{"id":19573,"date":"2026-03-13T14:06:52","date_gmt":"2026-03-13T14:06:52","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19573"},"modified":"2026-03-13T14:06:52","modified_gmt":"2026-03-13T14:06:52","slug":"linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/","title":{"rendered":"LinkedIn enhances B2B advertising tools to attract enterprise marketers"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#1_New_Video-First_Advertising_Formats\" >1. New Video-First Advertising Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#2_AI-Powered_Ad_Creation_and_Optimization\" >2. AI-Powered Ad Creation and Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#3_Deeper_CRM_and_Revenue_Measurement_Integration\" >3. Deeper CRM and Revenue Measurement Integration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#4_Advanced_Targeting_for_Enterprise_Decision-Makers\" >4. Advanced Targeting for Enterprise Decision-Makers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#5_New_Ad_Formats_Driving_B2B_Lead_Generation\" >5. New Ad Formats Driving B2B Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#6_Why_Enterprise_Marketers_Are_Increasing_LinkedIn_Ad_Spend\" >6. Why Enterprise Marketers Are Increasing LinkedIn Ad Spend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#7_Strategic_Shift_Toward_AI-Driven_B2B_Advertising\" >7. Strategic Shift Toward AI-Driven B2B Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#LinkedIn_enhances_B2B_advertising_tools_to_attract_enterprise_marketers_%E2%80%94_Case_Studies_and_Industry_Comments\" >LinkedIn enhances B2B advertising tools to attract enterprise marketers \u2014 Case Studies and Industry Comments<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#Case_Studies_Enterprise_Brands_Using_LinkedIn_Advertising\" >Case Studies: Enterprise Brands Using LinkedIn Advertising<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#1_Salesforce_%E2%80%93_Precision_Targeting_for_Higher_Engagement\" >1. Salesforce \u2013 Precision Targeting for Higher Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#2_IBM_%E2%80%93_Video-Based_B2B_Brand_Campaign\" >2. IBM \u2013 Video-Based B2B Brand Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#3_SAP_%E2%80%93_Thought_Leadership_Campaigns\" >3. SAP \u2013 Thought Leadership Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#4_AT_T_Business_%E2%80%93_Enterprise_Storytelling_Through_Video\" >4. AT&amp;T Business \u2013 Enterprise Storytelling Through Video<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#How_LinkedIns_New_Advertising_Tools_Help_Enterprise_Marketers\" >How LinkedIn\u2019s New Advertising Tools Help Enterprise Marketers<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#1_AI-Driven_Campaign_Optimization\" >1. AI-Driven Campaign Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#2_Personalized_Dynamic_Ads\" >2. Personalized Dynamic Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#3_Advanced_Audience_Targeting\" >3. Advanced Audience Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#Expert_and_Industry_Comments\" >Expert and Industry Comments<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#1_LinkedIn_Is_Now_Central_to_B2B_Advertising\" >1. LinkedIn Is Now Central to B2B Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#2_Advertisers_Want_Access_to_Decision-Makers\" >2. Advertisers Want Access to Decision-Makers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#3_AI_and_Personalization_Are_Driving_the_Next_Phase_of_B2B_Marketing\" >3. AI and Personalization Are Driving the Next Phase of B2B Marketing<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_New_Video-First_Advertising_Formats\"><\/span>1. New Video-First Advertising Formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn has introduced several new <strong>video-focused ad products<\/strong> to help brands capture attention in professional feeds.<\/p>\n<p>Key launches include:<\/p>\n<ul>\n<li><strong>First Impression Ads<\/strong> \u2013 a premium video ad placement that appears as the first ad a user sees during a session.<\/li>\n<li><strong>Reserved Ads<\/strong> \u2013 guaranteed placements that ensure high-impact visibility.<\/li>\n<li><strong>Expanded Connected TV (CTV) advertising<\/strong> options to reach professionals beyond the LinkedIn app.<\/li>\n<\/ul>\n<p>These formats are designed to help B2B brands deliver storytelling-driven campaigns similar to consumer platforms while still targeting professional audiences. (<a title=\"LinkedIn ramps up video ad tools, launches First Impression ads and CTV upgrades for B2B\" href=\"https:\/\/www.marketing-interactive.com\/linkedin-ramps-up-video-ad-tools-launches-first-impression-ads-and-ctv-upgrades-for-b2b?utm_source=chatgpt.com\">Marketing-Interactive<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_AI-Powered_Ad_Creation_and_Optimization\"><\/span>2. AI-Powered Ad Creation and Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn is integrating artificial intelligence into its advertising platform to help marketers scale campaigns faster.