{"id":19502,"date":"2026-03-07T11:37:32","date_gmt":"2026-03-07T11:37:32","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19502"},"modified":"2026-03-07T11:37:32","modified_gmt":"2026-03-07T11:37:32","slug":"ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/","title":{"rendered":"UB School of Management to host conference on effective AI use in marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Conference_%E2%80%9CEffective_Uses_of_AI_in_Marketing%E2%80%9D\" >Conference: \u201cEffective Uses of AI in Marketing\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Conference_Focus_Themes\" >Conference Focus &amp; Themes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Key_Themes\" >Key Themes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Speakers_Highlights\" >Speakers &amp; Highlights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Industry_Keynote\" >Industry Keynote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Afternoon_Keynote\" >Afternoon Keynote<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Academic_Presentations\" >Academic Presentations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Student_Showcase\" >Student Showcase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Who_Should_Attend_Why_It_Matters\" >Who Should Attend &amp; Why It Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Logistics_Registration\" >Logistics &amp; Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Conference_Overview_Purpose\" >\u00a0Conference Overview &amp; Purpose<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Real%E2%80%91World_Case_Studies_Applications\" >\u00a0Real\u2011World Case Studies &amp; Applications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_1_Retail_Pricing_Promotion_Supply_Chains\" >\u00a01. Retail Pricing, Promotion &amp; Supply Chains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_2_Data_Strategy_Digital_Commerce\" >\u00a02. Data Strategy &amp; Digital Commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_3_Productivity_Gains_Marketing_ROI\" >\u00a03. Productivity Gains &amp; Marketing ROI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Expert_Commentary_Themes_From_Other_AI_Marketing_Events\" >\u00a0Expert Commentary &amp; Themes From Other AI Marketing Events<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Hyper%E2%80%91Personalization_Drives_Engagement\" >Hyper\u2011Personalization Drives Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Generative_AI_Enhances_Creative_Output\" >Generative AI Enhances Creative Output<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#Ethics_Trust_Are_Core_Topics\" >Ethics &amp; Trust Are Core Topics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Comments_From_Organizers_Industry\" >\u00a0Comments From Organizers &amp; Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Academic_Student_Involvement\" >\u00a0Academic &amp; Student Involvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/07\/ub-school-of-management-to-host-conference-on-effective-ai-use-in-marketing\/#_Why_This_Matters\" >\u00a0Why This Matters<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conference_%E2%80%9CEffective_Uses_of_AI_in_Marketing%E2%80%9D\"><\/span><strong>Conference: \u201cEffective Uses of AI in Marketing\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Host:<\/strong> University at Buffalo (UB) School of Management\u2019s <em>Center for Marketing Analysis<\/em><br \/>\n<strong>Date &amp; Time:<\/strong> March\u202f27,\u202f2026 \u2014\u202f8\u202fa.m. to\u202f5\u202fp.m.<br \/>\n<strong>Pre\u2011conference Reception:<\/strong> March\u202f26,\u202f5\u202f\u2013\u202f6:30\u202fp.m.<br \/>\n<strong>Location:<\/strong> Center for the Arts Atrium, UB <strong>North Campus<\/strong>, Buffalo, New\u202fYork, USA<br \/>\n<strong>Admission:<\/strong> Free and open to the public (students, faculty, industry professionals) (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Conference_Focus_Themes\"><\/span><strong>Conference Focus &amp; Themes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one\u2011day event brings together <strong>leaders from retail, digital commerce, and academia<\/strong> to explore how artificial intelligence is reshaping marketing \u2014 moving from experimental tools to mission\u2011critical business functions: (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Themes\"><\/span><strong>Key Themes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>AI in Everyday Marketing Decisions:<\/strong> How brands use AI for pricing, promotions, and supply chain insights.<\/li>\n<li><strong>Data Strategy &amp; Digital Commerce:<\/strong> Best practices for using AI to interpret customer behavior and drive sales.