{"id":17781,"date":"2025-11-26T14:39:24","date_gmt":"2025-11-26T14:39:24","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=17781"},"modified":"2025-11-26T14:39:24","modified_gmt":"2025-11-26T14:39:24","slug":"marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/","title":{"rendered":"Marketing Manchester commissions a pioneering low-carbon tourism report"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Whats_the_News_%E2%80%94_Full_Details\" >\u00a0What\u2019s the News \u2014 Full Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Case_Studies_What_the_Report_Reveals_or_Could_Lead_To\" >\u00a0Case Studies &amp; What the Report Reveals (or Could Lead To)<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_1_Transport_%E2%80%94_Shifting_from_High%E2%80%91Carbon_Travel_to_Rail_Public%E2%80%91Transport_Tourism\" >Case Study 1: Transport \u2014 Shifting from High\u2011Carbon Travel to Rail \/ Public\u2011Transport Tourism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_2_Accommodation_Attractions_%E2%80%94_Improving_Energy_Efficiency_and_Reducing_Footprint\" >Case Study 2: Accommodation &amp; Attractions \u2014 Improving Energy Efficiency and Reducing Footprint<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_3_Tourism_Strategy_%E2%80%94_Embedding_Sustainability_into_Destination_Branding\" >Case Study 3: Tourism Strategy \u2014 Embedding Sustainability into Destination Branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Expert_Commentary_Broader_Analysis\" >\u00a0Expert Commentary &amp; Broader Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Comment_1_%E2%80%94_Tourism_Cant_Be_Viewed_Just_Through_an_Economic_Lens_Anymore\" >Comment 1 \u2014 Tourism Can\u2019t Be Viewed Just Through an Economic Lens Anymore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Comment_2_%E2%80%94_Measurement_Is_the_First_Step_Frameworks_Enable_Action\" >Comment 2 \u2014 Measurement Is the First Step; Frameworks Enable Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Comment_3_%E2%80%94_Transport_Behavior_is_Critical_to_Low%E2%80%91Carbon_Tourism_Success\" >Comment 3 \u2014 Transport Behavior is Critical to Low\u2011Carbon Tourism Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Comment_4_%E2%80%94_Economic_Growth_Sustainability_Can_Go_Hand_in_Hand_if_Done_Thoughtfully\" >Comment 4 \u2014 Economic Growth + Sustainability Can Go Hand in Hand if Done Thoughtfully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Comment_5_%E2%80%94_This_Could_Be_a_Template_for_Other_UKEuropean_Destinations\" >Comment 5 \u2014 This Could Be a Template for Other UK\/European Destinations<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_What_This_Means_%E2%80%94_And_What_to_Watch_Next\" >\u00a0What This Means \u2014 And What to Watch Next<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Overview\" >\u00a0Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Case_Studies\" >\u00a0Case Studies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_1_Transport_%E2%80%94_Reducing_Travel-Related_Emissions\" >Case Study 1: Transport \u2014 Reducing Travel-Related Emissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_2_Accommodation_Attractions_%E2%80%94_Energy_Efficiency\" >Case Study 2: Accommodation &amp; Attractions \u2014 Energy Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#Case_Study_3_Tourism_Strategy_%E2%80%94_Embedding_Sustainability_into_Branding\" >Case Study 3: Tourism Strategy \u2014 Embedding Sustainability into Branding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Expert_Commentary\" >\u00a0Expert Commentary<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/26\/marketing-manchester-commissions-a-pioneering-low-carbon-tourism-report\/#_Implications_Next_Steps\" >\u00a0Implications &amp; Next Steps<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"_Whats_the_News_%E2%80%94_Full_Details\"><\/span>\u00a0What\u2019s the News \u2014 Full Details<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li>Marketing Manchester, together with The Growth Company and VisitEngland, commissioned a report by Tyndall Centre for Climate Change Research to provide the first detailed carbon\u2011emissions analysis of tourism in a major English city\u2011region. (<a title=\"Marketing Manchester commissions pioneering report to develop low-carbon tourism across Greater Manchester\" href=\"https:\/\/aboutmanchester.co.uk\/marketing-manchester-commissions-pioneering-report-to-develop-low-carbon-tourism-across-greater-manchester\/?utm_source=chatgpt.com\">About Manchester<\/a>)<\/li>\n<li>The report covers 2023 data: tourism in Greater Manchester was responsible for roughly <strong>2.5 million tonnes of CO\u2082 equivalent<\/strong> emissions \u2014 from transport (international and domestic), accommodation, and attractions. