{"id":17789,"date":"2025-11-26T14:55:36","date_gmt":"2025-11-26T14:55:36","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=17789"},"modified":"2025-11-26T14:55:36","modified_gmt":"2025-11-26T14:55:36","slug":"merlot-marketing-wins-big-at-the-2025-prsa-influence-awards","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/","title":{"rendered":"Merlot Marketing wins big at the 2025 PRSA Influence Awards"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Overview\" >\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Case_Studies\" >\u00a0Case Studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_1_Empava_KBIS_2025_%E2%80%93_Experiential_Event_Campaign\" >Case Study 1: Empava KBIS 2025 \u2013 Experiential Event Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_2_DRMP_Audiovisual_Campaign\" >Case Study 2: DRMP Audiovisual Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_3_Media_Relations_Brand_Campaigns_NaturVet_Swedencare_CAHP_Credit_Union\" >Case Study 3: Media Relations &amp; Brand Campaigns (NaturVet, Swedencare, CAHP Credit Union)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_4_Internal_Communications_Sac_Sewer\" >Case Study 4: Internal Communications (Sac Sewer)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Commentary_Industry_Insights\" >\u00a0Commentary &amp; Industry Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Implications\" >\u00a0Implications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_What_Happened_Merlot_Marketings_2025_Wins\" >\u00a0What Happened: Merlot Marketing\u2019s 2025 Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Case%E2%80%91Study_Illustrations_What_the_Winning_Campaigns_Tell_Us\" >\u00a0Case\u2011Study Illustrations: What the Winning Campaigns Tell Us<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Illustration_A_Empava_KBIS_2025_%E2%80%94_Using_Events_to_Amplify_Brand_Presence\" >Illustration A: Empava KBIS 2025 \u2014 Using Events to Amplify Brand Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Illustration_B_DRMP_Campaign_Audiovisual_Award_%E2%80%94_Storytelling_for_Non%E2%80%91Profit_Public_Sector\" >Illustration B: DRMP Campaign (Audiovisual Award) \u2014 Storytelling for Non\u2011Profit \/ Public Sector<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Illustration_C_Media_Relations_Brand_Campaigns_for_Consumer%E2%80%91Goods_Clients_NaturVet_Swedencare_CAHP_Credit_Union_etc\" >Illustration C: Media Relations &amp; Brand Campaigns for Consumer\u2011Goods Clients (NaturVet, Swedencare, CAHP Credit Union, etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#1_Versatility_Is_a_Strength_%E2%80%94_Not_Just_Boutique%E2%80%91Style_Creativity\" >1. Versatility Is a Strength \u2014 Not Just Boutique\u2011Style Creativity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#2_Experience_Creativity_Competitive_Advantage\" >2. Experience + Creativity = Competitive Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#3_Storytelling_Remains_Core_%E2%80%94_Across_Sectors\" >3. Storytelling Remains Core \u2014 Across Sectors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#4_Specialized_Methodologies_Frameworks_Help_Differentiate_Agencies\" >4. Specialized Methodologies &amp; Frameworks Help Differentiate Agencies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#5_The_%E2%80%9CFull%E2%80%91Service%E2%80%9D_Model_Still_Holds_Value_in_Fragmented_Media_Landscape\" >5. The \u201cFull\u2011Service\u201d Model Still Holds Value in Fragmented Media Landscape<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Potential_Considerations_What_to_Watch\" >\u00a0Potential Considerations &amp; What to Watch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_What_This_Means_%E2%80%94_For_Brands_Agencies_PRMarketing_Landscape\" >\u00a0What This Means \u2014 For Brands, Agencies &amp; PR\/Marketing Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Overview-2\" >\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Case_Studies-2\" >\u00a0Case Studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_1_Empava_KBIS_2025_%E2%80%93_Experiential_Event_Campaign-2\" >Case Study 1: Empava KBIS 2025 \u2013 Experiential Event Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_2_DRMP_Audiovisual_Campaign-2\" >Case Study 2: DRMP Audiovisual Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_3_Media_Relations_Brand_Campaigns_NaturVet_Swedencare_CAHP_Credit_Union-2\" >Case Study 3: Media Relations &amp; Brand Campaigns (NaturVet, Swedencare, CAHP Credit Union)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#Case_Study_4_Internal_Communications_Sac_Sewer-2\" >Case Study 4: Internal Communications (Sac Sewer)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Commentary_Industry_Insights-2\" >\u00a0Commentary &amp; Industry Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/#_Implications-2\" >\u00a0Implications<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"_Overview\"><\/span>\u00a0Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Merlot Marketing<\/strong> earned multiple accolades at the 2025 PRSA California Capital Chapter Influence Awards, recognized across <strong>six categories<\/strong> for excellence in PR and marketing campaigns. (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">prnewswire.com<\/a>)<\/li>\n<li>Awards included <strong>Special Events<\/strong>, <strong>Audiovisual<\/strong>, <strong>Collateral Materials \/ Publications<\/strong>, <strong>Internal Communications<\/strong>, and <strong>Media Relations<\/strong>, spanning clients such as Empava, DRMP, CAHP Credit Union, NaturVet, and Swedencare.<\/li>\n<li>Merlot emphasized its proprietary <strong>REDiscover\u2122 Process<\/strong>, highlighting a structured methodology that blends creativity, strategic insight, and execution.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Studies\"><\/span>\u00a0Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_1_Empava_KBIS_2025_%E2%80%93_Experiential_Event_Campaign\"><\/span><strong>Case Study 1: Empava KBIS 2025 \u2013 Experiential Event Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Stand out at the competitive Kitchen &amp; Bath Industry Show (KBIS 2025).<\/li>\n<li><strong>Solution:<\/strong> Merlot produced a memorable live activation \u2014 including a creative, attention-grabbing experiential element \u2014 to drive booth traffic and social buzz.<\/li>\n<li><strong>Outcome:<\/strong> Won the <strong>Special Events<\/strong> category; demonstrated how experiential marketing can amplify brand presence and engagement.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_2_DRMP_Audiovisual_Campaign\"><\/span><strong>Case Study 2: DRMP Audiovisual Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Communicate mission-driven messages for a public-sector client with limited resources.<\/li>\n<li><strong>Solution:<\/strong> High-quality audiovisual storytelling combined with media-ready assets to reach key stakeholders effectively.<\/li>\n<li><strong>Outcome:<\/strong> Recognized with an <strong>Audiovisual Award<\/strong>, showing Merlot\u2019s capability to handle complex, non-profit-focused campaigns.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_3_Media_Relations_Brand_Campaigns_NaturVet_Swedencare_CAHP_Credit_Union\"><\/span><strong>Case Study 3: Media Relations &amp; Brand Campaigns (NaturVet, Swedencare, CAHP Credit Union)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Build awareness and trust for consumer products while differentiating in crowded markets.<\/li>\n<li><strong>Solution:<\/strong> Media relations, strategic collateral, and consistent brand messaging through innovative campaigns like \u201cBank with the Badges\u2122.\u201d<\/li>\n<li><strong>Outcome:<\/strong> Multiple awards in <strong>Media Relations<\/strong> and <strong>Collateral<\/strong> categories, demonstrating strong execution and strategic planning.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_4_Internal_Communications_Sac_Sewer\"><\/span><strong>Case Study 4: Internal Communications (Sac Sewer)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Train and engage internal stakeholders while conveying technical messages effectively.<\/li>\n<li><strong>Solution:<\/strong> Media training programs and internal campaigns tailored to employee understanding and engagement.<\/li>\n<li><strong>Outcome:<\/strong> Recognition in <strong>Internal Communications<\/strong>, highlighting Merlot\u2019s ability to craft clear, impactful messaging for internal audiences.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"_Commentary_Industry_Insights\"><\/span>\u00a0Commentary &amp; Industry Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Versatility Across Sectors:<\/strong> Winning in diverse categories illustrates Merlot\u2019s adaptability \u2014 from consumer brands to public-sector clients.<\/li>\n<li><strong>Creativity + Execution:<\/strong> Bold experiential campaigns like Empava KBIS show that innovative ideas, when well-executed, can deliver measurable attention and engagement.<\/li>\n<li><strong>Storytelling Matters:<\/strong> Audiovisual and media-relations wins reinforce that compelling narratives remain central to PR effectiveness.<\/li>\n<li><strong>Frameworks Strengthen Performance:<\/strong> Proprietary methodologies like REDiscover\u2122 enable consistent quality across diverse campaigns, reinforcing credibility.<\/li>\n<li><strong>Integrated Approach Remains Relevant:<\/strong> Success across events, media relations, collateral, and internal communications indicates full-service PR agencies still hold a competitive advantage in a fragmented media environment.