earned, owned, paid and retail media<\/strong> to meet people wherever they are \u2014 in stores, on social, on streaming, and at the Super Bowl event itself.<\/li>\n<\/ul>\nWhat this reveals:<\/strong> Beverage marketing has evolved from single\u2011moment commercials<\/em> to an integrated, cross\u2011function campaign machine<\/strong> that connects brand moments with real purchasing occasions. (Loblaw Advance<\/a>)<\/p>\n
\n<\/span>Key Marketing Insights from PepsiCo\u2019s Evolving Strategy<\/strong><\/span><\/h2>\n