{"id":17848,"date":"2025-11-29T11:56:07","date_gmt":"2025-11-29T11:56:07","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=17848"},"modified":"2025-11-29T11:56:07","modified_gmt":"2025-11-29T11:56:07","slug":"paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/","title":{"rendered":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_Happened_%E2%80%94_The_Deal_in_Short\" >\u00a0What Happened \u2014 The Deal in Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_the_Partnership_Entails_%E2%80%94_Marketing_Content_Strategy\" >\u00a0What the Partnership Entails \u2014 Marketing &amp; Content Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_Looks_Good_%E2%80%94_Strategic_Advantages_for_Both_Sides\" >\u00a0What Looks Good \u2014 Strategic Advantages for Both Sides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_Could_Be_Challenging_or_Risky_%E2%80%94_What_to_Watch\" >\u00a0What Could Be Challenging or Risky \u2014 What to Watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_People_Are_Saying_Early_Commentary_Fan_Reaction\" >\u00a0What People Are Saying: Early Commentary &amp; Fan Reaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_This_Means_for_the_Future_%E2%80%94_Broader_Implications\" >\u00a0What This Means for the Future \u2014 Broader Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_the_Deal_Looks_Like_as_a_Real%E2%80%91World_Case\" >\u00a0What the Deal Looks Like (as a Real\u2011World Case)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#%E2%80%A2_What_Paramount_Arsenal_are_doing_together\" >\u2022 What Paramount+ + Arsenal are doing together<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_Early_Fan_Public_Reaction_%E2%80%94_Comments_Community_Buzz_Skepticism\" >\u00a0Early Fan &amp; Public Reaction \u2014 Comments, Community Buzz &amp; Skepticism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_What_This_Partnership_Could_Achieve_Potential_Outcomes_Strategic_Value\" >\u00a0What This Partnership Could Achieve (Potential Outcomes \/ Strategic Value)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_Potential_Wins\" >\u00a0Potential Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_Risks_What_Could_Go_Wrong\" >\u00a0Risks &amp; What Could Go Wrong<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#_My_Analysis_Why_This_Deal_Matters_What_Marketers_Clubs_Should_Watch\" >\u00a0My Analysis: Why This Deal Matters &amp; What Marketers \/ Clubs Should Watch<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_What_Happened_%E2%80%94_The_Deal_in_Short\"><\/span>\u00a0What Happened \u2014 The Deal in Short<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Paramount+ recently won the UK broadcast rights for Champions League matches (for the 2027\u201331 cycle). (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights - Yahoo Sports\" href=\"https:\/\/uk.sports.yahoo.com\/news\/paramount-signs-marketing-deal-arsenal-111645367.html?utm_source=chatgpt.com\">Yahoo Sports<\/a>)<\/li>\n<li>Shortly after that win, Paramount+ signed a <strong>global marketing &amp; content partnership with Arsenal FC<\/strong> \u2014 making Paramount+ an \u201cOfficial Partner\u201d of the club. (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights\" href=\"https:\/\/variety.com\/2025\/tv\/global\/paramount-deal-arsenal-soccer-club-1236594621\/?utm_source=chatgpt.com\">Variety<\/a>)<\/li>\n<li>The deal covers both men\u2019s and women\u2019s teams of Arsenal. Paramount+ branding will appear around stadium matchdays (LED screens, in\u2011stadium displays, matchday programs), and the partnership will produce co\u2011branded content combining football and entertainment. (<a title=\"Arsenal sign Paramount+ as official partner\" href=\"https:\/\/insidersport.com\/2025\/11\/28\/arsenal-paramount-offical-partner\/?utm_source=chatgpt.com\">Insider Sport<\/a>)<\/li>\n<li>To launch the tie-up, they released a promotional video titled For the Love of the Team \u2014 narrated by club legend Thierry Henry \u2014 signalling the start of joint campaigns linking Paramount+ shows and Arsenal\u2019s brand. (<a title=\"Paramount+ &amp; Arsenal kick off global partnership | News | Broadcast\" href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/paramount-and-arsenal-kick-off-global-partnership\/5211444.article?utm_source=chatgpt.com\">broadcastnow.co.uk<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_Partnership_Entails_%E2%80%94_Marketing_Content_Strategy\"><\/span>\u00a0What the Partnership Entails \u2014 Marketing &amp; Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are the main components of the collaboration as announced:<\/p>\n<ul>\n<li><strong>In\u2011stadium branding &amp; matchday presence<\/strong> \u2014 Paramount+ logos and branding will show on big screens, matchday materials, LED boards, and other stadium environments during Arsenal matches (men\u2019s &amp; women\u2019s). (<a title=\"Paramount+ &amp; Arsenal kick off global partnership | News | Broadcast\" href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/paramount-and-arsenal-kick-off-global-partnership\/5211444.article?utm_source=chatgpt.com\">broadcastnow.co.uk<\/a>)<\/li>\n<li><strong>Co\u2011branded content &amp; entertainment hybrids<\/strong> \u2014 Arsenal players, fan influencers, legends, and club supporters will appear in campaigns promoting Paramount+ original series. Shows named in the announcement include Landman and MobLand. (<a title=\"Thierry Henry Promoting \u2018Yellowstone\u2019? Paramount Partners With Arsenal Soccer Club On Marketing Deal After Winning UK Champions League Rights - Yahoo Sports\" href=\"https:\/\/sports.yahoo.com\/articles\/thierry-henry-promoting-yellowstone-paramount-093013052.html?utm_source=chatgpt.com\">Yahoo Sports<\/a>)<\/li>\n<li><strong>Social media &amp; digital activations<\/strong> \u2014 Joint social media campaigns aimed at blending the football audience with Paramount+\u2019s entertainment catalog. (<a title=\"Paramount+ &amp; Arsenal kick off global partnership | News | Broadcast\" href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/paramount-and-arsenal-kick-off-global-partnership\/5211444.article?utm_source=chatgpt.com\">broadcastnow.co.uk<\/a>)<\/li>\n<li><strong>Narrative \/ branded storytelling<\/strong> \u2014 Using Arsenal\u2019s cultural influence (players, history, fan base) + Paramount+\u2019s production capabilities to create content that resonates with football fans <em>and<\/em> streaming viewers. The \u201cFor the Love of the Team\u201d film exemplifies this approach. (<a title=\"Paramount+ Signs Landmark Partnership With Arsenal - UK Broadcast News | 28\/11\/2025\" href=\"https:\/\/www.4rfv.co.uk\/industrynews\/325215\/paramount_signs_landmark_partnership_with_arsenal?utm_source=chatgpt.com\">4RFV<\/a>)<\/li>\n<\/ul>\n<p>From Paramount+ side, the aim is clear: use a top\u2011tier club with global reach to accelerate its footprint among football audiences, especially as it preps to begin airing Champions League matches in the U.K. (<a title=\"Paramount+ and Arsenal FC Team Up in global brand partnership - Se\u00f1al News\" href=\"https:\/\/senalnews.com\/en\/content\/paramount-and-arsenal-fc-team-up-in-global-brand-partnership?utm_source=chatgpt.com\">Se\u00f1al News<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_Looks_Good_%E2%80%94_Strategic_Advantages_for_Both_Sides\"><\/span>\u00a0What Looks Good \u2014 Strategic Advantages for Both Sides<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>For <strong>Paramount+<\/strong>, linking to Arsenal \u2014 one of Europe\u2019s biggest football clubs \u2014 is a powerful way to gain credibility, access a massive global fanbase, and bridge sports with entertainment to differentiate from pure streaming or pure sports\u2011broadcast competitors.<\/li>\n<li>For <strong>Arsenal<\/strong>, the partnership provides additional revenue and brand diversification beyond traditional sponsors. Working with a global entertainment brand may help expand the club\u2019s reach among non\u2011traditional football audiences (streaming viewers, entertainment fans).<\/li>\n<li>For fans and viewers, this might translate into <strong>fresh content<\/strong> \u2014 behind\u2011the\u2011scenes, club-fan stories, blends of sport and pop culture, and new ways to engage with both football and entertainment.<\/li>\n<li>The deal reflects broader industry trends: as media landscapes shift, sports clubs and streaming platforms are converging \u2014 combining live events + entertainment content + digital\/social activations \u2014 which can yield new business models.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_Could_Be_Challenging_or_Risky_%E2%80%94_What_to_Watch\"><\/span>\u00a0What Could Be Challenging or Risky \u2014 What to Watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Broadcasting rights and club sponsorships often have <strong>regulatory, contractual, and exclusivity constraints<\/strong> \u2014 depending on league or competition, certain exposure or logo placement might be restricted (especially if broadcast rights conflict). That might limit how far the branding and activations can go. Some fans already raise concern (on social platforms) over whether the deal just means ads, not actual content access. (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>For fans: there is skepticism that this partnership will <em>not<\/em> guarantee access to all games, or that streaming quality\/rights may still vary. Comments from some supporters express concern about \u201chaving to pay another service for UCL games\u201d rather than unifying content under one platform. (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>From a brand\u2011integration standpoint: blending entertainment and football could alienate purist football fans who prefer traditional club sponsorships, or who dislike commercialisation. Over-commercialization risks reducing authenticity and may lead to backlash in some segments.