{"id":17499,"date":"2025-11-10T16:07:56","date_gmt":"2025-11-10T16:07:56","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=17499"},"modified":"2025-11-10T16:07:56","modified_gmt":"2025-11-10T16:07:56","slug":"gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/","title":{"rendered":"GSK, Amgen, and AstraZeneca Top Trinity\u2019s Latest Digital Marketing Competency Report"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Full_Report_Details\" >\u00a0Full Report Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Why_This_Matters\" >\u00a0Why This Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Key_Comments_from_the_Report\" >\u00a0Key Comments from the Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Implications_for_Your_Team_What_to_Focus_On\" >\u00a0Implications for Your Team &amp; What to Focus On<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Case_Study_Highlights\" >\u00a0Case Study Highlights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#%E2%80%94_Digital_Marketing_Competency_Report_Overview\" >\u2014 Digital Marketing Competency Report Overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#%E2%80%94_Whos_Leading_How\" >\u2014 Who\u2019s Leading &amp; How<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#%E2%80%94_Example_Scenario_GSK_Digital%E2%80%91Only_Strategy\" >\u2014 Example Scenario: GSK &amp; Digital\u2011Only Strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Commentary_Insights\" >\u00a0Commentary &amp; Insights<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#Why_the_Report_Matters\" >Why the Report Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#What_Marketing_Commercial_Teams_Can_Learn\" >What Marketing &amp; Commercial Teams Can Learn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#Some_Cautions\" >Some Cautions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2025\/11\/10\/gsk-amgen-and-astrazeneca-top-trinitys-latest-digital-marketing-competency-report\/#_Summary\" >\u00a0Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"_Full_Report_Details\"><\/span>\u00a0Full Report Details<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Trinity has published its <strong>5th Annual TGaS Digital Marketing Competency Report<\/strong>, which benchmarks the digital marketing maturity of more than <strong>150 biopharma brands<\/strong> globally. (<a title=\"2025 Digital Marketing Competency Report for Biopharma\" href=\"https:\/\/trinitylifesciences.com\/resources\/digital-marketing-competency-report-2025\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>For the 2025 edition:\n<ul>\n<li>A headline finding: There was a <strong>19% increase<\/strong> in brands rated \u201cProficient\u201d compared with the prior year, indicating a meaningful uplift in digital sophistication. (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>Another key finding: A <strong>112% rise<\/strong> in brands integrating the platform Reddit into their social\u2011media strategy \u2014 pointing to diversification beyond traditional platforms like Facebook\/Instagram. (<a title=\"2025 Digital Marketing Competency Report for Biopharma\" href=\"https:\/\/trinitylifesciences.com\/resources\/digital-marketing-competency-report-2025\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>The report ranks brands on a maturity scale from <strong>Novice \u2192 Proficient \u2192 Transformational<\/strong>, measuring 100+ characteristics including omnichannel presence, patient\u2011centricity and digital execution. (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>The top\u2011ranking \u201cTransformational\u201d brands cited include:\n<ul>\n<li>Hemlibra (Genentech)<\/li>\n<li>Trelegy (GSK)<\/li>\n<li>Arexvy (GSK)<\/li>\n<li>Tezspire (Amgen &amp;\u202fAstraZeneca)<\/li>\n<li>Mavyret (AbbVie) (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>The press release headline states: <strong>\u201cGSK, Amgen and AstraZeneca Lead the Pack in Trinity\u2019s\u202f2025 Digital Marketing Competency Report.\u201d<\/strong> (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Why_This_Matters\"><\/span>\u00a0Why This Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>For commercial teams in biotech\/pharma: The report offers <strong>benchmarks<\/strong> that help assess how your own digital\u2011marketing maturity stacks up against peers. The fact that ~150 brands were evaluated gives scale.