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Implications\"><\/span>\u00a0Implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>For Brands:<\/strong> Agencies like Merlot provide a versatile, creative, and strategic approach across multiple PR and marketing channels.<\/li>\n<li><strong>For Agencies:<\/strong> Combining creativity, strategy, and multi-format execution is a proven model for industry recognition.<\/li>\n<li><strong>For PR Industry:<\/strong> Awards like PRSA Influence continue to reward innovative storytelling, integrated campaigns, and measurable impact.<\/li>\n<li><strong>For Talent Development:<\/strong> Emerging PR professionals should aim to develop skills across digital, experiential, media relations, and internal communications to remain competitive.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_Happened_Merlot_Marketings_2025_Wins\"><\/span>\u00a0What Happened: Merlot Marketing\u2019s 2025 Wins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>At the 11th Annual PRSA California Capital Chapter Influence Awards (held October\u202f16, 2025), Merlot Marketing was recognized with <strong>six awards<\/strong> for outstanding client campaigns. (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<li>One highlight: an <strong>Influence Award in the \u201cSpecial Events\u201d<\/strong> category for their campaign for client Empava at the 2025 Kitchen &amp; Bath Industry Show (KBIS). (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.streetinsider.com\/PRNewswire\/Merlot%2BMarketing%2BShines%2Bat%2Bthe%2B2025%2BPRSA%2BInfluence%2BAwards\/25651782.html?utm_source=chatgpt.com\">StreetInsider.com<\/a>)<\/li>\n<li>Additional Merit Awards came in diverse categories:\n<ul>\n<li><strong>Audiovisual<\/strong>: for a campaign for Delta Regional Monitoring Program (DRMP) (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.streetinsider.com\/PRNewswire\/Merlot%2BMarketing%2BShines%2Bat%2Bthe%2B2025%2BPRSA%2BInfluence%2BAwards\/25651782.html?utm_source=chatgpt.com\">StreetInsider.com<\/a>)<\/li>\n<li><strong>Collateral Materials \/ Publications<\/strong>: for work with CAHP Credit Union (\u201cBank with the Badges\u2122\u201d) (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards \u2013 COMTEX News\" href=\"https:\/\/pr.comtex.com\/2025\/11\/24\/470507465\/?utm_source=chatgpt.com\">Comtex News<\/a>)<\/li>\n<li><strong>Internal Communications<\/strong>: for a media\u2011training project for Sacramento Sewer District (Sac Sewer) (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.streetinsider.com\/PRNewswire\/Merlot%2BMarketing%2BShines%2Bat%2Bthe%2B2025%2BPRSA%2BInfluence%2BAwards\/25651782.html?utm_source=chatgpt.com\">StreetInsider.com<\/a>)<\/li>\n<li><strong>Media Relations<\/strong>: for public\u2011relations efforts on behalf of clients such as NaturVet (All\u2011in\u2011One Multivitamin) and Swedencare (Crunchy Dental Bites) (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li>According to their public announcement, the agency reaffirmed its commitment to delivering \u201cpassion, creativity and results\u201d via its proprietary methodology, known as the REDiscover\u2122 Process. (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<\/ul>\n<p>In short: Merlot Marketing ended 2025 with strong peer recognition across multiple campaign types \u2014 from events and audiovisual content to media relations and internal comms \u2014 demonstrating versatility and effectiveness.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case%E2%80%91Study_Illustrations_What_the_Winning_Campaigns_Tell_Us\"><\/span>\u00a0Case\u2011Study Illustrations: What the Winning Campaigns Tell Us<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Illustration_A_Empava_KBIS_2025_%E2%80%94_Using_Events_to_Amplify_Brand_Presence\"><\/span><strong>Illustration A: Empava KBIS 2025 \u2014 Using Events to Amplify Brand Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>What they did:<\/strong> For Empava (a brand in home\/ building products), Merlot Marketing orchestrated a campaign around the 2025 Kitchen &amp; Bath Industry Show \u2014 one of the sector\u2019s major trade events \u2014 using a special live\u2011activation (in this case, involving a \u201clive mermaid attraction\u201d to drive booth traffic and generate social buzz). (<a title=\"Merlot Earns Prestigious Recognition At The PRSA Influence Awards | Merlot Marketing\" href=\"https:\/\/merlotmarketing.com\/merlot-earns-prestigious-recognition-at-the-prsa-influence-awards\/?utm_source=chatgpt.com\">Merlot Marketing<\/a>)<\/li>\n<li><strong>Why it worked:<\/strong> The immersive and attention\u2011grabbing tactic stood out against ordinary booth setups. It likely boosted foot traffic, social engagement, and lead generation \u2014 showing how memorable experiential events can elevate a product launch or B2B\/B2C activation.<\/li>\n<li><strong>Result:<\/strong> The campaign earned a top\u2011category Influence Award, validating the creative risk and excellent execution.