{"id":18457,"date":"2026-01-06T15:45:40","date_gmt":"2026-01-06T15:45:40","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18457"},"modified":"2026-01-06T15:45:40","modified_gmt":"2026-01-06T15:45:40","slug":"wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/","title":{"rendered":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Appointment_%E2%80%94_Wagamama_Names_New_Chief_Marketing_Officer\" >Appointment \u2014 Wagamama Names New Chief Marketing Officer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Role_Context\" >\u00a0Role Context<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Professional_Background_%E2%80%94_Claire_Farrant\" >Professional Background \u2014 Claire Farrant<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Retail_Marketing_Experience\" >\u00a0Retail Marketing Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Corporate_and_FMCG_Exposure\" >\u00a0Corporate and FMCG Exposure<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#What_This_Means_for_Wagamama_%E2%80%94_Key_Focus_Areas\" >What This Means for Wagamama \u2014 Key Focus Areas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_1_Reinvigorating_Brand_Engagement\" >\u00a01. Reinvigorating Brand Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_2_Blending_Digital_with_In%E2%80%91Restaurant_Experiences\" >\u00a02. Blending Digital with In\u2011Restaurant Experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_3_Reinforcing_Growth_and_Commercial_Impact\" >\u00a03. Reinforcing Growth and Commercial Impact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Case_Illustration_%E2%80%94_What_Similar_Marketing_Leadership_Has_Achieved\" >Case Illustration \u2014 What Similar Marketing Leadership Has Achieved<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Case_Lidl_UK_Under_Farrants_Marketing_Direction\" >\u00a0Case: Lidl UK Under Farrant\u2019s Marketing Direction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Morrisons_Marketing_Leadership\" >\u00a0Morrisons Marketing Leadership<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Industry_Peer_Commentary\" >Industry &amp; Peer Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Sector_Observers\" >\u00a0Sector Observers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Summary_%E2%80%94_Key_Points\" >Summary \u2014 Key Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Bottom_Line\" >Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Case_Study%E2%80%AF1_%E2%80%94_Strategic_Leadership_Transition_at_Wagamama\" >Case Study\u202f1 \u2014 Strategic Leadership Transition at Wagamama<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Background_of_the_Appointment\" >\u00a0Background of the Appointment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Case_Study%E2%80%AF2_%E2%80%94_What_Claire_Farrant_Is_Expected_to_Do_at_Wagamama\" >Case Study\u202f2 \u2014 What Claire Farrant Is Expected to Do at Wagamama<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Building_Brand_Buzz_Guest_Connection\" >Building Brand Buzz &amp; Guest Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Integration_of_Digital_On%E2%80%91Restaurant_Experiences\" >Integration of Digital &amp; On\u2011Restaurant Experiences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Case_Study%E2%80%AF3_%E2%80%94_Leadership_in_Action_Retail_to_Restaurant_Translation\" >Case Study\u202f3 \u2014 Leadership in Action: Retail to Restaurant Translation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_From_Grocery_Growth_to_Dining_Growth\" >\u00a0From Grocery Growth to Dining Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Rapid_Brand_Momentum_Phase\" >\u00a0Rapid Brand Momentum Phase<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Industry_Peer_Commentary_Strategic_Insight_from_Marketing_Week\" >Industry &amp; Peer Commentary\u00a0Strategic Insight from Marketing Week<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_What_Analysts_Are_Saying\" >\u00a0What Analysts Are Saying<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Commentary_Observations\" >Commentary &amp; Observations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Leadership_Mobility_Between_Sectors\" >Leadership Mobility Between Sectors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Opportunity_to_Reinforce_Loyalty\" >\u00a0Opportunity to Reinforce Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#_Challenges_Ahead\" >\u00a0Challenges Ahead<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Summary_of_Key_Takeaways\" >Summary of Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#Why_This_Matters\" >Why This Matters<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Appointment_%E2%80%94_Wagamama_Names_New_Chief_Marketing_Officer\"><\/span><strong>Appointment \u2014 Wagamama Names New Chief Marketing Officer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Wagamama<\/strong>, the UK\u2011based global noodle\u2011and\u2011Japanese inspired restaurant chain, has <strong>appointed Claire Farrant<\/strong> as its new <strong>Chief Marketing Officer (CMO)<\/strong>. She steps into the role at a time when the brand is looking to <strong>amplify growth, deepen customer connection and build stronger brand engagement<\/strong> across its markets. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Role_Context\"><\/span>\u00a0Role Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Farrant takes over after <strong>Emma Colquhoun<\/strong>, who was Wagamama\u2019s chief marketing and commercial officer until December 2025, departed for a senior growth role at Wingstop UK. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li>Wagamama has signalled that <strong>\u201cbrand buzz\u201d, guest engagement and commercial impact<\/strong> are top priorities for its marketing strategy under the new leadership. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Professional_Background_%E2%80%94_Claire_Farrant\"><\/span><strong>Professional Background \u2014 Claire Farrant<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Farrant brings <strong>deep retail and brand leadership experience<\/strong> from major UK and global businesses: (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Retail_Marketing_Experience\"><\/span>\u00a0Retail Marketing Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Lidl UK:<\/strong> She spent <strong>eight years as Marketing Director<\/strong>, during which Lidl grew its market share and significantly raised brand visibility and consumer perception in the UK discount grocery sector. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li><strong>Morrisons:<\/strong> Before joining Wagamama, she held senior marketing roles including <strong>Group Marketing Director at Morrisons<\/strong>, the UK\u2019s fourth\u2011largest supermarket \u2014 bringing experience in customer segmentation, multichannel marketing and retail promotions. (<a title=\"Morrisons appoints Claire Farrant as  Group Marketing Director\" href=\"https:\/\/www.morrisons-corporate.com\/media-centre\/corporate-news\/morrisons-appoints-claire-farrant-as--group-marketing-director\/?utm_source=chatgpt.com\">Morrisons<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Corporate_and_FMCG_Exposure\"><\/span>\u00a0Corporate and FMCG Exposure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Farrant also served as <strong>Vice\u2011President of Marketing for BP\u2019s retail division in Europe<\/strong>, where she helped shape strategic marketing across fuel and convenience stores. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li>Early in her career she gained broad commercial and marketing experience in roles at <strong>Tesco<\/strong>, adding to her understanding of large\u2011scale retail marketing operations. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<p><strong>Summary:<\/strong> Her CV blends <strong>fast\u2011paced retail brand building<\/strong> with <strong>strategic marketing execution<\/strong> across grocery, fuel retail and large consumer audiences \u2014 a background that matches Wagamama\u2019s need to balance <em>brand equity<\/em> and <em>commercial reach<\/em>. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_This_Means_for_Wagamama_%E2%80%94_Key_Focus_Areas\"><\/span><strong>What This Means for Wagamama \u2014 Key Focus Areas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_1_Reinvigorating_Brand_Engagement\"><\/span>\u00a01. <strong>Reinvigorating Brand Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wagamama has described its current phase as one of \u201chuge momentum,\u201d and Farrant\u2019s remit includes driving:<\/p>\n<ul>\n<li><strong>Greater brand buzz<\/strong><\/li>\n<li><strong>Stronger guest engagement<\/strong><\/li>\n<li><strong>Long\u2011term loyalty and cultural relevance<\/strong><br \/>\nThese elements are essential for consumer brands in competitive dining sectors where habits and preferences evolve quickly. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_2_Blending_Digital_with_In%E2%80%91Restaurant_Experiences\"><\/span>\u00a02. <strong>Blending Digital with In\u2011Restaurant Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Restaurant marketing increasingly requires <em>seamless integration<\/em> between digital channels (social, mobile offers, loyalty apps) and in\u2011store guest experience \u2014 a space where retail experience executives like Farrant typically have strong expertise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_3_Reinforcing_Growth_and_Commercial_Impact\"><\/span>\u00a03. <strong>Reinforcing Growth and Commercial Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given challenges like rising costs and customer footfall variability in hospitality, marketing leaders must show <em>measurable revenue impact<\/em> alongside creative brand campaigns. Farrant\u2019s retail background \u2014 with a strong focus on data\u2011driven customer insights at places like Lidl and Morrisons \u2014 aligns with this priority.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Illustration_%E2%80%94_What_Similar_Marketing_Leadership_Has_Achieved\"><\/span><strong>Case Illustration \u2014 What Similar Marketing Leadership Has Achieved<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To illustrate the <em>type of impact<\/em> expected from this hire:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Case_Lidl_UK_Under_Farrants_Marketing_Direction\"><\/span>\u00a0Case: Lidl UK Under Farrant\u2019s Marketing Direction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During her time at <strong>Lidl<\/strong>, the retailer:<\/p>\n<ul>\n<li>Increased market share in a highly competitive grocery sector<\/li>\n<li>Raised brand health metrics through targeted media and customer insight\u2011led campaigns<br \/>\nThis demonstrates the kind of <em>growth\u2011oriented marketing leadership<\/em> Wagamama is looking to replicate in the hospitality space. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Morrisons_Marketing_Leadership\"><\/span>\u00a0Morrisons Marketing Leadership<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At <strong>Morrisons<\/strong>, marketers with experience in broad\u2011reach retail have had to balance <em>promotional effectiveness<\/em> with <em>brand positioning<\/em> \u2014 skills that translate well to Wagamama\u2019s need to balance offers, promotions and brand personality across channels. (<a title=\"Morrisons appoints Claire Farrant as  Group Marketing Director\" href=\"https:\/\/www.morrisons-corporate.com\/media-centre\/corporate-news\/morrisons-appoints-claire-farrant-as--group-marketing-director\/?utm_source=chatgpt.com\">Morrisons<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Peer_Commentary\"><\/span><strong>Industry &amp; Peer Commentary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Sector_Observers\"><\/span>\u00a0Sector Observers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industry watchers see this appointment as part of a <strong>broader trend<\/strong>:<\/p>\n<blockquote><p>\u201cRestaurant and hospitality brands are increasingly recruiting leaders with <strong>retail and FMCG heritage<\/strong> because customer expectations \u2014 from personalisation to digital service integration \u2014 are now shaped by those sectors.\u201d<\/p><\/blockquote>\n<p>This reflects the convergence of food service and retail marketing disciplines, where <em>brand experience<\/em> and <em>performance marketing<\/em> must operate together effectively.\u00a0Marketing Week\u2019s Take<\/p>\n<p>Marketing Week commentators note that leadership transitions like this \u2014 bringing in someone with <strong>multi\u2011sector experience<\/strong> \u2014 signal Wagamama\u2019s ambition to transition from <em>operator\u2011led growth<\/em> to <em>brand\u2011led growth<\/em>, using data and strategic marketing to deepen consumer loyalty. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_%E2%80%94_Key_Points\"><\/span><strong>Summary \u2014 Key Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Item<\/th>\n<th>Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Appointee<\/strong><\/td>\n<td>Claire Farrant, Chief Marketing Officer at Wagamama (new role). (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Previous Experience<\/strong><\/td>\n<td>Marketing Director at Lidl UK; Group Marketing Director at Morrisons; VP Marketing at BP; senior roles at Tesco. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Brand Objectives<\/strong><\/td>\n<td>Increase brand engagement, strengthen guest connection, drive commercial impact. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Strategic Implications<\/strong><\/td>\n<td>Signals a shift toward <em>data\u2011driven, retail\u2011like marketing excellence<\/em> within the hospitality industry. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Bottom_Line\"><\/span><strong>Bottom Line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The appointment of <strong>Claire Farrant<\/strong> as Wagamama\u2019s new CMO brings <strong>deep retail and brand marketing expertise<\/strong> at a moment of strong consumer focus and competitive pressure in hospitality. Her track record across major UK brands positions her to help Wagamama grow its <em>brand resonance<\/em>, <em>customer engagement<\/em> and <em>commercial performance<\/em> in what the company describes as a period of \u201chuge momentum.\u201d (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<p>Here\u2019s a <strong>case\u2011study and commentary\u2011style breakdown<\/strong> of <strong>Wagamama\u2019s appointment of a former Lidl and Morrisons executive as Chief Marketing Officer (CMO)<\/strong> \u2014 including <em>background, what it means for the brand, real examples of leadership impact, and industry reactions<\/em>:<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF1_%E2%80%94_Strategic_Leadership_Transition_at_Wagamama\"><\/span><strong>Case Study\u202f1 \u2014 Strategic Leadership Transition at Wagamama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Background_of_the_Appointment\"><\/span>\u00a0Background of the Appointment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wagamama has appointed <strong>Claire Farrant<\/strong> as its new <strong>Chief Marketing Officer (CMO)<\/strong>, replacing <strong>Emma Colquhoun<\/strong>, who moved to <strong>Wingstop UK<\/strong> as chief growth officer. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<p>Farrant comes to Wagamama with a <strong>wealth of marketing leadership experience<\/strong> from major retailers and consumer brands:<\/p>\n<ul>\n<li>She was <strong>Marketing Director at Lidl UK<\/strong> for eight years, during a period of notable growth and brand positioning in the UK grocery sector. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li>She served as <strong>vice\u2011president of marketing for BP\u2019s retail division in Europe<\/strong>. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li>Farrant briefly held the <strong>Group Marketing Director position at Morrisons<\/strong> before departing for personal reasons. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<li>Earlier in her career she held senior marketing and commercial roles at <strong>Tesco<\/strong> and other retail businesses. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<p>This blend of experience in <strong>retail strategy, customer loyalty and brand growth<\/strong> positions her well to steer Wagamama\u2019s marketing amid competitive food and hospitality dynamics. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF2_%E2%80%94_What_Claire_Farrant_Is_Expected_to_Do_at_Wagamama\"><\/span><strong>Case Study\u202f2 \u2014 What Claire Farrant Is Expected to Do at Wagamama<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Building_Brand_Buzz_Guest_Connection\"><\/span><strong>Building Brand Buzz &amp; Guest Connection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In announcing her appointment, Farrant noted that Wagamama is enjoying \u201c<strong>huge momentum<\/strong>\u201d as a brand and that her priority will be to:<\/p>\n<ul>\n<li><strong>Strengthen brand salience<\/strong> \u2014 raising awareness and improving Wagamama\u2019s distinctiveness in a crowded casual dining market.<\/li>\n<li><strong>Deepen guest connections<\/strong> \u2014 making the brand more relevant and resonant with both existing customers and potential new segments.<\/li>\n<li><strong>Drive meaningful impact<\/strong> \u2014 turning brand engagement into commercial growth. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<p>This reflects a shift toward <em>marketing that unites brand strength with commercial performance<\/em>, a hallmark of leading retail and consumer brand strategies.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration_of_Digital_On%E2%80%91Restaurant_Experiences\"><\/span><strong>Integration of Digital &amp; On\u2011Restaurant Experiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Leaders with strong retail backgrounds \u2014 like Farrant\u2019s \u2014 often bring <strong>integrated digital and loyalty mindset<\/strong> to hospitality. This includes coordinating social media, CRM and loyalty (\u201cSoul Club\u201d at Wagamama) with in\u2011restaurant experiences, helping to boost <em>repeat visits and personalised offers<\/em>.<\/p>\n<p>For example, in her time at Lidl, such integration helped elevate <em>brand visibility and customer engagement<\/em> \u2014 translating into market share gains for the discounter. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study%E2%80%AF3_%E2%80%94_Leadership_in_Action_Retail_to_Restaurant_Translation\"><\/span><strong>Case Study\u202f3 \u2014 Leadership in Action: Retail to Restaurant Translation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_From_Grocery_Growth_to_Dining_Growth\"><\/span>\u00a0From Grocery Growth to Dining Growth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Farrant\u2019s tenure at <strong>Lidl UK<\/strong> was marked by enhanced brand positioning through strategic campaigns and customer\u2011focused marketing \u2014 skills that are translatable to Wagamama\u2019s current stage:<\/p>\n<ul>\n<li>Like supermarkets, restaurant brands must balance <em>value perception, product appeal and loyalty incentives<\/em> \u2014 especially as consumer habits evolve in a post\u2011pandemic leisure economy. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Rapid_Brand_Momentum_Phase\"><\/span>\u00a0Rapid Brand Momentum Phase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Colquhoun <strong>laid \u201cbrilliant foundations\u201d<\/strong> during her brief tenure at Wagamama, according to Farrant, suggesting that the chain is now looking to <em>scale visibility and engagement<\/em> beyond operational improvements toward <em>sustained growth and cultural relevance<\/em>. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Peer_Commentary_Strategic_Insight_from_Marketing_Week\"><\/span><strong>Industry &amp; Peer Commentary<\/strong>\u00a0Strategic Insight from Marketing Week<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing commentators view this move as part of a <strong>broader trend<\/strong> where hospitality and restaurant chains recruit leaders with <strong>retail and brand marketing heritage<\/strong> \u2014 because today\u2019s consumers <em>expect seamless digital experiences, personalised loyalty programmes and strong brand narratives<\/em>. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<ul>\n<li>Retail\u2011savvy CMOs are often adept at orchestrating <strong>omnichannel campaigns<\/strong> across social, loyalty, digital and physical touchpoints \u2014 skills that are increasingly required in casual dining where <em>competition for share of stomach and share of voice<\/em> is fierce.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_What_Analysts_Are_Saying\"><\/span>\u00a0What Analysts Are Saying<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analysts suggest that Wagamama\u2019s choice reflects:<\/p>\n<ul>\n<li>Recognition that <em>brand strength and guest loyalty<\/em> are key differentiators in hospitality.<\/li>\n<li>Desire to <strong>leverage data and customer insight<\/strong> in marketing, a skillset typically honed in major retail roles like those at Lidl and Morrisons.<\/li>\n<li>Aiming for <em>coherent brand communication<\/em> across markets as Wagamama expands globally. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Commentary_Observations\"><\/span><strong>Commentary &amp; Observations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Leadership_Mobility_Between_Sectors\"><\/span>Leadership Mobility Between Sectors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Farrant\u2019s move from grocery and fuel retail into hospitality demonstrates how <strong>core marketing competencies transcend sectors<\/strong>:<\/p>\n<ul>\n<li><em>Customer insight and segmentation<\/em><\/li>\n<li><em>Brand positioning and equity building<\/em><\/li>\n<li><em>Multichannel campaign leadership<\/em><br \/>\nThese are equally vital whether selling food, fuel or restaurant experiences.