<\/li>\n<li>The rise in \u201cProficient\u201d ratings (+19%) suggests that digital marketing is becoming less of a fringe competency and more of a requirement. Companies still lagging may be at competitive risk.<\/li>\n<li>The diversification into platforms like Reddit signals that patient\/consumer engagement strategies are changing: more community\u2011based, less reliant on legacy social channels. This has implications for content strategy, channel spend, creative formats.<\/li>\n<li>The mention of \u201cDirect\u2011to\u2011Consumer Access\u201d models shows that lifecycle marketing is evolving: brands are moving from purely awareness to direct engagement, potentially shortening the path between manufacturer, patient\/caregiver and intervention.<\/li>\n<li>The scale of characteristics measured (100+) across omnichannel, patient\u2011centricity and execution implies that digital\u2011marketing competence is multi\u2011dimensional, not just about \u201cposting on social media\u201d or \u201crunning Google ads\u201d. The depth required is higher.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Key_Comments_from_the_Report\"><\/span>\u00a0Key Comments from the Report<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Jerry\u202fLuciano, VP of Omnichannel Marketing at Trinity:<br \/>\n<blockquote><p>\u201cInnovation in digital marketing in life sciences is accelerating at a pace we\u2019ve never seen. This year\u2019s report highlights how pharma brands are not only advancing in their digital maturity, but also transforming how patients experience care\u202f\u2014 through deeper, more human\u2011centred engagement.\u201d (<a title=\"Trinity's 2025 Report Redefines Biopharma Digital ...\" href=\"https:\/\/ciobulletin.com\/digital-marketing\/trinity-report-biopharma-digital-marketing?utm_source=chatgpt.com\">ciobulletin.com<\/a>)<\/p><\/blockquote>\n<\/li>\n<li>One summarising insight:<br \/>\n<blockquote><p>\u201cBrands aren\u2019t just measuring reach any more; they\u2019re redesigning the patient experience, integrating wellness, behavioural insights, and personalised engagement.\u201d (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/p><\/blockquote>\n<\/li>\n<li>On channel trends:<br \/>\n<blockquote><p>\u201cThe 112% increase in Reddit usage shows an industry movement towards more authentic, community\u2011driven engagement, shifting away from traditional social\u2011platform dominance.\u201d (<a title=\"2025 Digital Marketing Competency Report for Biopharma\" href=\"https:\/\/trinitylifesciences.com\/resources\/digital-marketing-competency-report-2025\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/p><\/blockquote>\n<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"_Implications_for_Your_Team_What_to_Focus_On\"><\/span>\u00a0Implications for Your Team &amp; What to Focus On<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Given your interest in marketing operations, pipeline acceleration, and digital maturity, here are actions to consider:<\/p>\n<ul>\n<li><strong>Assess your maturity<\/strong>: Use the \u201cNovice \u2192 Proficient \u2192 Transformational\u201d framework as a diagnostic for your brand or therapy area. Are you still \u201cNovice\u201d in key dimensions (omnichannel coordination, patient\u2011centricity, digital execution)? If so, target your development.<\/li>\n<li><strong>Channel strategy review<\/strong>: Given the shift toward platforms like Reddit and community formats, evaluate if your channel mix is stuck in legacy modes (e.g., Facebook\/Instagram) while competitors are moving to niche\/community\u2011based platforms.<\/li>\n<li><strong>Patient\/caregiver engagement<\/strong>: The report\u2019s emphasis on transforming the patient experience means digital marketing strategy must align with patient journeys, not only HCP (health\u2011care provider) or traditional brand channels. How patient\u2011centric is your content, channels, measurement?<\/li>\n<li><strong>Measurement &amp; capability development<\/strong>: With 100+ characteristics measured, most organisations will have capability gaps. Use this as a map to identify weak spots: e.g., digital creative, measurement, omnichannel data integration, DTC access models.<\/li>\n<li><strong>Leverage benchmarking<\/strong>: If you\u2019re working in a biotech or pharma brand, use the report\u2019s published summary to benchmark your performance vs. peers, and align your team\u2019s KPIs accordingly (not just \u201cdigital ads\u201d but deeper metrics).