{"id":1691,"date":"2022-02-23T09:43:41","date_gmt":"2022-02-23T09:43:41","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1691"},"modified":"2022-06-17T09:34:21","modified_gmt":"2022-06-17T09:34:21","slug":"5-affordable-marketing-tips-for-startups","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/","title":{"rendered":"5 Affordable Marketing Tips for Startups"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2016\/11\/61485023_m.jpg.jpg\" \/><\/p>\n<p>Marketing may not seem urgent when you&#8217;re a young startup trying to build and define your product.<\/p>\n<p>Contrary to popular belief, marketing is cheap and scalable. There are plenty of examples of good marketing regardless of business size or media budget. Marketing early in a startup has many proven benefits, including knowing which channels are most effective in customer acquisition and sales. It&#8217;s critical to figure this out early because startups grow quickly. You&#8217;ll soon have a sizable marketing budget. Here are five cheap marketing ideas for startups.<\/p>\n<ul>\n<li>Content Marketing is free<\/li>\n<li>Using keywords to reach customers<\/li>\n<li>Set up free social media campaigns<\/li>\n<li>Set up geo-targeting elements<\/li>\n<li>Paid marketing: Start small but early<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/#Content_Marketing_is_free\" >Content Marketing is free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/#Using_keywords_to_reach_customers\" >Using keywords to reach customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/#Set_up_free_social_media_campaigns\" >Set up free social media campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/#Set_up_geo-targeting_elements\" >Set up geo-targeting elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/#Paid_marketing_Start_small_but_early\" >Paid marketing: Start small but early<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Content_Marketing_is_free\"><\/span>Content Marketing is free<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Content marketing is free but can be as effective as paid advertising. Begin blogging now. Using long-tail keywords can help you rank without paid search. Create a blog on Medium, LinkedIn, or another industry-specific content publisher if you don&#8217;t already have one.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Using_keywords_to_reach_customers\"><\/span>Using keywords to reach customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For every brand, there should be a list of keywords. Because there is so much content online now, some businesses use long-tail keywords to reach customers.<\/p>\n<p>Keyword research takes time. Businesses must first identify the keywords, and then monitor their ranking on the search engine results page for each keyword. For example, a yoga studio uses keyword research to reach a larger audience. The studio is in Denver, Colorado, and classes can be booked online. Every week, the studio would Google keywords like \u201cDenver yoga\u201d and \u201cyoga classes in Denver\u201d to see where their website ranked. If their website is in the top five search results, they have a good SEO strategy. They can keep tracking these keywords on Google and recording weekly rankings on a spreadsheet. \u201cDenver yoga\u201d and \u201cyoga classes in Denver\u201d are evergreen keywords. For COVID-19, seasonal keywords could be \u201coutdoor yoga classes in Denver\u201d or \u201cZoom yoga classes\u201d.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Set_up_free_social_media_campaigns\"><\/span>Set up free social media campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use all of the free tools on each social media platform. Facebook has free tools for small businesses. For example, automating FAQs on Facebook Messenger could speed up customer service and help them get the information they need to buy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Set_up_geo-targeting_elements\"><\/span>Set up geo-targeting elements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Local customer attraction is critical for brick-and-mortar stores. Did you know that geo-targeting is equally important for non-local businesses?<\/p>\n<p>Like an edtech company that matches college students with high school students for tutoring. As it is new, they are looking for teachers who are enrolled in American universities. To help recruit teachers, the company wants to share testimonials from existing users.<\/p>\n<p>On the landing page of the recruiting campaign, you could use geo-targeting to show a University of Pennsylvania student&#8217;s testimonial and a University of California, Berkeley student&#8217;s testimonial. This is just one example of geo-targeting.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Paid_marketing_Start_small_but_early\"><\/span>Paid marketing: Start small but early<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To start using paid social and paid search, you don&#8217;t need a big budget. It&#8217;s fine if you don&#8217;t have the funds yet. As you may be aware, setting up a business account on social media is completely free. Start with natural social media posts to learn about your audience. Continue to A\/B test and find your business&#8217; sweet spot \u2014 the most effective channels, content types and target demographics. So, if your company grows rapidly and you suddenly have thousands of dollars to spend on marketing, you&#8217;ll know exactly which strategies to use to maximize your ROI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing may not seem urgent when you&#8217;re a young startup trying to build and define your product. Contrary to popular belief, marketing is cheap and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,18,21,24,1],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-facebook-marketing","category-linkedin-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Affordable Marketing Tips for Startups - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Marketing may not seem urgent when you&#039;re a young startup trying to build and define your product. Contrary to popular belief, marketing is cheap and scalable. There are plenty of examples of good marketing regardless of business size or media budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/23\/5-affordable-marketing-tips-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Affordable Marketing Tips for Startups - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Marketing may not seem urgent when you&#039;re a young startup trying to build and define your product. Contrary to popular belief, marketing is cheap and scalable. 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