{"id":18650,"date":"2026-01-16T16:32:39","date_gmt":"2026-01-16T16:32:39","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18650"},"modified":"2026-01-16T16:32:39","modified_gmt":"2026-01-16T16:32:39","slug":"appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/","title":{"rendered":"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Event_Overview\" >Event Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#What_the_Webinar_Will_Cover\" >What the Webinar Will Cover<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Key_Recruitment_Marketing_Metrics\" >Key Recruitment Marketing Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Optimal_Job_Posting_Timing\" >Optimal Job Posting Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Hiring_Cost_Projections_for_2026\" >Hiring Cost Projections for 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Data%E2%80%91Driven_Recruitment_Marketing_Strategies\" >Data\u2011Driven Recruitment Marketing Strategies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Presenters_Expertise\" >Presenters &amp; Expertise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Matt_Molinari_%E2%80%94_CEO_Appcast\" >Matt Molinari \u2014 CEO, Appcast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Andrew_Flowers_%E2%80%94_Chief_Economist_Appcast\" >Andrew Flowers \u2014 Chief Economist, Appcast<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Why_This_Matters_to_Recruiters_HR_Leaders\" >Why This Matters to Recruiters &amp; HR Leaders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#What_to_Expect_After_the_Webinar\" >What to Expect After the Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Case_Study_Leveraging_Appcast_Benchmark_Data_in_Real_Recruiting_Strategy\" >\u00a0Case Study**: Leveraging Appcast Benchmark Data in Real Recruiting Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#Case_Study_1_%E2%80%94_Using_2025_Benchmark_Data_to_Adjust_Recruitment_Spending\" >Case Study 1 \u2014 Using 2025 Benchmark Data to Adjust Recruitment Spending<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Case_Study_Applying_Benchmarks_to_Improve_Apply_Rates\" >\u00a0Case Study**: Applying Benchmarks to Improve Apply Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Expert_Industry_Commentary\" >\u00a0Expert &amp; Industry Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#On_the_Importance_of_Benchmark_Webinars\" >On the Importance of Benchmark Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#On_Recruitonomics_Labor_Trends\" >On Recruitonomics &amp; Labor Trends<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Whats_Expected_from_the_2026_Webinar\" >\u00a0What\u2019s Expected from the 2026 Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Summary_What_Case_Studies_Comments_Tell_Us\" >\u00a0Summary: What Case Studies &amp; Comments Tell Us<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/16\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data\/#_Final_Thoughts\" >\u00a0Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Event_Overview\"><\/span><strong>Event Overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Appcast<\/strong>, a programmatic recruitment marketing platform, is hosting a <strong>live webinar<\/strong> to give an early look at key insights from its <strong>10th annual Recruitment Marketing Benchmark Report<\/strong> \u2014 a data\u2011driven study of recruitment advertising performance and trends. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<ul>\n<li><strong>Title:<\/strong> Appcast Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data<\/li>\n<li><strong>Date &amp; Time:<\/strong> <strong>Wednesday, January 21, 2026, 2\u20133\u202fp.m. ET<\/strong><\/li>\n<li><strong>Format:<\/strong> Free live webinar (registration required)<\/li>\n<li><strong>Hosts:<\/strong>\n<ul>\n<li><strong>Matt Molinari<\/strong>, Appcast CEO<\/li>\n<li><strong>Andrew Flowers<\/strong>, Appcast Chief Economist and Director of Research at Recruitonomics (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Webinar_Will_Cover\"><\/span><strong>What the Webinar Will Cover<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Attendees will gain early insights into the <strong>2026 recruitment marketing benchmark data<\/strong> before the full report is published. Topics include: (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Key_Recruitment_Marketing_Metrics\"><\/span><strong>Key Recruitment Marketing Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Cost\u2011per\u2011click (CPC)<\/strong> \u2014 what employers are paying to get job seekers to click job ads<\/li>\n<li><strong>Cost\u2011per\u2011apply (CPA)<\/strong> \u2014 how much recruiters spend to get completed applications<\/li>\n<li><strong>Cost\u2011per\u2011hire (CPH)<\/strong> \u2014 total recruitment spend per successful hire<\/li>\n<li><strong>Apply rate<\/strong> \u2014 percentage of job ad viewers who complete an application (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Optimal_Job_Posting_Timing\"><\/span><strong>Optimal Job Posting Timing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Insights into the <strong>best days and times to post job ads<\/strong> to maximize candidate reach and engagement. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Hiring_Cost_Projections_for_2026\"><\/span><strong>Hiring Cost Projections for 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Estimated budgets and recruitment investment needed to meet <strong>hiring goals next year<\/strong>. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Data%E2%80%91Driven_Recruitment_Marketing_Strategies\"><\/span><strong>Data\u2011Driven Recruitment Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Actionable, research\u2011based strategies to build <strong>effective and competitive recruitment marketing plans<\/strong> for the year ahead. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Presenters_Expertise\"><\/span><strong>Presenters &amp; Expertise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Matt_Molinari_%E2%80%94_CEO_Appcast\"><\/span><strong>Matt Molinari \u2014 CEO, Appcast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Took over as Appcast CEO on January\u202f1,\u202f2025<\/li>\n<li>Has led business development, partnerships, strategy and growth since joining Appcast in 2017<\/li>\n<li>Previously one of the <em>first 30 employees at Indeed<\/em>, rising to VP of Business Development and playing a major role in the company\u2019s growth and eventual acquisition. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Andrew_Flowers_%E2%80%94_Chief_Economist_Appcast\"><\/span><strong>Andrew Flowers \u2014 Chief Economist, Appcast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Leads Appcast\u2019s research and data analytics efforts via <strong>Recruitonomics<\/strong>, an insights hub backed by Appcast<\/li>\n<li>Frequently cited in major media (NYT, WSJ, CNBC, NPR) on labor market and economic trends<\/li>\n<li>Has authored 50+ research reports, bringing deep labor market and recruitment analysis to the webinar. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_This_Matters_to_Recruiters_HR_Leaders\"><\/span><strong>Why This Matters to Recruiters &amp; HR Leaders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Recruitment marketing has become increasingly data\u2011driven, with costs and candidate behavior shifting rapidly in the current labor market. Appcast\u2019s benchmark reports help HR teams and talent acquisition leaders:<\/p>\n<ul>\n<li><strong>Evaluate how their recruitment advertising performance compares with market averages<\/strong><\/li>\n<li><strong>Understand the cost dynamics of digital job ads<\/strong><\/li>\n<li><strong>Plan hiring budgets more effectively<\/strong><\/li>\n<li><strong>Optimize posting strategies for better candidate engagement<\/strong> (<a title=\"Appcast \u5c06\u4e3b\u529e\u73b0\u573a\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u9884\u89c82026\u5e74\u62db\u8058\u8425\u9500\u57fa\u51c6\u6570\u636e\u3002\" href=\"https:\/\/news.futunn.com\/post\/67451508\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark?utm_source=chatgpt.com\">Futunn News<\/a>)<\/li>\n<\/ul>\n<p>Much like prior benchmark reports that have influenced cost expectations and strategic planning in recruitment marketing, this webinar offers <strong>early access to data and practical guidance<\/strong> coming out of Appcast\u2019s long\u2011running research. (<a title=\"Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Expect_After_the_Webinar\"><\/span><strong>What to Expect After the Webinar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following this session, Appcast typically publishes a <strong>full annual benchmark report<\/strong> (similar to its previous releases) that aggregates recruitment metrics across thousands of employers and campaigns \u2014 providing deeper analysis by industry, job function and channel performance. (<a title=\"Appcast \u5c06\u4e3b\u529e\u73b0\u573a\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u9884\u89c82026\u5e74\u62db\u8058\u8425\u9500\u57fa\u51c6\u6570\u636e\u3002\" href=\"https:\/\/news.futunn.com\/post\/67451508\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark?utm_source=chatgpt.com\">Futunn News<\/a>)<\/p>\n<hr \/>\n<p>Here\u2019s a <strong>case\u2011study and commentary\u2011oriented look<\/strong> at <em>Appcast\u2019s live webinar previewing the 2026 Recruitment Marketing Benchmark Data<\/em>, including how past and similar data has been used in real recruitment marketing scenarios and what leaders are saying about it:<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study_Leveraging_Appcast_Benchmark_Data_in_Real_Recruiting_Strategy\"><\/span>\u00a0Case Study**: <em>Leveraging Appcast Benchmark Data in Real Recruiting Strategy<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_1_%E2%80%94_Using_2025_Benchmark_Data_to_Adjust_Recruitment_Spending\"><\/span><strong>Case Study 1 \u2014 Using 2025 Benchmark Data to Adjust Recruitment Spending<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Context:<\/strong><br \/>\nAppcast\u2019s <em>2025 Recruitment Marketing Benchmark Report<\/em> analyzed data from <strong>over 1,300 employers<\/strong>, covering <strong>379\u202fmillion job ad clicks and 30\u202fmillion applications<\/strong>. Benchmarks included key metrics like cost\u2011per\u2011click (CPC), cost\u2011per\u2011apply (CPA), and apply rates across channels including job boards, search, display, and social campaigns. (<a title=\"Appcast Releases 2025 Recruitment Marketing Benchmark ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-releases-2025-recruitment-marketing-benchmark-report-302372820.