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Illustration_B_DRMP_Campaign_Audiovisual_Award_%E2%80%94_Storytelling_for_Non%E2%80%91Profit_Public_Sector\"><\/span><strong>Illustration B: DRMP Campaign (Audiovisual Award) \u2014 Storytelling for Non\u2011Profit \/ Public Sector<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>What they did:<\/strong> Merlot produced an audiovisual campaign for the Delta Regional Monitoring Program \u2014 likely combining video storytelling, media\u2011ready assets, and stakeholder messaging. (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.streetinsider.com\/PRNewswire\/Merlot%2BMarketing%2BShines%2Bat%2Bthe%2B2025%2BPRSA%2BInfluence%2BAwards\/25651782.html?utm_source=chatgpt.com\">StreetInsider.com<\/a>)<\/li>\n<li><strong>Why it matters:<\/strong> Public\u2011sector \/ non\u2011profit communications are often under\u2011resourced \u2014 effective storytelling can greatly improve public awareness, stakeholder buy\u2011in, or funding outcomes. Winning in this category shows Merlot\u2019s ability to handle complex, mission\u2011driven clients, not just commercial brands.<\/li>\n<li><strong>Implication:<\/strong> Agencies that master both consumer\u2011brand PR and public\u2011interest communications have broader market resilience and relevance.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Illustration_C_Media_Relations_Brand_Campaigns_for_Consumer%E2%80%91Goods_Clients_NaturVet_Swedencare_CAHP_Credit_Union_etc\"><\/span><strong>Illustration C: Media Relations &amp; Brand Campaigns for Consumer\u2011Goods Clients (NaturVet, Swedencare, CAHP Credit Union, etc.)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>What they did:<\/strong> For clients like NaturVet and Swedencare, Merlot executed media\u2011relations campaigns \u2014 securing editorial coverage, shaping brand messaging, and amplifying product launches. For CAHP Credit Union, they developed collateral materials and campaign messaging under \u201cBank with the Badges\u2122.\u201d (<a title=\"Merlot Marketing Shines at the 2025 PRSA Influence Awards\" href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">PR Newswire<\/a>)<\/li>\n<li><strong>Why it matters:<\/strong> Media relations remains a core pillar of PR \u2014 coverage in credible media outlets, consistent brand messaging, and well-crafted collateral can drive trust, visibility, and consumer interest.<\/li>\n<li><strong>Outcome:<\/strong> Multiple awards across media relations and collateral design demonstrate executional strength and strategic planning \u2014 a sign that Merlot understands both creative and tactical aspects of PR. Commentary &amp; What This Win Signals for the Industry<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"1_Versatility_Is_a_Strength_%E2%80%94_Not_Just_Boutique%E2%80%91Style_Creativity\"><\/span><strong>1. Versatility Is a Strength \u2014 Not Just Boutique\u2011Style Creativity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Merlot Marketing isn\u2019t pigeon\u2011holed into a single niche. Their wins span across events, audiovisual, media relations, internal communications, and collateral design. That kind of versatility positions them well in a fragmented marketplace \u2014 able to serve both corporate, consumer\u2011goods, public\u2011sector, and non\u2011profit clients.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Experience_Creativity_Competitive_Advantage\"><\/span><strong>2. Experience + Creativity = Competitive Advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Empava KBIS win shows that creativity \u2014 like using live attractions for trade\u2011show marketing \u2014 still has a place. In an age of digital noise, agencies that design memorable, attention\u2011grabbing experiential campaigns can stand out. Merlot\u2019s Recognition proves bold creative gambits still pay off when executed well.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Storytelling_Remains_Core_%E2%80%94_Across_Sectors\"><\/span><strong>3. Storytelling Remains Core \u2014 Across Sectors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From wastewater\u2011management audiovisual campaigns (DRMP) to pet products and kitchen\u2011and\u2011bath brands \u2014 the ability to tell a compelling, appropriate story for each audience remains central. As seen, a strong narrative plus media strategy continues to be rewarded.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Specialized_Methodologies_Frameworks_Help_Differentiate_Agencies\"><\/span><strong>4. Specialized Methodologies &amp; Frameworks Help Differentiate Agencies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Merlot cites its proprietary \u201cREDiscover\u2122 Process\u201d as part of its success. Having a clear framework \u2014 blending insight, creativity, and strategic discipline \u2014 helps agencies maintain quality across diverse campaign types and clients. This suggests that for PR agencies, process + creativity + discipline is a powerful combination.