{"id":18982,"date":"2026-02-04T14:30:21","date_gmt":"2026-02-04T14:30:21","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18982"},"modified":"2026-02-04T14:30:21","modified_gmt":"2026-02-04T14:30:21","slug":"nama-announces-upcoming-webinar-on-marketing-across-generations","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/","title":{"rendered":"NAMA Announces Upcoming Webinar on Marketing Across Generations"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#Event_Overview_Next_Gen_Farmers_%E2%80%94_Marketing_Across_the_Generational_Divide\" >Event Overview: Next Gen Farmers \u2014 Marketing Across the Generational Divide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_What_the_Webinar_Will_Cover\" >\u00a0What the Webinar Will Cover<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Key_Topics\" >\u00a0Key Topics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Speakers_Their_Expertise\" >\u00a0Speakers &amp; Their Expertise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#Darcy_Schultz_%E2%80%94_Agriculture_Growth_Director_Goodway_Group\" >Darcy Schultz \u2014 Agriculture Growth Director, Goodway Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#Andrew_Warner_%E2%80%94_Account_Director_Swanson_Russell\" >Andrew Warner \u2014 Account Director, Swanson Russell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Why_This_Webinar_Matters\" >\u00a0Why This Webinar Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_1_Farm_Marketing_Is_Changing\" >\u00a01. Farm Marketing Is Changing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_2_Avoiding_One%E2%80%91Size%E2%80%91Fits%E2%80%91All_Messaging\" >\u00a02. Avoiding One\u2011Size\u2011Fits\u2011All Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_3_Data%E2%80%91Driven_Persona_Development\" >\u00a03. Data\u2011Driven Persona Development<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Expert_Commentary_Industry_Relevance\" >\u00a0Expert Commentary &amp; Industry Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_How_to_Participate\" >\u00a0How to Participate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Bottom_Line\" >\u00a0Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Event_Details_%E2%80%94_Marketing_Across_the_Generational_Divide\" >\u00a0Event Details \u2014 Marketing Across the Generational Divide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Focus_Objective\" >\u00a0Focus &amp; Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Speakers_%E2%80%94_Expertise_Driving_Insights\" >\u00a0Speakers \u2014 Expertise Driving Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#Darcy_Schultz_%E2%80%94_Agriculture_Growth_Director_Goodway_Group-2\" >Darcy Schultz \u2014 Agriculture Growth Director, Goodway Group<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#Andrew_Warner_%E2%80%94_Account_Director_Swanson_Russell-2\" >Andrew Warner \u2014 Account Director, Swanson Russell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Case_Examples_%E2%80%94_What_Professionals_Might_Learn\" >\u00a0Case Examples \u2014 What Professionals Might Learn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Case_Legacy_vs_Next%E2%80%91Gen_Farm_Messaging\" >\u00a0Case: Legacy vs Next\u2011Gen Farm Messaging<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Industry_Expert_Commentary\" >\u00a0Industry &amp; Expert Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Bridging_a_Marketing_Gap\" >\u00a0Bridging a Marketing Gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Data%E2%80%91Driven_Personas_in_Practice\" >\u00a0Data\u2011Driven Personas in Practice<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Why_This_Webinar_Matters-2\" >\u00a0Why This Webinar Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Key_Strategic_Takeaways\" >\u00a0Key Strategic Takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Broader_Impact\" >\u00a0Broader Impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/#_Summary_%E2%80%94_Key_Points\" >\u00a0Summary \u2014 Key Points<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Event_Overview_Next_Gen_Farmers_%E2%80%94_Marketing_Across_the_Generational_Divide\"><\/span>Event Overview: <em>Next Gen Farmers \u2014 Marketing Across the Generational Divide<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Organization:<\/strong> National Agri\u2011Marketing Association (NAMA)<br \/>\n<strong>Date &amp; Time:<\/strong> <strong>February 12, 2026<\/strong> at <strong>11 a.m. Central Time<\/strong> (U.S.)<br \/>\n<strong>Format:<\/strong> Online webinar (virtual)<br \/>\n<strong>Cost:<\/strong> <em>Free for NAMA members; $50 for non\u2011members<\/em> (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<p>This session is part of NAMA\u2019s ongoing webinar series designed to help marketing professionals better understand and engage evolving audience groups.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_Webinar_Will_Cover\"><\/span>\u00a0What the Webinar Will Cover<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The theme of the webinar, <em>\u201cMarketing Across the Generational Divide,\u201d<\/em> focuses on how to <strong>bridge marketing approaches between older and younger farmers<\/strong> \u2014 especially as leadership and farm ownership shift to the next generation.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Key_Topics\"><\/span>\u00a0Key Topics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Generational Shifts in the Marketplace:<\/strong> What is changing \u2014 and what remains consistent \u2014 in how different age groups make purchasing decisions and interact with brands.