{"id":18498,"date":"2026-01-08T14:34:12","date_gmt":"2026-01-08T14:34:12","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18498"},"modified":"2026-01-08T14:34:12","modified_gmt":"2026-01-08T14:34:12","slug":"marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/","title":{"rendered":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Overview_The_Marketing_Architects%E2%80%93Jounce_Media_Partnership\" >Overview: The Marketing Architects\u2013Jounce Media Partnership<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Why_This_Partnership_Matters\" >Why This Partnership Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#1_Tackling_Transparency_Challenges_in_CTV_Buying\" >1. Tackling Transparency Challenges in CTV Buying<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#2_How_the_Technology_Works_Together\" >2. How the Technology Works Together<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Annika%C2%AE_Jounce_Data_Integration\" >Annika\u00ae + Jounce Data Integration<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#3_Commentary_from_Industry_Leaders\" >3. Commentary from Industry Leaders<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Marketing_Architects\" >Marketing Architects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Jounce_Media\" >Jounce Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#4_What_Advertisers_Gain_from_This_Approach\" >4. What Advertisers Gain from This Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#5_Broader_Industry_Context\" >5. Broader Industry Context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Summary_%E2%80%94_What_This_Partnership_Represents\" >Summary \u2014 What This Partnership Represents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Case_Study_Marketing_Architects_Jounce_Media\" >Case Study: Marketing Architects + Jounce Media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Problem_%E2%80%94_Opaque_CTV_Supply_Chains\" >Problem \u2014 Opaque CTV Supply Chains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Solution_%E2%80%94_Integrating_Supply_Intelligence_Upfront\" >Solution \u2014 Integrating Supply Intelligence Upfront<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Leadership_Commentary_Why_It_Matters\" >Leadership Commentary (Why It Matters)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Marketing_Architects-2\" >Marketing Architects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Jounce_Media-2\" >Jounce Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Industry_Commentary_Broader_Context\" >Industry Commentary &amp; Broader Context<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Why_Transparency_Is_Critical\" >Why Transparency Is Critical<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Verification_Limitations\" >Verification Limitations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Summary_%E2%80%94_What_This_Partnership_Represents-2\" >Summary \u2014 What This Partnership Represents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Overview_The_Marketing_Architects%E2%80%93Jounce_Media_Partnership\"><\/span><strong>Overview: The Marketing Architects\u2013Jounce Media Partnership<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Marketing Architects<\/strong>, an all\u2011inclusive TV and advertising agency, has announced a <strong>strategic partnership with Jounce Media<\/strong> to bring <strong>greater transparency and control to programmatic CTV media buying<\/strong>. This initiative enhances the agency\u2019s proprietary AI\u2011driven media buying platform, <strong>Annika\u00ae<\/strong>, by integrating deep <strong>supply chain intelligence and auction\u2011level monitoring data<\/strong> from Jounce Media. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<p>The goal is to <strong>address long\u2011standing issues in CTV advertising planning and execution<\/strong>, especially around visibility into where ads are running, how supply paths impact performance and how inventory quality is evaluated. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_This_Partnership_Matters\"><\/span><strong>Why This Partnership Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Tackling_Transparency_Challenges_in_CTV_Buying\"><\/span><strong>1. Tackling Transparency Challenges in CTV Buying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Programmatic CTV continues to grow rapidly, but many advertisers have struggled with <strong>opaque supply chains and inconsistent inventory quality<\/strong>.<\/p>\n<ul>\n<li>It\u2019s often unclear <strong>which apps or publishers served ads<\/strong>, or whether ads went through <em>indirect intermediaries<\/em> that inflate costs or weaken performance.<\/li>\n<li>Traditional verification tools can confirm issues <em>after<\/em> buys are completed \u2014 but don\u2019t <em>prevent<\/em> inefficient or risky paths before spend is committed. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/li>\n<\/ul>\n<p>Jounce\u2019s data helps illuminate these supply paths early in campaign planning, giving advertisers visibility and control that was previously difficult to achieve. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<p><strong>Commentary:<\/strong> Industry observers have noted that CTV\u2019s programmatic complexity often hides inefficiencies and fraud risks, making <strong>supply path transparency a key emerging competitive factor<\/strong> for advertisers and agencies alike. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_How_the_Technology_Works_Together\"><\/span><strong>2. How the Technology Works Together<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Annika%C2%AE_Jounce_Data_Integration\"><\/span><strong>Annika\u00ae + Jounce Data Integration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing Architects\u2019 <strong>Annika\u00ae AI\u2011powered media buying platform<\/strong> now incorporates <strong>app\u2011level supply intelligence from Jounce Media<\/strong>. This enables Annika to:<\/p>\n<ul>\n<li><strong>Classify inventory quality<\/strong> using bidstream data<\/li>\n<li><strong>Map direct and indirect supply paths<\/strong> to see how impressions were sourced<\/li>\n<li><strong>Prioritise high\u2011quality, direct inventory<\/strong> over opaque, inefficient routes<\/li>\n<li><strong>Unify premium inventory across the CTV ecosystem<\/strong> for smarter planning<\/li>\n<li><strong>Reduce manual research or guesswork<\/strong> in campaign setup and optimization (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<\/ul>\n<p>In practice, this means Annika can decide <em>before<\/em> the buy exactly which supply paths are likely to deliver real performance, rather than relying on post\u2011buy measurement or basic CPM metrics alone. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<p><strong>Commentary:<\/strong> According to Marrika Zapiler, Director of Advanced TV at Marketing Architects, this enables a \u201cdata\u2011enriched lens\u201d on every campaign, making CTV buys <em>more intentional and outcome-driven<\/em> rather than governed by black\u2011box automation. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Commentary_from_Industry_Leaders\"><\/span><strong>3. Commentary from Industry Leaders<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Architects\"><\/span><strong>Marketing Architects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Marrika Zapiler (Director, Advanced TV):<\/strong><br \/>\n<em>\u201cPartnering with Jounce Media lets us apply a data\u2011enriched lens to every campaign. We\u2019re building a foundation for more effective, transparent CTV buys that better serve our clients\u2019 goals.\u201d<\/em> (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Jounce_Media\"><\/span><strong>Jounce Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Chris Kane (Founder):<\/strong><br \/>\n<em>\u201cJounce exists to help advertisers understand what they\u2019re buying and where it comes from. By taking a seller\u2011oriented approach to media planning, execution, and measurement, Marketing Architects is embracing the industry\u2019s movement toward a more trusted and accountable programmatic supply chain.\u201d<\/em> (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<\/ul>\n<p><strong>Commentary:<\/strong> Kane\u2019s remarks reflect a broader industry shift toward <em>seller\u2011aware media planning<\/em>, where understanding the supply chain \u2014 not just impressions \u2014 is critical for performance and brand safety. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_What_Advertisers_Gain_from_This_Approach\"><\/span><strong>4. What Advertisers Gain from This Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By enriching Annika with Jounce\u2019s supply chain data, Marketing Architects is promising advertisers several key benefits:<\/p>\n<p><strong>\u00a0Better visibility:<\/strong> Understanding exactly <em>which inventory<\/em> is being purchased and how it flows through various supply paths. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<br \/>\n<strong>\u00a0Improved campaign control:<\/strong> Planners can select high\u2011quality inventory during setup rather than relying on after\u2011the\u2011fact verification. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<br \/>\n<strong>\u00a0Reduced reliance on opaque systems:<\/strong> Less dependence on \u201cblack\u2011box\u201d vendor tools that don\u2019t expose supply path issues. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<br \/>\n<strong>\u00a0Outcome\u2011driven optimization:<\/strong> The combined tech aims to align inventory quality with campaign performance and business outcomes. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<p><strong>Commentary:<\/strong> In an era where CTV competes directly with retail media, paid social, and search for budget allocation, this level of transparency isn\u2019t just a hygiene factor \u2014 it\u2019s a <strong>strategic differentiator<\/strong> for performance results. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Broader_Industry_Context\"><\/span><strong>5. Broader Industry Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTV advertising\u2019s rapid adoption has exposed weaknesses in programmatic supply chain clarity, with many agencies and advertisers complaining about <strong>unspecified intermediaries, hidden arbitrage, and lack of app\u2011level insight<\/strong> into where ads run. The Marketing Architects\u2013Jounce collaboration is part of a broader trend toward <strong>supply path optimization (SPO)<\/strong> and more <em>seller\u2011aware<\/em> programmatic practices. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<p>Industry professionals \u2014 particularly in CTV and programmatic ad ops forums \u2014 frequently emphasize the importance of transparent supply paths and direct publisher connections to avoid wasted spend and improve ROI. (<a title=\"What's resonating with Programmatic CTV Buyers?\" href=\"https:\/\/www.reddit.com\/r\/programmatic\/comments\/1in1aqc?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_%E2%80%94_What_This_Partnership_Represents\"><\/span><strong>Summary \u2014 What This Partnership Represents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Core Objective<\/strong><\/td>\n<td>Improve transparency and control in CTV buying<\/td>\n<\/tr>\n<tr>\n<td><strong>How It Works<\/strong><\/td>\n<td>Jounce\u2019s bidstream and supply chain data integrated into Annika\u2019s AI platform<\/td>\n<\/tr>\n<tr>\n<td><strong>Advertiser Benefit<\/strong><\/td>\n<td>Better visibility, planning, execution, and outcome alignment<\/td>\n<\/tr>\n<tr>\n<td><strong>Industry Trend<\/strong><\/td>\n<td>Moving beyond opaque programmatic to <em>seller\u2011aware<\/em> and accountable media buying<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p><strong>Bottom Line:<\/strong> The partnership positions Marketing Architects at the forefront of <strong>transparent, data\u2011driven CTV advertising<\/strong>, giving clients better insight into where their media dollars go and enhancing performance outcomes in an increasingly complex programmatic ecosystem. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<p>Here\u2019s a <strong>case\u2011study and commentary\u2013focused breakdown<\/strong> of the <strong>Marketing Architects partnership with Jounce Media to improve transparency in Connected TV (CTV) buying<\/strong> \u2014 including what problems it tackles in the real world and what industry voices are saying about it.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_Marketing_Architects_Jounce_Media\"><\/span><strong>Case Study: Marketing Architects + Jounce Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Problem_%E2%80%94_Opaque_CTV_Supply_Chains\"><\/span><strong>Problem \u2014 Opaque CTV Supply Chains<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>Programmatic CTV<\/em> has grown rapidly, but many advertisers and agencies face a consistent issue: <strong>limited visibility into where ads actually run and how they\u2019re sourced<\/strong>. Traditional programmatic buys can involve multiple intermediaries (e.g., supply\u2011side platforms, resellers), making it difficult to:<\/p>\n<ul>\n<li>Know which <strong>apps or publishers<\/strong> delivered impressions<\/li>\n<li>Understand whether inventory was sourced <strong>directly or through multiple hops<\/strong><\/li>\n<li>Evaluate <strong>inventory quality<\/strong> before spending<br \/>\nAdvertisers often only get verification <strong>after<\/strong> spending, which makes optimization reactive instead of proactive. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/li>\n<\/ul>\n<p><strong>Real world impact:<\/strong> Agencies buying CTV without supply visibility risk <em>wasted impressions, lower brand safety, and unclear performance accountability<\/em>, especially as budgets grow. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Solution_%E2%80%94_Integrating_Supply_Intelligence_Upfront\"><\/span><strong>Solution \u2014 Integrating Supply Intelligence Upfront<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To address this, <strong>Marketing Architects<\/strong> partnered with <strong>Jounce Media<\/strong> to integrate <strong>programmatic supply chain data<\/strong> directly into its proprietary media\u2011buying AI platform <strong>Annika\u00ae.<\/strong> (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<p><strong>How it works in practice:<\/strong><\/p>\n<ul>\n<li><strong>Jounce Media<\/strong> aggregates and analyses <em>bidstream data<\/em> \u2014 the underlying auction-level information \u2014 to classify inventory quality, map <strong>direct versus indirect supply paths<\/strong>, and observe seller behaviour. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<li>That intelligence is then fed into <strong>Annika<\/strong>, transforming CTV buying from a <em>black\u2011box process<\/em> to one that is <strong>seller\u2011aware and data\u2011informed<\/strong> before spend happens. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/li>\n<\/ul>\n<p><strong>Outcome in real terms:<\/strong><\/p>\n<ul>\n<li><strong>Intentional planning:<\/strong> Annika can prioritise high\u2011quality, direct inventory over opaque or inefficient supply paths before campaigns launch. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/li>\n<li><strong>Reduced guesswork:<\/strong> Agencies don\u2019t have to rely on manual research or post\u2011buy verification alone. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<li><strong>Alignment with outcomes:<\/strong> Media is more likely to run in environments that support advertiser goals (brand safety, reach, attribution) by design. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Leadership_Commentary_Why_It_Matters\"><\/span><strong>Leadership Commentary (Why It Matters)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_Architects-2\"><\/span><strong>Marketing Architects<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Marrika Zapiler, Director of Advanced TV:<\/strong><br \/>\n<em>\u201cPartnering with Jounce Media lets us apply a data\u2011enriched lens to every campaign \u2026 building a foundation for more effective, transparent CTV buys that better serve our clients\u2019 goals.\u201d<\/em> (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<\/ul>\n<p>This reflects a shift from <em>simple impression buying<\/em> to <strong>data\u2011driven planning and execution<\/strong>, reducing \u201ctrust me\u201d tactics that have plagued programmatic media. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Jounce_Media-2\"><\/span><strong>Jounce Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Chris Kane, Founder:<\/strong><br \/>\n<em>\u201cJounce exists to help advertisers understand what they\u2019re buying and where it comes from \u2026 embracing the movement toward a more trusted and accountable programmatic supply chain.\u201d<\/em> (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/li>\n<\/ul>\n<p>Kane\u2019s view represents a broader industry push for <strong>seller awareness<\/strong> \u2014 not just optimization of CPMs or reach \u2014 but <em>clarity about the supply ecosystem itself<\/em>. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Commentary_Broader_Context\"><\/span><strong>Industry Commentary &amp; Broader Context<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_Transparency_Is_Critical\"><\/span><strong>Why Transparency Is Critical<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industry practitioners often note that <strong>CTV supply paths have historically been complex and opaque<\/strong>. For example, discussions among programmatic buyers highlight that without tools providing explicit visibility (e.g., app\u2011level or auction\u2011level data), it\u2019s hard to:<\/p>\n<ul>\n<li>Distinguish <em>true CTV placements<\/em> from low\u2011quality resold or misclassified inventory<\/li>\n<li>Avoid multiple intermediary hops that dilute performance signals<\/li>\n<li>Troubleshoot attribution when standard metrics don\u2019t match expected outcomes<br \/>\nThese operational frustrations underscore why transparency and supply path intelligence are becoming priorities in CTV buying. (<a title=\"CTV transparency, Show level data?\" href=\"https:\/\/www.reddit.com\/r\/programmatic\/comments\/1f91mqo?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Verification_Limitations\"><\/span><strong>Verification Limitations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Verification post\u2011buy (e.g., third\u2011party tools reporting where ads <em>did<\/em> run) is helpful, but many agencies find it insufficient because it often <strong>doesn\u2019t influence upfront planning<\/strong> \u2014 which is where spending decisions are made. The Marketing Architects\u2013Jounce integration attempts to <em>shift this insight earlier in the process<\/em>. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_%E2%80%94_What_This_Partnership_Represents-2\"><\/span><strong>Summary \u2014 What This Partnership Represents<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Element<\/th>\n<th>Real\u2011World Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Supply Transparency<\/strong><\/td>\n<td>Ads run in <em>clearly identified inventory<\/em>, reducing waste. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Pre\u2011Buy Intelligence<\/strong><\/td>\n<td>Agencies can prioritise <em>quality supply paths<\/em> before spending. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Outcome\u2011Driven Buying<\/strong><\/td>\n<td>Media buying aligned more closely with <em>performance and brand goals<\/em>. (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Reduced Black\u2011Box Dependence<\/strong><\/td>\n<td>Less reliance on generic or opaque verification after the fact. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The partnership tackles one of CTV advertising\u2019s biggest structural problems:<\/strong> lack of visibility into supply sources and quality, which can lead to inefficient spending and unclear performance signals. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<br \/>\n<strong>By embedding supply\u2011chain intelligence into Annika, Marketing Architects moves from post\u2011buy measurement to <em>pre\u2011buy decisioning<\/em>.<\/strong> (<a title=\"Marketing Architects Taps Jounce Media to Bring Transparency\u2014and Accountability\u2014to CTV Buying\" href=\"https:\/\/martechedge.com\/news\/marketing-architects-taps-jounce-media-to-bring-transparencyand-accountabilityto-ctv-buying?utm_source=chatgpt.com\">MarTech Edge<\/a>)<br \/>\n<strong>Industry leaders see this as part of a broader shift toward seller\u2011aware planning and accountable programmatic media buying<\/strong> rather than treating supply paths as a black box. (<a title=\"Marketing Architects Partners with Jounce Media for Greater Transparency in CTV Buying\" href=\"https:\/\/uk.finance.yahoo.com\/news\/marketing-architects-partners-jounce-media-110000398.html?utm_source=chatgpt.com\">Yahoo Finance<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Overview: The Marketing Architects\u2013Jounce Media Partnership Marketing Architects, an all\u2011inclusive TV and advertising agency, has announced a strategic partnership with Jounce Media to bring&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18498","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Overview: The Marketing Architects\u2013Jounce Media Partnership Marketing Architects, an all\u2011inclusive TV and advertising agency, has announced a strategic partnership with Jounce Media to bring...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-08T14:34:12+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying\",\"datePublished\":\"2026-01-08T14:34:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\"},\"wordCount\":1589,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\",\"url\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\",\"name\":\"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2026-01-08T14:34:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog","og_description":"&nbsp; Overview: The Marketing Architects\u2013Jounce Media Partnership Marketing Architects, an all\u2011inclusive TV and advertising agency, has announced a strategic partnership with Jounce Media to bring...","og_url":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2026-01-08T14:34:12+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying","datePublished":"2026-01-08T14:34:12+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/"},"wordCount":1589,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/","url":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/","name":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2026-01-08T14:34:12+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2026\/01\/08\/marketing-architects-partners-with-jounce-media-to-improve-transparency-in-ctv-buying\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing Architects Partners with Jounce Media to Improve Transparency in CTV Buying"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=18498"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18498\/revisions"}],"predecessor-version":[{"id":18499,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18498\/revisions\/18499"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=18498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=18498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=18498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}