{"id":19042,"date":"2026-02-07T12:17:59","date_gmt":"2026-02-07T12:17:59","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=19042"},"modified":"2026-02-07T12:17:59","modified_gmt":"2026-02-07T12:17:59","slug":"me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/","title":{"rendered":"ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#ME_Bank_Faces_Backlash_Over_Email_Sent_to_Mortgage_Customers_After_Rate_Decision_%E2%80%94_Full_Details\" >ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision \u2014 Full Details<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Key_Details\" >Key Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Customer_Backlash\" >Customer Backlash<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Banks_Response\" >Bank\u2019s Response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Context_and_Industry_Implications\" >Context and Industry Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Best_Practices_Highlighted\" >Best Practices Highlighted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#ME_Bank_Faces_Backlash_Over_Email_Sent_to_Mortgage_Customers_After_Rate_Decision\" >ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Case_Studies_and_Marketing_Commentary\" >Case Studies and Marketing Commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Case_Study_1_%E2%80%94_Timing_and_Sensitivity\" >Case Study 1 \u2014 Timing and Sensitivity<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Situation\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Outcome\" >Outcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Commentary\" >Commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Case_Study_2_%E2%80%94_Content_and_Tone_Misalignment\" >Case Study 2 \u2014 Content and Tone Misalignment<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Situation-2\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Outcome-2\" >Outcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Commentary-2\" >Commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Case_Study_3_%E2%80%94_Automated_Emails_and_Personalization\" >Case Study 3 \u2014 Automated Emails and Personalization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Situation-3\" >Situation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Outcome-3\" >Outcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Commentary-3\" >Commentary<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Case_Study_4_%E2%80%94_Industry_Lessons_and_Best_Practices\" >Case Study 4 \u2014 Industry Lessons and Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/07\/me-bank-faces-backlash-over-email-sent-to-mortgage-customers-after-rate-decision\/#Commentary-4\" >Commentary<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"ME_Bank_Faces_Backlash_Over_Email_Sent_to_Mortgage_Customers_After_Rate_Decision_%E2%80%94_Full_Details\"><\/span>ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision \u2014 Full Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Key_Details\"><\/span>Key Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Trigger Event:<\/strong> RBA announced a change in interest rates (increase or decrease).<\/li>\n<li><strong>Email Purpose:<\/strong> Inform mortgage holders of the rate change and its implications on their repayments.<\/li>\n<li><strong>Content Highlights:<\/strong>\n<ul>\n<li>Automated notification of new interest rates<\/li>\n<li>Breakdown of potential repayment changes<\/li>\n<li>Calls-to-action encouraging customers to review their mortgage options online<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Customer_Backlash\"><\/span>Customer Backlash<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Timing and tone:<\/strong> Customers criticized the email for being <strong>perceived as opportunistic<\/strong> or tone-deaf during sensitive financial periods.<\/li>\n<li><strong>Perception issues:<\/strong> Some recipients felt the message <strong>prioritized upselling bank products<\/strong> rather than providing helpful guidance.<\/li>\n<li><strong>Social media amplification:<\/strong> Customers voiced frustrations online, highlighting poor communication practices.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Banks_Response\"><\/span>Bank\u2019s Response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>ME Bank issued a statement acknowledging the concerns.<\/li>\n<li>Clarified the email\u2019s intent was to <strong>inform, not pressure<\/strong>, and offered <strong>guidance on financial support options<\/strong>.<\/li>\n<li>Promised to <strong>review messaging strategies<\/strong> for sensitive updates like rate changes.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Context_and_Industry_Implications\"><\/span>Context and Industry Implications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Financial institutions regularly communicate with customers after <strong>policy or rate changes<\/strong>, but execution matters.<\/li>\n<li>Email campaigns around interest rates are sensitive; <strong>tone, timing, and personalization<\/strong> are critical.<\/li>\n<li>Automated messaging without proper human context can lead to <strong>negative sentiment and reputational risk<\/strong>.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Best_Practices_Highlighted\"><\/span>Best Practices Highlighted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Empathy and clarity:<\/strong> Acknowledge the potential impact on customers\u2019 finances.<\/li>\n<li><strong>Personalized guidance:<\/strong> Offer tailored advice or calculators rather than generic upsells.<\/li>\n<li><strong>Testing and timing:<\/strong> Ensure automated emails are reviewed for tone and relevance before deployment.<\/li>\n<li><strong>Transparency:<\/strong> Clearly separate informative content from promotional messaging.<\/li>\n<\/ol>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Automated banking emails must balance <strong>informational value with sensitivity<\/strong>.<\/li>\n<li>Misaligned messaging can generate <strong>backlash and social media scrutiny<\/strong>, even when factually accurate.<\/li>\n<li>Banks should <strong>prioritize customer-centric communication<\/strong>, especially after market-sensitive events like rate changes.