{"id":19177,"date":"2026-02-16T13:36:01","date_gmt":"2026-02-16T13:36:01","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19177"},"modified":"2026-02-16T13:36:01","modified_gmt":"2026-02-16T13:36:01","slug":"whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/","title":{"rendered":"WhatsApp rollout cuts email volumes by 22% at Manchester-based brokerage"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_WhatsApp_Rollout_Cuts_Email_Volumes_by_22_at_Manchester-Based_Brokerage\" >\u00a0WhatsApp Rollout Cuts Email Volumes by 22% at Manchester-Based Brokerage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Key_Details\" >\u00a0Key Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_How_the_rollout_worked\" >\u00a0How the rollout worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Benefits_observed\" >\u00a0Benefits observed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Challenges_and_mitigations\" >\u00a0Challenges and mitigations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Broader_industry_context\" >\u00a0Broader industry context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Expert_commentary\" >\u00a0Expert commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_WhatsApp_Rollout_at_Manchester_Brokerage_%E2%80%94_Case_Studies_and_Commentary\" >\u00a0WhatsApp Rollout at Manchester Brokerage \u2014 Case Studies and Commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#Case_Studies\" >Case Studies<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#1_Internal_team_collaboration\" >1) Internal team collaboration<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#Situation\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#WhatsApp_intervention\" >WhatsApp intervention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#2_Client_communication_efficiency\" >2) Client communication efficiency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#Situation-2\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#WhatsApp_intervention-2\" >WhatsApp intervention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#3_Compliance-focused_messaging\" >3) Compliance-focused messaging<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#Situation-3\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#WhatsApp_intervention-3\" >WhatsApp intervention<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#Expert_Commentary\" >Expert Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#1_Email_overload_reduction\" >1) Email overload reduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#2_Real-time_communication_benefits\" >2) Real-time communication benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#3_Integration_with_existing_systems_is_crucial\" >3) Integration with existing systems is crucial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#4_Industry_adoption_trend\" >4) Industry adoption trend<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/16\/whatsapp-rollout-cuts-email-volumes-by-22-at-manchester-based-brokerage\/#_Key_Takeaway\" >\u00a0Key Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_WhatsApp_Rollout_Cuts_Email_Volumes_by_22_at_Manchester-Based_Brokerage\"><\/span>\u00a0WhatsApp Rollout Cuts Email Volumes by 22% at Manchester-Based Brokerage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Key_Details\"><\/span>\u00a0Key Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Location:<\/strong> Manchester, UK<\/li>\n<li><strong>Industry:<\/strong> Financial brokerage \/ asset management<\/li>\n<li><strong>Communication shift:<\/strong>\n<ul>\n<li>Internal and client communications migrated to <strong>WhatsApp Business<\/strong><\/li>\n<li>Used for <strong>instant updates, client queries, and team coordination<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>Email volume impact:<\/strong>\n<ul>\n<li>Total email traffic <strong>reduced by 22%<\/strong> within three months of rollout<\/li>\n<li>Significant drop in <strong>internal back-and-forth emails<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_How_the_rollout_worked\"><\/span>\u00a0How the rollout worked<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>WhatsApp Business adoption:<\/strong>\n<ul>\n<li>Employees connected with clients and colleagues using secure, business-grade messaging accounts<\/li>\n<li>Integration with CRM systems for tracking conversations<\/li>\n<\/ul>\n<\/li>\n<li><strong>Workflow adjustment:<\/strong>\n<ul>\n<li>Short-form updates, approvals, and queries moved from email to WhatsApp<\/li>\n<li>Long-form documents and official correspondence remained on email<\/li>\n<\/ul>\n<\/li>\n<li><strong>Employee training:<\/strong>\n<ul>\n<li>Staff educated on <strong>secure messaging practices<\/strong> and record-keeping for compliance<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Benefits_observed\"><\/span>\u00a0Benefits observed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Efficiency gains:<\/strong> Faster response times, fewer delayed approvals<\/li>\n<li><strong>Reduced email overload:<\/strong> Employees spend less time filtering inboxes<\/li>\n<li><strong>Enhanced client experience:<\/strong> Real-time communication improved client satisfaction<\/li>\n<li><strong>Team coordination:<\/strong> Group messaging and broadcast lists facilitated quicker internal collaboration<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Challenges_and_mitigations\"><\/span>\u00a0Challenges and mitigations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Compliance concerns:<\/strong> Ensuring financial regulations and client data protection\n<ul>\n<li>Mitigation: WhatsApp Business accounts monitored and integrated with CRM<\/li>\n<\/ul>\n<\/li>\n<li><strong>Record retention:<\/strong> Maintaining logs for audit purposes\n<ul>\n<li>Mitigation: Exporting chat logs to secure internal systems<\/li>\n<\/ul>\n<\/li>\n<li><strong>Message overload risk:<\/strong> Potential for informal communication to escalate\n<ul>\n<li>Mitigation: Policies and etiquette training implemented<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Broader_industry_context\"><\/span>\u00a0Broader industry context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many financial services firms are exploring <strong>secure messaging platforms<\/strong> to reduce email bottlenecks<\/li>\n<li>Similar trends reported in <strong>insurance, real estate, and professional services<\/strong><\/li>\n<li>Highlights the potential for <strong>messaging apps to replace routine email tasks<\/strong> while maintaining compliance<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Expert_commentary\"><\/span>\u00a0Expert commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Analysts note that <strong>short-form messaging reduces email fatigue<\/strong>, increases productivity, and speeds up decision-making<\/li>\n<li>For regulated sectors, integration with <strong>CRM and compliance workflows<\/strong> is critical<\/li>\n<li>Adoption of WhatsApp Business signals a broader <strong>shift toward instant, client-facing communication platforms<\/strong><\/li>\n<\/ul>\n<hr \/>\n<blockquote><p>.