{"id":19394,"date":"2026-03-02T13:33:25","date_gmt":"2026-03-02T13:33:25","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19394"},"modified":"2026-03-02T13:33:25","modified_gmt":"2026-03-02T13:33:25","slug":"marketing-is-reaching-an-ai-inflection-point-say-industry-leaders","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/","title":{"rendered":"Marketing Is Reaching an AI Inflection Point, Say Industry Leaders"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_What_Leaders_Are_Saying_Marketing_at_an_AI_Inflection_Point\" >\u00a0What Leaders Are Saying: Marketing at an AI Inflection Point<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#EYs_Chief_Digital_Officer_A_Strategic_Turning_Point\" >EY\u2019s Chief Digital Officer: A Strategic Turning Point<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Industry_Surveys_Trends_The_Broader_Picture\" >\u00a0Industry Surveys &amp; Trends: The Broader Picture<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#Gartner_Finds_a_CMO_%E2%80%9CAI_Blind_Spot%E2%80%9D\" >Gartner Finds a CMO \u201cAI Blind Spot\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Why_Thats_Significant\" >\u00a0Why That\u2019s Significant<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_What_%E2%80%9CAI_Inflection_Point%E2%80%9D_Really_Means_for_Marketing\" >\u00a0What \u201cAI Inflection Point\u201d Really Means for Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_1_AI_Is_Becoming_Core_to_Strategy\" >\u00a01. AI Is Becoming Core to Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_2_AI_Is_Reshaping_Roles_Skill_Sets\" >\u00a02. AI Is Reshaping Roles &amp; Skill Sets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#3_Marketing_Innovation_Is_Accelerating\" >3. Marketing Innovation Is Accelerating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Expert_Community_Commentary\" >\u00a0Expert &amp; Community Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Marketing_Pros_on_the_Ground\" >\u00a0Marketing Pros on the Ground<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_What_This_Means_for_Brands_Marketers\" >\u00a0What This Means for Brands &amp; Marketers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Competitive_Advantage_Falls_to_Early_Adopters\" >\u00a0Competitive Advantage Falls to Early Adopters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Human_AI_Collaboration_Is_Key\" >\u00a0Human + AI Collaboration Is Key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Investment_Is_Shifting\" >\u00a0Investment Is Shifting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Summary\" >\u00a0Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Case_Study%E2%80%AF1_%E2%80%94_Executive_View_Strategic_Transformation_in_Marketing\" >\u00a0Case Study\u202f1 \u2014 Executive View: Strategic Transformation in Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#EYs_Lou_Cohen_on_the_AI_Inflection_Point\" >EY\u2019s Lou Cohen on the AI Inflection Point<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Case_Study%E2%80%AF2_%E2%80%94_Industry_Adoption_Investment_Trends\" >\u00a0Case Study\u202f2 \u2014 Industry Adoption &amp; Investment Trends<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#Wider_Adoption_Metrics\" >Wider Adoption Metrics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Case_Study%E2%80%AF3_%E2%80%94_Practitioner_Commentary_Community_Perspective\" >\u00a0Case Study\u202f3 \u2014 Practitioner Commentary &amp; Community Perspective<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#Marketing_Practitioner_Online_Discussions\" >Marketing Practitioner Online Discussions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Broader_Supporting_Evidence\" >\u00a0Broader Supporting Evidence<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Shift_from_Experimentation_to_Deployment\" >\u00a0Shift from Experimentation to Deployment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_AIs_Growing_Role_in_Strategy\" >\u00a0AI\u2019s Growing Role in Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Expert_Commentary_Debates\" >\u00a0Expert Commentary &amp; Debates<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Strategic_vs_Tactical_Use\" >\u00a0Strategic vs Tactical Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Leader_Perspectives_on_Creativity_and_Human_Augmentation\" >\u00a0Leader Perspectives on Creativity and Human Augmentation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_What_This_%E2%80%9CInflection_Point%E2%80%9D_Really_Means\" >\u00a0What This \u201cInflection Point\u201d Really