{"id":171,"date":"2021-06-09T09:16:28","date_gmt":"2021-06-09T09:16:28","guid":{"rendered":"http:\/\/lite14.net\/blog\/?p=171"},"modified":"2022-06-17T10:13:23","modified_gmt":"2022-06-17T10:13:23","slug":"how-to-build-a-social-media-funnel-in-6-simple-steps","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/","title":{"rendered":"How to Build a Social Media Funnel in 6 Simple Steps"},"content":{"rendered":"\r\n<p><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"607\" class=\"wp-image-173\" style=\"width: 900px;\" src=\"http:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344.png\" alt=\"\" srcset=\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344.png 3478w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-300x202.png 300w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-1024x690.png 1024w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-768x518.png 768w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-1536x1036.png 1536w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-2048x1381.png 2048w, https:\/\/lite14.net\/blog\/wp-content\/uploads\/2021\/06\/Rf5402769b7ac841a5c8b7c5ac59bc344-1568x1057.png 1568w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n<p>It&#8217;s time to reveal the fundamental components of a solid funnel. Bear in mind that these fundamental steps apply to all industries and niches.<\/p>\r\n\r\n\r\n\r\n<p>We&#8217;ll begin.<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#1_Define_Your_Goals\" >1: Define Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#2_Revisit_Your_Customer_Avatar\" >2: Revisit Your Customer Avatar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#3_Research_the_Platforms_Slant\" >3: Research the Platform\u2019s Slant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#4_Work_On_Your_Offers\" >4: Work On Your Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#5_Optimize_Your_Landing_Pages\" >5: Optimize Your Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/06\/09\/how-to-build-a-social-media-funnel-in-6-simple-steps\/#6_Track_test_and_tweak\" >6. Track, test and tweak<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Define_Your_Goals\"><\/span><strong>1: Define Your Goals<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Your social media marketing strategy must be guided by specific objectives.<\/p>\r\n\r\n\r\n\r\n<p>What are your objectives?<\/p>\r\n\r\n\r\n\r\n<p>Would you like to: Increase sales? Increase awareness? Drive traffic?<\/p>\r\n\r\n\r\n\r\n<p>Without clear goals to guide you, you&#8217;ll end up going in circles and accomplishing little.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Revisit_Your_Customer_Avatar\"><\/span><strong>2: Revisit Your Customer Avatar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>It is always important to remind yourself of your precise target audience. Regardless of your business model, the most effective way to accomplish this is to revisit your customer avatar. Analyze your ideal customer once more. To interact intelligently on social media, brush up on your knowledge of your audience&#8217;s:<\/p>\r\n\r\n\r\n\r\n<p>Objectives, aspirations, and values.<\/p>\r\n\r\n\r\n\r\n<p>Challenges and pain points.<\/p>\r\n\r\n\r\n\r\n<p>Favorite channels and information sources.<\/p>\r\n\r\n\r\n\r\n<p>By examining and conversing with your existing customers, you can gain a better understanding of what they truly value about your product or service.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Research_the_Platforms_Slant\"><\/span><strong>3: Research the Platform\u2019s Slant<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Because each social channel is unique, a one-size-fits-all approach will fail miserably.<\/p>\r\n\r\n\r\n\r\n<p>Investigate the platform on which your audience spends the majority of their time to learn:<\/p>\r\n\r\n\r\n\r\n<p>\u2022 The optimal content type.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 The section of the funnel to which it is suited.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 The optimal publication frequency.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 The hashtags that are currently trending.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Work_On_Your_Offers\"><\/span><strong>4: Work On Your Offers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>To move customers from one stage to the next, you must make your audience irresistible offers. Your offers must persuade prospects to make a series of micro-commitments leading up to a sale.<\/p>\r\n\r\n\r\n\r\n<p>You could request that they:<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Obtain an ebook\/guide.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Schedule a complimentary consultation.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 Subscribe to your newsletter.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 View a demonstration video.<\/p>\r\n\r\n\r\n\r\n<p>To entice them to accept your offer, ensure that it is relevant to the social media topic they have just consumed. Additionally, ensure that it resolves a nagging issue. Finally, ensure that your proposal is irresistible by using powerful words that ooze emotion.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Optimize_Your_Landing_Pages\"><\/span><strong>5: Optimize Your Landing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>What is the worst error you can make when transitioning from social media to your website?<\/p>\r\n\r\n\r\n\r\n<p>Bringing warm traffic to your website.<\/p>\r\n\r\n\r\n\r\n<p>Your homepage is a cluttered, busy page with an excessive number of distractions. Your visitors will abandon the next step in the buyer journey that you desire.<\/p>\r\n\r\n\r\n\r\n<p>To succeed, create unique landing pages where you extend the red carpet to your most cherished guests. Have the following for each campaign:<\/p>\r\n\r\n\r\n\r\n<p>\u2022 A particular page.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 A specific objective.<\/p>\r\n\r\n\r\n\r\n<p>\u2022 A particular offer.<\/p>\r\n\r\n\r\n\r\n<p>This simple step alone will significantly increase your conversions.<\/p>\r\n\r\n\r\n\r\n<p>What is the reason? You are creating landing pages with the goal of increasing conversions.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Track_test_and_tweak\"><\/span><strong>6. Track, test and tweak<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Marketing is data-driven in the modern era. You are not required to stumble and hope for the best.<\/p>\r\n\r\n\r\n\r\n<p>Take the guesswork out of your funnel strategy by utilizing A\/B testing to optimize your performance on social media. You can easily analyse the effectiveness of your campaign using a variety of native and third-party analytics tools.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s time to reveal the fundamental components of a solid funnel. Bear in mind that these fundamental steps apply to all industries and niches. We&#8217;ll&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,28,24,1],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-influencer-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Social Media Funnel in 6 Simple Steps - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"It&#039;s time to reveal the fundamental components of a solid funnel. 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