5. Be Always-On, Not Seasonal<\/a><\/li><\/ul><\/li>\u00a0Final Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<\/span>\u00a0Overview: Hershey\u2019s Marketing Reset<\/span><\/h1>\n\nHershey\u2019s is undergoing its biggest brand refresh in nearly a decade<\/strong><\/li>\nMarketing budget for its flagship brand increased by ~20%<\/strong> (Marketing Dive<\/a>)<\/li>\nPart of a broader shift toward:\n\nDigital-first storytelling<\/li>\nAlways-on cultural relevance<\/li>\nIntegrated media ecosystems<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nThe goal: reignite growth for its core chocolate brand<\/strong> while competing in a fast-evolving digital landscape.<\/p>\n\n<\/span>\u00a0Investment Strategy: Bigger, Smarter Spend<\/span><\/h1>\n<\/span>Increased Budget Allocation<\/span><\/h2>\n\nHershey spent about $600M on advertising (2024 baseline)<\/strong> (Wall Street Journal<\/a>)<\/li>\nNow increasing spend specifically for the Hershey\u2019s brand by 20% in 2026<\/strong> (Marketing Dive<\/a>)<\/li>\n<\/ul>\nThis signals a shift from maintenance marketing \u2192 aggressive brand building<\/strong>.<\/p>\n\n<\/span>Shift in Spend Mix<\/span><\/h2>\nInstead of relying heavily on traditional seasonal ads (e.g., holidays), Hershey is reallocating toward:<\/p>\n\nDigital & social platforms<\/li>\nInfluencer marketing<\/li>\nStreaming TV & connected TV<\/li>\nExperiential and live events<\/li>\n<\/ul>\nThe strategy prioritizes where attention is moving\u2014online and mobile-first environments<\/strong>.<\/p>\n\n<\/span>\u00a0Digital-First Execution Model<\/span><\/h1>\n<\/span>1. Social & Creator-Led Marketing<\/span><\/h2>\n\nHeavy use of platforms like:\n\nTikTok (Branded Effects, influencer campaigns)<\/li>\nSnapchat (AR lenses) (Marketing Dive<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nFocus: Reach Gen Z and younger Millennials<\/strong> where they spend time.<\/p>\n\n<\/span>2. Video-First Storytelling<\/span><\/h2>\n\nCampaigns built around:\n\nShort-form video<\/li>\nAthlete-driven storytelling (Olympics tie-ins)<\/li>\n<\/ul>\n<\/li>\nDistributed across:\n\nSocial platforms<\/li>\nStreaming environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nVideo becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
The goal: reignite growth for its core chocolate brand<\/strong> while competing in a fast-evolving digital landscape.<\/p>\n\n<\/span>\u00a0Investment Strategy: Bigger, Smarter Spend<\/span><\/h1>\n<\/span>Increased Budget Allocation<\/span><\/h2>\n\nHershey spent about $600M on advertising (2024 baseline)<\/strong> (Wall Street Journal<\/a>)<\/li>\nNow increasing spend specifically for the Hershey\u2019s brand by 20% in 2026<\/strong> (Marketing Dive<\/a>)<\/li>\n<\/ul>\nThis signals a shift from maintenance marketing \u2192 aggressive brand building<\/strong>.<\/p>\n\n<\/span>Shift in Spend Mix<\/span><\/h2>\nInstead of relying heavily on traditional seasonal ads (e.g., holidays), Hershey is reallocating toward:<\/p>\n\nDigital & social platforms<\/li>\nInfluencer marketing<\/li>\nStreaming TV & connected TV<\/li>\nExperiential and live events<\/li>\n<\/ul>\nThe strategy prioritizes where attention is moving\u2014online and mobile-first environments<\/strong>.<\/p>\n\n<\/span>\u00a0Digital-First Execution Model<\/span><\/h1>\n<\/span>1. Social & Creator-Led Marketing<\/span><\/h2>\n\nHeavy use of platforms like:\n\nTikTok (Branded Effects, influencer campaigns)<\/li>\nSnapchat (AR lenses) (Marketing Dive<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nFocus: Reach Gen Z and younger Millennials<\/strong> where they spend time.<\/p>\n\n<\/span>2. Video-First Storytelling<\/span><\/h2>\n\nCampaigns built around:\n\nShort-form video<\/li>\nAthlete-driven storytelling (Olympics tie-ins)<\/li>\n<\/ul>\n<\/li>\nDistributed across:\n\nSocial platforms<\/li>\nStreaming environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nVideo becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
