{"id":181,"date":"2021-06-10T15:02:01","date_gmt":"2021-06-10T15:02:01","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=181"},"modified":"2021-11-21T17:12:07","modified_gmt":"2021-11-21T17:12:07","slug":"looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/","title":{"rendered":"Looking For a Smooth Touchdown: Do\u2019s and Don\u2019ts of Landing Page Design"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-image-183\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Landing-Page.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Landing-Page.jpg 1000w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Landing-Page-300x200.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Landing-Page-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Is the landing page on your website effective? Your landing page is one of the first things that visitors to your site will see. Often, it will be your business&#8217;s first impression. A well-designed landing page will compel your visitors to take action. However, few website owners understand how to create an effective landing page. Vague headlines and a poor mobile experience can stymie your site&#8217;s growth. Are you looking for tips on how to create an effective landing page design?<\/p>\r\n\r\n\r\n\r\n<p>In this article, we&#8217;ll walk you through the process of creating a landing page for your website. Continue reading to learn some useful landing page tips.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Know_Your_Goal\" >Know Your Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Optimize_Your_Page_for_Loading_Speed\" >Optimize Your Page for Loading Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Conversion_Funnel\" >Conversion Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Have_a_Good_Headline\" >Have a Good Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Have_Compelling_Visuals\" >Have Compelling Visuals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Consider_Your_Target_Audience\" >Consider Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Add_Trust_Signals\" >Add Trust Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Add_Promo_Codes_and_Discounts\" >Add Promo Codes and Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/10\/looking-for-a-smooth-touchdown-dos-and-donts-of-landing-page-design\/#Add_Social_Buttons\" >Add Social Buttons<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Goal\"><\/span>Know Your Goal<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" class=\"wp-image-184\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-scaled.jpg\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-scaled.jpg 2560w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-300x169.jpg 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-1024x576.jpg 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-768x432.jpg 768w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-1536x864.jpg 1536w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-2048x1152.jpg 2048w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/careergoals_AG_0-1568x882.jpg 1568w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>As with any business venture, you must first determine your objective. Defining your objective enables you to create your landing page. When creating a website, one of the first things you should consider is the landing page.<\/p>\r\n\r\n\r\n\r\n<p>Are you attempting to raise awareness of a new product or service? Additionally, you could be promoting a sale or subscription. Additionally, you may wish to increase the size of your email list.<\/p>\r\n\r\n\r\n\r\n<p>Whatever your objective is, it will form the basis of your landing page. This enables you to identify the most effective keywords for directing users to your website.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_Your_Page_for_Loading_Speed\"><\/span>Optimize Your Page for Loading Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>According to reports, you only have three seconds to persuade a user to stay on your page. If a page takes longer than 15 seconds to load, you may be losing visitors. When creating a landing page, one of the first things you should do is optimize the page&#8217;s speed.<\/p>\r\n\r\n\r\n\r\n<p>This includes compressing images to reduce their size and loading time. A single page that contains a large number of images may be 100KB in size. Anything from pages to content and other files can cause your website to become bloated and slow.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Funnel\"><\/span>Conversion Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>A strong conversion funnel is necessary for an effective landing page. This directs a browser to the location specified by the site owner. Your conversion funnel will direct your visitors to the desired destination based on your objective.<\/p>\r\n\r\n\r\n\r\n<p>Ascertain that your funnel directs visitors to a single location. A landing page design with an excessive number of functions may clog your site. This will overwhelm your visitors and may cause them to leave your website.<\/p>\r\n\r\n\r\n\r\n<p>Maintain a laser-like focus on your landing page. Make your objective and desired user action crystal clear and succinct.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Have_a_Good_Headline\"><\/span>Have a Good Headline<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>A strong headline is one of the most important components of a successful landing page design. Your headline, which is frequently displayed in large, bold type, is one of the first things a user will see. After reading the headline on a website, the majority of visitors read the offer and CTA.<\/p>\r\n\r\n\r\n\r\n<p>When creating a website headline, keep your target customer in mind. Short, single-line sentences are the most effective way to capture a reader&#8217;s attention. To persuade users to visit your page, describe the value of your product or subscription.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Have_Compelling_Visuals\"><\/span>Have Compelling Visuals<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Images can help improve your site&#8217;s SEO value and overall appearance. However, over-stuffing your website with images may overwhelm your visitors. Avoid overloading your website with images.<\/p>\r\n\r\n\r\n\r\n<p>This will not only deter users from your page, but will also lengthen the time it takes for your page to load. Rather than that, use high-quality images that enhance the value of your brand. A strong brand image should elicit the appropriate emotions.<\/p>\r\n\r\n\r\n\r\n<p>After reading your headline, the majority of readers will notice your main image. A strong header image will elicit emotions such as curiosity or satisfaction.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consider_Your_Target_Audience\"><\/span>Consider Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Your products or services may appeal to a broad range of demographics. However, many businesses target a specific demographic. Depending on your target audience, there are a variety of factors that can entice them.<\/p>\r\n\r\n\r\n\r\n<p>If your target audience is younger, you could design a landing page specifically for them. Audiences in Generation Z prefer vibrant and modern page designs. Additionally, you could include minimalism or illustrations of your products or brand.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Trust_Signals\"><\/span>Add Trust Signals<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When a browser visits a new website, they frequently look for indicators that the website is trustworthy. Having these on your page may help a visitor feel more at ease while browsing. You can include visible company logos and credentials on your landing page.<\/p>\r\n\r\n\r\n\r\n<p>Additionally, you can include past customer testimonials to demonstrate your brand&#8217;s social proof. If you&#8217;ve previously collaborated with other businesses, you can include this on your landing page. This can increase the likelihood of potential business partners engaging with your brand.<\/p>\r\n\r\n\r\n\r\n<p>Depending on the nature of your product or service, you can include an endorsement from an expert on your page. Additionally, you may include an advertisement from a celebrity.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Promo_Codes_and_Discounts\"><\/span>Add Promo Codes and Discounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>When you receive new visitors, the most effective method of engaging them is with a compelling offer. Without an enticing offer, your landing page may fail to deliver the desired results. A great offer provides a solution to one or more of your users&#8217; problems.<\/p>\r\n\r\n\r\n\r\n<p>When making this offer to your visitors, keep it brief. Avoid inundating your visitors with persistent advertisements or self-promotion. When users encounter an irrelevant or obnoxious offer, they may leave the site.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Social_Buttons\"><\/span>Add Social Buttons<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>One of the most critical aspects of running an online business is having a social media presence. Many consumers look for information on a business&#8217;s social media pages. Certain consumers may even avoid a brand if it lacks a social media presence.<\/p>\r\n\r\n\r\n\r\n<p>Browsers may interpret this as an indication that your business is no longer active or updated. Social media buttons are an excellent addition to your landing page. You can direct your users to a variety of different channels, including Twitter, Instagram, and Facebook.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Is the landing page on your website effective? Your landing page is one of the first things that visitors to your site will see. Often,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","hentry","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking For a Smooth Touchdown: Do\u2019s and Don\u2019ts of Landing Page Design - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"As with any business venture, you must first determine your objective. 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