{"id":17742,"date":"2025-11-22T12:17:47","date_gmt":"2025-11-22T12:17:47","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=17742"},"modified":"2025-11-22T12:17:47","modified_gmt":"2025-11-22T12:17:47","slug":"iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/","title":{"rendered":"Iain Whyte on Crafting the Ideal City Strategy for Tourism Marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#What_Iain_Whyte_Says_About_City_Tourism_Strategy_%E2%80%94_Key_Details\" >What Iain Whyte Says About City Tourism Strategy \u2014 Key Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Expert-Style_Commentary_Analysis\" >Expert-Style Commentary &amp; Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Case_Studies_Based_on_Whytes_Arguments\" >Case Studies (Based on Whyte\u2019s Arguments)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Case_Study_1_Business_MICE_Tourism_as_a_Strategic_Lever\" >Case Study 1: Business (MICE) Tourism as a Strategic Lever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Case_Study_2_Mixed_Messaging_and_Governance_Risk\" >Case Study 2: Mixed Messaging and Governance Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Case_Study_3_Transparency_in_Funding_Accountability\" >Case Study 3: Transparency in Funding &amp; Accountability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/22\/iain-whyte-on-crafting-the-ideal-city-strategy-for-tourism-marketing\/#Expert_Commentary_Analysis\" >Expert Commentary &amp; Analysis<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Iain_Whyte_Says_About_City_Tourism_Strategy_%E2%80%94_Key_Details\"><\/span>What Iain Whyte Says About City Tourism Strategy \u2014 Key Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Business Tourism Is Crucial<\/strong>\n<ul>\n<li>In an opinion piece, Iain Whyte argues that <em>business tourism<\/em> (meetings, conferences) provides major economic value. He notes that Edinburgh\u2019s previous convention bureau encouraged conferences \u2014 which benefit not just large venues but <strong>hotels, local restaurants, retailers, and universities<\/strong>. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li>Whyte says that <strong>80% of business travellers extend their stay<\/strong> (turning a one- or two-day meeting into additional leisure visits), bringing additional economic benefit to the city. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li>He warns against disbanding these kinds of specialized tourism-marketing structures: removing dedicated \u201cmeeting\u2011bureau\u201d functions risks weakening the city\u2019s ability to attract high-value business travellers. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Council and Funding Challenges<\/strong>\n<ul>\n<li>Whyte criticizes how Edinburgh City Council has handled tourism strategy funding. He points out that a proposal \u2014 \u00a3400,000\/year for staff to rebuild a convention bureau or destination-marketing capacity \u2014 is large, but argues it\u2019s necessary for long-term value. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li>He believes that ideological objections to tourism promotion (\u201cin\u2011house ideology\u201d) have undermined what was previously working and may cost the city more in lost economic opportunity. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Balancing Tourism &amp; Residents<\/strong>\n<ul>\n<li>Whyte has written critically about what he calls \u201ctwo-faced\u201d council messaging around tourism: simultaneously promoting growth while declaring concern about overtourism. (<a title=\"Two-faced council decries \u2018over-tourism\u2019 and welcomes more tourists \u2013 Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/opinion\/columnists\/two-faced-council-decries-over-tourism-and-welcomes-more-tourists-iain-whyte-547614?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<li>He argues a city strategy should <strong>recognize and reconcile the competing interests<\/strong> of residents, local businesses, and visitors. According to him, giving mixed messages undermines long-term strategy. (<a title=\"Two-faced council decries \u2018over-tourism\u2019 and welcomes more tourists \u2013 Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/opinion\/columnists\/two-faced-council-decries-over-tourism-and-welcomes-more-tourists-iain-whyte-547614?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sustainability and Governance<\/strong>\n<ul>\n<li>In his view, a successful city tourism strategy also needs <strong>strong governance<\/strong> and transparency. He\u2019s criticized \u201csecrecy\u201d in council funding for major tourism\u2011oriented events, warning that hidden costs are problematic. (<a title=\"Secrecy involved in council funding helps no one - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/secrecy-involved-in-council-funding-helps-no-one-iain-whyte-5184928?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li>Whyte suggests that city authorities should openly partner with businesses to fund and manage tourism strategies \u2014 instead of ideologically rejecting business\u2011oriented destination marketing. (<a title=\"Successful Covid recovery depends on Edinburgh Council being willing to listen to business \u2013\u00a0Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/council-must-listen-to-business-on-covid-recovery-iain-whyte-3302628?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Expert-Style_Commentary_Analysis\"><\/span>Expert-Style Commentary &amp; Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Strategic Strength: Integrating Business and Leisure Tourism<\/strong><br \/>\nWhyte\u2019s emphasis on business tourism (MICE) is smart: conferences and meetings can drive <em>high-value tourism<\/em>, and many attendees stay extra nights for leisure. A city that leans into this can boost its year-round tourism and not rely purely on seasonal travelers.