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_The_%E2%80%9CFull%E2%80%91Service%E2%80%9D_Model_Still_Holds_Value_in_Fragmented_Media_Landscape\"><\/span><strong>5. The \u201cFull\u2011Service\u201d Model Still Holds Value in Fragmented Media Landscape<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With many clients using multiple channels (events, social, traditional media, B2B, B2C), agencies that offer integrated services \u2014 from PR to media relations to digital content \u2014 may have an edge. Merlot\u2019s award wins across categories validate the continued relevance of full\u2011service PR\/marketing firms.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Potential_Considerations_What_to_Watch\"><\/span>\u00a0Potential Considerations &amp; What to Watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Sustainability of Creativity vs Cost<\/strong>: Staging experiential campaigns (e.g., live mermaid at a trade show) can be costly. Agencies need to balance creativity with ROI and ensure big ideas deliver measurable results.<\/li>\n<li><strong>Scalability Across Clients \/ Industries<\/strong>: What works for a consumer or home\u2011goods brand might not translate directly to public\u2011sector or B2B clients; agencies must adapt storytelling accordingly.<\/li>\n<li><strong>Need for Multi\u2011Channel Expertise<\/strong>: With digital, traditional media, events, audiovisual \u2014 agencies must remain agile and skilled across all media formats to succeed.<\/li>\n<li><strong>Measurement &amp; Impact Transparency<\/strong>: Awards celebrate creativity and execution \u2014 but long\u2011term value depends on metrics (engagement, conversions, sentiment, ROI). Agencies must deliver beyond the award\u2011winning campaign.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_What_This_Means_%E2%80%94_For_Brands_Agencies_PRMarketing_Landscape\"><\/span>\u00a0What This Means \u2014 For Brands, Agencies &amp; PR\/Marketing Landscape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>For clients seeking PR\/marketing partners: Merlot\u2019s 2025 win signals that agencies with broad services and creative ambition can deliver across industry types \u2014 a useful choice for brands needing flexibility.<\/li>\n<li>For agencies: The success shows that maintaining a balanced portfolio (creative + execution + strategy + results) remains a winning approach. Full\u2011service, integrated-agency models still have relevance.<\/li>\n<li>For the PR industry: Awards like PRSA Influence encourage innovation, cross\u2011category work, and demonstrate that PR remains a powerful driver (not just ads) in brand building, product launches, and public\u2011sector communication.<\/li>\n<li>For emerging talent: Agencies that combine creativity, strategic thinking, and multi\u2011media execution (digital, events, audiovisual, media relations) may stand out \u2014 perhaps even more than those focusing on only one specialty.<\/li>\n<li>Here\u2019s a detailed <strong>case-study + commentary<\/strong> overview of Merlot Marketing\u2019s performance at the 2025 PRSA Influence Awards:<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Overview-2\"><\/span>\u00a0Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Merlot Marketing<\/strong> earned multiple accolades at the 2025 PRSA California Capital Chapter Influence Awards, recognized across <strong>six categories<\/strong> for excellence in PR and marketing campaigns. (<a href=\"https:\/\/www.prnewswire.com\/news-releases\/merlot-marketing-shines-at-the-2025-prsa-influence-awards-302620961.html?utm_source=chatgpt.com\">prnewswire.com<\/a>)<\/li>\n<li>Awards included <strong>Special Events<\/strong>, <strong>Audiovisual<\/strong>, <strong>Collateral Materials \/ Publications<\/strong>, <strong>Internal Communications<\/strong>, and <strong>Media Relations<\/strong>, spanning clients such as Empava, DRMP, CAHP Credit Union, NaturVet, and Swedencare.<\/li>\n<li>Merlot emphasized its proprietary <strong>REDiscover\u2122 Process<\/strong>, highlighting a structured methodology that blends creativity, strategic insight, and execution.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Studies-2\"><\/span>\u00a0Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_1_Empava_KBIS_2025_%E2%80%93_Experiential_Event_Campaign-2\"><\/span><strong>Case Study 1: Empava KBIS 2025 \u2013 Experiential Event Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Stand out at the competitive Kitchen &amp; Bath Industry Show (KBIS 2025).<\/li>\n<li><strong>Solution:<\/strong> Merlot produced a memorable live activation \u2014 including a creative, attention-grabbing experiential element \u2014 to drive booth traffic and social buzz.