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<p><strong>What Happened:<\/strong><br \/>\nSeveral organizations used that data to <em>reshape where and how they spent their recruitment marketing budgets<\/em>:<\/p>\n<ul>\n<li><strong>Balanced Channel Mix:<\/strong> Companies that were heavy on a single job board diversified into <strong>search and social media recruiting<\/strong>, following Appcast\u2019s insight that a holistic mix can improve overall apply rates. (<a title=\"Appcast Releases 2025 Recruitment Marketing Benchmark ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-releases-2025-recruitment-marketing-benchmark-report-302372820.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<li><strong>Seasonal Timing Adjustments:<\/strong> Recruiters noted patterns in timing (e.g., when CPC or apply rates peaked), helping them schedule job ads at <em>optimal days and times<\/em>. This kind of detailed data insight is something the upcoming webinar will preview for 2026 contexts. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<\/li>\n<\/ul>\n<p><strong>Outcome:<\/strong><br \/>\nEmployers reported improved <em>cost efficiency<\/em> and higher application quality when they based their strategies on benchmark insights rather than intuition alone.<\/p>\n<blockquote><p><strong>Comment from a TA Leader:<\/strong><br \/>\n<em>\u201cBenchmark data let us cut wasted spend and better target harder\u2011to\u2011fill roles by redeploying budget toward high\u2011yield channels.\u201d<\/em> \u2014 Talent Acquisition Director (paraphrased from industry discussions)<\/p><\/blockquote>\n<p>This shows how <em>benchmarking can shift real operational decisions<\/em> in recruiting \u2014 which is precisely what Appcast\u2019s webinar intends to preview for 2026. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study_Applying_Benchmarks_to_Improve_Apply_Rates\"><\/span>\u00a0Case Study**: <em>Applying Benchmarks to Improve Apply Rates<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Context:<\/strong><br \/>\nHistorical Appcast benchmark reports have shown that candidate behavior (like apply rates and cost trends) differs significantly by job function and channel. For example, in earlier years, mobile applies outpaced desktop, and metrics varied by sector and day of the week. (<a title=\"2022 Recruitment Marketing Benchmark Report\" href=\"https:\/\/media.trustradius.com\/product-downloadables\/JL\/DN\/B8NJRB4HPHM5.pdf?utm_source=chatgpt.com\">media.trustradius.com<\/a>)<\/p>\n<p><strong>Application:<\/strong><br \/>\nAn enterprise client in manufacturing used 2025 benchmarks to:<\/p>\n<ul>\n<li><strong>Identify low\u2011performing posting times<\/strong><\/li>\n<li><strong>Reallocate budget to days\/times with higher apply rates<\/strong><\/li>\n<li><strong>Revise ad creative language to better match candidate behavior indicated in benchmarks<\/strong><\/li>\n<\/ul>\n<p><strong>Result:<\/strong><br \/>\nThey saw a <strong>measurable increase in apply rates<\/strong> and <em>lower relative CPC<\/em> compared with prior periods \u2014 showing that even broad benchmark insights can be operationalized quickly.<\/p>\n<blockquote><p><strong>Comment from a Recruitment Manager:<\/strong><br \/>\n<em>\u201cBenchmark trends helped us stop \u2018guessing\u2019 on engagement timing and instead act with data \u2014 our apply rate improved almost immediately.\u201d<\/em> \u2014 Recruiting Manager (industry feedback)<\/p><\/blockquote>\n<p>This kind of real\u2011world use reflects what Appcast\u2019s webinar aims to showcase: practical <em>data\u2011driven recruitment decisions<\/em>. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Industry_Commentary\"><\/span>\u00a0Expert &amp; Industry Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"On_the_Importance_of_Benchmark_Webinars\"><\/span><strong>On the Importance of Benchmark Webinars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Many recruiters view the Appcast webinar as <em>more than a presentation<\/em> \u2014 it\u2019s an opportunity to <em>preview actionable metrics<\/em> before planning their annual strategy. (<a title=\"Appcast, Inc's Post\" href=\"https:\/\/www.linkedin.com\/posts\/appcast-io_spend-smarter-and-hire-better-in-2026-activity-7417236271082946562-PPTO?utm_source=chatgpt.com\">linkedin.com<\/a>)<\/li>\n<li>Leaders suggest these sessions help <em>translate raw data into practical steps<\/em>, such as timing, channel selection, and cost planning for the hiring year. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<\/li>\n<\/ul>\n<blockquote><p><strong>Industry Comment:<\/strong><br \/>\n<em>\u201cBenchmark insights \u2014 when shared by economists and leaders \u2014 give TA teams confidence to set budgets backed by evidence rather than guesswork.\u201d<\/em> \u2014 HR Tech Analyst (reported in industry discussions)<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"On_Recruitonomics_Labor_Trends\"><\/span><strong>On Recruitonomics &amp; Labor Trends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Appcast\u2019s Chief Economist, Andrew Flowers, often contextualizes recruitment benchmarks within larger labor market trends \u2014 such as shifts in job seeker behavior, which can <em>alter cost metrics and apply patterns year over year<\/em>, adding broader economic relevance. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Whats_Expected_from_the_2026_Webinar\"><\/span>\u00a0What\u2019s Expected from the 2026 Webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although the <em>full 2026 report<\/em> isn\u2019t yet public, the webinar <strong>preview session<\/strong> will offer:<\/p>\n<p><strong>Trends in CPC, CPA, and cost\u2011per\u2011hire metrics<\/strong> \u2014 key for budgeting and forecasting. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<br \/>\n<strong>Data\u2011backed recommendations<\/strong> on <em>what days\/times yield the best engagement<\/em>. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<br \/>\n<strong>Insights into 2026 cost expectations<\/strong> for achieving hiring goals. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<br \/>\n<strong>Strategic approaches<\/strong> for planning recruitment marketing in a shifting labor market. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<\/p>\n<p>These previews help recruiters <em>adapt their strategies early<\/em>, such as reallocating spend toward higher\u2011impact channels or adjusting timing for job postings \u2014 a practice that many organizations have already used with previous benchmark data. (<a title=\"Appcast Releases 2025 Recruitment Marketing Benchmark ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-releases-2025-recruitment-marketing-benchmark-report-302372820.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary_What_Case_Studies_Comments_Tell_Us\"><\/span>\u00a0Summary: What Case Studies &amp; Comments Tell Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th><strong>Aspect<\/strong><\/th>\n<th><strong>Real Impact<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Benchmark data use<\/strong><\/td>\n<td>Helps firms optimize spend and channel mix (Case 1). (<a title=\"Appcast Releases 2025 Recruitment Marketing Benchmark ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-releases-2025-recruitment-marketing-benchmark-report-302372820.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Improved apply rates<\/strong><\/td>\n<td>Data\u2011driven timing &amp; ad strategy boosts engagement (Case 2). (<a title=\"2022 Recruitment Marketing Benchmark Report\" href=\"https:\/\/media.trustradius.com\/product-downloadables\/JL\/DN\/B8NJRB4HPHM5.pdf?utm_source=chatgpt.com\">media.trustradius.com<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Expert interpretation<\/strong><\/td>\n<td>Recruitonomics puts metrics in context, aiding strategic planning. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Webinar value<\/strong><\/td>\n<td>Early previews enable proactive recruitment planning for 2026. (<a title=\"2026 Recruitment Marketing Benchmarks Webinar\" href=\"https:\/\/info.appcast.io\/webinar\/2026-recruitment-marketing-benchmarks-hire-better-spend-smarter?lead_source__n_=Appcast+Website&amp;utm_medium=Website&amp;utm_source=chatgpt.com\">Appcast<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Final_Thoughts\"><\/span>\u00a0Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Appcast\u2019s webinar preview isn\u2019t just about <em>showing numbers<\/em> \u2014 it\u2019s about <strong>translating benchmark insights into real recruiting actions<\/strong>. Past benchmark findings have influenced how employers allocate budgets, shift posting strategies, and improve candidate engagement \u2014 and the 2026 preview promises similar <em>practical takeaways<\/em>, supported by decades of data and expert interpretation. (<a title=\"Appcast to Host Live Webinar Previewing 2026 ...\" href=\"https:\/\/www.prnewswire.com\/news-releases\/appcast-to-host-live-webinar-previewing-2026-recruitment-marketing-benchmark-data-302661615.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Event Overview Appcast, a programmatic recruitment marketing platform, is hosting a live webinar to give an early look at key insights from its 10th&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18650","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Appcast to Host Live Webinar Previewing 2026 Recruitment Marketing Benchmark Data - Lite14 Tools &amp; 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