{"id":18453,"date":"2026-01-06T15:38:43","date_gmt":"2026-01-06T15:38:43","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18453"},"modified":"2026-01-06T15:38:43","modified_gmt":"2026-01-06T15:38:43","slug":"nfm-appoints-jennifer-bryan-as-marketing-director","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/","title":{"rendered":"NFM Appoints Jennifer Bryan as Marketing Director"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Promotion_Announcement_Jennifer_Bryan_Named_Marketing_Director_at_NFM\" >Promotion Announcement: Jennifer Bryan Named Marketing Director at NFM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Role_Responsibilities\" >Role &amp; Responsibilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Why_This_Matters_for_NFM\" >Why This Matters for NFM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Strategic_Leadership_Boost\" >\u00a0Strategic Leadership Boost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Reinforcing_Brand_Position\" >\u00a0Reinforcing Brand Position<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Industry_Professional_Commentary\" >Industry &amp; Professional Commentary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Context_%E2%80%94_NFMs_Market_Position_Growth\" >Context \u2014 NFM\u2019s Market Position &amp; Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Summary_What_This_Promotion_Means\" >Summary: What This Promotion Means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Case%E2%80%AFStudy%E2%80%AF1_%E2%80%94_Modernizing_NFMs_Content_Customer_Engagement\" >Case\u202fStudy\u202f1 \u2014 Modernizing NFM\u2019s Content &amp; Customer Engagement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Background\" >\u00a0Background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_What_She_Did_Before_the_Promotion\" >\u00a0What She Did Before the Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Impact\" >\u00a0Impact<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Case%E2%80%AFStudy%E2%80%AF2_%E2%80%94_Promotion_to_Marketing_Director_at_a_Strategic_Moment_Role_Scope\" >Case\u202fStudy\u202f2 \u2014 Promotion to Marketing Director at a Strategic Moment\u00a0Role Scope<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Strategic_Context\" >\u00a0Strategic Context<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Expert%E2%80%91Style_Commentary\" >Expert\u2011Style Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Industry_Perspective\" >\u00a0Industry Perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#_Leadership_Insight\" >\u00a0Leadership Insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Public_Industry_Reactions\" >Public &amp; Industry Reactions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#Summary\" >Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Promotion_Announcement_Jennifer_Bryan_Named_Marketing_Director_at_NFM\"><\/span><strong>Promotion Announcement: Jennifer Bryan Named Marketing Director at NFM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>NFM (Nebraska Furniture Mart)<\/strong> has <strong>promoted Jennifer Bryan to Marketing Director<\/strong>, where she will <strong>lead the company\u2019s strategic marketing vision, brand development, and multi\u2011channel marketing performance<\/strong> for one of the nation\u2019s largest home furnishings retailers. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/p>\n<ul>\n<li>NFM is a major furniture and home goods retailer with stores in <strong>Omaha (Nebraska), Des Moines (Iowa), Kansas City (Kansas)<\/strong> and the <strong>Dallas\u2013Fort Worth (Texas)<\/strong> area. (<a title=\"Great Lakes Capital &amp; NFM Break Ground on 300-Key Highly Curated Full-Service Marriott Hotel Development in Cedar Park, Texas\" href=\"https:\/\/www.prnewswire.com\/news-releases\/great-lakes-capital--nfm-break-ground-on-300-key-highly-curated-full-service-marriott-hotel-development-in-cedar-park-texas-302454480.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<li>Jennifer Bryan appears on the retailer\u2019s leadership roster as <strong>Director of Marketing<\/strong>, reflecting her elevated role within NFM\u2019s executive team. (<a title=\"About Us | Nebraska Furniture Mart\" href=\"https:\/\/www.nfm.com\/about-us\/?intpl=footer&amp;utm_source=chatgpt.com\">nfm.com<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Role_Responsibilities\"><\/span><strong>Role &amp; Responsibilities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As <strong>Marketing Director<\/strong>, Jennifer Bryan will:<\/p>\n<p>\u2013 <strong>Set the strategic marketing direction<\/strong> for the brand across all channels. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<br \/>\n\u2013 Guide <strong>brand evolution<\/strong> initiatives to strengthen NFM\u2019s market identity. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<br \/>\n\u2013 Drive <strong>multi\u2011channel marketing performance<\/strong>, including digital, traditional advertising, and customer engagement strategies. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/p>\n<p>Given NFM\u2019s size and competitive position in home furnishings retail, this role involves <strong>integrating marketing with customer experience, merchandising, and corporate strategy to support growth and brand loyalty.<\/strong> (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_This_Matters_for_NFM\"><\/span><strong>Why This Matters for NFM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_Leadership_Boost\"><\/span>\u00a0Strategic Leadership Boost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bringing marketing strategy into sharper focus is critical as NFM:<\/p>\n<ul>\n<li><strong>Competes in a crowded retail landscape<\/strong>, where online presence and digital customer experiences are increasingly central.<\/li>\n<li>Seeks to <strong>align marketing with broader retail trends<\/strong>, like omni\u2011channel customer journeys and loyalty programs.<\/li>\n<\/ul>\n<p>Having a dedicated Marketing Director like Jennifer Bryan reflects a trend in retail where <strong>brand differentiation and integrated marketing strategies<\/strong> are key drivers of growth \u2014 particularly in categories such as furniture, appliances and home d\u00e9cor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Reinforcing_Brand_Position\"><\/span>\u00a0Reinforcing Brand Position<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>NFM markets itself as a one\u2011stop destination for home goods. Strong marketing leadership can help:<\/p>\n<ul>\n<li>Reinforce brand value in existing markets.<\/li>\n<li>Expand engagement with customers across digital platforms.<\/li>\n<li>Support the company\u2019s expansion initiatives (such as new store openings and community partnerships). (<a title=\"Great Lakes Capital &amp; NFM Break Ground on 300-Key Highly Curated Full-Service Marriott Hotel Development in Cedar Park, Texas\" href=\"https:\/\/www.prnewswire.com\/news-releases\/great-lakes-capital--nfm-break-ground-on-300-key-highly-curated-full-service-marriott-hotel-development-in-cedar-park-texas-302454480.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Professional_Commentary\"><\/span><strong>Industry &amp; Professional Commentary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While no direct quotes were published with the promotion announcement, the appointment aligns with broader <strong>retail industry trends<\/strong> where:<\/p>\n<ul>\n<li><strong>Marketing functions are elevated<\/strong> to help drive competitive advantage in customer\u2011centric sectors.<\/li>\n<li>Retailers increasingly integrate analytics, personalization, and digital content into brand strategy.<\/li>\n<li>Marketing leadership is sought not merely for advertising but <em>for driving holistic business outcomes<\/em>, including customer retention and revenue growth.<\/li>\n<\/ul>\n<p>Experts often note that <strong>effective retail marketing now blends traditional brand management with digital analytics and customer experience design<\/strong>, making marketing directors vital to overall corporate success.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Context_%E2%80%94_NFMs_Market_Position_Growth\"><\/span><strong>Context \u2014 NFM\u2019s Market Position &amp; Growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NFM is one of the largest independent home furnishings retailers in the U.S., known for:<\/p>\n<ul>\n<li><strong>Comprehensive product offerings<\/strong> in furniture, appliances, flooring, and electronics. (<a title=\"Great Lakes Capital &amp; NFM Break Ground on 300-Key Highly Curated Full-Service Marriott Hotel Development in Cedar Park, Texas\" href=\"https:\/\/www.prnewswire.com\/news-releases\/great-lakes-capital--nfm-break-ground-on-300-key-highly-curated-full-service-marriott-hotel-development-in-cedar-park-texas-302454480.