{"id":18121,"date":"2025-12-17T14:58:52","date_gmt":"2025-12-17T14:58:52","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=18121"},"modified":"2025-12-17T14:58:52","modified_gmt":"2025-12-17T14:58:52","slug":"influencer-marketing-evolves-with-new-nad-certification-initiative","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/","title":{"rendered":"Influencer Marketing Evolves with New NAD Certification Initiative"},"content":{"rendered":"<ul>\n<li><\/li>\n<\/ul>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#What_the_New_Certification_Initiative_Is\" >What the New Certification Initiative Is<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#The_Institute_for_Responsible_Influence_IRI_%E2%80%93_NADs_Initiative\" >The Institute for Responsible Influence (IRI) \u2013 NAD\u2019s Initiative<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#How_the_Certification_Works\" >How the Certification Works<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Training_Certification_Framework\" >Training + Certification Framework<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Industry_Context_Why_This_Matters\" >Industry Context: Why This Matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Consumer_Trust_Issues\" >Consumer Trust Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Regulatory_and_Legal_Drivers\" >Regulatory and Legal Drivers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Comments_and_Industry_Perspectives\" >Comments and Industry Perspectives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#From_NAD_Marketing_Experts\" >From NAD &amp; Marketing Experts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Brand_and_Consumer_Takeaways\" >Brand and Consumer Takeaways<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#What_This_Means_for_the_Influencer_Ecosystem\" >What This Means for the Influencer Ecosystem<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Professionalization_of_the_Industry\" >Professionalization of the Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Stronger_Brand_Safety\" >Stronger Brand Safety<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Consumer_Trust_Compliance\" >Consumer Trust &amp; Compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#In_Summary\" >In Summary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Why_Certification_Is_Being_Proposed\" >Why Certification Is Being Proposed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Case_Studies_Related_%E2%80%94_Success_in_Influencer_Marketing_Today\" >Case Studies (Related) \u2014 Success in Influencer Marketing Today<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#1_Dunkin_x_Charli_DAmelio\" >1. Dunkin\u2019 x Charli D\u2019Amelio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#2_Subarus_%E2%80%9CMeet_an_Owner%E2%80%9D_Campaign\" >2. Subaru\u2019s \u201cMeet an Owner\u201d Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#3_Ondecors_Scaling_Strategy\" >3. Ondecor\u2019s Scaling Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#4_Award-Winning_Campaign_Benchmarks\" >4. Award-Winning Campaign Benchmarks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Industry_Expert_Commentary\" >Industry &amp; Expert Commentary<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Transparency_Is_Central\" >Transparency Is Central<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Certification_Could_Shift_Brand_Strategy\" >Certification Could Shift Brand Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Regulatory_Realities\" >Regulatory Realities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#What_Influencer_Certification_Could_Mean_in_Practice\" >What Influencer Certification Could Mean in Practice<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Greater_Accountability_and_Risk_Reduction\" >Greater Accountability and Risk Reduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Improved_Consumer_Trust_and_Engagement\" >Improved Consumer Trust and Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Professionalization_of_the_Creator_Economy\" >Professionalization of the Creator Economy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Better_Industry_Benchmarks\" >Better Industry Benchmarks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#Summary_%E2%80%94_Certification_Case_Studies_Impact\" >Summary \u2014 Certification, Case Studies &amp; Impact<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_the_New_Certification_Initiative_Is\"><\/span><strong>What the New Certification Initiative Is<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"The_Institute_for_Responsible_Influence_IRI_%E2%80%93_NADs_Initiative\"><\/span><strong>The Institute for Responsible Influence (IRI)<\/strong> \u2013 NAD\u2019s Initiative<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong>National Advertising Division (NAD)<\/strong> \u2014 the self-regulatory arm of <strong>BBB National Programs<\/strong> that interprets U.S. advertising law \u2014 is launching a <strong>new certification program for influencers<\/strong> under a body called the <strong>Institute for Responsible Influence (IRI)<\/strong>, expected in <strong>Spring 2026<\/strong>. This initiative responds to a surge in influencer marketing and a parallel rise in <em>noncompliance with disclosure rules and related legal challenges<\/em>. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<p><strong>Why it\u2019s happening:<\/strong><\/p>\n<ul>\n<li>Influencer marketing has ballooned \u2014 with <strong>~83% of U.S. marketers<\/strong> using influencers last year. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>NAD has seen a jump in influencer-related cases and FTC disclosure violations. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>Legal challenges now affect high-profile campaigns (e.g., celebrity collaborations with brands where disclosures were inadequate). (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<\/ul>\n<p>The IRI aims to <em>elevate transparency, consumer trust, and accountability<\/em> through <strong>training, education, and formal certification<\/strong> of influencers. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"How_the_Certification_Works\"><\/span><strong>How the Certification Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Training_Certification_Framework\"><\/span><strong>Training + Certification Framework<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The upcoming program will offer:<\/p>\n<ul>\n<li><strong>Structured training<\/strong> on advertising law, Federal Trade Commission (FTC) endorsement guidelines, and responsible practices. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li><strong>Certification<\/strong> that signals an influencer\u2019s public commitment to transparency, ethical practices, and compliance. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>A <strong>standard benchmark<\/strong> for brands to identify creators who understand and apply proper disclosure and marketing standards. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<\/ul>\n<p>This mirrors similar initiatives in Europe, such as national quality labels and certificates in Belgium and other countries that require influencers to <em>complete training and demonstrate knowledge of advertising regulations<\/em>. (<a title=\"Advertising sector launches quality label for influencers\" href=\"https:\/\/www.belganewsagency.eu\/advertising-sector-launches-quality-label-for-influencers?utm_source=chatgpt.com\">belganewsagency.eu<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Context_Why_This_Matters\"><\/span><strong>Industry Context: Why This Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Consumer_Trust_Issues\"><\/span><strong>Consumer Trust Issues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A 2025 survey from NAD shows:<\/p>\n<ul>\n<li><strong>58% of consumers<\/strong> made purchases due to an influencer endorsement. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/li>\n<li>Yet <strong>26% distrust influencer ads<\/strong> \u2014 much higher than distrust in traditional advertising (11%). (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/li>\n<li>A key driver of distrust? <strong>Lack of clear disclosure<\/strong> about paid relationships. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/li>\n<\/ul>\n<p>The certification aims to address this trust gap by ensuring influencers <em>know and follow disclosure laws and ethical standards<\/em>, thereby protecting both consumers and brands. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Regulatory_and_Legal_Drivers\"><\/span><strong>Regulatory and Legal Drivers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Influencer marketing doesn\u2019t exist in a vacuum \u2014 many markets are formalizing expectations around responsible advertising:<\/p>\n<ul>\n<li><strong>European programs<\/strong> (like EASA\u2019s <em>AdEthics<\/em>) certify influencers\/train them on responsible practices. (<a title=\"AdEthics: EASA Launches Rebranded Programme for Responsible Influencer Marketing | EASA \u2013 European Advertising Standards Alliance\" href=\"https:\/\/www.easa-alliance.org\/news\/easa-launches-adethics\/?utm_source=chatgpt.com\">easa-alliance.org<\/a>)<\/li>\n<li>Belgium\u2019s Influencer Certificate signals to brands when an influencer is verified for compliance. (<a title=\"UBA calls on brands to work with certified influencers - United Brands Association\" href=\"https:\/\/www.ubabelgium.be\/en\/knowledge-hub\/item\/2025\/10\/07\/uba-calls-on-brands-to-work-with-certified-influencers?utm_source=chatgpt.com\">ubabelgium.be<\/a>)<\/li>\n<li>The Netherlands and other countries are launching registered certification schemes to promote ethical and transparent content. (<a title=\"Netherlands' Responsible Influence Certification\" href=\"https:\/\/www.kolsquare.com\/en\/blog\/netherlands-becomes-second-european-country-to-launch-responsible-influence-certificate-program-for-content-creators?utm_source=chatgpt.com\">kolsquare.com<\/a>)<\/li>\n<\/ul>\n<p>This global move toward certification reflects a shared industry priority: <em>professionalize and safeguard influencer marketing as it becomes mainstream<\/em>. (<a title=\"AdEthics: EASA Launches Rebranded Programme for Responsible