This signals a shift from maintenance marketing \u2192 aggressive brand building<\/strong>.<\/p>\n\n<\/span>Shift in Spend Mix<\/span><\/h2>\nInstead of relying heavily on traditional seasonal ads (e.g., holidays), Hershey is reallocating toward:<\/p>\n\nDigital & social platforms<\/li>\nInfluencer marketing<\/li>\nStreaming TV & connected TV<\/li>\nExperiential and live events<\/li>\n<\/ul>\nThe strategy prioritizes where attention is moving\u2014online and mobile-first environments<\/strong>.<\/p>\n\n<\/span>\u00a0Digital-First Execution Model<\/span><\/h1>\n<\/span>1. Social & Creator-Led Marketing<\/span><\/h2>\n\nHeavy use of platforms like:\n\nTikTok (Branded Effects, influencer campaigns)<\/li>\nSnapchat (AR lenses) (Marketing Dive<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nFocus: Reach Gen Z and younger Millennials<\/strong> where they spend time.<\/p>\n\n<\/span>2. Video-First Storytelling<\/span><\/h2>\n\nCampaigns built around:\n\nShort-form video<\/li>\nAthlete-driven storytelling (Olympics tie-ins)<\/li>\n<\/ul>\n<\/li>\nDistributed across:\n\nSocial platforms<\/li>\nStreaming environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nVideo becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Instead of relying heavily on traditional seasonal ads (e.g., holidays), Hershey is reallocating toward:<\/p>\n
The strategy prioritizes where attention is moving\u2014online and mobile-first environments<\/strong>.<\/p>\n\n<\/span>\u00a0Digital-First Execution Model<\/span><\/h1>\n<\/span>1. Social & Creator-Led Marketing<\/span><\/h2>\n\nHeavy use of platforms like:\n\nTikTok (Branded Effects, influencer campaigns)<\/li>\nSnapchat (AR lenses) (Marketing Dive<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nFocus: Reach Gen Z and younger Millennials<\/strong> where they spend time.<\/p>\n\n<\/span>2. Video-First Storytelling<\/span><\/h2>\n\nCampaigns built around:\n\nShort-form video<\/li>\nAthlete-driven storytelling (Olympics tie-ins)<\/li>\n<\/ul>\n<\/li>\nDistributed across:\n\nSocial platforms<\/li>\nStreaming environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nVideo becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Focus: Reach Gen Z and younger Millennials<\/strong> where they spend time.<\/p>\n\n<\/span>2. Video-First Storytelling<\/span><\/h2>\n\nCampaigns built around:\n\nShort-form video<\/li>\nAthlete-driven storytelling (Olympics tie-ins)<\/li>\n<\/ul>\n<\/li>\nDistributed across:\n\nSocial platforms<\/li>\nStreaming environments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\nVideo becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Video becomes the primary storytelling format<\/strong>, not just TV ads.<\/p>\n\n<\/span>3. Immersive & Interactive Experiences<\/span><\/h2>\n\nAR activations<\/li>\nReal-time content drops<\/li>\nTikTok Shop integrations<\/li>\n<\/ul>\nMoves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Moves Hershey from passive ads \u2192 interactive engagement ecosystems<\/strong>.<\/p>\n\n<\/span>4. Always-On Cultural Marketing<\/span><\/h2>\nHershey is aligning campaigns with major cultural moments:<\/p>\n\nWinter Olympics (2026)<\/strong><\/li>\nWorld Cup<\/strong><\/li>\nAmerica250 celebrations<\/strong> (Marketing Brew<\/a>)<\/li>\n<\/ul>\nStrategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Hershey is aligning campaigns with major cultural moments:<\/p>\n
Strategy: Stay continuously relevant<\/strong>, not just seasonal.<\/p>\n\n<\/span>\u00a0Flagship Campaign: \u201cIt\u2019s Your Happy Place\u201d<\/span><\/h1>\n<\/span>Campaign Highlights<\/span><\/h2>\n\nFirst major campaign in 8 years<\/strong> (Marketing Dive<\/a>)<\/li>\nEmotional positioning around:\n\nHappiness<\/li>\nShared moments<\/li>\n<\/ul>\n<\/li>\nFeatures Olympic athletes and personal stories<\/li>\n<\/ul>\n<\/span>Multi-Channel Rollout<\/span><\/h2>\n\nDigital-first activation<\/li>\nSocial storytelling<\/li>\nInfluencer and athlete content<\/li>\nPhysical activations (e.g., chocolate medals)<\/li>\n<\/ul>\nDesigned as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n
Designed as a platform<\/strong>, not a one-off campaign.<\/p>\n\n<\/span>\u00a0Media Strategy Shift: Converged Ecosystem<\/span><\/h1>\n<\/span>Paid + Owned + Earned Integration<\/span><\/h2>\n