<\/li>\n<li><strong>Outcome:<\/strong> Won the <strong>Special Events<\/strong> category; demonstrated how experiential marketing can amplify brand presence and engagement.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_2_DRMP_Audiovisual_Campaign-2\"><\/span><strong>Case Study 2: DRMP Audiovisual Campaign<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Communicate mission-driven messages for a public-sector client with limited resources.<\/li>\n<li><strong>Solution:<\/strong> High-quality audiovisual storytelling combined with media-ready assets to reach key stakeholders effectively.<\/li>\n<li><strong>Outcome:<\/strong> Recognized with an <strong>Audiovisual Award<\/strong>, showing Merlot\u2019s capability to handle complex, non-profit-focused campaigns.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_3_Media_Relations_Brand_Campaigns_NaturVet_Swedencare_CAHP_Credit_Union-2\"><\/span><strong>Case Study 3: Media Relations &amp; Brand Campaigns (NaturVet, Swedencare, CAHP Credit Union)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Build awareness and trust for consumer products while differentiating in crowded markets.<\/li>\n<li><strong>Solution:<\/strong> Media relations, strategic collateral, and consistent brand messaging through innovative campaigns like \u201cBank with the Badges\u2122.\u201d<\/li>\n<li><strong>Outcome:<\/strong> Multiple awards in <strong>Media Relations<\/strong> and <strong>Collateral<\/strong> categories, demonstrating strong execution and strategic planning.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_4_Internal_Communications_Sac_Sewer-2\"><\/span><strong>Case Study 4: Internal Communications (Sac Sewer)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Challenge:<\/strong> Train and engage internal stakeholders while conveying technical messages effectively.<\/li>\n<li><strong>Solution:<\/strong> Media training programs and internal campaigns tailored to employee understanding and engagement.<\/li>\n<li><strong>Outcome:<\/strong> Recognition in <strong>Internal Communications<\/strong>, highlighting Merlot\u2019s ability to craft clear, impactful messaging for internal audiences.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Commentary_Industry_Insights-2\"><\/span>\u00a0Commentary &amp; Industry Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Versatility Across Sectors:<\/strong> Winning in diverse categories illustrates Merlot\u2019s adaptability \u2014 from consumer brands to public-sector clients.<\/li>\n<li><strong>Creativity + Execution:<\/strong> Bold experiential campaigns like Empava KBIS show that innovative ideas, when well-executed, can deliver measurable attention and engagement.<\/li>\n<li><strong>Storytelling Matters:<\/strong> Audiovisual and media-relations wins reinforce that compelling narratives remain central to PR effectiveness.<\/li>\n<li><strong>Frameworks Strengthen Performance:<\/strong> Proprietary methodologies like REDiscover\u2122 enable consistent quality across diverse campaigns, reinforcing credibility.<\/li>\n<li><strong>Integrated Approach Remains Relevant:<\/strong> Success across events, media relations, collateral, and internal communications indicates full-service PR agencies still hold a competitive advantage in a fragmented media environment.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Implications-2\"><\/span>\u00a0Implications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>For Brands:<\/strong> Agencies like Merlot provide a versatile, creative, and strategic approach across multiple PR and marketing channels.<\/li>\n<li><strong>For Agencies:<\/strong> Combining creativity, strategy, and multi-format execution is a proven model for industry recognition.<\/li>\n<li><strong>For PR Industry:<\/strong> Awards like PRSA Influence continue to reward innovative storytelling, integrated campaigns, and measurable impact.<\/li>\n<li><strong>For Talent Development:<\/strong> Emerging PR professionals should aim to develop skills across digital, experiential, media relations, and internal communications to remain competitive.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0Overview Merlot Marketing earned multiple accolades at the 2025 PRSA California Capital Chapter Influence Awards, recognized across six categories for excellence in PR and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-17789","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Merlot Marketing wins big at the 2025 PRSA Influence Awards - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/merlot-marketing-wins-big-at-the-2025-prsa-influence-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merlot Marketing wins big at the 2025 PRSA Influence Awards - Lite14 Tools &amp; 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