Means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/lite14.net\/blog\/2026\/03\/02\/marketing-is-reaching-an-ai-inflection-point-say-industry-leaders\/#_Key_Takeaways\" >\u00a0Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_What_Leaders_Are_Saying_Marketing_at_an_AI_Inflection_Point\"><\/span>\u00a0What Leaders Are Saying: Marketing at an AI Inflection Point<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"EYs_Chief_Digital_Officer_A_Strategic_Turning_Point\"><\/span><strong>EY\u2019s Chief Digital Officer: A Strategic Turning Point<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lou Cohen, <strong>Chief Digital Officer at <em>Ernst &amp; Young<\/em> (EY)<\/strong>, has stated that the <strong>marketing industry is now at a true AI \u201cinflection point\u201d<\/strong> \u2014 meaning that AI isn\u2019t just a nice\u2011to\u2011have tool anymore, but a <strong>fundamental driver of strategy and investment<\/strong>. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/p>\n<p><strong>Key takeaways from Cohen\u2019s perspective:<\/strong><\/p>\n<ul>\n<li><strong>Budgets are shifting<\/strong> from traditional digital innovation to <strong>AI\u2011powered transformation<\/strong>. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/li>\n<li>AI tools now enhance core functions like <strong>audience segmentation, precision targeting, campaign testing and performance insights<\/strong>. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<li>Marketing teams that successfully adopt AI are doing so by <em>integrating it as an assistant<\/em> \u2014 not replacing humans but <strong>augmenting strategy and creativity<\/strong>. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<li>Leaders are recognizing that <strong>failures and experimentation<\/strong> with AI will unlock deeper learning and competitive advantage. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<\/ul>\n<p>Cohen and other executives argue 2026 marks a shift <strong>from \u201cAI experimentation\u201d to \u201cAI as core infrastructure\u201d<\/strong> in marketing decision\u2011making \u2014 not just automation, but transformation. (<a title=\"Why EY's Marketing Chief Believes AI Will Reshape the Entire Marketing Function by 2026\" href=\"https:\/\/www.webpronews.com\/why-eys-marketing-chief-believes-ai-will-reshape-the-entire-marketing-function-by-2026\/?utm_source=chatgpt.com\">WebProNews<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Industry_Surveys_Trends_The_Broader_Picture\"><\/span>\u00a0Industry Surveys &amp; Trends: The Broader Picture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Gartner_Finds_a_CMO_%E2%80%9CAI_Blind_Spot%E2%80%9D\"><\/span><strong>Gartner Finds a CMO \u201cAI Blind Spot\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A recent <strong>Gartner survey<\/strong> shows 65\u202f% of chief marketing officers (CMOs) expect AI to <strong>dramatically change their roles<\/strong> in the next two years, yet <em>only 32\u202f% think they need significant new skills to adapt<\/em>. This gap suggests many marketing leaders <strong>see the future of the function reshaped by AI even if they aren\u2019t fully prepared yet<\/strong>. (<a title=\"Gartner Survey Reveals CMO \u201cAI Blind Spot\u201d as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed?utm_source=chatgpt.com\">Gartner<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Why_Thats_Significant\"><\/span>\u00a0Why That\u2019s Significant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>According to Gartner, by <strong>2027 AI literacy will be among the top three reasons CMOs leave their roles<\/strong> if they fail to adapt \u2014 pointing to <strong>leadership expectations shifting toward AI fluency<\/strong>. (<a title=\"Gartner Survey Reveals CMO \u201cAI Blind Spot\u201d as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed?utm_source=chatgpt.com\">Gartner<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_%E2%80%9CAI_Inflection_Point%E2%80%9D_Really_Means_for_Marketing\"><\/span>\u00a0What \u201cAI Inflection Point\u201d Really Means for Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_1_AI_Is_Becoming_Core_to_Strategy\"><\/span>\u00a01. <strong>AI Is Becoming Core to Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI is no longer limited to basic tasks like automating ad buys or generating text \u2014 it\u2019s now deeply integrated across planning, creativity, data science and customer experience. Marketers are using sophisticated tools to uncover insights and make decisions at speed and scale. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/p>\n<blockquote><p>AI tools are increasingly shifting <strong>from experimental helpers to strategic partners<\/strong> in campaign design. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_2_AI_Is_Reshaping_Roles_Skill_Sets\"><\/span>\u00a02. <strong>AI Is Reshaping Roles &amp; Skill Sets<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even while marketers recognize the impact of AI, many feel they <em>haven\u2019t yet changed their skills enough<\/em>. This creates a <strong>gap between expectations and readiness<\/strong> \u2014 making AI literacy a potential career differentiator. (<a title=\"Gartner Survey Reveals CMO \u201cAI Blind Spot\u201d as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed?utm_source=chatgpt.com\">Gartner<\/a>)<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Marketing_Innovation_Is_Accelerating\"><\/span>3. <strong>Marketing Innovation Is Accelerating<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI is enabling more:<\/p>\n<ul>\n<li><strong>Hyper\u2011personalized targeting<\/strong> that reacts instantly to consumer behaviours. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<li><strong>Automated content testing and rapid iteration<\/strong> across platforms. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<li><strong>Audience insights at scale<\/strong>, far beyond traditional analytics. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<\/ul>\n<p>Leaders are focusing less on <em>just generating content<\/em> and more on <strong>making smarter decisions backed by AI insights<\/strong> \u2014 a shift toward data\u2011driven creativity. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Community_Commentary\"><\/span>\u00a0Expert &amp; Community Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Marketing_Pros_on_the_Ground\"><\/span>\u00a0Marketing Pros on the Ground<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In digital marketing communities, many professionals express that 2026 feels like a <em>watershed year<\/em> \u2014 where AI stops being a novelty and becomes <strong>central to everyday workflow<\/strong>:<\/p>\n<ul>\n<li>Some commentators highlight that <em>AI tools now power entire campaigns, automatically adapt to user signals, and adjust budgets in real time<\/em>. (<a title=\"Top AI Marketing Trends Every Business Should Know\" href=\"https:\/\/www.reddit.com\/r\/u_mohdamir077\/comments\/1r1sxop\/top_ai_marketing_trends_every_business_should_know\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>Others note the challenge that when everyone uses similar AI tools, <em>true differentiation comes from unique human insights and strategy rather than volume<\/em>. (<a title=\"We are at an inflection point in B2B content\" href=\"https:\/\/www.reddit.com\/r\/b2bmarketing\/comments\/1qdebwj\/we_are_at_an_inflection_point_in_b2b_content\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<\/ul>\n<p>These discussions echo the sentiment from senior executives: <strong>AI is transforming how marketing teams operate, and that change is happening now.<\/strong> (<a title=\"The Acceleration of AI: Are We Ready for What\u2019s Coming Next?\" href=\"https:\/\/www.reddit.com\/r\/DigitalMarketing\/comments\/1r9m5xo\/the_acceleration_of_ai_are_we_ready_for_whats\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_Means_for_Brands_Marketers\"><\/span>\u00a0What This Means for Brands &amp; Marketers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Competitive_Advantage_Falls_to_Early_Adopters\"><\/span>\u00a0Competitive Advantage Falls to Early Adopters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands integrating generative AI, predictive analytics and autonomous decision systems now are gaining <strong>efficiency, personalization and scale<\/strong> that older systems can\u2019t match. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Human_AI_Collaboration_Is_Key\"><\/span>\u00a0Human + AI Collaboration Is Key<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even as AI becomes more powerful, leaders stress that <strong>creative insight, strategic oversight and human judgement remain vital<\/strong> \u2014 AI supports those capabilities rather than replaces them. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Investment_Is_Shifting\"><\/span>\u00a0Investment Is Shifting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing budgets are increasingly prioritizing <strong>AI\u2011enabled platforms and capabilities<\/strong>, a core sign that the industry\u2019s focus has fundamentally shifted. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary\"><\/span>\u00a0Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Marketing is at an \u201cAI inflection point\u201d in 2026<\/strong> \u2014 meaning:<\/p>\n<ul>\n<li>AI is shifting from support tools to <strong>strategic pillars<\/strong> across data, content, personalization and testing. (<a title=\"EY Digital Chief Says Marketing At An 'Inflection Point' As AI Gains Budget Priority\" href=\"https:\/\/www.sahmcapital.com\/news\/content\/ey-digital-chief-says-marketing-at-an-inflection-point-as-ai-gains-budget-priority-2026-02-24?utm_source=chatgpt.com\">Sahm<\/a>)<\/li>\n<li>Leaders like EY\u2019s Lou Cohen see this transition as redefining marketing\u2019s structure and priorities this year. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.ursaclimb.com\/verticals\/news\/eys-chief-digital-officer-says-marketing-is-at-an-ai-inflection-point-73fb31c9?utm_source=chatgpt.com\">UrsaClimb<\/a>)<\/li>\n<li>Surveys show CMOs expect disruption and opportunity from AI, even if many teams aren\u2019t fully ready yet. (<a title=\"Gartner Survey Reveals CMO \u201cAI Blind Spot\u201d as 65% Expect Role Disruption, Yet Only 32% Say Significant Skill Changes Are Needed\" href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-02-23-gartner-survey-reveals-cmo-ai-blind-spot-as-65-percent-expect-role-disruption-yet-only-32-percent-say-significant-skill-changes-are-needed?utm_source=chatgpt.com\">Gartner<\/a>)<\/li>\n<li>Online communities note that AI\u2019s rise demands <strong>a balance of technology with human creativity<\/strong>. (<a title=\"We are at an inflection point in B2B content\" href=\"https:\/\/www.reddit.com\/r\/b2bmarketing\/comments\/1qdebwj\/we_are_at_an_inflection_point_in_b2b_content\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<p>Here\u2019s a <strong>case\u2011study and commentary breakdown<\/strong> of how <strong>marketing is now widely seen as reaching an \u201cAI inflection point\u201d<\/strong> \u2014 based on industry statements, surveys, expert perspectives and real\u2011world practitioner reactions. In 2026 marketers are saying <em>this isn\u2019t just AI experimentation anymore \u2014 it\u2019s structural change<\/em>. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study%E2%80%AF1_%E2%80%94_Executive_View_Strategic_Transformation_in_Marketing\"><\/span>\u00a0Case Study\u202f1 \u2014 Executive View: Strategic Transformation in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"EYs_Lou_Cohen_on_the_AI_Inflection_Point\"><\/span><strong>EY\u2019s Lou Cohen on the AI Inflection Point<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industry leaders like <strong>Lou\u00a0Cohen<\/strong>, Chief Digital Officer at <em>Ernst\u00a0&amp;\u00a0Young (EY)<\/em>, have publicly described 2026 as a pivotal moment where AI moves <em>beyond \u201cnice\u2011to\u2011have\u201d tools to core strategic capability<\/em> in marketing. Cohen highlights that while marketing teams once explored AI in pockets \u2014 for tasks like segmentation and campaign automation \u2014 AI is increasingly used to <em>drive planning, insight and optimization across entire campaigns<\/em>. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<\/p>\n<p>According to Cohen:<\/p>\n<ul>\n<li>Marketers are shifting <strong>from digital novelty to AI\u2011powered transformation<\/strong>.<\/li>\n<li>AI assists in core functions \u2014 audience segmentation, campaign targeting, rapid testing and performance learning.<\/li>\n<li>Marketing teams are <em>experimenting and learning with AI<\/em> even as they adapt to its limitations, such as occasional inaccuracies (\u201challucinations\u201d). (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<\/li>\n<\/ul>\n<p><strong>Why this matters:<\/strong> This leadership commentary reflects how major consultancies and CMOs don\u2019t see AI as incremental; they see <strong>AI reshaping the structure and value of marketing work itself<\/strong> \u2014 a hallmark of an inflection point. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study%E2%80%AF2_%E2%80%94_Industry_Adoption_Investment_Trends\"><\/span>\u00a0Case Study\u202f2 \u2014 Industry Adoption &amp; Investment Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Wider_Adoption_Metrics\"><\/span><strong>Wider Adoption Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Recent surveys and data from analysts show that <strong>generative AI investment is now mainstream rather than experimental<\/strong>:<\/p>\n<ul>\n<li>A survey found <strong>63\u202f% of marketing leaders plan to invest in generative AI<\/strong> over the next two years \u2014 even where adoption is still uneven. (<a title=\"Poll: 63% of marketing leaders plan to invest in generative AI in next two years, says Gartner\" href=\"https:\/\/theedgemalaysia.com\/node\/679950?utm_source=chatgpt.com\">The Edge Malaysia<\/a>)<\/li>\n<\/ul>\n<p>This isn\u2019t just more tools on desktops. It\u2019s <strong>budgets shifting toward AI\u2011driven systems and away from purely traditional digital