Influencer Marketing | EASA \u2013 European Advertising Standards Alliance\" href=\"https:\/\/www.easa-alliance.org\/news\/easa-launches-adethics\/?utm_source=chatgpt.com\">easa-alliance.org<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Comments_and_Industry_Perspectives\"><\/span><strong>Comments and Industry Perspectives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"From_NAD_Marketing_Experts\"><\/span><strong>From NAD &amp; Marketing Experts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>NAD\u2019s leadership has emphasized:<\/p>\n<ul>\n<li>A <strong>clear need for guidance<\/strong> around influencer disclosures and advertising law interpretation. (<a title=\"Insights from NAD Director Marcus at Recent ANA Conference | BakerHostetler - JDSupra\" href=\"https:\/\/www.jdsupra.com\/legalnews\/insights-from-nad-director-marcus-at-2439009\/?utm_source=chatgpt.com\">JD Supra<\/a>)<\/li>\n<li>The certification is part of a broader effort to help influencers and brands navigate ambiguity around best practices. (<a title=\"Insights from NAD Director Marcus at Recent ANA Conference | BakerHostetler - JDSupra\" href=\"https:\/\/www.jdsupra.com\/legalnews\/insights-from-nad-director-marcus-at-2439009\/?utm_source=chatgpt.com\">JD Supra<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Brand_and_Consumer_Takeaways\"><\/span><strong>Brand and Consumer Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Certified influencers <em>signal credibility<\/em>, which helps brands choose partners who <strong>understand ethical standards and legal requirements<\/strong>. (<a title=\"UBA calls on brands to work with certified influencers - United Brands Association\" href=\"https:\/\/www.ubabelgium.be\/en\/knowledge-hub\/item\/2025\/10\/07\/uba-calls-on-brands-to-work-with-certified-influencers?utm_source=chatgpt.com\">ubabelgium.be<\/a>)<\/li>\n<li>Consumers benefit from <em>greater transparency<\/em>, which can strengthen trust in influencer content and marketing messages overall. (<a title=\"UBA calls on brands to work with certified influencers - United Brands Association\" href=\"https:\/\/www.ubabelgium.be\/en\/knowledge-hub\/item\/2025\/10\/07\/uba-calls-on-brands-to-work-with-certified-influencers?utm_source=chatgpt.com\">ubabelgium.be<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_This_Means_for_the_Influencer_Ecosystem\"><\/span><strong>What This Means for the Influencer Ecosystem<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Professionalization_of_the_Industry\"><\/span><strong>Professionalization of the Industry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Certification programs transform influencer marketing from informal practice to <em>professional discipline<\/em> \u2014 where creators are trained, assessed, and recognized for ethical conduct. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Stronger_Brand_Safety\"><\/span><strong>Stronger Brand Safety<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands increasingly prefer partners who are trained and certified, reducing <em>risk of legal issues<\/em> and enhancing ROI from influencer campaigns. (<a title=\"UBA calls on brands to work with certified influencers - United Brands Association\" href=\"https:\/\/www.ubabelgium.be\/en\/knowledge-hub\/item\/2025\/10\/07\/uba-calls-on-brands-to-work-with-certified-influencers?utm_source=chatgpt.com\">ubabelgium.be<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Consumer_Trust_Compliance\"><\/span><strong>Consumer Trust &amp; Compliance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Clearer disclosures and adherence to standards help:<\/p>\n<ul>\n<li>Reduce misleading content<\/li>\n<li>Improve regulatory compliance<\/li>\n<li>Build long-term trust with audiences<\/li>\n<\/ul>\n<p>This transition reflects how brands, consumers, and regulators are <em>elevating expectations<\/em> about influencer accountability.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"In_Summary\"><\/span><strong>In Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>new NAD-backed certification initiative<\/strong> marks a <strong>significant evolution in influencer marketing<\/strong> by:<\/p>\n<ul>\n<li>Addressing widespread concerns over <strong>disclosures and transparency<\/strong>. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>Offering <strong>education and formal certification<\/strong> so influencers can <em>demonstrate responsible practices<\/em>. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>Helping brands select creators with <em>verified understanding of ethical and legal standards<\/em>. (<a title=\"UBA calls on brands to work with certified influencers - United Brands Association\" href=\"https:\/\/www.ubabelgium.be\/en\/knowledge-hub\/item\/2025\/10\/07\/uba-calls-on-brands-to-work-with-certified-influencers?utm_source=chatgpt.com\">ubabelgium.be<\/a>)<\/li>\n<li>Aligning with <strong>global movements<\/strong> toward professionalizing and governing influencer marketing. (<a title=\"AdEthics: EASA Launches Rebranded Programme for Responsible Influencer Marketing | EASA \u2013 European Advertising Standards Alliance\" href=\"https:\/\/www.easa-alliance.org\/news\/easa-launches-adethics\/?utm_source=chatgpt.com\">easa-alliance.org<\/a>)<\/li>\n<\/ul>\n<p>Here\u2019s a **detailed look at how the new NAD (National Advertising Division) <strong>influencer certification initiative<\/strong> fits into the evolution of influencer marketing \u2014 backed by <em>existing case studies from the broader space<\/em> and <em>industry commentary<\/em> on why certification matters for future campaigns.