<\/span><\/h2>\nBehavioral segmentation<\/strong> means grouping your audience not by who they are<\/em>, but by what they do<\/em> \u2014 actions like opening emails, clicking links, purchasing, visiting your site, or interacting with your campaigns.<\/p>\nIn Mailchimp, behavioral segments let you:<\/p>\n
\n- Send more relevant emails<\/li>\n
- Reduce unsubscribes and complaints<\/li>\n
- Boost engagement (opens, clicks, conversions)<\/li>\n
- Personalize follow\u2011ups and offers<\/li>\n<\/ul>\n
\n<\/span>\u00a02. Core Behavioral Data Mailchimp Tracks<\/span><\/h2>\nMailchimp collects interaction data that you can use to build behavioral segments, including:<\/p>\n
Email Engagement<\/strong><\/p>\n\n- Opened \/ Not opened<\/strong><\/li>\n
- Clicked \/ Not clicked<\/strong><\/li>\n
- Most frequently clicked links<\/li>\n<\/ul>\n
Customer Activity<\/strong><\/p>\n