{"id":19524,"date":"2026-03-10T14:25:19","date_gmt":"2026-03-10T14:25:19","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19524"},"modified":"2026-03-10T14:25:19","modified_gmt":"2026-03-10T14:25:19","slug":"amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/","title":{"rendered":"Amperity appoints Bridget Perry as Chief Marketing Officer to drive AI-led enterprise growth"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Key_details_of_the_appointment\" >Key details of the appointment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Leadership_role_and_responsibilities\" >Leadership role and responsibilities<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Strategic_context_Why_Amperity_hired_a_new_CMO\" >Strategic context: Why Amperity hired a new CMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Bridget_Perrys_background\" >Bridget Perry\u2019s background<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Previous_roles\" >Previous roles<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Perrys_vision_for_AI_and_marketing\" >Perry\u2019s vision for AI and marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#About_Amperity\" >About Amperity<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Overview\" >Overview<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Key_details_of_the_appointment-2\" >Key details of the appointment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Bridget_Perry_background_and_career\" >Bridget Perry: background and career<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Key_previous_roles\" >Key previous roles<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Strategic_context_Why_this_hire_matters\" >Strategic context: Why this hire matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Case_studies_how_Amperity_drives_AI-led_growth\" >Case studies: how Amperity drives AI-led growth<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#1_Retail_personalization_transformation\" >1. Retail personalization transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#2_Customer_journey_transformation\" >2. Customer journey transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#3_AI-driven_marketing_activation\" >3. AI-driven marketing activation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/10\/amperity-appoints-bridget-perry-as-chief-marketing-officer-to-drive-ai-led-enterprise-growth\/#Executive_commentary\" >Executive commentary<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Key_details_of_the_appointment\"><\/span>Key details of the appointment<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"Leadership_role_and_responsibilities\"><\/span>Leadership role and responsibilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As CMO, <strong>Perry will lead Amperity\u2019s global marketing organization<\/strong>, including:<\/p>\n<ul>\n<li>Brand and market positioning<\/li>\n<li>Communications and thought leadership<\/li>\n<li>Demand generation and growth marketing<\/li>\n<li>Global go-to-market strategy<\/li>\n<\/ul>\n<p>Her mandate is to <strong>expand the company\u2019s category leadership in AI-powered customer data platforms and accelerate enterprise adoption across global markets<\/strong>. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>She will also help strengthen relationships with large enterprises in sectors with heavy customer-data needs, including:<\/p>\n<ul>\n<li>retail<\/li>\n<li>travel and hospitality<\/li>\n<li>financial services<\/li>\n<li>other data-intensive industries. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Strategic_context_Why_Amperity_hired_a_new_CMO\"><\/span>Strategic context: Why Amperity hired a new CMO<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The appointment comes as companies move <strong>from AI experimentation to real business execution<\/strong>.<\/p>\n<p>According to CEO <strong>Tony Owens<\/strong>, enterprises are under pressure to demonstrate measurable returns from AI investments, especially in marketing and customer experience initiatives. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>He noted that Perry has experience guiding companies through <strong>major platform shifts and market transitions<\/strong>, which is critical as customer data becomes the foundation for AI-driven growth. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>The company positions its <strong>Customer Data Cloud<\/strong> as a platform that:<\/p>\n<ul>\n<li>unifies fragmented customer data<\/li>\n<li>powers personalization and real-time decisioning<\/li>\n<li>supports revenue growth with strong governance and trust controls. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Bridget_Perrys_background\"><\/span>Bridget Perry\u2019s background<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Perry brings <strong>more than 20 years of B2B SaaS marketing experience<\/strong> leading high-growth tech companies. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Previous_roles\"><\/span>Previous roles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Interim CMO<\/strong> at social media management platform Later<\/li>\n<li><strong>CMO<\/strong> at Contentful where she helped drive strong revenue growth<\/li>\n<li>Senior marketing leadership at Adobe during its transition to cloud software<\/li>\n<li>Marketing leadership roles at Microsoft. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/li>\n<\/ul>\n<p>Her career has focused on helping companies navigate <strong>major technology transitions<\/strong>, including cloud adoption and product-led growth models. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Perrys_vision_for_AI_and_marketing\"><\/span>Perry\u2019s vision for AI and marketing<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Perry emphasized that <strong>AI success depends on high-quality customer data infrastructure<\/strong>.<\/p>\n<p>She noted that many enterprises still try to build AI-driven experiences on <strong>fragmented data systems<\/strong>, making it difficult to deliver real-time personalization or measurable outcomes. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>Her focus will be helping companies move from <strong>\u201cdata-rich to growth-ready\u201d<\/strong> by using unified customer data to power AI-driven customer experiences. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"About_Amperity\"><\/span>About Amperity<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Founded in 2016, Amperity provides a <strong>Customer Data Cloud platform<\/strong> that helps enterprises unify first-party customer data and generate insights using AI. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>The platform is used by <strong>400+ global brands<\/strong>, including:<\/p>\n<ul>\n<li>Alaska Airlines<\/li>\n<li>DICK&#8217;S Sporting Goods<\/li>\n<li>Virgin Atlantic<\/li>\n<li>Wyndham Hotels &amp; Resorts. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer ...\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<p><strong>In summary:<\/strong><br \/>\nThe appointment of Bridget Perry signals Amperity\u2019s push to <strong>scale globally and position itself as the AI-era leader in customer data platforms<\/strong>, helping enterprises turn fragmented data into measurable growth outcomes.<\/p>\n<hr \/>\n<ul>\n<li><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Amperity<\/strong> has appointed <strong>Bridget Perry<\/strong> as <strong>Chief Marketing Officer (CMO)<\/strong> to accelerate <strong>AI-led enterprise growth<\/strong> and strengthen its position in the fast-growing <strong>customer data platform (CDP)<\/strong> market. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>The move reflects a broader shift in the industry: companies are moving <strong>from AI experimentation to measurable business impact<\/strong>, especially in customer experience, personalization, and revenue growth. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Key_details_of_the_appointment-2\"><\/span>Key details of the appointment<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>As CMO, Perry will lead <strong>global marketing strategy<\/strong>, including:<\/p>\n<ul>\n<li>Brand and category positioning<\/li>\n<li>Demand generation and growth marketing<\/li>\n<li>Corporate communications and thought leadership<\/li>\n<li>Go-to-market strategy for enterprise customers. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<\/ul>\n<p>Her mission is to strengthen Amperity\u2019s leadership in <strong>AI-powered customer data infrastructure<\/strong> and expand adoption across industries such as:<\/p>\n<ul>\n<li>retail<\/li>\n<li>travel and hospitality<\/li>\n<li>financial services<\/li>\n<li>other data-intensive sectors. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<\/ul>\n<p>CEO <strong>Tony Owens<\/strong> said Perry has a track record of scaling companies during <strong>major technology shifts<\/strong>, making her a strong fit as customer data becomes central to AI-driven growth. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Bridget_Perry_background_and_career\"><\/span>Bridget Perry: background and career<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Perry brings <strong>20+ years of B2B SaaS marketing experience<\/strong> leading growth-stage technology companies. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_previous_roles\"><\/span>Key previous roles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>CMO at Contentful<\/strong> \u2013 drove <strong>70% year-over-year growth for two consecutive years<\/strong>. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<li><strong>Interim CMO at Later<\/strong> \u2013 unified global marketing after a company merger. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<li>Senior marketing leadership at <strong>Adobe<\/strong>, helping scale its digital experience business from <strong>$300M to $3B<\/strong> during the shift to cloud. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<li>Marketing leadership roles at <strong>Microsoft<\/strong>. (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/li>\n<\/ul>\n<p>This background makes her particularly suited to guiding companies through <strong>platform transitions and new technology categories<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Strategic_context_Why_this_hire_matters\"><\/span>Strategic context: Why this hire matters<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Enterprises are facing increasing pressure from boards and CFOs to prove that <strong>AI investments generate measurable ROI<\/strong>. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/p>\n<p>Many companies struggle because:<\/p>\n<ul>\n<li>customer data is fragmented across multiple systems<\/li>\n<li>data governance is weak<\/li>\n<li>AI models lack reliable inputs.