<\/li>\n<li><strong>Risk of Short-Termism<\/strong>\n<ul>\n<li>The \u00a3400K\/year proposal that Whyte mentions may seem expensive now, but according to him, failing to invest in a formal destination-marketing body could cost the city more in economic opportunity in the long run.<\/li>\n<li>However, such political and financial bets are risky: if projected visitor growth or business-tourism volume doesn\u2019t materialize, public funding could be questioned.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Political Tension &amp; Tourism Strategy<\/strong>\n<ul>\n<li>Whyte highlights a structural risk: political ideology constraining practical tourism policy. Ideological opposition to \u201ctourist businesses\u201d may prevent optimal investment.<\/li>\n<li>His call to \u201cdon\u2019t mess with what works\u201d is a plea for pragmatic policy over political posturing, which is often missing in city-level tourism debates.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Resident-Visitor Balance<\/strong>\n<ul>\n<li>The \u201ctwo-faced council\u201d criticism is important: sustainable city tourism strategy must bridge the gap between residents who may be burdened by tourism and economic actors who benefit from it.<\/li>\n<li>Whyte argues for a <strong>joined-up strategy<\/strong>: tourism promotion, urban planning, housing, and transport must align so that tourism does not undermine livability.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Governance and Transparency<\/strong>\n<ul>\n<li>His push for more transparent and accountable funding for tourism infrastructure (like event venues) is grounded in the idea that long-term tourism growth should be a <em>shared public-private effort<\/em>.<\/li>\n<li>He suggests a model where the council doesn\u2019t just dictate but collaborates closely with business and community stakeholders to build and sustain a tourism strategy.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Sustainability Concerns<\/strong>\n<ul>\n<li>While Whyte doesn\u2019t focus as much on \u201covertourism\u201d from a sustainability perspective in these pieces, his critique of mixed messaging implies that sustainability (in terms of resident quality of life) should be part of tourism planning.<\/li>\n<li>A balanced tourism strategy, in his view, is not just about maximizing visitor numbers but ensuring that growth brings net positive value to the city.<\/li>\n<li>Good question. Here are some <strong>case studies<\/strong> and expert\u2011style commentary on <strong>Iain Whyte\u2019s views<\/strong> about crafting an ideal city strategy for tourism marketing (especially in Edinburgh), based on his public commentary and writings.<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_Based_on_Whytes_Arguments\"><\/span>Case Studies (Based on Whyte\u2019s Arguments)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_1_Business_MICE_Tourism_as_a_Strategic_Lever\"><\/span><strong>Case Study 1: Business (MICE) Tourism as a Strategic Lever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>What Whyte Says:<\/strong> In his piece <em>\u201cFinding the right city strategy for marketing tourism\u201d<\/em>, Whyte argues that business tourism (meetings, conferences) is hugely valuable for Edinburgh\u2019s economy. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Economic Impact:<\/strong> He claims ~80% of business visitors extend their stay, adding on average <strong>three extra leisure nights<\/strong>, which boosts local hotels, restaurants, and other tourism\u2011supporting sectors. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Policy Mistake:<\/strong> Whyte criticizes the council\u2019s decision (in 2020) to dismantle Marketing Edinburgh\u2019s previous convention bureau, seeing it as a short-sighted cut. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Proposal:<\/strong> He supports re\u2011investing <strong>\u00a3400,000\/year<\/strong> to rebuild a dedicated bureau or function that can attract business tourism effectively. (<a title=\"Finding the right city strategy for marketing tourism - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/finding-the-right-city-strategy-for-marketing-tourism-iain-whyte-5410820?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Implication \/ Outcome if Adopted:<\/strong> A strong convention\u2011bureau-led strategy could drive high-value, year\u2011round tourism, better linking local universities, venues, and the city\u2019s event infrastructure to economic development.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_2_Mixed_Messaging_and_Governance_Risk\"><\/span><strong>Case Study 2: Mixed Messaging and Governance Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>What Whyte Critiques:<\/strong> In <em>\u201cTwo\u2011faced council decries \u2018over\u2011tourism\u2019 and welcomes more tourists\u201d<\/em>, he argues that the Edinburgh Council sends conflicting signals: promoting tourism growth while publicly worrying about overtourism. (<a title=\"Two-faced council decries \u2018over-tourism\u2019 and welcomes more tourists \u2013 Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/opinion\/columnists\/two-faced-council-decries-over-tourism-and-welcomes-more-tourists-iain-whyte-547614?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<li><strong>Resident vs. Visitor Interests:<\/strong> Whyte stresses that the council must reconcile the competing interests of businesses that benefit from tourist spending and residents who are critical of tourism\u2019s impact. (<a title=\"Two-faced council decries \u2018over-tourism\u2019 and welcomes more tourists \u2013 Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/opinion\/columnists\/two-faced-council-decries-over-tourism-and-welcomes-more-tourists-iain-whyte-547614?