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<li>The report also establishes <strong>The Manchester Framework for Tourism Carbon Accounting<\/strong>, a methodology for measuring and managing tourism-related emissions. This framework is intended as a replicable model for other cities and regions. (<a title=\"Low Carbon Tourism for\u2026 | Greater Manchester Visitor Economy Strategy\" href=\"https:\/\/tourism.marketingmanchester.com\/resources\/low-carbon-tourism-for-greater-manchester?utm_source=chatgpt.com\">tourism.marketingmanchester.com<\/a>)<\/li>\n<li>The move comes shortly after Marketing Manchester signed the Glasgow Declaration on Climate Action in Tourism, underscoring its commitment to climate action. (<a title=\"Marketing Manchester commissions groundbreaking low-carbon tourism report - Prolific North\" href=\"https:\/\/www.prolificnorth.co.uk\/news\/marketing-manchester-commissions-groundbreaking-low-carbon-tourism-report\/?utm_source=chatgpt.com\">Prolific North<\/a>)<\/li>\n<li>The report\u2019s findings and recommendations will feed into a new <strong>Climate\u202fAction Plan for Greater Manchester\u2019s tourism sector<\/strong>, aligned with the wider 2025\u20132030 visitor\u2011economy strategy. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<\/ul>\n<p>In short: this isn\u2019t just a study. It\u2019s a <strong>blueprint<\/strong> for transforming tourism in Manchester into a low\u2011carbon, sustainable sector \u2014 and potentially a model for the rest of England.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Case_Studies_What_the_Report_Reveals_or_Could_Lead_To\"><\/span>\u00a0Case Studies &amp; What the Report Reveals (or Could Lead To)<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_1_Transport_%E2%80%94_Shifting_from_High%E2%80%91Carbon_Travel_to_Rail_Public%E2%80%91Transport_Tourism\"><\/span><strong>Case Study 1: Transport \u2014 Shifting from High\u2011Carbon Travel to Rail \/ Public\u2011Transport Tourism<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>What the report shows:<\/strong><\/p>\n<ul>\n<li>The bulk of tourism emissions come from how visitors travel into and around Greater Manchester \u2014 especially international flights and domestic car travel. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<li>Domestic car travel is a major contributor even when strong rail networks exist for well\u2011connected routes. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<\/ul>\n<p><strong>Proposed response:<\/strong><\/p>\n<ul>\n<li>Encourage more visitors to arrive via rail or ferry rather than planes (especially from nearby European countries). (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<li>Promote \u201ccar\u2011free tourism\u201d by integrating public transport, walking\/cycling routes, and sustainable travel\u2011itineraries \u2014 helping reduce reliance on petrol\/diesel cars. (<a title=\"Greater Manchester Tourism Generates Two and a Half Million Tonnes of CO\u2082 in 2023: New Study Reveals Path to Sustainable, Low-Carbon Future in UK - Travel And Tour World\" href=\"https:\/\/www.travelandtourworld.com\/news\/article\/greater-manchester-tourism-generates-two-and-a-half-million-tonnes-of-co%E2%82%82-in-2023-new-study-reveals-path-to-sustainable-low-carbon-future-in-uk\/?utm_source=chatgpt.com\">Travel And Tour World<\/a>)<\/li>\n<\/ul>\n<p><strong>Potential outcome:<\/strong><br \/>\nIn the medium\u2011term, a measurable reduction in transport\u2011related carbon emissions from tourism. Over long term, a shift in visitor habits \u2014 more sustainable, more local, less car\u2011dependent tourism.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_2_Accommodation_Attractions_%E2%80%94_Improving_Energy_Efficiency_and_Reducing_Footprint\"><\/span><strong>Case Study 2: Accommodation &amp; Attractions \u2014 Improving Energy Efficiency and Reducing Footprint<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Observation\/Findings:<\/strong><\/p>\n<ul>\n<li>Though transport dominates, accommodation and attractions (hotels, museums, event venues) also contribute significantly to tourism emissions. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<\/ul>\n<p><strong>Recommendations from Report:<\/strong><\/p>\n<ul>\n<li>Support accommodation providers and attractions to improve energy efficiency \u2014 e.g. upgrading heating\/lighting, shifting to renewable energy sources, improving insulation. (<a title=\"New report reveals Greater Manchester tourism\u2019s 2.5 million tonne carbon footprint and sets path to carbon neutrality\" href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">The University of Manchester<\/a>)<\/li>\n<li>Encourage sustainable operations across hospitality and events sectors \u2014 potentially via incentives or regulation under the new Climate Action Plan. (<a title=\"Sustainable Tourism\u2026 | Greater Manchester Visitor Economy Strategy\" href=\"https:\/\/tourism.marketingmanchester.com\/resources\/sustainable-tourism-action-plan?utm_source=chatgpt.com\">tourism.marketingmanchester.com<\/a>)<\/li>\n<\/ul>\n<p><strong>Expected Impact:<\/strong><br \/>\nLower emissions per visitor\u2011night, more sustainable building and operational practices, and a tourism sector more resilient to energy\u2011cost volatility or sustainability regulations.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Study_3_Tourism_Strategy_%E2%80%94_Embedding_Sustainability_into_Destination_Branding\"><\/span><strong>Case Study 3: Tourism Strategy \u2014 Embedding Sustainability into Destination Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Background:<\/strong><br \/>\nTourism is a major economic driver in Greater Manchester: in 2023, the region recorded 116.7\u202fmillion visits, contributed \u00a312.7\u202fbillion to the economy, and supported ~122,930 jobs. (<a title=\"Marketing Manchester commissions groundbreaking low-carbon tourism report - Prolific North\" href=\"https:\/\/www.prolificnorth.co.uk\/news\/marketing-manchester-commissions-groundbreaking-low-carbon-tourism-report\/?utm_source=chatgpt.com\">Prolific North<\/a>)<\/p>\n<p><strong>New Direction:<\/strong><br \/>\nWith the low\u2011carbon report and The Manchester Framework, Marketing Manchester aims to lead a <strong>\u201cVisitor Economy That Values Both People and Planet.\u201d<\/strong> The intention is to combine economic growth with environmental responsibility. (<a title=\"Marketing Manchester commissions groundbreaking low-carbon tourism report - Prolific North\" href=\"https:\/\/www.prolificnorth.co.uk\/news\/marketing-manchester-commissions-groundbreaking-low-carbon-tourism-report\/?utm_source=chatgpt.com\">Prolific North<\/a>)<\/p>\n<p><strong>Implication:<\/strong><br \/>\nManchester could emerge as a <strong>global example of sustainable urban tourism<\/strong> \u2014 attracting visitors who value sustainability, influencing how attractions &amp; hotels operate, and setting a precedent for other UK destinations.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_Expert_Commentary_Broader_Analysis\"><\/span>\u00a0Expert Commentary &amp; Broader Analysis<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h3><span class=\"ez-toc-section\" id=\"Comment_1_%E2%80%94_Tourism_Cant_Be_Viewed_Just_Through_an_Economic_Lens_Anymore\"><\/span><strong>Comment 1 \u2014 Tourism Can\u2019t Be Viewed Just Through an Economic Lens Anymore<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Historically, destination marketing has focused on visitor numbers and spending. The report shows that environmental impact must be part of the equation. By quantifying emissions, Marketing Manchester is acknowledging that growth without sustainability could be self\u2011defeating.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_2_%E2%80%94_Measurement_Is_the_First_Step_Frameworks_Enable_Action\"><\/span><strong>Comment 2 \u2014 Measurement Is the First Step; Frameworks Enable Action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the strengths of the report is its methodical approach: not just a snapshot, but a replicable accounting framework (The Manchester Framework for Tourism Carbon Accounting). That means other cities (in the UK or globally) can adapt the methodology \u2014 helping shift tourism planning toward net-zero goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_3_%E2%80%94_Transport_Behavior_is_Critical_to_Low%E2%80%91Carbon_Tourism_Success\"><\/span><strong>Comment 3 \u2014 Transport Behavior is Critical to Low\u2011Carbon Tourism Success<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because travel to\/from the destination drives much of the emissions, pushing public transport, rail, cycling\/walking and low\u2011carbon routing is essential. Urban destinations which already have good public\u2011transport infrastructure (like Manchester) are well placed \u2014 but success depends on visitor uptake.