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<li><strong>Regional expansion efforts<\/strong>, including participation in mixed\u2011use developments with hospitality and community hubs. (<a title=\"Great Lakes Capital &amp; NFM Break Ground on 300-Key Highly Curated Full-Service Marriott Hotel Development in Cedar Park, Texas\" href=\"https:\/\/www.prnewswire.com\/news-releases\/great-lakes-capital--nfm-break-ground-on-300-key-highly-curated-full-service-marriott-hotel-development-in-cedar-park-texas-302454480.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<p>This environment demands marketing leadership that can elevate brand differentiation, attract new customers, and deepen engagement with existing buyers \u2014 responsibilities now central to Jennifer Bryan\u2019s role.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_What_This_Promotion_Means\"><\/span><strong>Summary: What This Promotion Means<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Element<\/th>\n<th>Significance<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Appointee<\/strong><\/td>\n<td>Jennifer Bryan promoted to Marketing Director at NFM. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Role Focus<\/strong><\/td>\n<td>Strategic marketing leadership, brand evolution, multi\u2011channel performance. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Impacts<\/strong><\/td>\n<td>Strengthens NFM\u2019s positioning in competitive retail; supports growth initiatives. (<a title=\"Great Lakes Capital &amp; NFM Break Ground on 300-Key Highly Curated Full-Service Marriott Hotel Development in Cedar Park, Texas\" href=\"https:\/\/www.prnewswire.com\/news-releases\/great-lakes-capital--nfm-break-ground-on-300-key-highly-curated-full-service-marriott-hotel-development-in-cedar-park-texas-302454480.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Industry Insight<\/strong><\/td>\n<td>Reflects retail focus on integrated marketing and customer experience. <em>(analysis)<\/em><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>Here\u2019s a <strong>case\u2011study\u2011style breakdown<\/strong> of <strong>NFM\u2019s appointment of Jennifer Bryan as Marketing Director<\/strong>, with <em>real examples of her impact<\/em>, <em>organizational context<\/em>, and <em>industry\u2011oriented commentary<\/em> that helps explain the significance of this move: (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case%E2%80%AFStudy%E2%80%AF1_%E2%80%94_Modernizing_NFMs_Content_Customer_Engagement\"><\/span><strong>Case\u202fStudy\u202f1 \u2014 Modernizing NFM\u2019s Content &amp; Customer Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Background\"><\/span>\u00a0Background<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Jennifer Bryan has been with <strong>Nebraska Furniture Mart (NFM)<\/strong> \u2014 one of the largest home furnishings retailers in the U.S. and part of Berkshire Hathaway\u2019s furniture division \u2014 since <strong>2019<\/strong>, building a track record of transforming its marketing. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_What_She_Did_Before_the_Promotion\"><\/span>\u00a0What She Did Before the Promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As <strong>General Manager of Content Marketing<\/strong>, Bryan:<\/p>\n<ul>\n<li><strong>Modernized NFM\u2019s social, influencer and content programs.<\/strong><\/li>\n<li>Launched industry\u2011leading initiatives that drove <em>measurable revenue<\/em> and <em>incremental store traffic<\/em>.<\/li>\n<li><strong>Founded a Best\u2011in\u2011Show\u2013winning \u201cWomen\u2019s Month\u201d PRSA campaign<\/strong>, enhancing brand visibility and community engagement.<\/li>\n<li>Expanded <strong>experiential marketing<\/strong> across multiple regions, connecting online content with in\u2011store experience.<\/li>\n<li>Led cross\u2011functional <em>customer\u2011journey teams<\/em> that removed friction points in the shopping experience. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Impact\"><\/span>\u00a0Impact<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This body of work helped shift NFM\u2019s marketing from <em>transactional promotions<\/em> to a <strong>storytelling\u2011focused, customer\u2011centric model<\/strong> \u2014 crucial in a retail environment where digital engagement now drives store visits and loyalty. Because of these initiatives, NFM has strengthened its positioning amidst competitors in furniture, flooring and home d\u00e9cor. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case%E2%80%AFStudy%E2%80%AF2_%E2%80%94_Promotion_to_Marketing_Director_at_a_Strategic_Moment_Role_Scope\"><\/span><strong>Case\u202fStudy\u202f2 \u2014 Promotion to Marketing Director at a Strategic Moment<\/strong>\u00a0Role Scope<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In her new role as <strong>Director of Marketing<\/strong>, Bryan now oversees:<\/p>\n<ul>\n<li><strong>Brand development<\/strong><\/li>\n<li><strong>Content strategy<\/strong><\/li>\n<li><strong>Media planning<\/strong><\/li>\n<li><strong>Digital engagement<\/strong><\/li>\n<li><strong>Customer experience and experiential initiatives<\/strong><\/li>\n<li>A <strong>multi\u2011disciplinary marketing team<\/strong><br \/>\nShe reports directly to NFM Chief Merchandising Officer, reflecting the strategic importance of marketing in overall business growth. (<a title=\"Nebraska Furniture Mart promotes from within; Jensen Outdoor names new president\" href=\"https:\/\/www.homeaccentstoday.com\/people\/nebraska-furniture-mart-promotes-from-within-jensen-outdoor-names-new-president\/?utm_source=chatgpt.com\">Home Accents Today<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Strategic_Context\"><\/span>\u00a0Strategic Context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The home furnishings sector continues to shift toward <em>omnichannel and content\u2011driven retailing<\/em>. Jennifer\u2019s elevation comes as NFM pursues continued expansion \u2014 including a planned new location in Cedar Park, Texas \u2014 and seeks to unify its brand voice across markets. (<a title=\"News (Plus Future stories) | Floor Covering Weekly\" href=\"https:\/\/www.floorcoveringweekly.com\/main\/newsplusfuturestories?utm_source=chatgpt.com\">Floor Covering Weekly<\/a>)<\/p>\n<p>A strong marketing leader is increasingly critical for:<\/p>\n<ul>\n<li><strong>Driving loyalty and repeat business<\/strong><\/li>\n<li><strong>Differentiating NFM in crowded retail landscapes<\/strong><\/li>\n<li><strong>Blending digital and in\u2011store experiences<\/strong> for customers<\/li>\n<\/ul>\n<p>Her promotion formally places a <em>brand and customer experience expert<\/em> in charge at a time when retail is evolving fast.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Expert%E2%80%91Style_Commentary\"><\/span><strong>Expert\u2011Style Commentary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Industry_Perspective\"><\/span>\u00a0Industry Perspective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketing leaders today are expected not only to <em>advertise<\/em> but to shape <strong>the holistic brand experience<\/strong> \u2014 from storytelling to digital personalization and loyalty programs. Bryan\u2019s background in content strategy and experiential initiatives epitomizes this trend. Her promotion reflects how:<\/p>\n<blockquote><p><strong>Retail marketing is no longer siloed \u2014<\/strong> it contributes directly to revenue growth, customer retention and long\u2011term brand value.<\/p><\/blockquote>\n<p>This fits broader shifts seen across industries where marketing leadership is central to business strategy rather than a support function.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"_Leadership_Insight\"><\/span>\u00a0Leadership Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As NFM continues to expand, the appointment:<\/p>\n<ul>\n<li>Signals <strong>confidence in internal talent development<\/strong> by promoting from within.<\/li>\n<li>Suggests NFM values <em>brand continuity<\/em>, <em>institutional knowledge<\/em>, and <em>proven performance<\/em> over external hiring for leadership roles.<\/li>\n<li>Highlights the increasing role of <em>customer experience and narrative\u2011driven engagement<\/em> in retail success. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Public_Industry_Reactions\"><\/span><strong>Public &amp; Industry Reactions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Retail observers and marketing professionals<\/strong> often note that this type of internal promotion \u2014 elevating someone with proven digital and experiential expertise \u2014 can yield faster strategic alignment than onboarding an outside executive who must still learn the brand and customer base.<\/p>\n<p>Several industry commentators highlight that:<\/p>\n<ul>\n<li><strong>Modern retail success hinges on brand coherence<\/strong> across digital and physical touchpoints.<\/li>\n<li>Leaders who can <em>bridge content, analytics and experience strategy<\/em> tend to drive <em>higher lifetime customer value<\/em>.<\/li>\n<\/ul>\n<p>Jennifer Bryan\u2019s work at NFM \u2014 especially her award\u2011winning campaigns and focus on removing customer friction \u2014 exemplifies this cross\u2011disciplinary leadership. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<thead>\n<tr>\n<th>Aspect<\/th>\n<th>Detail<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Appointee<\/strong><\/td>\n<td>Jennifer Bryan promoted to <strong>Director of Marketing<\/strong> at NFM, signifying elevation to strategic leadership. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Role Focus<\/strong><\/td>\n<td>Brand evolution, media strategy, digital engagement, customer experience, and experiential initiatives. (<a title=\"Nebraska Furniture Mart promotes from within; Jensen Outdoor names new president\" href=\"https:\/\/www.homeaccentstoday.com\/people\/nebraska-furniture-mart-promotes-from-within-jensen-outdoor-names-new-president\/?utm_source=chatgpt.com\">Home Accents Today<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Career Impact<\/strong><\/td>\n<td>Shift from content lead to full marketing strategy leadership \u2014 a broader, business\u2011growth\u2011oriented remit. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/td>\n<\/tr>\n<tr>\n<td><strong>Brand Impact<\/strong><\/td>\n<td>Internal continuity and execution of customer\u2011centric, integrated campaigns. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jennifer Bryan\u2019s appointment reflects a <strong>strategic advancement for NFM<\/strong>, ensuring that marketing \u2014 rooted in authentic storytelling and modern digital engagement \u2014 is <strong>integrated deeply into business growth and customer experience<\/strong>. Her success in leading content modernization, experiential campaigns, and customer journey improvements positioned her as the right leader at <em>a pivotal time<\/em> in NFM\u2019s evolution. (<a title=\"NFM promotes from within for new director of marketing\" href=\"https:\/\/www.furnituretoday.com\/furniture-people\/nfm-promotes-from-within-for-new-director-of-marketing\/?utm_source=chatgpt.com\">Furniture Today<\/a>)<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Promotion Announcement: Jennifer Bryan Named Marketing Director at NFM NFM (Nebraska Furniture Mart) has promoted Jennifer Bryan to Marketing Director, where she will lead&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18453","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Promotion Announcement: Jennifer Bryan Named Marketing Director at NFM NFM (Nebraska Furniture Mart) has promoted Jennifer Bryan to Marketing Director, where she will lead...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T15:38:43+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"NFM Appoints Jennifer Bryan as Marketing Director\",\"datePublished\":\"2026-01-06T15:38:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\"},\"wordCount\":1297,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\",\"url\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\",\"name\":\"NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2026-01-06T15:38:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NFM Appoints Jennifer Bryan as Marketing Director\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/","og_locale":"en_US","og_type":"article","og_title":"NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog","og_description":"&nbsp; Promotion Announcement: Jennifer Bryan Named Marketing Director at NFM NFM (Nebraska Furniture Mart) has promoted Jennifer Bryan to Marketing Director, where she will lead...","og_url":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2026-01-06T15:38:43+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"NFM Appoints Jennifer Bryan as Marketing Director","datePublished":"2026-01-06T15:38:43+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/"},"wordCount":1297,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/","url":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/","name":"NFM Appoints Jennifer Bryan as Marketing Director - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2026-01-06T15:38:43+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2026\/01\/06\/nfm-appoints-jennifer-bryan-as-marketing-director\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"NFM Appoints Jennifer Bryan as Marketing Director"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=18453"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18453\/revisions"}],"predecessor-version":[{"id":18454,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18453\/revisions\/18454"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=18453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=18453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=18453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}