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"ME_Bank_Faces_Backlash_Over_Email_Sent_to_Mortgage_Customers_After_Rate_Decision\"><\/span>ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Studies_and_Marketing_Commentary\"><\/span>Case Studies and Marketing Commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>ME Bank\u2019s recent email to mortgage customers following a Reserve Bank of Australia (RBA) rate change serves as a <strong>cautionary example for financial institutions<\/strong> on how automated communications can impact customer perception and trust.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_1_%E2%80%94_Timing_and_Sensitivity\"><\/span>Case Study 1 \u2014 Timing and Sensitivity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>ME Bank sent automated emails immediately after an interest rate announcement.<\/li>\n<li>The email outlined repayment changes and included calls-to-action to review mortgage options.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Outcome\"><\/span>Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Customers criticized the email as <strong>opportunistic or tone-deaf<\/strong>, perceiving it as promoting bank products during a sensitive financial period.<\/li>\n<li>Social media amplified the backlash, raising reputational concerns.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Commentary\"><\/span>Commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Timing is critical in financial communications, especially when customers are <strong>emotionally or financially impacted<\/strong>.<\/li>\n<li>Even accurate information can generate negative sentiment if not framed empathetically.<\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong><\/p>\n<blockquote><p>Emails triggered by sensitive events should prioritize <strong>clarity, empathy, and guidance over promotion<\/strong>.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_2_%E2%80%94_Content_and_Tone_Misalignment\"><\/span>Case Study 2 \u2014 Content and Tone Misalignment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation-2\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Email content included repayment breakdowns and links to product reviews or mortgage adjustments.<\/li>\n<li>The promotional aspect overshadowed <strong>informational intent<\/strong> for some recipients.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Outcome-2\"><\/span>Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Customers perceived the bank as <strong>focusing on upselling rather than support<\/strong>.<\/li>\n<li>Resulted in negative sentiment and complaints on multiple channels.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Commentary-2\"><\/span>Commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Content should differentiate between <strong>educational\/transactional messaging<\/strong> and <strong>promotional offers<\/strong>.<\/li>\n<li>Clear separation improves trust and reduces backlash risk.<\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong><\/p>\n<blockquote><p>Tone matters as much as accuracy \u2014 financial messaging must balance guidance with optional product information.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_3_%E2%80%94_Automated_Emails_and_Personalization\"><\/span>Case Study 3 \u2014 Automated Emails and Personalization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Situation-3\"><\/span>Situation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The email was automatically generated for all mortgage holders.<\/li>\n<li>No personalization or acknowledgment of individual circumstances was included.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Outcome-3\"><\/span>Outcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Generic messaging contributed to the perception of <strong>insensitivity<\/strong>.<\/li>\n<li>Customers with higher financial vulnerability or specific mortgage arrangements felt the email was <strong>impersonal<\/strong>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Commentary-3\"><\/span>Commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Automation improves efficiency but can <strong>erode empathy<\/strong>.<\/li>\n<li>Personalization and contextual relevance reduce the risk of backlash.<\/li>\n<\/ul>\n<p><strong>Lesson:<\/strong><\/p>\n<blockquote><p>Even automated emails should consider <strong>customer segmentation and context<\/strong> to maintain trust.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_4_%E2%80%94_Industry_Lessons_and_Best_Practices\"><\/span>Case Study 4 \u2014 Industry Lessons and Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Insight<\/th>\n<th>Application<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sensitive timing<\/td>\n<td>Avoid immediate promotional messaging after policy changes<\/td>\n<\/tr>\n<tr>\n<td>Empathetic tone<\/td>\n<td>Emphasize guidance and support over upselling<\/td>\n<\/tr>\n<tr>\n<td>Clear separation<\/td>\n<td>Distinguish between educational content and product offers<\/td>\n<\/tr>\n<tr>\n<td>Personalization<\/td>\n<td>Segment audiences for relevance and emotional impact<\/td>\n<\/tr>\n<tr>\n<td>Review and testing<\/td>\n<td>Pre-check automated campaigns for tone, clarity, and sensitivity<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"Commentary-4\"><\/span>Commentary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Banks and financial institutions must treat <strong>email communication as an extension of customer service<\/strong>, not just marketing.<\/li>\n<li>Even factual, automated updates can <strong>backfire if perceived as opportunistic<\/strong>.<\/li>\n<li>Social media amplification means small missteps can reach <strong>wide audiences quickly<\/strong>.<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Bottom Line:<\/strong><br \/>\nME Bank\u2019s backlash underscores that <strong>email marketing in finance requires careful timing, tone, and personalization<\/strong>. Automated communications triggered by events like rate changes should focus on <strong>customer guidance and support first<\/strong>, with product promotions clearly secondary, to maintain trust and prevent reputational harm.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision \u2014 Full Details &nbsp; Key Details Trigger Event: RBA announced a change&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-19042","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ME Bank Faces Backlash Over Email Sent to Mortgage Customers After Rate Decision - Lite14 Tools &amp; 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