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_4_%E2%80%94_Economic_Growth_Sustainability_Can_Go_Hand_in_Hand_if_Done_Thoughtfully\"><\/span><strong>Comment 4 \u2014 Economic Growth + Sustainability Can Go Hand in Hand if Done Thoughtfully<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The report underlines that tourism contributes vastly to jobs and local economy \u2014 but with thoughtful planning (green buildings, energy\u2011efficient infrastructure, sustainable transport), the environmental cost doesn\u2019t have to outweigh economic benefits. It\u2019s a balancing act but feasible.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Comment_5_%E2%80%94_This_Could_Be_a_Template_for_Other_UKEuropean_Destinations\"><\/span><strong>Comment 5 \u2014 This Could Be a Template for Other UK\/European Destinations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since this is the first detailed tourism\u2011emissions study at the city\u2011region level in England, it could inspire other destinations to commission similar reports, adopt carbon\u2011accounting frameworks, and embed sustainability into tourism strategies \u2014 changing how cities worldwide approach tourism.<\/p>\n<hr \/>\n<h1><span class=\"ez-toc-section\" id=\"_What_This_Means_%E2%80%94_And_What_to_Watch_Next\"><\/span>\u00a0What This Means \u2014 And What to Watch Next<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<ul>\n<li>Greater Manchester is positioning itself as a <strong>leader in sustainable tourism<\/strong> in the UK \u2014 with a clear plan to balance economic benefit and climate responsibility.<\/li>\n<li>The new report and framework might trigger <strong>public\u2011 and private\u2011sector changes<\/strong>: hotels, attractions, transport providers may need to adapt operations, energy use, and travel\u2011infrastructure incentives.<\/li>\n<li>If successful, we could see a <strong>shift in visitor profiles<\/strong> \u2014 from high\u2011carbon, short\u2011stay tourists to more sustainable, longer\u2011stay, low\u2011carbon travellers.<\/li>\n<li>Other UK cities may follow \u2014 leading to a broader shift in the UK\u2019s tourism sector under climate\u2011conscious rules and consumer expectations.<\/li>\n<li>For researchers, city planners, and marketers \u2014 this provides a <strong>methodology and benchmark<\/strong> for measuring tourism\u2019s climate impact, and tools to design greener, more sustainable visitor economies.<\/li>\n<li>Here\u2019s a detailed <strong>case-study + commentary<\/strong> summary of Marketing Manchester\u2019s recent low-carbon tourism initiative:<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Overview\"><\/span>\u00a0Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Marketing Manchester, in partnership with The Growth Company and VisitEngland, commissioned the <strong>Tyndall Centre for Climate Change Research<\/strong> to produce the first city-region study on tourism-related carbon emissions in Greater Manchester. (<a href=\"https:\/\/aboutmanchester.co.uk\/marketing-manchester-commissions-pioneering-report-to-develop-low-carbon-tourism-across-greater-manchester\/?utm_source=chatgpt.com\">aboutmanchester.co.uk<\/a>)<\/li>\n<li>Key findings: tourism in Greater Manchester generated <strong>~2.5 million tonnes of CO\u2082e<\/strong> in 2023, primarily from transport, accommodation, and attractions. (<a href=\"https:\/\/www.manchester.ac.uk\/about\/news\/new-report-reveals-greater-manchester-tourisms-25-million-tonne-carbon-footprint-and-sets-path-to-carbon-neutrality\/?utm_source=chatgpt.com\">manchester.ac.uk<\/a>)<\/li>\n<li>The report introduces <strong>The Manchester Framework for Tourism Carbon Accounting<\/strong>, offering a replicable methodology for cities aiming to manage tourism-related emissions.