stacks<\/strong>, showing business leadership hears the same inflection narrative. (<a title=\"Poll: 63% of marketing leaders plan to invest in generative AI in next two years, says Gartner\" href=\"https:\/\/theedgemalaysia.com\/node\/679950?utm_source=chatgpt.com\">The Edge Malaysia<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study%E2%80%AF3_%E2%80%94_Practitioner_Commentary_Community_Perspective\"><\/span>\u00a0Case Study\u202f3 \u2014 Practitioner Commentary &amp; Community Perspective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Practitioner_Online_Discussions\"><\/span><strong>Marketing Practitioner Online Discussions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketers on professional and community forums echo the sentiment that AI is changing <em>how marketing careers and workflows work<\/em>, not just what tools you use:<\/p>\n<ul>\n<li>Practitioners have noted that AI adoption has become almost universal \u2014 with most brands <em>claiming to use AI<\/em> but many still focusing on tactical tasks (like faster content creation) rather than strategic integration. (<a title=\"Everyone Is Using AI in Marketing. Most Are Using It Wrong.\" href=\"https:\/\/www.reddit.com\/r\/MarketingGeek\/comments\/1rcfb34\/everyone_is_using_ai_in_marketing_most_are_using\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>Some community members say the real transformation is <strong>when AI connects data \u2192 insights \u2192 content \u2192 distribution \u2192 optimization as an integrated system<\/strong> \u2014 not just faster execution. (<a title=\"Everyone Is Using AI in Marketing. Most Are Using It Wrong.\" href=\"https:\/\/www.reddit.com\/r\/MarketingGeek\/comments\/1rcfb34\/everyone_is_using_ai_in_marketing_most_are_using\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<\/ul>\n<p>These voices reflect a <strong>grassroots realization<\/strong>: AI adoption has passed a threshold where it <em>changes marketing work itself<\/em>, not just speeds it up. (<a title=\"Everyone Is Using AI in Marketing. Most Are Using It Wrong.\" href=\"https:\/\/www.reddit.com\/r\/MarketingGeek\/comments\/1rcfb34\/everyone_is_using_ai_in_marketing_most_are_using\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Broader_Supporting_Evidence\"><\/span>\u00a0Broader Supporting Evidence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Shift_from_Experimentation_to_Deployment\"><\/span>\u00a0Shift from Experimentation to Deployment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Independent research highlights that many companies have already <strong>embedded generative AI across marketing workflows<\/strong> \u2014 from copy generation to video creation and multimedia production \u2014 showing <em>practical, real\u2011world use<\/em> rather than theoretical exploration. (<a title=\"The marketer's guide to AI in 2026\" href=\"https:\/\/digiday.com\/marketing\/digiday-research-the-marketers-guide-to-ai-applications-agentic-ai-ai-search-and-geo-aeo-in-2026\/?utm_source=chatgpt.com\">Digiday<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_AIs_Growing_Role_in_Strategy\"><\/span>\u00a0AI\u2019s Growing Role in Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analysis suggests marketers are increasingly using AI for <em>predictive analytics, segmentation and automation at scale<\/em> <strong>and<\/strong> integrating it into strategy development rather than just output tasks \u2014 another sign this isn\u2019t a passing phase. (<a title=\"AI Marketing @ 2026 : The Top 26 Trends Redefining the Game\" href=\"https:\/\/www.linkedin.com\/pulse\/ai-marketing-2026-top-26-trends-redefining-game-noor-salam-khan-btwyc?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Commentary_Debates\"><\/span>\u00a0Expert Commentary &amp; Debates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_vs_Tactical_Use\"><\/span>\u00a0Strategic vs Tactical Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Commentators emphasize that while AI can <em>write copy or generate creative<\/em>, its <strong>true inflection point<\/strong> use comes when it helps answer <em>big strategic questions<\/em>, such as:<\/p>\n<ul>\n<li>How to allocate budget effectively across channels.<\/li>\n<li>How to personalize at scale while maintaining brand voice.