{"id":1956,"date":"2022-03-29T07:01:52","date_gmt":"2022-03-29T07:01:52","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1956"},"modified":"2022-06-17T10:14:27","modified_gmt":"2022-06-17T10:14:27","slug":"6-digital-marketing-trends-for-business-growth-in-2022","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/","title":{"rendered":"6 Digital Marketing Trends for Business Growth in 2022"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/merehead.com\/blog\/wp-content\/uploads\/Digital-Marketing.jpg\" alt=\"See the source image\" \/><\/p>\n<p>We must constantly adapt in this ever-changing world. Customers&#8217; tastes, preferences, needs, and wants change rapidly, especially for marketers. It&#8217;s difficult to keep up with changing customer demands in this highly digital age. To keep up with customer preferences, marketing must constantly evolve and adapt.<\/p>\n<p>The constant new techs and new trends to keep up with is one of the most exciting aspects of this job. But it&#8217;s easy to let certain chances slip away. It is also difficult to predict future market trends.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Digital_Marketing_Trends_to_Watch_in_2022\" >Digital Marketing Trends to Watch in 2022<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Big_data\" >Big data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Non-visual_experience\" >Non-visual experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#App_capitalization\" >App capitalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Micro-moments\" >Micro-moments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Content_strategy_and_influencer_networking\" >Content strategy and influencer networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/29\/6-digital-marketing-trends-for-business-growth-in-2022\/#Personalized_communications\" >Personalized communications<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Digital_Marketing_Trends_to_Watch_in_2022\"><\/span>Digital Marketing Trends to Watch in 2022<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These top marketing trends for 2022 will keep you on your toes and ready to take on the new market!<\/p>\n<ul>\n<li>Big data<\/li>\n<li>Non-visual experience<\/li>\n<li>App capitalization<\/li>\n<li>Micro-moments<\/li>\n<li>Content strategy and influencer networking<\/li>\n<li>Personalized communications<\/li>\n<\/ul>\n<ol>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Big_data\"><\/span>Big data<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>While big data has been a market trend for years, it has mostly been restricted to major players and large businesses. Now, thanks to machine learning and AI, big data will be accessible to mid-sized and small businesses alike. You as a company will struggle to stay competitive if you do not use the readily available big data of customer points.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Non-visual_experience\"><\/span>Non-visual experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>In 2017, smart speakers became a hot market trend. Smart speakers are expected to be in 55% of US homes by 2022. Smart speakers are becoming increasingly popular as people become more familiar with these interfaces and use them daily. Consumers are becoming accustomed to non-visual interfaces that only respond to voice commands, which will impact marketers and their customer relationships.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"App_capitalization\"><\/span>App capitalization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Every desire and need has an app in today&#8217;s world. However, maps, reviews, and transportation apps are still popular. These apps are prime real estate for new businesses to grow and profit. App capitalization and exposure on popular apps will become more popular in 2022.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Micro-moments\"><\/span>Micro-moments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Customers now use their phones to find locations, read reviews, order or book items. Micro-moments are those that prompt customers to use their phones in an unexpected way. In 2018, marketers must learn to recognize and capitalize on micro-moments to build profitable businesses.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Content_strategy_and_influencer_networking\"><\/span>Content strategy and influencer networking<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>In 2018, existing marketers should try to focus on influencer networks rather than trying to expand their visibility into new ones. Targeting popular influencer networks with a large customer base allows existing marketers to capitalize on their strategies while spending less. Content volume decreases, visibility rises, and companies profit.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Personalized_communications\"><\/span>Personalized communications<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The internet is a big maze. Personalized communications are more effective, but not cheap. Chat-bots are a good way to catch up with this new trend. Chatbots are smart, adaptable, and perceptive. Using chat-bots will help your company grow because customers will get a personalized experience without your company losing assets.<\/p>\n<p>These are just a few of the most important digital marketing trends in 2022. These aren&#8217;t the only 2022 trends, but they are the most popular right now. Your company should review last year&#8217;s marketing strategies and adopt new ones for 2022. Keeping up with these ever-changing trends will help you stay ahead of the competition in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We must constantly adapt in this ever-changing world. Customers&#8217; tastes, preferences, needs, and wants change rapidly, especially for marketers. It&#8217;s difficult to keep up with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,28,16,1],"tags":[],"class_list":["post-1956","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-influencer-marketing","category-internet-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Digital Marketing Trends for Business Growth in 2022 - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"We must constantly adapt in this ever-changing world. Customers&#039; tastes, preferences, needs, and wants change rapidly, especially for marketers. It&#039;s difficult to keep up with changing customer demands in this highly digital age. 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