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<ul>\n<li><strong>Understanding Values &amp; Motivations:<\/strong> How values, technology use and purchasing drivers differ between established growers and next\u2011gen farmers.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li><strong>Segmentation and Messaging:<\/strong> Practical guidance on crafting tailored messages and content that resonate across generations.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li><strong>Actionable Insights from Data:<\/strong> How to use <em>AI\u2011driven dynamic personas<\/em> and behavioural signals to refine targeting and engagement.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<p>Attendees will leave with <strong>concrete strategies<\/strong> to connect with both traditional and emerging farmers without alienating either group.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Speakers_Their_Expertise\"><\/span>\u00a0Speakers &amp; Their Expertise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Darcy_Schultz_%E2%80%94_Agriculture_Growth_Director_Goodway_Group\"><\/span><strong>Darcy Schultz \u2014 Agriculture Growth Director, Goodway Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Over <strong>20 years in marketing<\/strong>, with <strong>17 focused on digital strategies<\/strong>.<\/li>\n<li>Known for helping ag brands balance traditional values with modern technology to drive measurable growth.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Andrew_Warner_%E2%80%94_Account_Director_Swanson_Russell\"><\/span><strong>Andrew Warner \u2014 Account Director, Swanson Russell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Brings <strong>25+ years of experience<\/strong> in strategic brand and client development across agriculture, B2B and industrial sectors.<\/li>\n<li>Active in NAMA leadership and mentorship, bringing deep insight into how agencies and brands can thrive in changing markets.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<p><strong>Comment:<\/strong><br \/>\nThe combination of Schultz\u2019s digital marketing experience and Warner\u2019s strategic brand leadership gives attendees a <strong>balance of tactical expertise and big\u2011picture thinking<\/strong>, particularly relevant for marketers navigating multigenerational audiences.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_This_Webinar_Matters\"><\/span>\u00a0Why This Webinar Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_1_Farm_Marketing_Is_Changing\"><\/span>\u00a01. <strong>Farm Marketing Is Changing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ag marketers are facing a generational transition, with younger farmers bringing <em>different values, tech preferences and buying behaviours<\/em> than older generations. Understanding this shift helps brands remain relevant and effective.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Avoiding_One%E2%80%91Size%E2%80%91Fits%E2%80%91All_Messaging\"><\/span>\u00a02. <strong>Avoiding One\u2011Size\u2011Fits\u2011All Messaging<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Traditional marketing tactics may not resonate with next\u2011generation producers, who often prioritise <strong>technology adoption, sustainability and community connection<\/strong> alongside price and legacy values.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Data%E2%80%91Driven_Persona_Development\"><\/span>\u00a03. <strong>Data\u2011Driven Persona Development<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The webinar promises insights into <strong>AI\u2011based dynamic personas<\/strong>, a cutting\u2011edge tool for marketing teams to tailor outreach based on real behaviour and motivations \u2014 rather than assumptions.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Commentary_Industry_Relevance\"><\/span>\u00a0Expert Commentary &amp; Industry Relevance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Industry observers note that generational understanding is increasingly essential across all sectors \u2014 and agriculture is no exception. In today\u2019s marketing environment:<\/p>\n<ul>\n<li><strong>Younger audiences<\/strong> tend to make decisions based on <em>values, sustainability and digital engagement<\/em>, not just price or tradition. (General marketing research, e.g., generational behaviour insights)(<a title=\"Generation Consumer Behavior | Cross Generational Marketing | C+R\" href=\"https:\/\/www.crresearch.com\/audiences\/generational\/?utm_source=chatgpt.com\">crresearch.com<\/a>)<\/li>\n<li>Focusing on how life stages and generational context influence behaviour helps brands deliver more <em>effective segmentation and messaging<\/em>.(<a title=\"Generation Consumer Behavior | Cross Generational Marketing | C+R\" href=\"https:\/\/www.crresearch.com\/audiences\/generational\/?utm_source=chatgpt.com\">crresearch.com<\/a>)<\/li>\n<\/ul>\n<p><strong>Comment:<\/strong><br \/>\nBringing these insights into agri\u2011marketing helps organisations build deeper connections with broader audiences \u2014 from long\u2011standing customers to emerging decision\u2011makers \u2014 and avoid messaging that feels outdated or out of touch.(<a title=\"Generation Consumer Behavior | Cross Generational Marketing | C+R\" href=\"https:\/\/www.crresearch.com\/audiences\/generational\/?utm_source=chatgpt.com\">crresearch.com<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_How_to_Participate\"><\/span>\u00a0How to Participate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To join the webinar:<\/p>\n<ul>\n<li><strong>Register through NAMA\u2019s website<\/strong> (details provided on the webinar calendar).