<\/p>\n<p>New AI-driven capabilities include:<\/p>\n<ul>\n<li><strong>AI Ad Variants<\/strong> that automatically generate multiple creative versions of ads<\/li>\n<li>Intelligent recommendations for <strong>creative combinations and messaging<\/strong><\/li>\n<li>Optimization tools that automatically test which ads perform best<\/li>\n<\/ul>\n<p>These features allow marketing teams to produce more ad variations quickly while improving campaign performance. (<a title=\"6 B2B Marketing Insights for 2026: The Next Wave of AI ...\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/big-insight-ai-b2b-marketing-skills-data-creativity?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Deeper_CRM_and_Revenue_Measurement_Integration\"><\/span>3. Deeper CRM and Revenue Measurement Integration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest improvements targets enterprise marketers who need to prove ROI.<\/p>\n<p>LinkedIn now allows:<\/p>\n<ul>\n<li><strong>CRM data integration directly into Campaign Manager<\/strong><\/li>\n<li>Revenue and pipeline insights connected to advertising campaigns<\/li>\n<li>Company-level reporting to track how ads influence target accounts<\/li>\n<\/ul>\n<p>This gives marketers the ability to connect advertising activity with <strong>actual sales pipeline and revenue outcomes<\/strong>, making LinkedIn more appealing for B2B demand generation. (<a title=\"6 Ways to Supercharge your LinkedIn Ad Strategy in 2025\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/linkedin-ads\/new-ways-to-get-even-more-out-of-your-linkedin-ads?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_Advanced_Targeting_for_Enterprise_Decision-Makers\"><\/span>4. Advanced Targeting for Enterprise Decision-Makers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn continues to strengthen its core advantage: <strong>professional data and precise targeting<\/strong>.<\/p>\n<p>Advertisers can target audiences based on:<\/p>\n<ul>\n<li>Job titles and seniority<\/li>\n<li>Industry and company size<\/li>\n<li>Skills and professional interests<\/li>\n<li>Specific companies (Account-Based Marketing)<\/li>\n<\/ul>\n<p>This type of targeting is especially valuable for enterprise marketers trying to reach <strong>C-suite executives, IT buyers, and procurement teams<\/strong> within large organizations.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_New_Ad_Formats_Driving_B2B_Lead_Generation\"><\/span>5. New Ad Formats Driving B2B Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn is promoting formats specifically designed to generate qualified business leads.<\/p>\n<p>Key examples include:<\/p>\n<ul>\n<li><strong>Lead Gen Forms<\/strong> embedded directly in ads<\/li>\n<li><strong>Thought Leader Ads<\/strong> that promote posts from executives and industry experts<\/li>\n<li>Sponsored content optimized for <strong>pipeline creation rather than clicks<\/strong><\/li>\n<\/ul>\n<p>These formats simplify lead capture and allow marketers to collect contact information without users leaving the platform. (<a title=\"How to Generate Leads on LinkedIn in 2026\" href=\"https:\/\/www.linkedin.com\/pulse\/how-generate-leads-linkedin-2026-snovio-mywcf?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"6_Why_Enterprise_Marketers_Are_Increasing_LinkedIn_Ad_Spend\"><\/span>6. Why Enterprise Marketers Are Increasing LinkedIn Ad Spend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn is becoming a dominant channel for B2B marketing because of its professional audience.<\/p>\n<ul>\n<li>The platform has <strong>over 950 million members and more than 67 million companies<\/strong>.<\/li>\n<li>It generates <strong>around 80% of B2B leads from social media platforms<\/strong>. (<a title=\"LinkedIn Marketing Strategy 2026: Complete B2B Guide\" href=\"https:\/\/lagrowthmachine.com\/linkedin-marketing-strategy-2026\/?utm_source=chatgpt.com\">La Growth Machine<\/a>)<\/li>\n<\/ul>\n<p>Unlike entertainment-focused networks, LinkedIn users are often actively researching vendors, networking with business leaders, and making purchasing decisions.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Strategic_Shift_Toward_AI-Driven_B2B_Advertising\"><\/span>7. Strategic Shift Toward AI-Driven B2B Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Industry experts say the next phase of B2B advertising will rely heavily on AI and predictive analytics.<\/p>\n<p>AI systems now help marketers:<\/p>\n<ul>\n<li>Identify high-intent buying signals<\/li>\n<li>Allocate budgets dynamically across channels<\/li>\n<li>Deliver personalized ads to specific decision-makers. (<a title=\"10 B2B Advertising Trends Shaping Growth in 2026\" href=\"https:\/\/www.linkedin.com\/pulse\/10-b2b-advertising-trends-shaping-growth-2026-bahec?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/li>\n<\/ul>\n<p>LinkedIn\u2019s recent product updates reflect this shift toward <strong>data-driven, AI-powered enterprise marketing platforms<\/strong>.