<\/li>\n<li>Finally \u2014 while the launch content and marketing may generate buzz, long-term success will depend on consistent delivery: quality content, correct rights execution, and balanced integration so both football and entertainment audiences feel served.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_People_Are_Saying_Early_Commentary_Fan_Reaction\"><\/span>\u00a0What People Are Saying: Early Commentary &amp; Fan Reaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>On fan forums and social media (e.g. Reddit threads), some fans show excitement: \u201cWell give us all Arsenal games on Paramount then, I\u2019ll actually pay for that.\u201d (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>Others express skepticism: uncertainty if a partnership equals actual ease of access to games, or worry about increased cost and fragmentation of viewing platforms (having to pay subscription on top of existing services) \u2014 a common concern when clubs partner with streamers. (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>From a business press perspective, media note this deal as a \u201clandmark\u201d blending entertainment and football \u2014 a sign of how the streaming wars are reshaping sports sponsorships, and how clubs are packaging themselves not just for sport\u2011rights but for brand &amp; content partnerships. (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights\" href=\"https:\/\/variety.com\/2025\/tv\/global\/paramount-deal-arsenal-soccer-club-1236594621\/?utm_source=chatgpt.com\">Variety<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_Means_for_the_Future_%E2%80%94_Broader_Implications\"><\/span>\u00a0What This Means for the Future \u2014 Broader Implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This partnership may be a template for what\u2019s coming:<\/p>\n<ul>\n<li>We\u2019ll likely see <strong>more clubs + streaming services<\/strong> forming similar partnerships \u2014 especially ahead of major tournaments or broadcast\u2011rights renewals.<\/li>\n<li>The line between \u201csports content\u201d and \u201centertainment content\u201d will blur further: football clubs may become hubs for storytelling, culture, and fan entertainment beyond the pitch \u2014 appealing to both football fans and general entertainment audiences.<\/li>\n<li>For brands and marketers: these hybrid deals create <strong>new commercial opportunities<\/strong> \u2014 co\u2011branded content, merchandise, cross\u2011media campaigns \u2014 beyond traditional sponsorship or broadcast rights.<\/li>\n<li>For fans: if executed well, these deals could unlock <strong>richer experiences<\/strong>: behind\u2011the\u2011scenes access, content on demand, new ways to engage with clubs \u2014 but success depends on managing access, price, and quality carefully.<\/li>\n<li>Here\u2019s a breakdown of <strong>case\u2011study details, reactions, and early commentary<\/strong> regarding Paramount+\u2019s new marketing\/brand partnership with Arsenal FC \u2014 what we know so far, what seems to work (or promise to), and what people are saying \u2014 a snapshot of how this deal lands.<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_the_Deal_Looks_Like_as_a_Real%E2%80%91World_Case\"><\/span>\u00a0What the Deal Looks Like (as a Real\u2011World Case)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%A2_What_Paramount_Arsenal_are_doing_together\"><\/span>\u2022 What Paramount+ + Arsenal are doing together<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Paramount+ is now an <strong>official global partner<\/strong> of Arsenal \u2014 the deal covers both the men&#8217;s and women\u2019s teams. (<a title=\"Arsenal sign Paramount+ as official partner\" href=\"https:\/\/insidersport.com\/2025\/11\/28\/arsenal-paramount-offical-partner\/?utm_source=chatgpt.com\">Insider Sport<\/a>)<\/li>\n<li>The collaboration includes: in\u2011stadium branding (LED screens, matchday programmes, digital displays at Emirates Stadium), co\u2011branded campaigns on social media, and joint content\u2011production. (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights - Yahoo Sports\" href=\"https:\/\/uk.sports.yahoo.com\/news\/paramount-signs-marketing-deal-arsenal-111645367.html?utm_source=chatgpt.com\">Yahoo Sports<\/a>)<\/li>\n<li>To mark the launch, they released a co\u2011branded short film titled <strong>\u201cFor the Love of the Team\u201d<\/strong>, narrated by long\u2011time Arsenal legend Thierry Henry. (<a title=\"Paramount+ Becomes Official Partner of English Soccer Club Arsenal\" href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/paramount-becomes-official-partner-english-095816750.html?utm_source=chatgpt.com\">Yahoo<\/a>)<\/li>\n<li>The content push ties Paramount+\u2019s entertainment catalog (shows like Landman, MobLand, and big\u2011name franchises such as Yellowstone, SpongeBob SquarePants and South Park) with Arsenal\u2019s global fan base. (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights - Yahoo