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<li><strong>Governance Issue:<\/strong> He calls out the council\u2019s lack of effective delivery: poor maintenance, underused planning powers, and weak regulation of short-term lets. (<a title=\"Two-faced council decries \u2018over-tourism\u2019 and welcomes more tourists \u2013 Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/opinion\/columnists\/two-faced-council-decries-over-tourism-and-welcomes-more-tourists-iain-whyte-547614?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<li><strong>Implication \/ Outcome if Fixed:<\/strong> If the city can genuinely align its tourism policy with community concerns (and enforce its regulations), it may build long-term trust, reduce resident backlash, and promote more sustainable tourism.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Case_Study_3_Transparency_in_Funding_Accountability\"><\/span><strong>Case Study 3: Transparency in Funding &amp; Accountability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Secrecy Concern:<\/strong> In \u201cSecrecy involved in council funding helps no\u2011one,\u201d Whyte criticizes the lack of transparency around how the council funds major events and tourism initiatives. (<a title=\"Secrecy involved in council funding helps no one - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/secrecy-involved-in-council-funding-helps-no-one-iain-whyte-5184928?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Big Events Strategy:<\/strong> He supports using events like the Grand D\u00e9part (Tour de France start) to showcase the city \u2014 but argues for clear funding mechanisms and public accountability. (<a title=\"Secrecy involved in council funding helps no one - Iain Whyte\" href=\"https:\/\/www.edinburghnews.scotsman.com\/news\/opinion\/columnists\/secrecy-involved-in-council-funding-helps-no-one-iain-whyte-5184928?utm_source=chatgpt.com\">Edinburgh News<\/a>)<\/li>\n<li><strong>Tourist Tax Debate:<\/strong> In his commentary on the tourist tax, Whyte warns against using it without clear business\u2011oriented reinvestment. (<a title=\"Tourist tax is not all it\u2019s cracked up to be - Iain Whyte\" href=\"https:\/\/www.scotsman.com\/news\/tourist-tax-is-not-all-its-cracked-up-to-be-iain-whyte-4957129?utm_source=chatgpt.com\">The Scotsman<\/a>)<\/li>\n<li><strong>Implication \/ Outcome if Addressed:<\/strong> Better transparency could improve trust between the council, residents, and business stakeholders, making long-term tourism strategy more politically sustainable.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Expert_Commentary_Analysis\"><\/span>Expert Commentary &amp; Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Strategic Strengths<\/strong>\n<ul>\n<li>Whyte\u2019s focus on <strong>business tourism<\/strong> is sound: MICE visitors typically spend more, stay longer, and can help even out seasonality in a city\u2019s tourism flow.<\/li>\n<li>His critique of short-sighted cuts (e.g., dismantling a convention bureau) suggests he favors a long-term, structured approach rather than ad-hoc tourism promotion.<\/li>\n<li>Advocating for transparency and governance is smart: mismanagement or secret funding kills credibility quickly and undermines the city\u2019s brand.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Risks &amp; Challenges<\/strong>\n<ul>\n<li>Rebuilding a bureau or supporting a business\u2011tourism strategy requires significant public (or at least public\u2011private) investment; the \u00a3400K\/year proposal may face political resistance.<\/li>\n<li>Balancing growth and resident well\u2011being is complex: aligning the interests of tourism businesses with those of local communities is often easier said than done.<\/li>\n<li>Transparency demands may slow down decision-making or make funding more complicated; not all stakeholders may agree on what \u201copen\u201d means in practice.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Long-Term Potential<\/strong>\n<ul>\n<li>If Whyte\u2019s recommended strategy is adopted, Edinburgh (or any city with similar tensions) could become more of a <strong>sustainable, high-yield destination<\/strong>, rather than just chasing volume.<\/li>\n<li>A solid convention\u2011bureau model might help the city secure more conferences and events, which can also attract research, academic, or business partnerships.<\/li>\n<li>Strong stakeholder engagement and clearer governance might foster better policy alignment, reducing the risk of overtourism backlash and boosting community support.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Alignment with Broader Trends<\/strong>\n<ul>\n<li>Whyte\u2019s views align with a growing trend in city tourism: <strong>destination management<\/strong> (not just marketing). Many modern tourism strategies emphasize sustainability, quality over quantity, and resident\u2011first principles.<\/li>\n<li>His push for better governance and business engagement mirrors international best practices: successful destinations often have tourism boards that are both strategic and transparent.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What Iain Whyte Says About City Tourism Strategy \u2014 Key Details Business Tourism Is Crucial In an opinion piece, Iain Whyte argues that business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-17742","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Iain Whyte on Crafting the Ideal City Strategy for Tourism Marketing - Lite14 Tools &amp; 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