<\/p>\n<hr \/>\n<p><strong>Key takeaway<\/strong><\/p>\n<p>By adding AI ad creation tools, advanced revenue measurement, video advertising formats, and deeper CRM integration, LinkedIn is positioning itself as a <strong>central platform for enterprise B2B marketing and demand generation<\/strong>. These improvements are attracting larger advertising budgets from companies looking to reach professional decision-makers with measurable ROI.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"LinkedIn_enhances_B2B_advertising_tools_to_attract_enterprise_marketers_%E2%80%94_Case_Studies_and_Industry_Comments\"><\/span>LinkedIn enhances B2B advertising tools to attract enterprise marketers \u2014 Case Studies and Industry Comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn has been expanding its advertising platform with AI-driven targeting, new video formats, and advanced measurement tools to appeal to large B2B brands. These updates are designed to help enterprise marketers reach decision-makers, measure pipeline impact, and run more personalized campaigns at scale. The platform now has <strong>over 1 billion members and tens of millions of decision-makers<\/strong>, making it a key destination for B2B advertising. (<a title=\"LinkedIn Ads Guide 2026: Complete B2B Advertising ...\" href=\"https:\/\/almcorp.com\/blog\/linkedin-ads-ultimate-guide-2026\/?utm_source=chatgpt.com\">ALM Corp<\/a>)<\/p>\n<p>Below are <strong>real case studies and expert commentary<\/strong> showing how brands are using LinkedIn\u2019s improved advertising tools.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Case_Studies_Enterprise_Brands_Using_LinkedIn_Advertising\"><\/span>Case Studies: Enterprise Brands Using LinkedIn Advertising<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"1_Salesforce_%E2%80%93_Precision_Targeting_for_Higher_Engagement\"><\/span>1. Salesforce \u2013 Precision Targeting for Higher Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enterprise software company <strong>Salesforce<\/strong> used LinkedIn\u2019s advanced audience segmentation to reach specific decision-makers.<\/p>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li>Used LinkedIn\u2019s targeting filters such as job titles, company size, and industry<\/li>\n<li>Promoted sponsored content aimed at IT leaders and executives<\/li>\n<li>Personalized messaging for different enterprise segments<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>Achieved <strong>45% higher engagement year-over-year<\/strong> after refining audience segmentation and targeting criteria. (<a title=\"B2B Market Segmentation | LinkedIn Ads\" href=\"https:\/\/business.linkedin.com\/advertise\/resources\/marketing-terms\/market-segmentation?utm_source=chatgpt.com\">LinkedIn Business Solutions<\/a>)<\/li>\n<\/ul>\n<p><strong>Marketing Insight:<\/strong><br \/>\nPrecise professional targeting is LinkedIn\u2019s biggest advantage compared with consumer social networks.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_IBM_%E2%80%93_Video-Based_B2B_Brand_Campaign\"><\/span>2. IBM \u2013 Video-Based B2B Brand Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technology company <strong>IBM<\/strong> partnered with LinkedIn to sponsor creator-led video programming as part of the platform\u2019s BrandLink initiative.<\/p>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li>Sponsored business-focused video series targeting enterprise audiences<\/li>\n<li>Ran short pre-roll ads and branded integrations inside professional content<\/li>\n<li>Leveraged LinkedIn\u2019s creator network for storytelling<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>LinkedIn\u2019s BrandLink video initiative saw <strong>revenue nearly triple in one quarter<\/strong>, reflecting strong advertiser demand. (<a title=\"LinkedIn deepens video ad push, taps more publishers and creators to spur growth\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/linkedin-deepens-video-ad-push-taps-more-publishers-creators-spur-growth-2025-08-25\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/li>\n<\/ul>\n<p><strong>Marketing Insight:<\/strong><br \/>\nVideo storytelling\u2014once mainly used in B2C marketing\u2014is becoming a powerful B2B branding tool.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_SAP_%E2%80%93_Thought_Leadership_Campaigns\"><\/span>3. SAP \u2013 Thought Leadership Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Enterprise software giant <strong>SAP<\/strong> used LinkedIn\u2019s creator and publisher partnerships to promote thought-leadership content.