(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li>Members attend for free; non\u2011members pay a registration fee.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li>It\u2019s a live session, but recordings or materials may be available for later reference (check with NAMA post\u2011session).(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Bottom_Line\"><\/span>\u00a0Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>NAMA\u2019s upcoming webinar on <em>Marketing Across Generations<\/em> is a timely exploration of how brands can navigate the unique challenges and opportunities presented by changing demographic dynamics<\/strong> in agriculture marketing. It blends practical strategic insights with expert perspectives on engaging audiences from legacy producers to next\u2011gen farmers \u2014 making it a valuable learning opportunity for marketers and industry professionals alike.(<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<p>Here\u2019s a <strong>detailed summary of the <em>National Agri\u2011Marketing Association (NAMA)<\/em> webinar on <em>Marketing Across Generations<\/em><\/strong>, including <strong>case examples, expert insights and commentary<\/strong> on why it matters for ag\u2011marketing professionals and beyond: (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Event_Details_%E2%80%94_Marketing_Across_the_Generational_Divide\"><\/span>\u00a0Event Details \u2014 <em>Marketing Across the Generational Divide<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Title:<\/strong> <em>Next Gen Farmers: Marketing Across the Generational Divide<\/em><br \/>\n<strong>Date &amp; Time:<\/strong> <strong>February 12, 2026 at 11\u202fa.m. Central Time (U.S.)<\/strong><br \/>\n<strong>Format:<\/strong> Live <strong>virtual webinar<\/strong><br \/>\n<strong>Cost:<\/strong> Free for <strong>NAMA members<\/strong>, $50 for others (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<p>The session is hosted by the <strong>National Agri\u2011Marketing Association (NAMA)<\/strong> as part of its ongoing <strong>webinar calendar of professional development for ag marketers<\/strong>. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Focus_Objective\"><\/span>\u00a0Focus &amp; Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The webinar tackles the challenge of <strong>marketing across different generations<\/strong> \u2014 especially as ownership, leadership and buying behaviours shift within agriculture:<\/p>\n<ul>\n<li><strong>Why it\u2019s important:<\/strong> As <em>next\u2011generation farmers<\/em> become more involved in decision\u2011making, marketers must craft strategies that <strong>connect with younger producers without alienating established ones<\/strong>. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li>The content explores <strong>what motivates today\u2019s emerging farmers<\/strong>, including values, technology adoption and purchasing patterns, compared with older cohorts. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li>Speakers will also demonstrate how <strong>data\u2011driven tools like AI\u2011based dynamic personas<\/strong> can help brands better understand and engage evolving audiences. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<p>This \u201cacross\u2011the\u2011divide\u201d perspective is especially relevant in agricultural sectors where traditional practices coexist with rapid technological and demographic change. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Speakers_%E2%80%94_Expertise_Driving_Insights\"><\/span>\u00a0Speakers \u2014 Expertise Driving Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Darcy_Schultz_%E2%80%94_Agriculture_Growth_Director_Goodway_Group-2\"><\/span><strong>Darcy Schultz \u2014 Agriculture Growth Director, Goodway Group<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Over <strong>20\u202fyears\u2019 marketing experience<\/strong>, 17 of those focused on <strong>digital and strategic advertising<\/strong>.<\/li>\n<li>Brings a blend of <strong>traditional agricultural insights and modern digital marketing know\u2011how<\/strong> \u2014 helping brands bridge legacy and emerging audiences. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Andrew_Warner_%E2%80%94_Account_Director_Swanson_Russell-2\"><\/span><strong>Andrew Warner \u2014 Account Director, Swanson Russell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>25+ years\u2019 experience<\/strong> in strategic brand development across agriculture and B2B sectors.<\/li>\n<li>Active NAMA leader and mentor with deep insight into <strong>connecting marketing strategy to audiences across industries and generations<\/strong>. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<p><strong>Comment:<\/strong><br \/>\nThe mix of digital strategy and strategic brand leadership underscores how marketers today must combine <strong>data literacy and human understanding<\/strong> to engage every cohort effectively. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Examples_%E2%80%94_What_Professionals_Might_Learn\"><\/span>\u00a0Case Examples \u2014 What Professionals Might Learn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Case_Legacy_vs_Next%E2%80%91Gen_Farm_Messaging\"><\/span>\u00a0Case: <em>Legacy vs Next\u2011Gen Farm Messaging<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many farm brands historically leaned on <strong>heritage and tradition<\/strong> in their communications. But as newer generations increasingly prioritise <strong>sustainability, technology, and values alignment<\/strong>, marketers face a <em>double challenge<\/em>:<\/p>\n<ul>\n<li><strong>Retain trust and relevance with established producers<\/strong> who value reliability and legacy.