{"id":175,"date":"2021-06-09T14:12:00","date_gmt":"2021-06-09T14:12:00","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=175"},"modified":"2022-06-17T05:01:15","modified_gmt":"2022-06-17T05:01:15","slug":"a-guide-to-webinar-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/","title":{"rendered":"A Guide to Webinar Marketing"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" class=\"wp-image-176\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Webinargraphic.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Webinargraphic.png 1200w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Webinargraphic-300x200.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Webinargraphic-1024x683.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Webinargraphic-768x512.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>A webinar is a live presentation or tutorial streamed over the internet.<\/p>\r\n\r\n\r\n\r\n<p>With the continuous rise of video content&#8217;s popularity in marketing, web presentations are the best alternative.<\/p>\r\n\r\n\r\n\r\n<p>Beginners should read this to learn what webinars are and their main benefit.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#What_is_a_webinar\" >What is a webinar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#Webinar_types_by_different_purposes\" >Webinar types by different purposes<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#1_Educational\" >1. Educational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#2_Product_webinars\" >2. Product webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#3_User-Onboarding\" >3. User-Onboarding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#4_Employee_training_and_team_meetings\" >4. Employee training and team meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#5_Lead_generation_and_list_building\" >5. Lead generation and list building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/#6_Customer_retention_and_nurturing\" >6. Customer retention and nurturing<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_webinar\"><\/span><strong>What is a webinar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" class=\"wp-image-177\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/What-is-a-Webinar.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/What-is-a-Webinar.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/What-is-a-Webinar-300x169.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/What-is-a-Webinar-768x432.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>Webinars (web seminars) are typically held online, most commonly using webinar software. Interactive, business-related online events allow you to network with virtually anyone in the world.<\/p>\r\n\r\n\r\n\r\n<p>With web presentations and conferences, you can use it as a relationship-building and authority-building strategy. But the options are endless use webinars for internal team meetings, even if you work remotely.<\/p>\r\n\r\n\r\n\r\n<p>In person, presenting a seminar is more difficult than planning a webinar. Due to the limited space requirements for a large number of attendees, mostly If they can&#8217;t make it live, you can record the webinar and send them the recording afterwards.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Webinar_types_by_different_purposes\"><\/span><strong>Webinar types by different purposes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Educational\"><\/span><strong>1. Educational<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>The best way to educate your audience on the topic you are an expert on is to host webinars. Use well-prepared slides or a whiteboard video to maximize the visual capabilities of webinars.<\/p>\r\n\r\n\r\n\r\n<p>It&#8217;s important to seek out expert collaborators, too.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Product_webinars\"><\/span><strong>2. Product webinars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>For bigger, more influential events, make the attendees webinar participants instead. You are free to give a detailed presentation, answering their questions. In a product webinar, you&#8217;re educating your participants about your product, getting their attention, and then nurturing your leads, all of which leads to a sale. Collect valuable feedback with this feature.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_User-Onboarding\"><\/span><strong>3. User-Onboarding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>When your company offers software, webinars can provide the greatest benefits. Ensure that the learning curve is as gentle as possible by offering webinars for new users, for example, once a month. Run a user onboarding webinar using a screen sharing feature.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Employee_training_and_team_meetings\"><\/span><strong>4. Employee training and team meetings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Webinars are beneficial to any business. However, using webinars for team meetings and training employees who work remotely are just as viable ideas. Training webinars is the best method for training your employees when you made the shift to remote work because the content is more engaging than written material.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Lead_generation_and_list_building\"><\/span><strong>5. Lead generation and list building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>When promoting your webinar across different channels, concentrate on attracting one persona. The email address you register them with is their trust. Gain leads that you can follow up with, and nurture them into conversions. You can use marketing funnels to host paid and free webinars.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Customer_retention_and_nurturing\"><\/span><strong>6. Customer retention and nurturing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Hosting inspiring webinars can be excellent to encourage new customers, but equally as good for nurturing loyal customers. That personal relationship you build is what keeps them coming back. Webinars help users keep track of the latest products and announcements. This is a wonderful opportunity for your clients to approach you because you&#8217;ll be approachable.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>A webinar is a live presentation or tutorial streamed over the internet. With the continuous rise of video content&#8217;s popularity in marketing, web presentations are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,16,1],"tags":[],"class_list":["post-175","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-internet-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to Webinar Marketing - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"A webinar is a live presentation or tutorial streamed over the internet.With the continuous rise of video content&#039;s popularity in marketing, web presentations are the best alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/a-guide-to-webinar-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Webinar Marketing - Lite14 Tools &amp; 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