{"id":1967,"date":"2022-03-30T10:54:19","date_gmt":"2022-03-30T10:54:19","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1967"},"modified":"2022-06-17T04:53:50","modified_gmt":"2022-06-17T04:53:50","slug":"are-you-effectively-using-email-automation-and-cross-channel-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/03\/30\/are-you-effectively-using-email-automation-and-cross-channel-marketing\/","title":{"rendered":"Are You Effectively Using Email Automation and Cross-Channel Marketing?"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/tsw.r.worldssl.net\/wp-content\/uploads\/2015\/09\/cross-channel-marketing.png\" alt=\"See the source image\" \/><\/p>\n<p>Cross-channel marketing has been a popular buzzword in recent years, and the term frequently conjures up conflicting images. It means interacting with customers across all available channels, both online and offline, in a way that does not isolate the channels, but rather integrates them into a coherent system.<\/p>\n<p>The data generated by engagement across all of your channels is centrally processed in a single hub, providing you with a complete view of your customer&#8217;s user journey.<\/p>\n<p>Having said that, there is no doubt that the benefits of marketing automation technology are numerous. Pay close attention to it if you want to make a lasting impression in today&#8217;s cross-channel world and deliver an exceptional user experience.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/30\/are-you-effectively-using-email-automation-and-cross-channel-marketing\/#These_marketing_automation_statistics_will_astound_you\" >These marketing automation statistics will astound you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/30\/are-you-effectively-using-email-automation-and-cross-channel-marketing\/#In_Conclusion\" >In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"These_marketing_automation_statistics_will_astound_you\"><\/span>These marketing automation statistics will astound you<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You will agree that when implementing new technologies or strategies in your business, the speed of the ROI is extremely important. Here are some statistics about marketing automation success:<\/p>\n<ul>\n<li>According to a 2018 Marketo study, 44 percent of companies that implement marketing automation see a return on investment within 6 months. Even better, 76% of companies saw a return on investment within a year.<\/li>\n<li>A study by Omnisend, a cross-channel marketing automation platform, found that segmented campaigns had 34.7 percent higher open rates than non-segmented campaigns. They also increased purchase orders by 26.5%.<\/li>\n<li>According to the same Omnisend study, brands that used three or more channels to engage their customers had a 250 percent higher purchase rate than brands that used only one channel. In a world where 95% of businesses rely on sales to survive, ignoring such staggering figures is simply foolish.<\/li>\n<li>Braze studied all of their clients&#8217; engagement metrics and discovered that sending messages in one channel increased customer engagement by 179 percent. The truly amazing statistic is that when brands used cross-channel messaging to interact with their customers, engagement increased by 844 percent!<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These stats show that audience segmentation is an important part of marketing automation and that using automation can help you improve your audience segmentation skills.<\/p>\n<p>Given that engagement is the foundation of successful customer relationships, these figures prove that brands should be doing cross-channel marketing right now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-channel marketing has been a popular buzzword in recent years, and the term frequently conjures up conflicting images. It means interacting with customers across all&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Effectively Using Email Automation and Cross-Channel Marketing? - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Cross-channel marketing has become a trendy term in recent years, and it often connotes various ideas. 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