<\/li>\n<li>How to predict future consumer behavior. (<a title=\"Five AI Shifts That Will Reshape Marketing Teams In 2026\" href=\"https:\/\/www.forbes.com\/councils\/forbescommunicationscouncil\/2025\/12\/16\/five-ai-shifts-that-will-reshape-marketing-teams-in-2026\/?utm_source=chatgpt.com\">Forbes<\/a>)<\/li>\n<\/ul>\n<p>This debate shows a shift: <strong>the value is no longer in using AI \u2014 it\u2019s in <em>how<\/em> you use AI<\/strong>. Teams that treat AI as a strategic assistant, not just a content tool, are winning. (<a title=\"Five AI Shifts That Will Reshape Marketing Teams In 2026\" href=\"https:\/\/www.forbes.com\/councils\/forbescommunicationscouncil\/2025\/12\/16\/five-ai-shifts-that-will-reshape-marketing-teams-in-2026\/?utm_source=chatgpt.com\">Forbes<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Leader_Perspectives_on_Creativity_and_Human_Augmentation\"><\/span>\u00a0Leader Perspectives on Creativity and Human Augmentation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While AI expands capabilities, some leaders argue human insight remains essential, especially in creative and high\u2011value strategic roles that machines <em>can\u2019t automate<\/em>. This underscores the balance many professionals are debating: <em>humans plus AI &gt; AI alone<\/em>. (<a title=\"Hegarty: The C-suite must innovate or die\" href=\"https:\/\/www.theaustralian.com.au\/business\/growth-agenda\/hegarty-the-csuite-must-innovate-or-die\/news-story\/75da9c3d4baa2ae1a73147b704470df0?utm_source=chatgpt.com\">The Australian<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_%E2%80%9CInflection_Point%E2%80%9D_Really_Means\"><\/span>\u00a0What This \u201cInflection Point\u201d Really Means<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In practical terms, marketing\u2019s AI inflection point means:<\/p>\n<p><strong>Budget prioritization<\/strong> now includes strategic AI platforms and tools rather than just tactical automation. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<br \/>\n<strong>AI usage is widespread<\/strong>, with marketing leaders planning increased investment. (<a title=\"Poll: 63% of marketing leaders plan to invest in generative AI in next two years, says Gartner\" href=\"https:\/\/theedgemalaysia.com\/node\/679950?utm_source=chatgpt.com\">The Edge Malaysia<\/a>)<br \/>\n<strong>Functional change is underway<\/strong>, not just speed gains \u2014 systems are replacing siloes, driving real business impact. (<a title=\"The marketer's guide to AI in 2026\" href=\"https:\/\/digiday.com\/marketing\/digiday-research-the-marketers-guide-to-ai-applications-agentic-ai-ai-search-and-geo-aeo-in-2026\/?utm_source=chatgpt.com\">Digiday<\/a>)<br \/>\n<strong>Community conversations reflect deep shifts<\/strong> in how marketers do their jobs and think about AI\u2019s role in growth. (<a title=\"Everyone Is Using AI in Marketing. Most Are Using It Wrong.\" href=\"https:\/\/www.reddit.com\/r\/MarketingGeek\/comments\/1rcfb34\/everyone_is_using_ai_in_marketing_most_are_using\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<p>This combination \u2014 executive endorsement + adoption metrics + practitioner reflection \u2014 <em>fits the definition of an inflection point<\/em>: momentum, strategic uptake, and a tipping away from \u201coptional use\u201d toward <em>core integration across the discipline.<\/em> (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Key_Takeaways\"><\/span>\u00a0Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Industry leaders<\/strong> are publicly positioning 2026 as the year AI becomes <em>central<\/em> to marketing\u2019s strategic fabric, not just a tactical tool. (<a title=\"EY's chief digital officer says marketing is at an AI 'inflection point'\" href=\"https:\/\/www.businessinsider.com\/ai-transformation-marketing-says-eys-lou-cohen-2026-2?utm_source=chatgpt.com\">Business Insider<\/a>)<br \/>\n<strong>Surveys and data<\/strong> show investment plans and usage are expanding fast, especially for generative AI in content and personalization. (<a title=\"Poll: 63% of marketing leaders plan to invest in generative AI in next two years, says Gartner\" href=\"https:\/\/theedgemalaysia.com\/node\/679950?utm_source=chatgpt.com\">The Edge Malaysia<\/a>)<br \/>\n<strong>Marketers themselves<\/strong> online say AI\u2019s growing from \u201ctoolbox add\u2011on\u201d to <em>workflow backbone<\/em> \u2014 signaling a true structural shift in the profession. (<a title=\"Everyone Is Using AI in Marketing. Most Are Using It Wrong.\" href=\"https:\/\/www.reddit.com\/r\/MarketingGeek\/comments\/1rcfb34\/everyone_is_using_ai_in_marketing_most_are_using\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0What Leaders Are Saying: Marketing at an AI Inflection Point EY\u2019s Chief Digital Officer: A Strategic Turning Point Lou Cohen, Chief Digital Officer at&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19394","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Is Reaching an AI Inflection Point, Say Industry Leaders - Lite14 Tools &amp; 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