<\/li>\n<li><strong>Productivity &amp; Marketing Outcomes:<\/strong> Ways that AI can make marketing functions faster and more impactful.<\/li>\n<li><strong>Ethics &amp; Implementation Challenges:<\/strong> Candid conversations about what works \u2014 and what doesn\u2019t \u2014 in real scenarios. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<p>According to John Hennessy, director of the Center for Marketing Analysis, <em>\u201cAI is no longer a future concept in marketing \u2014 it\u2019s embedded in how organizations make decisions every day.\u201d<\/em> He adds that the conference will bring together people actively working with AI to discuss <em>what\u2019s working, what\u2019s challenging, and what\u2019s coming next.<\/em> (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Speakers_Highlights\"><\/span><strong>Speakers &amp; Highlights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Industry_Keynote\"><\/span><strong>Industry Keynote<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Ron Ferri<\/strong>, President of Tops Markets \u2014 giving insight into using AI for pricing, promotions, and supply chain decisions. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Afternoon_Keynote\"><\/span><strong>Afternoon Keynote<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Alex Monaco<\/strong>, Associate Partner at <em>Bain &amp; Company<\/em> \u2014 sharing <em>best practices and success stories<\/em> of AI implementation in marketing. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Academic_Presentations\"><\/span><strong>Academic Presentations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Scholars from:<\/p>\n<ul>\n<li><strong>University of Toronto<\/strong><\/li>\n<li><strong>University of Rochester<\/strong><br \/>\nwill present data\u2011driven insights into digital commerce strategy, AI and productivity, and cutting\u2011edge marketing analytics. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Student_Showcase\"><\/span><strong>Student Showcase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A marketing student showcase highlights how AI tools are being used in real\u2011world academic projects and research. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Who_Should_Attend_Why_It_Matters\"><\/span><strong>Who Should Attend &amp; Why It Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The conference is designed for:<\/p>\n<ul>\n<li><strong>Students and faculty<\/strong> exploring AI\u2019s emerging role in marketing and data analytics<\/li>\n<li><strong>Marketing professionals and digital commerce leaders<\/strong> aiming to implement AI in strategy and execution<\/li>\n<li><strong>Industry participants<\/strong> interested in current and future AI trends in retail, commerce, and customer engagement (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<p>With AI becoming core to everyday decision\u2011making in marketing \u2014 from personalization to productivity gains \u2014 the event is an opportunity to hear <em>practical lessons, pitfalls, and future directions<\/em> straight from practitioners and researchers. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Logistics_Registration\"><\/span><strong>Logistics &amp; Registration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Registration:<\/strong> Open now (details on the official conference site).<\/li>\n<li><strong>Cost:<\/strong> Admission is <strong>free<\/strong>.<\/li>\n<li><strong>Venue:<\/strong> UB\u2019s North Campus in Buffalo, New\u202fYork, providing an accessible academic environment with space for networking and in\u2011depth discussion. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<p><strong>In summary:<\/strong> This conference offers a comprehensive look at how AI is being <em>effectively used<\/em> \u2014 not just theoretically \u2014 in modern marketing. It combines <strong>industry leadership insights, academic research, real use cases, and student innovation<\/strong>, making it a key event for anyone interested in advancing marketing through artificial in<\/p>\n<p>Here\u2019s a <strong>detailed overview of the \u201cEffective Uses of AI in Marketing\u201d conference<\/strong> that the <strong>University at Buffalo School of Management<\/strong> is hosting \u2014 with <strong>case\u2011study examples, real use cases, and expert commentary<\/strong> showing how AI is being used in marketing today: (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Conference_Overview_Purpose\"><\/span>\u00a0Conference Overview &amp; Purpose<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The School of Management\u2019s <strong>\u201cEffective Uses of AI in Marketing\u201d<\/strong> conference takes place on <strong>March\u202f27, 2026<\/strong> on the University at Buffalo\u2019s North Campus. It\u2019s designed to bring together industry leaders, retail experts, academic researchers, and marketing practitioners to explore <strong>how AI tools are being used in real business scenarios \u2014 not just theoretically<\/strong>. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<p><strong>John Hennessy<\/strong>, director of the Center for Marketing Analysis, describes the conference goal as connecting people who <em>\u201ccan speak candidly about what\u2019s working, what\u2019s challenging and what\u2019s coming next\u201d<\/em> with AI in marketing. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Real%E2%80%91World_Case_Studies_Applications\"><\/span>\u00a0Real\u2011World Case Studies &amp; Applications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the official release does not list specific corporate case studies, the <em>topics<\/em> and <em>speakers<\/em> illustrate real business use cases that highlight how AI is applied in marketing today: (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_1_Retail_Pricing_Promotion_Supply_Chains\"><\/span>\u00a01. <strong>Retail Pricing, Promotion &amp; Supply Chains<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ron Ferri<\/strong>, President of Tops Markets, is delivering the opening keynote on how AI is used to:<\/p>\n<ul>\n<li>Set dynamic pricing based on demand prediction<\/li>\n<li>Tailor promotions to customer segments<\/li>\n<li>Optimize inventory and supply chain decisions using predictive models<br \/>\nThese are direct applications of AI in a retail context, showing how machine learning can improve operational efficiency and profitability. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<p><em>Case Example:<\/em> In grocery retail, AI pricing models use historical sale data, competitor pricing, and demand forecasts to adjust prices in real time \u2014 helping increase market share while maintaining margins (a type of real\u2011world strategy similar to what speakers will discuss). (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_2_Data_Strategy_Digital_Commerce\"><\/span>\u00a02. <strong>Data Strategy &amp; Digital Commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Afternoon sessions include panels on <em>data in the era of AI<\/em>, showing how companies use <strong>predictive analytics to anticipate customer behavior<\/strong> and inform strategy \u2014 from digital marketplaces to customer segmentation. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<p><em>Broader industry insight:<\/em> At other AI in marketing events, marketers highlight how AI can turn browsing history, purchase data, and social engagements into highly personalized campaigns that improve conversion and loyalty. (<a title=\"ReelMind - Open Source AI Video Models Community\" href=\"https:\/\/reelmind.ai\/blog\/ai-in-marketing-conference-2024-key-takeaways?utm_source=chatgpt.com\">Reelmind<\/a>)<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_3_Productivity_Gains_Marketing_ROI\"><\/span>\u00a03. <strong>Productivity Gains &amp; Marketing ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The conference will also explore how AI can accelerate productivity \u2014 for example:<\/p>\n<ul>\n<li>Automating campaign testing and optimization<\/li>\n<li>Generating content at scale (emails, ads, social posts)<\/li>\n<li>Predicting campaign performance before launch<br \/>\nThese uses show how AI goes beyond automation to <em>enhance strategic decision\u2011making in marketing<\/em>. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<p><em>Relevant observation from industry trends:<\/em> AI tools now allow companies to forecast the ROI of different campaign strategies before committing budget \u2014 enabling smarter decisions and better allocation of resources. (<a title=\"ReelMind - Open Source AI Video Models Community\" href=\"https:\/\/reelmind.ai\/blog\/ai-in-marketing-conference-2024-key-takeaways?utm_source=chatgpt.com\">Reelmind<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Commentary_Themes_From_Other_AI_Marketing_Events\"><\/span>\u00a0Expert Commentary &amp; Themes From Other AI Marketing Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the UB conference details don\u2019t list external comments or case reports, insights from other AI marketing forums reveal <em>major trends and impacts<\/em> likely to be echoed at the event:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hyper%E2%80%91Personalization_Drives_Engagement\"><\/span><strong>Hyper\u2011Personalization Drives Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At recent AI marketing summits, speakers have emphasized how AI analyzes detailed