<\/li>\n<li>The initiative aligns with Manchester\u2019s commitment to the <strong>Glasgow Declaration on Climate Action in Tourism<\/strong>, and will inform a new <strong>Climate Action Plan for the tourism sector<\/strong>.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Studies\"><\/span>\u00a0Case Studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_1_Transport_%E2%80%94_Reducing_Travel-Related_Emissions\"><\/span><strong>Case Study 1: Transport \u2014 Reducing Travel-Related Emissions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Transport contributes the largest share of emissions, with domestic car travel and flights dominating.<\/li>\n<li>Recommendations: encourage rail, bus, and cycling-based travel, integrate public transport itineraries, and promote \u201ccar-free tourism.\u201d<\/li>\n<li>Expected impact: significant reduction in transport emissions and long-term adoption of sustainable travel habits by visitors.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_2_Accommodation_Attractions_%E2%80%94_Energy_Efficiency\"><\/span><strong>Case Study 2: Accommodation &amp; Attractions \u2014 Energy Efficiency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Hotels, attractions, and event venues are notable contributors.<\/li>\n<li>Recommendations: adopt energy-efficient technologies, transition to renewable energy, improve insulation, and implement sustainable operations.<\/li>\n<li>Expected impact: reduced carbon footprint per visitor-night and operational cost savings for businesses.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_3_Tourism_Strategy_%E2%80%94_Embedding_Sustainability_into_Branding\"><\/span><strong>Case Study 3: Tourism Strategy \u2014 Embedding Sustainability into Branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Manchester\u2019s visitor economy: ~116.7 million visits in 2023, contributing \u00a312.7 billion and supporting ~123,000 jobs.<\/li>\n<li>The report encourages branding and marketing strategies that highlight sustainability, low-carbon experiences, and ethical tourism practices.<\/li>\n<li>Expected impact: position Manchester as a global model for sustainable urban tourism, attracting eco-conscious travelers.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Expert_Commentary\"><\/span>\u00a0Expert Commentary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Tourism planning must integrate environmental impact<\/strong> \u2014 carbon measurement is now as important as economic performance.<\/li>\n<li><strong>Frameworks enable actionable change<\/strong> \u2014 The Manchester Framework provides a methodology other cities can replicate.<\/li>\n<li><strong>Transport behavior is critical<\/strong> \u2014 sustainable transport infrastructure is key to reducing emissions.<\/li>\n<li><strong>Economic growth and sustainability can coexist<\/strong> \u2014 energy-efficient operations can reduce costs while promoting responsible tourism.<\/li>\n<li><strong>Potential template for global destinations<\/strong> \u2014 Greater Manchester may influence tourism policy and strategy in other UK cities and beyond.<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Implications_Next_Steps\"><\/span>\u00a0Implications &amp; Next Steps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Manchester is setting a benchmark for <strong>low-carbon urban tourism<\/strong>, combining economic development with environmental responsibility.<\/li>\n<li>Hotels, attractions, and transport providers may need to <strong>adapt operations<\/strong> in line with the Climate Action Plan.<\/li>\n<li>Success may shift visitor profiles toward <strong>longer-stay, low-carbon travelers<\/strong>.<\/li>\n<li>The report provides <strong>methodology and benchmarks<\/strong> for measuring tourism\u2019s climate impact and designing sustainable visitor economies.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/li>\n<\/ul>\n<hr \/>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0What\u2019s the News \u2014 Full Details Marketing Manchester, together with The Growth Company and VisitEngland, commissioned a report by Tyndall Centre for Climate Change&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-17781","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Manchester commissions a pioneering low-carbon tourism report - Lite14 Tools &amp; 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