<\/li>\n<li><strong>Adapt messaging for next\u2011gen audiences<\/strong> who expect digital engagement, transparent values and personalised touchpoints.<\/li>\n<\/ul>\n<p>NAMA\u2019s webinar is designed to <em>translate these generational differences into actionable marketing practice<\/em>, something many ag marketers are already navigating in real campaigns. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Industry_Expert_Commentary\"><\/span>\u00a0Industry &amp; Expert Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Bridging_a_Marketing_Gap\"><\/span>\u00a0Bridging a Marketing Gap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Agri\u2011marketing professionals often speak to both <strong>pragmatic purchasing criteria<\/strong> and <strong>narrative\u2011driven decision making<\/strong>. With a generational shift underway:<\/p>\n<ul>\n<li><strong>Younger farmers<\/strong> may prioritise ease of technology use, access to real\u2011time data and social proof.<\/li>\n<li><strong>Older producers<\/strong> often base decisions on <strong>experience, reliability and face\u2011to\u2011face relationships<\/strong>.<\/li>\n<\/ul>\n<p>Experts emphasise that understanding these differences allows teams to tailor <strong>channel choice, message tone and creative strategy<\/strong> to each segment \u2014 improving resonance and ROI. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Data%E2%80%91Driven_Personas_in_Practice\"><\/span>\u00a0Data\u2011Driven Personas in Practice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One practical example covered in sessions like this is the use of <strong>AI\u2011based dynamic personas<\/strong> \u2014 virtual profiles built from behavioural signals rather than guesswork. These personas allow marketers to:<\/p>\n<ul>\n<li>Identify <strong>priority motivations for each generation<\/strong>.<\/li>\n<li>Align content with how different groups discover, evaluate and decide on products.<\/li>\n<li>Avoid one\u2011size\u2011fits\u2011all strategies that can underperform across diversified audiences. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Why_This_Webinar_Matters-2\"><\/span>\u00a0Why This Webinar Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Key_Strategic_Takeaways\"><\/span>\u00a0Key Strategic Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Marketing is no longer one\u2011dimensional:<\/strong> Audiences differ not just by sector but by <strong>generation, values and decision pathways<\/strong>. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li><strong>Bridging the divide increases engagement:<\/strong> Brands that tailor cross\u2011generational campaigns can <strong>build loyalty across a wider customer base<\/strong>. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<li><strong>Tools like AI can democratize insights:<\/strong> Dynamic, behaviour\u2011driven personas help marketers <em>see beyond assumptions<\/em> to real audience trends. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Broader_Impact\"><\/span>\u00a0Broader Impact<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The focus on generational marketing reflects a <strong>broader shift across industries<\/strong> where:<\/p>\n<ul>\n<li>Digital natives influence brand direction and expectations.<\/li>\n<li>Legacy customer bases still demand trusted, familiar experiences.<\/li>\n<li>Marketers need flexible strategies informed by <strong>data <em>and<\/em> empathy<\/strong>.<\/li>\n<\/ul>\n<p>Agriculture \u2014 diverse in audience and deeply rooted in tradition \u2014 offers a particularly clear example of why generational understanding is no longer optional. (<a title=\"Webinar Calendar - NATIONAL AGRI-MARKETING ASSOCIATION\" href=\"https:\/\/www.nama.org\/webinar-calendar.html?utm_source=chatgpt.com\">NATIONAL AGRI-MARKETING ASSOCIATION<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary_%E2%80%94_Key_Points\"><\/span>\u00a0Summary \u2014 Key Points<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Topic<\/th>\n<th>Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Event<\/strong><\/td>\n<td>NAMA webinar: <em>Next Gen Farmers: Marketing Across the Generational Divide<\/em><\/td>\n<\/tr>\n<tr>\n<td><strong>When &amp; Where<\/strong><\/td>\n<td>February 12, 2026 \u2014 online<\/td>\n<\/tr>\n<tr>\n<td><strong>Speakers<\/strong><\/td>\n<td>Darcy Schultz (Goodway Group); Andrew Warner (Swanson Russell)<\/td>\n<\/tr>\n<tr>\n<td><strong>Focus<\/strong><\/td>\n<td>Bridging generational differences in ag marketing<\/td>\n<\/tr>\n<tr>\n<td><strong>Insights<\/strong><\/td>\n<td>Generational motivations, segment\u2011specific messaging, AI personas<\/td>\n<\/tr>\n<tr>\n<td><strong>Why It Matters<\/strong><\/td>\n<td>Helps marketers connect with both legacy and emerging audiences effectively<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Event Overview: Next Gen Farmers \u2014 Marketing Across the Generational Divide Organization: National Agri\u2011Marketing Association (NAMA) Date &amp; Time: February 12, 2026 at 11&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18982","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NAMA Announces Upcoming Webinar on Marketing Across Generations - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/02\/04\/nama-announces-upcoming-webinar-on-marketing-across-generations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAMA Announces Upcoming Webinar on Marketing Across Generations - Lite14 Tools &amp; 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