customer data to tailor messages and recommendations \u2014 moving beyond broad segments to one\u2011to\u2011one personalized experiences, which increases loyalty and conversion. (<a title=\"ReelMind - Open Source AI Video Models Community\" href=\"https:\/\/reelmind.ai\/blog\/ai-in-marketing-conference-2024-key-takeaways?utm_source=chatgpt.com\">Reelmind<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generative_AI_Enhances_Creative_Output\"><\/span><strong>Generative AI Enhances Creative Output<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing leaders often point out that AI is transforming creative workflows \u2014 enabling teams to rapidly produce content across formats (text, imagery, scripts) while preserving brand voice. (<a title=\"ReelMind - Open Source AI Video Models Community\" href=\"https:\/\/reelmind.ai\/blog\/ai-in-marketing-conference-2024-key-takeaways?utm_source=chatgpt.com\">Reelmind<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ethics_Trust_Are_Core_Topics\"><\/span><strong>Ethics &amp; Trust Are Core Topics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Experts in the field increasingly stress the need for <em>ethical AI use<\/em> \u2014 ensuring transparency around data collection, protecting consumer privacy, and auditing systems for fairness to avoid bias. (<a title=\"ReelMind - Open Source AI Video Models Community\" href=\"https:\/\/reelmind.ai\/blog\/ai-in-marketing-conference-2024-key-takeaways?utm_source=chatgpt.com\">Reelmind<\/a>)<\/p>\n<p>These themes align closely with what UB\u2019s conference aims to tackle \u2060\u2014 a focus on effective, responsible, and practical AI deployment in marketing. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Comments_From_Organizers_Industry\"><\/span>\u00a0Comments From Organizers &amp; Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what organizers and speakers are saying:<\/p>\n<ul>\n<li><strong>John Hennessy (UB):<\/strong> AI is deeply embedded in today\u2019s marketing decisions \u2014 not future tech \u2014 and the conference will examine <em>real\u2011world benefits and limitations<\/em> of AI tools. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<li><strong>Ron Ferri (Tops Markets):<\/strong> AI\u2019s practical uses span from pricing algorithms to supply chain optimization, illustrating the <em>breadth of AI\u2019s marketing value<\/em>. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<li><strong>Alex Monaco (Bain &amp; Company)<\/strong> will discuss <em>best practices and success stories<\/em> from companies using AI for strategic marketing outcomes \u2014 offering actionable insights rather than theoretical concepts. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Academic_Student_Involvement\"><\/span>\u00a0Academic &amp; Student Involvement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>The conference includes a <strong>Marketing Student Showcase<\/strong> that highlights real AI use cases developed by students \u2014 bridging academic learning with current industry tools and practices. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<li>Presentations from faculty and visiting academics will spotlight research into how AI <em>reshapes consumer analytics and productivity<\/em>. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_This_Matters\"><\/span>\u00a0Why This Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI is rapidly transforming marketing \u2014 from <em>data\u2011driven strategic decisions<\/em> to <em>automated creative execution<\/em> \u2014 and this conference highlights how practitioners are applying these tools <em>right now<\/em>. It\u2019s not a hypothetical discussion but a practical view into how companies improve performance, personalisation, and efficiency with AI \u2014 along with insights on ethical challenges and future opportunities. (<a title=\"UB School of Management to host \u201cEffective Uses of AI in Marketing\u201d conference - University at Buffalo\" href=\"https:\/\/www.buffalo.edu\/news\/news-releases.host.html\/content\/shared\/mgt\/news\/ub-school-management-host-effective-uses-ai-marketing-conference.detail.html?utm_source=chatgpt.com\">University at Buffalo<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Conference: \u201cEffective Uses of AI in Marketing\u201d Host: University at Buffalo (UB) School of Management\u2019s Center for Marketing Analysis Date &amp; Time: March\u202f27,\u202f2026 \u2014\u202f8\u202fa.m&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19502","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UB School of Management to host conference on effective AI use in marketing - Lite14 Tools &amp; 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