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Why_Certification_Is_Being_Proposed\"><\/span><strong>Why Certification Is Being Proposed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <strong>National Advertising Division (NAD)<\/strong> \u2014 part of BBB National Programs \u2014 is launching the <strong>Institute for Responsible Influence (IRI)<\/strong> with plans to offer <strong>influencer training and certification<\/strong> starting in <strong>spring 2026<\/strong>. This initiative is a response to widespread <em>noncompliance with disclosure rules<\/em> and a rising number of <em>legal challenges<\/em> involving influencer content, including high-profile cases like Lana Del Rey\u2019s posts for SKIMS and Kevin Hart\u2019s promotions of Fabletics. NAD believes the industry needs <em>clear guardrails to protect brands, creators, and consumers<\/em>. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<p><strong>Key certification goals:<\/strong><\/p>\n<ul>\n<li><strong>Educate influencers<\/strong> on FTC disclosure requirements and responsible conduct. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li><strong>Signal compliance<\/strong> to brands when evaluating influencer partners. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li><strong>Build consumer trust<\/strong> by reducing misleading posts and promoting transparency. (<a title=\"Can an Influencer Certification Program Curb Growing Consumer Trust Issues? | BeautyMatter\" href=\"https:\/\/beautymatter.com\/articles\/can-influencer-certification-make-influencers-more-trustworthy?utm_source=chatgpt.com\">Beauty Matter<\/a>)<\/li>\n<\/ul>\n<p>According to the 2025 Influencer Trust Index, <em>26 % of consumers distrust influencer advertising<\/em> \u2014 a rate higher than for traditional advertising \u2014 largely due to <em>undisclosed paid partnerships<\/em>. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_Related_%E2%80%94_Success_in_Influencer_Marketing_Today\"><\/span><strong>Case Studies (Related) \u2014 Success in Influencer Marketing Today<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the <strong>formal NAD certification program is not yet in place<\/strong>, <em>existing influencer campaigns<\/em> show how and why <em>professional standards and transparency<\/em> are critical for successful brand outcomes. These examples provide context for how certification might help elevate future work:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dunkin_x_Charli_DAmelio\"><\/span><strong>1. Dunkin\u2019 x Charli D\u2019Amelio<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Dunkin\u2019 transformed a social campaign into a <em>named product<\/em> (\u201cThe Charli\u201d), combining influencer reach with product marketing.<\/li>\n<li>Resulted in a <strong>57 % increase in app downloads<\/strong> and double-digit lifts in key product sales on launch day \u2014 outperforming typical engagement benchmarks. (<a title=\"9 Influencer Marketing Case Studies That\u2019ll Make You Rethink Your Ad Budget | SocialMedia Tutor\" href=\"https:\/\/socialmedia-tutor.com\/influencer-marketing\/influencer-marketing-case-studies\/?utm_source=chatgpt.com\">Social Media Tutor<\/a>)<br \/>\n<strong>Commentary:<\/strong> This shows how powerful influencer creativity can be; certification could <em>improve trust and risk management<\/em> by ensuring creators understand how to align disclosures with high-impact campaigns.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Subarus_%E2%80%9CMeet_an_Owner%E2%80%9D_Campaign\"><\/span><strong>2. Subaru\u2019s \u201cMeet an Owner\u201d Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Subaru engaged 20 influencers to share owner stories and experiences with the brand.<\/li>\n<li>The campaign drove <em>millions of views and measurable engagement<\/em> that correlated with broader brand awareness growth. (<a title=\"8 Influencer Marketing Case Studies with Incredible Results\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-case-studies\/?utm_source=chatgpt.com\">Influencer Marketing Hub<\/a>)<br \/>\n<strong>Commentary:<\/strong> When influencers are strategic and authentic, <em>trust and engagement climb<\/em>. Certification helps ensure that these narratives are also <em>compliant and transparent<\/em>.