{"id":1887,"date":"2022-03-14T21:42:39","date_gmt":"2022-03-14T21:42:39","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1887"},"modified":"2022-06-17T09:26:56","modified_gmt":"2022-06-17T09:26:56","slug":"10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/","title":{"rendered":"10 Statistics to consider when developing a strategy for B2B content marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/th.bing.com\/th\/id\/R.c096fa265a60ef8e5798080c55ec36b5?rik=52GwAi2eynrKXQ&amp;pid=ImgRaw&amp;r=0\" alt=\"See the source image\" \/><\/p>\n<p>Are you considering a strategy for B2B content marketing in 2022?<\/p>\n<p>Do you want to establish the foundation for a content creation strategy?<\/p>\n<p>Are you interested in revitalizing your current B2B content marketing program?<\/p>\n<p>If you answered yes to any of the preceding questions, we&#8217;ve compiled ten statistics to assist you in developing a strategy. Consider the following.<\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#It_is_critical_to_have_a_variety_of_content_for_each_stage_of_the_buyers_journey\" >It is critical to have a variety of content for each stage of the buyer&#8217;s journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#Your_prospects_purchasing_decisions_are_influenced_by_content\" >Your prospects&#8217; purchasing decisions are influenced by content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#B2B_marketers_who_are_successful_invest_in_content_marketing\" >B2B marketers who are successful invest in content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#Conversion_is_facilitated_by_content\" >Conversion is facilitated by content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#Content_marketing_is_less_expensive_but_generates_more_lead\" >Content marketing is less expensive but generates more lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#When_done_consistently_blogging_is_an_effective_activity\" >When done consistently, blogging is an effective activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#You_must_create_content_for_multiple_buyer_types\" >You must create content for multiple buyer types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#Your_prospects_and_partners_prefer_content\" >Your prospects and partners prefer content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#SEO_is_a_lead_generation_technique\" >SEO is a lead generation technique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/#The_majority_of_purchase_decisions_are_made_prior_to_the_involvement_of_a_salesperson\" >The majority of purchase decisions are made prior to the involvement of a salesperson<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"It_is_critical_to_have_a_variety_of_content_for_each_stage_of_the_buyers_journey\"><\/span>It is critical to have a variety of content for each stage of the buyer&#8217;s journey<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>44 percent of B2B consumers reported consuming three to five pieces of content prior to contacting sales. Additionally, 16% consume between five and seven pieces prior to contacting sales.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Your_prospects_purchasing_decisions_are_influenced_by_content\"><\/span>Your prospects&#8217; purchasing decisions are influenced by content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>According to a recent survey, 67% of respondents indicated that they would rely more on content to guide their purchase decisions in 2021 than they did in 2020.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"B2B_marketers_who_are_successful_invest_in_content_marketing\"><\/span>B2B marketers who are successful invest in content marketing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Content marketing accounts for up to 40% of the marketing budgets of the most successful B2B marketing teams.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Conversion_is_facilitated_by_content\"><\/span>Conversion is facilitated by content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>According to a recent survey, 60% of respondents indicated that they consider purchasing a product after reading about it.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Content_marketing_is_less_expensive_but_generates_more_lead\"><\/span>Content marketing is less expensive but generates more lead<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Content marketing frequently costs 62 percent less than traditional marketing but generates three times the leads.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"When_done_consistently_blogging_is_an_effective_activity\"><\/span>When done consistently, blogging is an effective activity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>B2B firms that consistently blog generate an average of 67 percent more leads per month than those that do not.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"You_must_create_content_for_multiple_buyer_types\"><\/span>You must create content for multiple buyer types<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Over 80% of non-executive employees have influence over the purchasing process. Something to consider when developing buyer personas.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Your_prospects_and_partners_prefer_content\"><\/span>Your prospects and partners prefer content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Nearly 70% of respondents to a recent survey indicated that they would rather learn about a company through articles and content than through advertising.<\/p>\n<ol start=\"9\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"SEO_is_a_lead_generation_technique\"><\/span>SEO is a lead generation technique<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>For up to 33% of B2B companies, search engine optimization (SEO) is the primary source of new leads.<\/p>\n<ol start=\"10\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"The_majority_of_purchase_decisions_are_made_prior_to_the_involvement_of_a_salesperson\"><\/span>The majority of purchase decisions are made prior to the involvement of a salesperson<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>When a B2B buyer contacts the sales team, the majority of the purchase journey, 57%, is already complete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering a strategy for B2B content marketing in 2022? Do you want to establish the foundation for a content creation strategy? Are you&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,23,1],"tags":[],"class_list":["post-1887","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-seo-search-engine-optimization","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Statistics to consider when developing a strategy for B2B content marketing - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Are you considering a strategy for B2B content marketing in 2022? Do you want to establish the foundation for a content creation strategy? Are you interested in revitalizing your current B2B content marketing program?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/03\/14\/10-statistics-to-consider-when-developing-a-strategy-for-b2b-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Statistics to consider when developing a strategy for B2B content marketing - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Are you considering a strategy for B2B content marketing in 2022? Do you want to establish the foundation for a content creation strategy? 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