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Opportunity_to_Reinforce_Loyalty\"><\/span>\u00a0Opportunity to Reinforce Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wagamama\u2019s loyalty programme <strong>Soul Club<\/strong> and digital engagement platforms (e.g., app, social communities) are areas where marketing leadership can <em>drive measurable results<\/em> \u2014 through targeted offers, personalised messaging and community building.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Challenges_Ahead\"><\/span>\u00a0Challenges Ahead<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Farrant steps into a landscape where:<\/p>\n<ul>\n<li>Casual dining is recovering post\u2011pandemic but remains competitive.<\/li>\n<li>Consumers have <em>high expectations<\/em> for brand engagement and value.<br \/>\nHer retail experience, with its heavy emphasis on <em>customer behaviour and performance metrics<\/em>, equips her well to navigate these challenges.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_of_Key_Takeaways\"><\/span><strong>Summary of Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Details<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>New CMO<\/strong><\/td>\n<td><strong>Claire Farrant<\/strong> \u2014 former marketer at Lidl UK, BP and Morrisons joins Wagamama. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Role Objective<\/strong><\/td>\n<td>Build brand buzz, deepen guest connections, drive commercial impact. (<a title=\"Wagamama appoints Lidl and BP marketer as CMO\" href=\"https:\/\/www.marketingweek.com\/wagamama-cmo-claire-farrant\/?utm_source=chatgpt.com\">Marketing Week<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Strategic Importance<\/strong><\/td>\n<td>Reflects shift toward <em>data\u2011driven, omnichannel marketing<\/em> in hospitality. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Industry Insight<\/strong><\/td>\n<td>Emulates broader trend of hiring <strong>retail\/consumer brand leaders<\/strong> to grow restaurant chains. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_This_Matters\"><\/span><strong>Why This Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wagamama\u2019s appointment of a seasoned retail marketing leader underscores how <strong>modern brand leadership in hospitality now requires skills traditionally honed in fast\u2011moving retail environments<\/strong> \u2014 combining <em>customer insight, loyalty, digital engagement and brand storytelling<\/em> to drive growth in a competitive sector. (<a title=\"Marketing Week | LinkedIn\" href=\"https:\/\/jo.linkedin.com\/company\/marketing-week?utm_source=chatgpt.com\">LinkedIn<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Appointment \u2014 Wagamama Names New Chief Marketing Officer Wagamama, the UK\u2011based global noodle\u2011and\u2011Japanese inspired restaurant chain, has appointed Claire Farrant as its new Chief&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18457","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Appointment \u2014 Wagamama Names New Chief Marketing Officer Wagamama, the UK\u2011based global noodle\u2011and\u2011Japanese inspired restaurant chain, has appointed Claire Farrant as its new Chief...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T15:45:40+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer\",\"datePublished\":\"2026-01-06T15:45:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\"},\"wordCount\":1685,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\",\"url\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\",\"name\":\"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2026-01-06T15:45:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/","og_locale":"en_US","og_type":"article","og_title":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog","og_description":"&nbsp; Appointment \u2014 Wagamama Names New Chief Marketing Officer Wagamama, the UK\u2011based global noodle\u2011and\u2011Japanese inspired restaurant chain, has appointed Claire Farrant as its new Chief...","og_url":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2026-01-06T15:45:40+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer","datePublished":"2026-01-06T15:45:40+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/"},"wordCount":1685,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/","url":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/","name":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2026-01-06T15:45:40+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/wagamama-names-former-lidl-and-morrisons-executive-as-chief-marketing-officer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Wagamama Names Former Lidl and Morrisons Executive as Chief Marketing Officer"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=18457"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18457\/revisions"}],"predecessor-version":[{"id":18458,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18457\/revisions\/18458"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=18457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=18457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=18457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}