Sports\" href=\"https:\/\/uk.sports.yahoo.com\/news\/paramount-signs-marketing-deal-arsenal-111645367.html?utm_source=chatgpt.com\">Yahoo Sports<\/a>)<\/li>\n<li>Paramount+ aims to leverage the partnership as part of a broader push \u2014 especially after recently winning UK broadcast rights to the UEFA Champions League (from 2027 to 2031). (<a title=\"Paramount+ Signs Marketing Deal With Arsenal Soccer Club After Winning U.K. Champions League Rights - Yahoo Sports\" href=\"https:\/\/uk.sports.yahoo.com\/news\/paramount-signs-marketing-deal-arsenal-111645367.html?utm_source=chatgpt.com\">Yahoo Sports<\/a>)<\/li>\n<\/ul>\n<p><strong>Why this is interesting as a case study:<\/strong> This isn\u2019t just a traditional sponsorship (logo\u2011on\u2011shirt or ad\u2011banner); it\u2019s a \u201ccontent + brand + fan engagement\u201d collaboration \u2014 blending sport, streaming entertainment, fan culture, and media property. It shows how modern media companies use clubs not just for broadcasting rights, but as platforms for ongoing brand storytelling.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Early_Fan_Public_Reaction_%E2%80%94_Comments_Community_Buzz_Skepticism\"><\/span>\u00a0Early Fan &amp; Public Reaction \u2014 Comments, Community Buzz &amp; Skepticism<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From social media, Reddit and public forums, there\u2019s a mix of reactions \u2014 ranging from enthusiasm to skepticism. Some reflect hopes, others express doubts. A few recurring themes:<\/p>\n<blockquote><p>\u201cWell give us all Arsenal games on Paramount then, I&#8217;ll actually pay for that.\u201d (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p>\n<p>\u201cCan they give the subscription free to season\u2011ticket holders so I don&#8217;t have to pay for another service for UCL games next year.\u201d (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/p><\/blockquote>\n<ul>\n<li>Some fans see the deal as a chance for easier access to matches + content \u2014 especially with Champions League rights shifting \u2014 and are open to subscribing if it simplifies viewing. (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>Others express more cynical views: questioning whether the deal offers real benefit beyond branding; worrying about fragmentation of streaming services; or suspecting that marketing content may take precedence over user experience (streaming quality, access, etc.). &gt; \u201cI don\u2019t think you\u2019ll be able to see the games on Paramount\u201d (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<li>Technical concerns surfaced: some users referenced past frustrations with availability or performance of streaming \u2015 lagging or bug\u2011prone platforms, prompting caution that this new partnership doesn\u2019t automatically guarantee seamless access. (<a title=\"Paramount+ has become an Official Partner of Arsenal in a landmark deal that merges the worlds of football and entertainment for supporters worldwide.\" href=\"https:\/\/www.reddit.com\/\/r\/Gunners\/comments\/1p8qe7n\/paramount_has_become_an_official_partner_of\/?utm_source=chatgpt.com\">Reddit<\/a>)<\/li>\n<\/ul>\n<p><strong>What this signals:<\/strong> While many welcome the blend of entertainment + sport with optimism, there\u2019s widespread caution \u2014 fans want clarity on what the partnership will <em>actually<\/em> deliver: streaming access, content value, reasonable cost, and quality user experience. Branding alone isn\u2019t enough.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_Partnership_Could_Achieve_Potential_Outcomes_Strategic_Value\"><\/span>\u00a0What This Partnership Could Achieve (Potential Outcomes \/ Strategic Value)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_Potential_Wins\"><\/span>\u00a0Potential Wins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Wider reach and diversified audience:<\/strong> Paramount+ gets access to a massive global football fan base; Arsenal strengthens digital and entertainment\u2011oriented engagement \u2014 possibly reaching fans beyond traditional football viewers.<\/li>\n<li><strong>New kinds of content &amp; storytelling:<\/strong> Instead of pure match\u2011broadcasts, the partnership enables hybrid content: behind\u2011the\u2011scenes, player stories, lifestyle, culture \u2014 blending club identity with entertainment value. That can deepen fan loyalty and attract casual viewers.<\/li>\n<li><strong>Competitive advantage for Paramount+ ahead of Champions League coverage:<\/strong> Since Paramount+ will soon broadcast most UCL games in the UK, early branding and club collaboration helps position them as a go\u2011to destination for football + entertainment under one roof.<\/li>\n<li><strong>Commercial value for Arsenal:<\/strong> Beyond matchday revenues, this collaboration potentially opens new sponsorship revenue streams tied to streaming, merchandising, content licensing \u2014 less dependent on traditional broadcast deals.