<\/li>\n<li><strong>Organisational readiness &amp; investment<\/strong>: A 19% increase in \u201cProficient\u201d brands signals competitive pressure. If your organisation lags, investments in talent, technology, process may be required.<\/li>\n<li>Here are <strong>case\u2011study insights<\/strong> and <strong>commentary<\/strong> relating to Trinity Life Sciences\u2019s \u201c2025 Digital Marketing Competency Report\u201d (TGaS\u202fseries) \u2014 focusing on how companies such as GSK, Amgen and AstraZeneca are leading, and what other life\u2011sciences marketers can learn.<br \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Case_Study_Highlights\"><\/span>\u00a0Case Study Highlights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%94_Digital_Marketing_Competency_Report_Overview\"><\/span>\u2014 Digital Marketing Competency Report Overview<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trinity\u2019s 5th annual report benchmarks the digital\u2011marketing maturity of more than <strong>150 biopharma brands<\/strong>. (<a title=\"2025 Digital Marketing Competency Report for Biopharma\" href=\"https:\/\/trinitylifesciences.com\/resources\/digital-marketing-competency-report-2025\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<br \/>\nKey findings:<\/p>\n<ul>\n<li>Brands ranked from <strong>Novice \u2192 Proficient \u2192 Transformational<\/strong> based on 100+ characteristics (omnichannel presence, patient\u2011centricity, digital execution) (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>The 2025 edition shows a <strong>19\u202f% increase<\/strong> in brands ranked \u201cProficient\u201d compared to prior year. (<a title=\"Trinity's 2025 Report Redefines Biopharma Digital ...\" href=\"https:\/\/ciobulletin.com\/digital-marketing\/trinity-report-biopharma-digital-marketing?utm_source=chatgpt.com\">ciobulletin.com<\/a>)<\/li>\n<li>A striking <strong>112\u202f% rise<\/strong> in use of Reddit by brands as part of their social\u2011media strategy (i.e., moving beyond Facebook\/Instagram). (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%94_Whos_Leading_How\"><\/span>\u2014 Who\u2019s Leading &amp; How<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The report names top \u201cTransformational\u201d brands including:<\/p>\n<ul>\n<li>Trelegy (GSK)<\/li>\n<li>Arexvy (GSK)<\/li>\n<li>Tezspire (Amgen &amp; AstraZeneca)<\/li>\n<li>Mavyret (AbbVie) (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<\/ul>\n<p><strong>What these top brands appear to be doing differently:<\/strong><\/p>\n<ul>\n<li>They are leveraging <strong>direct\u2011to\u2011consumer (DTC)<\/strong> access models, shortening the bridge between manufacturer and patient\/caregiver. (<a title=\"2025 Digital Marketing Report: Biopharma Brand Rankings\" href=\"https:\/\/trinitylifesciences.com\/company\/press-releases\/gsk-amgen-and-astrazeneca-in-2025-dmcr\/?utm_source=chatgpt.com\">Trinity Life Sciences<\/a>)<\/li>\n<li>They are diversifying channels (including Reddit and other non\u2011traditional platforms) to engage authentically with communities.<\/li>\n<li>Their digital execution is tied to <strong>patient\u2011centric thinking<\/strong> rather than just brand awareness or HCP outreach \u2014 focusing on experience, personalization, digital journey.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%E2%80%94_Example_Scenario_GSK_Digital%E2%80%91Only_Strategy\"><\/span>\u2014 Example Scenario: GSK &amp; Digital\u2011Only Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although not drawn directly from the Trinity report, a past GSK case shows how GSK adopted a digital\u2011first video campaign (YouTube\u2011only for a region) to drive reach and brand recall, demonstrating how legacy pharma can shift into more digital fluid strategies. (<a title=\"GSK succeeds in driving mass reach by adopting a digital ...\" href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/4451\/GSK_case_study_v2.pdf?utm_source=chatgpt.com\">thinkwithgoogle.com<\/a>)<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Commentary_Insights\"><\/span>\u00a0Commentary &amp; Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Why_the_Report_Matters\"><\/span>Why the Report Matters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Benchmarking becomes crucial<\/strong>: For life\u2011sciences marketers, the presence of a large\u2011scale benchmark (150+ brands, 100+ criteria) means you can assess your maturity against peers \u2014 not just for media metrics but for digital infrastructure, omnichannel, patient\u2011centricity.