<\/p>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li>Sponsored LinkedIn video series focused on AI and digital transformation<\/li>\n<li>Positioned executives and experts as industry thought leaders<\/li>\n<li>Used LinkedIn\u2019s professional audience to reach enterprise decision-makers<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>Increased engagement among business audiences and strengthened brand authority in the enterprise technology sector. (<a title=\"LinkedIn deepens video ad push, taps more publishers and creators to spur growth\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/linkedin-deepens-video-ad-push-taps-more-publishers-creators-spur-growth-2025-08-25\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/li>\n<\/ul>\n<p><strong>Marketing Insight:<\/strong><br \/>\nThought-leadership advertising helps B2B brands build credibility rather than simply pushing product promotions.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_AT_T_Business_%E2%80%93_Enterprise_Storytelling_Through_Video\"><\/span>4. AT&amp;T Business \u2013 Enterprise Storytelling Through Video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Telecom provider <strong>AT&amp;T Business<\/strong> also participated in LinkedIn\u2019s creator-led advertising initiative.<\/p>\n<p><strong>Strategy<\/strong><\/p>\n<ul>\n<li>Sponsored a business-focused video show aimed at entrepreneurs and executives<\/li>\n<li>Integrated branded content with professional storytelling<\/li>\n<li>Used LinkedIn video placements and pre-roll ads<\/li>\n<\/ul>\n<p><strong>Results<\/strong><\/p>\n<ul>\n<li>LinkedIn reported strong advertiser interest because brands can reach <strong>actual business decision-makers in a professional context<\/strong>. (<a title=\"LinkedIn deepens video ad push, taps more publishers and creators to spur growth\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/linkedin-deepens-video-ad-push-taps-more-publishers-creators-spur-growth-2025-08-25\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/li>\n<\/ul>\n<p><strong>Marketing Insight:<\/strong><br \/>\nEnterprise marketers increasingly use LinkedIn for <strong>brand storytelling rather than only lead generation<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"How_LinkedIns_New_Advertising_Tools_Help_Enterprise_Marketers\"><\/span>How LinkedIn\u2019s New Advertising Tools Help Enterprise Marketers<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"1_AI-Driven_Campaign_Optimization\"><\/span>1. AI-Driven Campaign Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn now uses AI to automatically adjust bidding, placements, and creative delivery in campaigns to improve results. (<a title=\"LinkedIn Ads Guide 2026: Complete B2B Advertising ...\" href=\"https:\/\/almcorp.com\/blog\/linkedin-ads-ultimate-guide-2026\/?utm_source=chatgpt.com\">ALM Corp<\/a>)<\/p>\n<p>This helps large marketing teams:<\/p>\n<ul>\n<li>Test multiple ad creatives quickly<\/li>\n<li>Optimize budget allocation<\/li>\n<li>Predict which audiences are most likely to convert.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Personalized_Dynamic_Ads\"><\/span>2. Personalized Dynamic Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn\u2019s <strong>dynamic ad formats<\/strong> automatically personalize content using user profile data such as job title, company, and professional interests. (<a title=\"Maximize B2B Engagement with Dynamic Ads\" href=\"https:\/\/business.linkedin.com\/advertise\/resources\/marketing-terms\/dynamic-ads?utm_source=chatgpt.com\">LinkedIn Business Solutions<\/a>)<\/p>\n<p>Benefits include:<\/p>\n<ul>\n<li>Higher engagement rates<\/li>\n<li>Automated ad creation at scale<\/li>\n<li>Personalized messaging for enterprise buyers.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Advanced_Audience_Targeting\"><\/span>3. Advanced Audience Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LinkedIn allows marketers to target audiences using professional data such as:<\/p>\n<ul>\n<li>Job titles and seniority<\/li>\n<li>Industry and company size<\/li>\n<li>Skills and professional interests<\/li>\n<li>Specific companies for account-based marketing (ABM)<\/li>\n<\/ul>\n<p>This precision targeting allows brands to reach <strong>C-suite executives and procurement teams directly<\/strong>. (<a title=\"Maximize Your B2B Marketing with LinkedIn Campaign ...\" href=\"https:\/\/www.cultivate-communications.com\/inventive-thinking\/campaign-options-laser-focused-outreach\/?utm_source=chatgpt.com\">Cultivate Communications<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Expert_and_Industry_Comments\"><\/span>Expert and Industry Comments<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"1_LinkedIn_Is_Now_Central_to_B2B_Advertising\"><\/span>1. LinkedIn Is Now Central to B2B Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing analysts say LinkedIn has become <strong>the most effective social platform for B2B lead generation<\/strong>, with many marketers reporting higher conversion rates compared with other social networks. (<a title=\"LinkedIn Ads Guide 2026: Complete B2B Advertising ...