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"_Risks_What_Could_Go_Wrong\"><\/span>\u00a0Risks &amp; What Could Go Wrong<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Fan backlash \/ over\u2011commercialization:<\/strong> Some supporters might view heavy brand integration or \u201cad\u2011heavy\u201d matchday experiences as diluting club identity or prioritizing marketing over sport.<\/li>\n<li><strong>Platform \/ streaming limitations:<\/strong> If Paramount+ fails on technical delivery, buffering, availability \u2014 the whole value proposition weakens; marketing won\u2019t compensate for a poor user experience.<\/li>\n<li><strong>Uncertain return on content-driven engagement:<\/strong> Hybrid content and co\u2011marketed shows may not convert to long\u2011term subscriptions or viewer loyalty \u2014 especially if fans see them as \u201cads dressed as content.\u201d<\/li>\n<li><strong>Rights fragmentation confusion for fans:<\/strong> With other rights\u2011holders and overlapping platforms (Premier League rights, Europa\/Conference League rights, Champions League rights, etc.), some fans may feel they have to subscribe to multiple services \u2014 which may breed fatigue or resentment.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_My_Analysis_Why_This_Deal_Matters_What_Marketers_Clubs_Should_Watch\"><\/span>\u00a0My Analysis: Why This Deal Matters &amp; What Marketers \/ Clubs Should Watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a case, this Paramount+\u2013Arsenal partnership feels emblematic of modern sport + media convergence. It illustrates that:<\/p>\n<ul>\n<li>Sports clubs are no longer just about matchdays \u2014 they are <strong>media brands<\/strong>, content studios, and lifestyle platforms.<\/li>\n<li>Streaming services are reinventing themselves not just as content libraries, but immersive ecosystems (sport + entertainment + fan communities).<\/li>\n<li>The success of such deals depends heavily on execution: credible content, seamless streaming, fair value, and respect for fans\u2019 expectations. Branding alone won\u2019t win long\u2011term trust.<\/li>\n<li>For marketers and media planners: this model shows that blending \u201clive sport + scripted entertainment + fan culture\u201d may become a repeatable template \u2014 but only if the content and delivery hold up.<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0What Happened \u2014 The Deal in Short Paramount+ recently won the UK broadcast rights for Champions League matches (for the 2027\u201331 cycle). (Yahoo Sports)&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-17848","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; \u00a0What Happened \u2014 The Deal in Short Paramount+ recently won the UK broadcast rights for Champions League matches (for the 2027\u201331 cycle). (Yahoo Sports)...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-29T11:56:07+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights\",\"datePublished\":\"2025-11-29T11:56:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\"},\"wordCount\":1788,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\",\"url\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\",\"name\":\"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2025-11-29T11:56:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/","og_locale":"en_US","og_type":"article","og_title":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog","og_description":"&nbsp; \u00a0What Happened \u2014 The Deal in Short Paramount+ recently won the UK broadcast rights for Champions League matches (for the 2027\u201331 cycle). (Yahoo Sports)...","og_url":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2025-11-29T11:56:07+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights","datePublished":"2025-11-29T11:56:07+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/"},"wordCount":1788,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing","News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/","url":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/","name":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2025-11-29T11:56:07+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2025\/11\/29\/paramount-secures-marketing-partnership-with-arsenal-after-landing-u-k-champions-league-rights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Paramount+ secures marketing partnership with Arsenal after landing U.K. Champions League rights"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/17848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=17848"}],"version-history":[{"count":1,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/17848\/revisions"}],"predecessor-version":[{"id":17849,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/17848\/revisions\/17849"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=17848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=17848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=17848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}