<\/li>\n<li><strong>Shift from \u201cnice to have\u201d to \u201cmust have\u201d<\/strong>: The 19\u202f% uplift in \u201cProficient\u201d brands indicates that digital marketing sophistication is increasingly table\u2011stakes rather than optional.<\/li>\n<li><strong>Community\/alternative channel engagement is rising<\/strong>: The 112\u202f% rise in Reddit usage is a signal that patient\/caregiver engagement spaces are expanding beyond the usual social platforms \u2014 life sciences brands need to pay attention to where communities gather.<\/li>\n<li><strong>Patient experience over simply \u201cdigital ads\u201d<\/strong>: Top brands are not just posting more content; they are rethinking the patient journey, integrating personalization, direct engagement, and seamless transitions across channels.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"What_Marketing_Commercial_Teams_Can_Learn\"><\/span>What Marketing &amp; Commercial Teams Can Learn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Perform a self\u2011assessment<\/strong>: Use the maturity scale (Novice\/Proficient\/Transformational) and the 100+ criteria as a checklist: Where are your gaps? Omnichannel activation? Data &amp; analytics integration? Patient journey mapping?<\/li>\n<li><strong>Extend beyond traditional channels<\/strong>: If your strategy is still heavily reliant on Facebook\/Instagram or standard HCP outreach, question whether you\u2019re missing emerging platforms and community spaces.<\/li>\n<li><strong>Link digital marketing to outcome metrics<\/strong>: Brands leading in the report tie digital marketing to measurable outcomes (patient engagement, journey progression, conversion points) rather than only reach or impressions.<\/li>\n<li><strong>Organizational investment matters<\/strong>: Digital maturation often implies investment in technology, data, analytics, and talent. The report suggests there\u2019s a capability and infrastructure gap still for many.<\/li>\n<li><strong>Patient\u2011centric mindset is key<\/strong>: It\u2019s not sufficient to \u201cdo digital\u201d; you must connect it to the patient\/caregiver experience \u2014 content tailored, journey mapped, channels aligned.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Some_Cautions\"><\/span>Some Cautions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Benchmarking data is useful but doesn\u2019t automatically translate to business outcomes (sales, launch success) \u2014 so your internal narrative must connect digital maturity to commercial results.<\/li>\n<li>Channels like Reddit may offer authenticity but also require brand safety, moderation, regulatory\/legal oversight \u2014 life sciences has special constraints.<\/li>\n<li>Being \u201cTransformational\u201d takes time; companies still in \u201cNovice\u201d need realistic roadmaps \u2014 rapid shifts risk being superficial.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"_Summary\"><\/span>\u00a0Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>Trinity\u2019s 2025 Digital Marketing Competency Report highlights that brands such as GSK, Amgen and AstraZeneca are leading the biopharma industry in digital maturity, patient\u2011centric engagement, and channel diversification. For marketing\/commercial teams, the key take\u2011aways are: conduct maturity self\u2011assessment; invest in channels, analytics and patient experience; move beyond legacy social platforms; link digital strategy to measurable outcomes.<\/p><\/blockquote>\n<p>&nbsp;<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0Full Report Details Trinity has published its 5th Annual TGaS Digital Marketing Competency Report, which benchmarks the digital marketing maturity of more than 150&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,90],"tags":[],"class_list":["post-17499","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news-update"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GSK, Amgen, and AstraZeneca Top Trinity\u2019s Latest Digital Marketing Competency Report - Lite14 Tools &amp; 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