\n| Mobile Apps<\/td>\n | Yes<\/td>\n | Mostly full animation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Outlook desktop often only shows the first frame<\/strong> of the GIF, so make the first frame meaningful<\/em> \u2014 like your core message or call\u2011to\u2011action.<\/p>\n<\/span>\u00a0Best Practices for GIFs<\/span><\/h2>\n\n- Keep file size small<\/strong> \u2013 large GIFs slow down load time<\/li>\n
- Loop only a few times<\/strong> so it doesn\u2019t distract<\/li>\n
- Make the first frame informative<\/strong> (important for Outlook)<\/li>\n
- Use to highlight one key idea, product, or benefit<\/strong><\/li>\n
- Avoid flashing or too\u2011fast motion<\/strong>, which may trigger accessibility issues<\/li>\n<\/ul>\n
GIFs work great in:<\/p>\n \n- Product showcases<\/li>\n
- Step\u2011by\u2011step features<\/li>\n
- Before\/after visuals<\/li>\n
- Seasonal or limited\u2011time deal highlights<\/li>\n<\/ul>\n
\n<\/span>\u00a02. Interactive Elements: What\u2019s Possible<\/span><\/h1>\nUnlike GIFs (which are just animated images), interactive email content<\/strong> can respond to user actions \u2014 such as clicks, hovers, or even input \u2014 directly inside the email without loading a separate page.<\/p>\n<\/span>\u00a0What Types of Interactivity You Can Try<\/span><\/h2>\n<\/span>\u00a0Carousels (Sliders)<\/span><\/h3>\nShow multiple product images in one space \u2014 users can swipe or click to see more.<\/p>\n |