\" href=\"https:\/\/almcorp.com\/blog\/linkedin-ads-ultimate-guide-2026\/?utm_source=chatgpt.com\">ALM Corp<\/a>)<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Advertisers_Want_Access_to_Decision-Makers\"><\/span>2. Advertisers Want Access to Decision-Makers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LinkedIn marketing leadership says advertisers value the platform because it connects them with professionals who actually influence purchasing decisions.<\/p>\n<blockquote><p>\u201cAdvertisers are incredibly interested in connecting with people who make decisions.\u201d (<a title=\"LinkedIn deepens video ad push, taps more publishers and creators to spur growth\" href=\"https:\/\/www.reuters.com\/business\/media-telecom\/linkedin-deepens-video-ad-push-taps-more-publishers-creators-spur-growth-2025-08-25\/?utm_source=chatgpt.com\">Reuters<\/a>)<\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_AI_and_Personalization_Are_Driving_the_Next_Phase_of_B2B_Marketing\"><\/span>3. AI and Personalization Are Driving the Next Phase of B2B Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industry experts highlight that modern B2B advertising is shifting toward <strong>AI-driven targeting, predictive audiences, and personalized messaging<\/strong> to improve campaign ROI. (<a title=\"Best AI Tools for LinkedIn Advertising (2026)\" href=\"https:\/\/www.factors.ai\/blog\/best-ai-tools-for-linkedin-advertising?utm_source=chatgpt.com\">Factors<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li>LinkedIn is expanding <strong>AI-powered ad tools, video advertising, and personalized campaigns<\/strong>.<\/li>\n<li>Enterprise brands like Salesforce, IBM, SAP, and AT&amp;T Business are already leveraging these capabilities.<\/li>\n<li>The platform\u2019s biggest strength is <strong>professional targeting and access to decision-makers<\/strong>.<\/li>\n<li>As B2B marketing becomes more data-driven, LinkedIn is positioning itself as the <strong>primary advertising platform for enterprise demand generation<\/strong>.<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Conclusion:<\/strong><br \/>\nLinkedIn\u2019s enhanced B2B advertising tools\u2014combined with AI optimization, video storytelling, and advanced targeting\u2014are attracting enterprise marketers looking for measurable ROI and access to high-value business audiences.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 1. New Video-First Advertising Formats LinkedIn has introduced several new video-focused ad products to help brands capture attention in professional feeds. Key launches include:&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19573","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 1. New Video-First Advertising Formats LinkedIn has introduced several new video-focused ad products to help brands capture attention in professional feeds. Key launches include:...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T14:06:52+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"LinkedIn enhances B2B advertising tools to attract enterprise marketers\",\"datePublished\":\"2026-03-13T14:06:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\"},\"wordCount\":1320,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\",\"url\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\",\"name\":\"LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2026-03-13T14:06:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LinkedIn enhances B2B advertising tools to attract enterprise marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog","og_description":"&nbsp; 1. New Video-First Advertising Formats LinkedIn has introduced several new video-focused ad products to help brands capture attention in professional feeds. Key launches include:...","og_url":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2026-03-13T14:06:52+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"LinkedIn enhances B2B advertising tools to attract enterprise marketers","datePublished":"2026-03-13T14:06:52+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/"},"wordCount":1320,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/","url":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/","name":"LinkedIn enhances B2B advertising tools to attract enterprise marketers - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2026-03-13T14:06:52+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2026\/03\/13\/linkedin-enhances-b2b-advertising-tools-to-attract-enterprise-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"LinkedIn enhances B2B advertising tools to attract enterprise marketers"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/19573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=19573"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/19573\/revisions"}],"predecessor-version":[{"id":19574,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/19573\/revisions\/19574"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=19573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=19573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=19573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}