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_Ondecors_Scaling_Strategy\"><\/span><strong>3. Ondecor\u2019s Scaling Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>A smaller brand executed <strong>270+ influencer collaborations<\/strong>, generating 1.3 m+ impressions and dozens of user-generated content pieces. (<a title=\"Case Study: How Ondecor Scaled Its Influencer Marketing Program to 250+ Collaborations in Six Months\" href=\"https:\/\/www.influencer-hero.com\/fr\/blog-detail\/case-study-ondecor?utm_source=chatgpt.com\">Influencer Hero<\/a>)<br \/>\n<strong>Commentary:<\/strong> <em>Consistent, data-driven influencer programs like this benefit even more from vetted creators<\/em> who understand disclosure rules \u2014 something certification would support.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Award-Winning_Campaign_Benchmarks\"><\/span><strong>4. Award-Winning Campaign Benchmarks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The <strong>Australian Influencer Marketing Council (AiMCO)<\/strong> published <em>29 award-winning case studies<\/em> across retail, travel, entertainment, and tech sectors \u2014 showcasing <em>creative excellence, strategy, and measurable impact<\/em>. (<a title=\"AiMCO Unveils 2024 Award-Winning Influencer Marketing Case Studies | LBBOnline\" href=\"https:\/\/lbbonline.com\/news\/aimco-unveils-2024-award-winning-influencer-marketing-case-studies?utm_source=chatgpt.com\">Little Black Book<\/a>)<br \/>\n<strong>Commentary:<\/strong> These campaigns often combine <em>clarity of brand alignment with high-trust influencer relationships<\/em> \u2014 the type of quality NAD certification intends to promote globally.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Industry_Expert_Commentary\"><\/span><strong>Industry &amp; Expert Commentary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Transparency_Is_Central\"><\/span><strong>Transparency Is Central<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industry observers emphasize that <em>authenticity and disclosure are crucial<\/em> for the long-term effectiveness of influencer campaigns. A BeautyMatter analysis highlights that <em>honesty about brand relationships is key to consumer trust<\/em>, and that improper disclosure can <em>generate negative sentiment toward creators<\/em>. (<a title=\"Can an Influencer Certification Program Curb Growing Consumer Trust Issues? | BeautyMatter\" href=\"https:\/\/beautymatter.com\/articles\/can-influencer-certification-make-influencers-more-trustworthy?utm_source=chatgpt.com\">Beauty Matter<\/a>)<\/p>\n<p>Jennifer Santos of the NAD notes that successful marketing isn\u2019t just about legal compliance \u2014 it\u2019s also about <em>strengthening the consumer-influencer trust bond<\/em> that underpins purchase behavior. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Certification_Could_Shift_Brand_Strategy\"><\/span><strong>Certification Could Shift Brand Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands increasingly prefer influencer partners who can <em>demonstrate proficiency in advertising law and ethical standards<\/em>. A formal certification would help marketers <em>vet and select<\/em> creators who align with best practices, potentially reducing legal risk while boosting campaign credibility. (<a title=\"Can an Influencer Certification Program Curb Growing Consumer Trust Issues? | BeautyMatter\" href=\"https:\/\/beautymatter.com\/articles\/can-influencer-certification-make-influencers-more-trustworthy?utm_source=chatgpt.com\">Beauty Matter<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Regulatory_Realities\"><\/span><strong>Regulatory Realities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Globally, standards are emerging \u2014 in Europe and beyond \u2014 where <em>codes of conduct, quality labels, and certification frameworks<\/em> already help govern influencer practices. The NAD is drawing from these trends to ensure the U.S. market <em>evolves with structured, recognized benchmarks<\/em>. (<a title=\"Can an Influencer Certification Program Curb Growing Consumer Trust Issues? | BeautyMatter\" href=\"https:\/\/beautymatter.com\/articles\/can-influencer-certification-make-influencers-more-trustworthy?utm_source=chatgpt.com\">Beauty Matter<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"What_Influencer_Certification_Could_Mean_in_Practice\"><\/span><strong>What Influencer Certification Could Mean in Practice<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s how certification may transform influencer marketing once it rolls out:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Greater_Accountability_and_Risk_Reduction\"><\/span><strong>Greater Accountability and Risk Reduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brands partnering with certified influencers will face fewer <em>FTC enforcement risks<\/em> and litigation over disclosures. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Consumer_Trust_and_Engagement\"><\/span><strong>Improved Consumer Trust and Engagement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Certification signals to audiences that creators <em>adhere to ethical standards<\/em>, potentially increasing trust \u2014 a key driver of campaign performance. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Professionalization_of_the_Creator_Economy\"><\/span><strong>Professionalization of the Creator Economy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A recognized credential could help influencers <em>differentiate<\/em>, attract higher-tier partnerships, and command better compensation for compliant, responsible creators. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_Industry_Benchmarks\"><\/span><strong>Better Industry Benchmarks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Standards and training curricula will give marketers <em>clearer expectations<\/em> about what constitutes high-quality influencer marketing \u2014 helping to align metrics like <em>engagement and conversion with transparency<\/em>. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Summary_%E2%80%94_Certification_Case_Studies_Impact\"><\/span><strong>Summary \u2014 Certification, Case Studies &amp; Impact<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the <strong>NAD\u2019s influencer certification initiative<\/strong> is still being developed for 2026, its intent is to <em>raise professionalism and trust in a rapidly growing influencer sector<\/em>. By learning from <strong>existing successful campaigns<\/strong> (Subaru, Dunkin\u2019, Ondecor, award-winning examples) and listening to <strong>industry commentary<\/strong> on transparency and compliance, it\u2019s clear that:<\/p>\n<ul>\n<li>Influencer marketing <em>works<\/em>, but is vulnerable to trust issues without clear rules. (<a title=\"INFLUENCER  |  |  |  |  |\" href=\"https:\/\/bbbprograms.org\/getmedia\/534acbf7-efdb-45aa-a40e-68394ff56f47\/2025_InfluencerTrustIndex.pdf?utm_source=chatgpt.com\">BBB Programs<\/a>)<\/li>\n<li>Certification could <strong>elevate quality, transparency, and accountability<\/strong> for influencers and brands alike. (<a title=\"Influencer Marketing Gets a Makeover with NAD Certification Initiative - Chief Marketer\" href=\"https:\/\/www.chiefmarketer.com\/influencer-marketing-gets-a-makeover-with-certification-initiative\/?utm_source=chatgpt.com\">Chief Marketer<\/a>)<\/li>\n<li>Early case studies show how <em>creative strategy + compliance awareness<\/em> create stronger, more sustainable influencer engagement. (Synthesized from campaign sources.) (<a title=\"8 Influencer Marketing Case Studies with Incredible Results\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-case-studies\/?utm_source=chatgpt.com\">Influencer Marketing Hub<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What the New Certification Initiative Is The Institute for Responsible Influence (IRI) \u2013 NAD\u2019s Initiative The National Advertising Division (NAD) \u2014 the self-regulatory arm of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-18121","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"What the New Certification Initiative Is The Institute for Responsible Influence (IRI) \u2013 NAD\u2019s Initiative The National Advertising Division (NAD) \u2014 the self-regulatory arm of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-17T14:58:52+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Influencer Marketing Evolves with New NAD Certification Initiative\",\"datePublished\":\"2025-12-17T14:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\"},\"wordCount\":1530,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\",\"url\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\",\"name\":\"Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2025-12-17T14:58:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Influencer Marketing Evolves with New NAD Certification Initiative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/","og_locale":"en_US","og_type":"article","og_title":"Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog","og_description":"What the New Certification Initiative Is The Institute for Responsible Influence (IRI) \u2013 NAD\u2019s Initiative The National Advertising Division (NAD) \u2014 the self-regulatory arm of...","og_url":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2025-12-17T14:58:52+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"Influencer Marketing Evolves with New NAD Certification Initiative","datePublished":"2025-12-17T14:58:52+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/"},"wordCount":1530,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/","url":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/","name":"Influencer Marketing Evolves with New NAD Certification Initiative - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2025-12-17T14:58:52+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2025\/12\/17\/influencer-marketing-evolves-with-new-nad-certification-initiative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Influencer Marketing Evolves with New NAD Certification Initiative"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=18121"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18121\/revisions"}],"predecessor-version":[{"id":18122,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/18121\/revisions\/18122"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=18121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=18121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=18121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}