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"_WhatsApp_Rollout_at_Manchester_Brokerage_%E2%80%94_Case_Studies_and_Commentary\"><\/span>\u00a0WhatsApp Rollout at Manchester Brokerage \u2014 Case Studies and Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Manchester-based financial brokerage recently reported that moving part of its communication to <strong>WhatsApp Business<\/strong> led to a <strong>22% reduction in email volume<\/strong>, highlighting the growing role of secure messaging in professional workflows. Below are case studies and expert commentary.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Case_Studies\"><\/span>Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"1_Internal_team_collaboration\"><\/span>1) Internal team collaboration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Employees relied heavily on email for <strong>quick queries, approvals, and updates<\/strong><\/li>\n<li>Inbox congestion caused delays and duplicated messages<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp_intervention\"><\/span>WhatsApp intervention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Team updates and approvals moved to <strong>WhatsApp group chats<\/strong><\/li>\n<li>Real-time messaging reduced back-and-forth emails<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Faster decision-making and reduced internal email clutter<\/li>\n<li>Teams reported <strong>greater responsiveness and visibility of ongoing tasks<\/strong><\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong> Instant messaging can streamline internal workflows without sacrificing traceability.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Client_communication_efficiency\"><\/span>2) Client communication efficiency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation-2\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Brokers communicated with clients for <strong>quick updates, trade confirmations, and queries<\/strong><\/li>\n<li>Emails were slow, often prompting follow-up reminders<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp_intervention-2\"><\/span>WhatsApp intervention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Clients were offered <strong>WhatsApp Business messaging<\/strong> for instant updates<\/li>\n<li>Critical notifications delivered directly to clients\u2019 mobile devices<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Faster response times and increased client satisfaction<\/li>\n<li>Reduction in unnecessary email threads<\/li>\n<li>Improved tracking of client interactions when integrated with CRM systems<\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong> Messaging apps can improve client engagement while reducing email reliance.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Compliance-focused_messaging\"><\/span>3) Compliance-focused messaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation-3\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Financial sector requires <strong>secure communication and audit trails<\/strong><\/li>\n<li>Risk of informal messaging being untracked<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp_intervention-3\"><\/span>WhatsApp intervention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>WhatsApp Business accounts <strong>monitored and linked to CRM<\/strong><\/li>\n<li>Chat logs exported for compliance and audit purposes<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><\/p>\n<ul>\n<li>Ensured regulatory compliance while enabling faster communication<\/li>\n<li>Balanced productivity with governance requirements<\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong> Secure messaging can be adapted for regulated industries with proper controls.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"Expert_Commentary\"><\/span>Expert Commentary<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"1_Email_overload_reduction\"><\/span>1) Email overload reduction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Moving short-form communications to messaging apps helps <strong>de-clutter inboxes<\/strong><\/li>\n<li>Improves productivity by allowing employees to focus on critical emails<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Real-time_communication_benefits\"><\/span>2) Real-time communication benefits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Quick updates, approvals, and notifications reduce delays<\/li>\n<li>Messaging apps encourage <strong>more responsive decision-making<\/strong><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Integration_with_existing_systems_is_crucial\"><\/span>3) Integration with existing systems is crucial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Linking messaging to CRM or workflow software ensures <strong>auditability and record retention<\/strong><\/li>\n<li>Prevents compliance gaps in regulated industries<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Industry_adoption_trend\"><\/span>4) Industry adoption trend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Financial services, insurance, and professional services increasingly adopt <strong>secure messaging tools<\/strong><\/li>\n<li>Reduces internal email traffic while maintaining secure, trackable communication<\/li>\n<\/ul>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Key_Takeaway\"><\/span>\u00a0Key Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>The Manchester brokerage\u2019s experience shows that:<\/p>\n<blockquote><p>Migrating routine internal and client communications from email to <strong>secure messaging platforms like WhatsApp Business<\/strong> can cut email volume, improve responsiveness, and enhance client and team engagement \u2014 provided proper <strong>compliance and monitoring protocols<\/strong> are in place.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0WhatsApp Rollout Cuts Email Volumes by 22% at Manchester-Based Brokerage &nbsp; \u00a0Key Details Location: Manchester, UK Industry: Financial brokerage \/ asset management Communication shift: Internal&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19177","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WhatsApp rollout cuts email volumes by 22% at Manchester-based brokerage - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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