{"id":192,"date":"2021-06-11T10:34:17","date_gmt":"2021-06-11T10:34:17","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=192"},"modified":"2022-06-17T05:01:15","modified_gmt":"2022-06-17T05:01:15","slug":"when-should-you-send-email-coupons-to-customers","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/","title":{"rendered":"When Should You Send Email Coupons to Customers?"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"418\" class=\"wp-image-194\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/woman-computer-email.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/woman-computer-email.jpg 970w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/woman-computer-email-300x139.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/woman-computer-email-768x356.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Did you know that 50% of people will visit a store more frequently if they receive a coupon?<\/p>\r\n\r\n\r\n\r\n<p>If you want to increase sales and clicks, email coupons are an excellent strategy.<\/p>\r\n\r\n\r\n\r\n<p>Emails containing coupons have been shown to increase click-throughs by 34%, transaction completion rates by 27%, and revenue per email by 48%.<\/p>\r\n\r\n\r\n\r\n<p>Those are some extremely potent statistics.<\/p>\r\n\r\n\r\n\r\n<p>However, if you want to use coupons effectively in your email marketing strategy, you must understand when to send those click-bait deals. Otherwise, you risk squandering your efforts and having a negligible impact.<\/p>\r\n\r\n\r\n\r\n<p>Are you ready to discover the optimal times to send out those email marketing coupons? Continue reading to learn about the critical points at which coupons can act as revenue generators.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Want_a_Customer_to_Return\" >When You Want a Customer to Return<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Want_to_Move_a_Product_Line\" >When You Want to Move a Product\u00a0Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Havent_Sent_Email_Coupons_in_Awhile\" >When You Haven\u2019t Sent\u00a0Email Coupons in Awhile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Need_to_Increase_Your_Email_ROI\" >When You Need to Increase Your Email ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Want_to_Grow_Your_Email_List\" >When You Want to Grow Your Email List<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/#When_You_Want_to_Create_a_Loyalty_Program_for_Your_Customers\" >When You Want to Create a Loyalty Program for Your Customers<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Want_a_Customer_to_Return\"><\/span><strong>When You Want a Customer to Return<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Do you have a low rate of new customer retention? If this is the case, it may be time to offer them a discount via email coupon.<\/p>\r\n\r\n\r\n\r\n<p>Your first-time customers are unlikely to be in the habit of scouring your site. You can remind them and encourage a subsequent purchase by sending them a coupon, effectively killing two birds with one stone.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Want_to_Move_a_Product_Line\"><\/span><strong>When You Want to Move a Product\u00a0Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Do you need to move a variety of products? If this is the case, this is the ideal time to send out coupon emails.<\/p>\r\n\r\n\r\n\r\n<p>For example, suppose you run an online clothing store and need to liquidate some of your women&#8217;s clothing inventory to make room for summer lines. You can distribute a coupon for your women&#8217;s clothing line to increase sales.<\/p>\r\n\r\n\r\n\r\n<p>While we&#8217;re on the subject of non-site-wide coupons, keep in mind that these should be segmented from your email list. You do not always have to send these coupons to your entire email list. Coupons for women&#8217;s clothing should typically be sent to female subscribers only, and vice versa.<\/p>\r\n\r\n\r\n\r\n<p>By segmenting your email list, you can increase the personalization of your marketing (always a good thing) and lower the cost of email marketing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Havent_Sent_Email_Coupons_in_Awhile\"><\/span><strong>When You Haven\u2019t Sent\u00a0Email Coupons in Awhile<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Limiting the availability of email coupons is one of the secrets to their success. If you continually send out site-wide coupons, this devalues your products.<\/p>\r\n\r\n\r\n\r\n<p>Have you ever come across those &#8220;deals&#8221; where an item is perpetually discounted? At first, you&#8217;re struck by the thought, &#8220;Wow! $50 instead of $70, what a deal!\u201d However, the item&#8217;s value eventually becomes fixed at $50 in the viewer&#8217;s mind, as that is its permanent price.<\/p>\r\n\r\n\r\n\r\n<p>If you send an excessive number of coupons that expire prematurely, this can have the same effect.<\/p>\r\n\r\n\r\n\r\n<p>Allowing some time between coupons and setting short expiration dates, on the other hand, will increase demand for them among your subscribers.<\/p>\r\n\r\n\r\n\r\n<p>Therefore, if it&#8217;s been a while since you sent an email coupon, now is the ideal time to spread some coupon love to your list.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Need_to_Increase_Your_Email_ROI\"><\/span><strong>When You Need to Increase Your Email ROI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>If your email marketing campaign&#8217;s ROI is low, this may be an excellent opportunity to leverage coupon emails and increase it.<\/p>\r\n\r\n\r\n\r\n<p>Coupon emails not only have significantly higher open, click-through, and transaction completion rates\u2014they also result in higher checkout totals.<\/p>\r\n\r\n\r\n\r\n<p>According to statistics, buyers who use coupons spend an average of 24% more than those who do not.<\/p>\r\n\r\n\r\n\r\n<p>This follows a straightforward logic. If your subscriber believes they have a valuable, limited-time coupon, they will want to take advantage of it by increasing their spending. If the coupon is a percentage off, the more money they spend, the more money they effectively save.<\/p>\r\n\r\n\r\n\r\n<p>However, for the marketer, this still translates into increased sales volumes and a higher return on investment.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Want_to_Grow_Your_Email_List\"><\/span><strong>When You Want to Grow Your Email List<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>To ensure that your coupons have an impact, you must have a robust email list. However, did you know that you can also use coupons to increase the size of your list?<\/p>\r\n\r\n\r\n\r\n<p>Offering a coupon in exchange for someone signing up for your newsletter is one of the most effective coupon-related marketing strategies. This encourages sign-ups and demonstrates that you are not stingy with your sign-up bonuses.<\/p>\r\n\r\n\r\n\r\n<p>Nowadays, most people are hesitant to subscribe to newsletters unless they are offered something of value in exchange. Coupons are an excellent sign-up incentive.<\/p>\r\n\r\n\r\n\r\n<p>After obtaining the signup, they can be added to your email drip campaign. After a specified time period, you can offer them another coupon to initiate a subsequent sale.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Want_to_Create_a_Loyalty_Program_for_Your_Customers\"><\/span><strong>When You Want to Create a Loyalty Program for Your Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Coupon emails are also an excellent method of establishing customer loyalty programs. Loyalty programs are an effective method of increasing repeat sales and establishing a perpetual buyer&#8217;s journey.<\/p>\r\n\r\n\r\n\r\n<p>If you&#8217;re launching a loyalty program, coupon emails are an excellent way to entice customers to join. Consider this. Who wants to join a loyalty program if all they get is a vague reference to &#8220;membership benefits and discounts?&#8221;<\/p>\r\n\r\n\r\n\r\n<p>Rather than that, encourage signups by providing an initial coupon upon registration. This provides a preview of what&#8217;s to come and an immediate reward for your subscribers.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Did you know that 50% of people will visit a store more frequently if they receive a coupon? If you want to increase sales and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Should You Send Email Coupons to Customers? - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Did you know that 50% of people will visit a store more frequently if they receive a coupon? If you want to increase sales and clicks, email coupons are an excellent strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/11\/when-should-you-send-email-coupons-to-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Should You Send Email Coupons to Customers? - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Did you know that 50% of people will visit a store more frequently if they receive a coupon? 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