<\/span><\/h2>\nPersonalization tokens<\/strong> in HubSpot are dynamic placeholders<\/em> that automatically pull data from your CRM and insert it into emails (or other content).
\nInstead of generic greetings, tokens create one\u2011to\u2011one personalization<\/strong> \u2014 making emails feel more relevant and tailored to each recipient.<\/p>\nExample:<\/strong>
\nInstead of \u201cHi there!\u201d, you can send:
\n\u201cHi Sarah,\u201d<\/em> using a personalization token for first name.<\/p>\n
\n<\/span>\u00a0Where Personalization Tokens Work<\/span><\/h2>\nYou can use personalization tokens in:<\/p>\n
\n- Marketing emails<\/strong><\/li>\n
- Sales emails \/ sequences<\/strong><\/li>\n
- Automated workflows<\/strong><\/li>\n
- Landing pages<\/strong><\/li>\n
- Chat and chatbot responses<\/strong><\/li>\n
- CTA buttons<\/strong><\/li>\n<\/ul>\n
They don\u2019t appear for recipients as code<\/em> \u2014 they\u2019re replaced with real data when the email is sent.<\/p>\n
\n<\/span>\u00a0Common Personalization Tokens<\/span><\/h2>\n\n\n\n| Token Category<\/th>\n | Example Tokens<\/th>\n<\/tr>\n<\/thead>\n |
\n\nContact<\/strong><\/td>\n| First Name, Last Name, Email, Job Title<\/td>\n<\/tr>\n | \nCompany<\/strong><\/td>\n| Company Name, Industry, Company Domain<\/td>\n<\/tr>\n | \nDeal<\/strong><\/td>\n| Deal Name, Amount, Close Date<\/td>\n<\/tr>\n | \nTicket<\/strong><\/td>\n| Ticket Status, Priority<\/td>\n<\/tr>\n | \nCustom Properties<\/strong><\/td>\n| Any custom data you\u2019ve added (e.g., Favorite Product, Location, Customer Tier)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Example tokens:<\/strong><\/p>\n\n{{ contact.firstname }}<\/code><\/li>\n{{ contact.jobtitle }}<\/code><\/li>\n{{ company.name }}<\/code><\/li>\n<\/ul>\nHubSpot calls these tokens<\/strong>, and you insert them directly into your content.<\/p>\n
\n<\/span>\u00a0How to Insert Personalization Tokens in Emails<\/span><\/h2>\n<\/span>\u00a0Step\u2011by\u2011Step \u2014 HubSpot Email Editor<\/span><\/h3>\n\n- Open Marketing > Email<\/strong><\/li>\n
- Create or edit a campaign email<\/li>\n
- Place your cursor where you want personalization<\/li>\n
- Click Personalize<\/strong> or the token icon<\/em><\/li>\n
- Select the property\/category<\/strong> (e.g., Contact > First Name)<\/li>\n
- Insert the token \u2014 it becomes a placeholder<\/li>\n<\/ol>\n
HubSpot will show a preview<\/em> value if sample contact data exists.<\/p><\/blockquote>\n
\n<\/span>\u00a01. Greetings & Salutations<\/strong><\/span><\/h2>\nBefore:<\/strong>
\n\u201cHi there!\u201d<\/p>\nAfter:<\/strong>
\n\u201cHi {{ contact.firstname }},\u201d<\/p>\nAdding a name<\/em> significantly increases open rates and makes the message feel personal.<\/p>\n
\n<\/span>\u00a02. Relevant Info Based on Buyer Stage<\/strong><\/span><\/h2>\nYou can insert tokens that reflect:<\/p>\n \n- Their last purchased product<\/strong><\/li>\n
- Their deal stage<\/strong><\/li>\n
- A custom property<\/strong> like preferred category<\/li>\n<\/ul>\n
**Example: **
\n\u201cThanks for trying our {{ deal.amount }} plan \u2014 based on your usage, we recommend\u2026\u201d<\/p>\n This shows contextual value<\/em> instead of generic messaging.<\/p>\n
\n<\/span>\u00a03. Anniversaries & Milestones<\/strong><\/span><\/h2>\nUse date tokens for:<\/p>\n \n- Sign\u2011up anniversary<\/li>\n
- Loyalty program milestones<\/li>\n
- Renewal date reminders<\/li>\n<\/ul>\n
Example:<\/strong>
\n\u201cHappy 1\u2011year anniversary with us, {{ contact.firstname }}!\u201d<\/p>\nMilestone emails can significantly boost engagement and brand loyalty.<\/p>\n
\n<\/span>\u00a0Why Personalization Improves Engagement<\/span><\/h2>\nPersonalized emails typically outperform generic ones because:<\/p>\n <\/span>\u00a0Higher Open Rates<\/span><\/h3>\nSeeing your name or relevant detail<\/em> in the subject or preview makes recipients more likely to open.<\/p>\n<\/span>\u00a0Higher Click\u2011Through Rates<\/span><\/h3>\nWhen emails feel relevant, people are more likely to act<\/em> on them.<\/p>\n
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