<\/li>\n<\/ul>\n<p>Amperity\u2019s <strong>Customer Data Cloud<\/strong> addresses this by:<\/p>\n<ul>\n<li>unifying first-party customer data<\/li>\n<li>resolving identities across channels<\/li>\n<li>enabling real-time personalization and decision-making. (<a title=\"Amperity hires Bridget Perry as chief marketing officer\" href=\"https:\/\/ecommercenews.com.au\/story\/amperity-hires-bridget-perry-as-chief-marketing-officer?utm_source=chatgpt.com\">eCommerceNews Australia<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Case_studies_how_Amperity_drives_AI-led_growth\"><\/span>Case studies: how Amperity drives AI-led growth<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Several enterprise brands use the platform to power personalization and customer analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Retail_personalization_transformation\"><\/span>1. Retail personalization transformation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Retailers are increasingly using Amperity to deliver <strong>real-time personalized experiences<\/strong> that influence purchasing behavior and customer loyalty. (<a title=\"New Amperity Research Finds Real-Time Personalization Is Now a Critical Revenue Driver for Retailers\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260127403678\/en\/New-Amperity-Research-Finds-Real-Time-Personalization-Is-Now-a-Critical-Revenue-Driver-for-Retailers?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>Key outcomes reported by companies using unified data platforms include:<\/p>\n<ul>\n<li>improved customer segmentation<\/li>\n<li>better retention and repeat purchases<\/li>\n<li>stronger omnichannel experiences.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Customer_journey_transformation\"><\/span>2. Customer journey transformation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Outdoor retailer <strong>L.L.Bean<\/strong> selected Amperity to revamp end-to-end customer journeys by unifying customer data across online and offline channels. (<a title=\"L.L.Bean Selects Amperity to Revamp End-to-End Customer Journeys and Boost Loyalty\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260210801858\/en\/L.L.Bean-Selects-Amperity-to-Revamp-End-to-End-Customer-Journeys-and-Boost-Loyalty?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p>\n<p>The goal is to:<\/p>\n<ul>\n<li>personalize marketing communications<\/li>\n<li>improve loyalty programs<\/li>\n<li>deliver consistent omnichannel experiences.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_AI-driven_marketing_activation\"><\/span>3. AI-driven marketing activation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Amperity recently launched a <strong>Customer Data Agent<\/strong>, an AI capability that helps marketers turn data insights into <strong>live customer segments and campaigns<\/strong> without heavy engineering work. (<a title=\"Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys\" href=\"https:\/\/itwire.com\/guest-articles\/company-news\/amperity-introduces-the-first-enterprise-customer-data-agent-that-turns-ai-insight-into-live-segments-and-journeys.html?utm_source=chatgpt.com\">iTWire<\/a>)<\/p>\n<p>This reflects the industry trend toward <strong>AI-assisted marketing automation<\/strong>.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Executive_commentary\"><\/span>Executive commentary<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>CEO Tony Owens highlighted the urgency for companies to show real AI outcomes:<\/p>\n<blockquote><p>\u201cAI has moved from experimentation to execution.\u201d (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p><\/blockquote>\n<p>Perry emphasized that <strong>data quality is the foundation of AI-driven marketing<\/strong>:<\/p>\n<blockquote><p>\u201cYou can\u2019t build real-time decisioning on a broken foundation.\u201d (<a title=\"Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth\" href=\"https:\/\/www.businesswire.com\/news\/home\/20260303112963\/en\/Amperity-Appoints-Bridget-Perry-as-Chief-Marketing-Officer-to-Accelerate-AI-Driven-Enterprise-Growth?utm_source=chatgpt.com\">Business Wire<\/a>)<\/p><\/blockquote>\n<p>Her view is that companies with <strong>clean, unified customer data<\/strong> will outperform those relying only on advanced AI models.<\/p>\n<hr \/>\n<p><strong>Summary:<\/strong><br \/>\nThe appointment of Bridget Perry signals Amperity\u2019s strategy to <strong>scale globally and position itself as a core data infrastructure provider for the AI era<\/strong>. By strengthening marketing leadership and enterprise go-to-market strategy, the company aims to help brands convert fragmented customer data into <strong>personalized experiences and measurable revenue growth<\/strong>.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Key details of the appointment Leadership role and responsibilities As CMO, Perry will lead Amperity\u2019s global marketing organization, including: Brand and market positioning Communications&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19524","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amperity appoints Bridget Perry as Chief Marketing Officer to drive AI-led enterprise growth - Lite14 Tools &amp; 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