Omnisend<\/a>)<\/li>\n<\/ul>\nSo the claim is well-supported: yes<\/strong>, more than half of consumers (in some studies ~52%-60%) report making a purchase because of a marketing email.<\/p>\n
\n<\/span>\u00a0Why This Matters<\/span><\/h2>\n<\/span>1. Email Is Not Just Reach \u2014 It Converts<\/span><\/h3>\nThe fact that over half of recipients make a purchase demonstrates that email is more than a \u201ctouchpoint\u201d. It directly drives sales<\/em>. For marketers, this means email is both a brand-awareness channel and<\/em> a conversion channel.<\/p>\n<\/span>2. High ROI Backed by Real Actions<\/span><\/h3>\nWhen consumers act\u2014purchasing after receiving an email\u2014it validates the high ROI numbers (e.g., $36 per dollar spent). If you were only getting opens or clicks without purchases, ROI would be lower; the fact of purchase confirms value.<\/p>\n
<\/span>3. Owned vs Paid Reach<\/span><\/h3>\nEmails allow brands to engage an audience they own (subscribers) rather than renting reach (ads). When a large portion of those subscribers convert, it reinforces the strategic value of building and nurturing an email list.<\/p>\n
<\/span>4. Behavior & Expectation Shift<\/span><\/h3>\nConsumers expect brands to communicate via email; they open emails, engage with them, and act on them. The \u201cover half\u201d metric means email remains relevant even amid social media, apps, SMS, etc.<\/p>\n
\n