{"id":1688,"date":"2022-02-22T17:41:10","date_gmt":"2022-02-22T17:41:10","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1688"},"modified":"2022-06-17T04:57:24","modified_gmt":"2022-06-17T04:57:24","slug":"how-to-sell-marketing-technology-to-marketers","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/","title":{"rendered":"How to Sell Marketing Technology to Marketers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static1.makeuseofimages.com\/wp-content\/uploads\/2020\/08\/learn-digital-marketing.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Martech companies are trying to outperform their marketer-customers; after all, marketers are well-versed in Martech marketing tactics.<\/p>\n<p>As competition heats up, marketing firms are scrambling to generate leads for themselves and their clients According to recent research, many marketing agencies make mistakes when generating leads. Worse, they may be unaware. As a result, Martech companies must constantly sell to marketing agencies.<\/p>\n<p>A muddled world of competing ideas, new issues, and real pains for marketers. This article will help you better sell technology to marketers.<\/p>\n<p>Here are five pillars on which to build your revenue empire:<\/p>\n<ul>\n<li>It&#8217;s more Science than an Art<\/li>\n<li>Expand more on the Implication<\/li>\n<li>Get Proper Prospecting<\/li>\n<li>Recognizing Current Technography<\/li>\n<li>Be a Quality and helpful Resource Hub<\/li>\n<\/ul>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#Its_more_Science_than_an_Art\" >It&#8217;s more Science than an Art<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#Expand_more_on_the_Implication\" >Expand more on the Implication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#Get_Proper_Prospecting\" >Get Proper Prospecting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#Recognizing_Current_Technography\" >Recognizing Current Technography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#Be_a_Quality_and_helpful_Resource_Hub\" >Be a Quality and helpful Resource Hub<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/#In_Conclusion\" >In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Its_more_Science_than_an_Art\"><\/span>It&#8217;s more Science than an Art<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Selling to marketers is difficult. Your tech product can be sold to other companies based on its UI\/UX, features, and brand reputation. When selling to marketers at a marketing agency, you need to use both science and creativity.<\/p>\n<p>To convince marketing agencies that your MarTech product is worth investing in, you need numbers and experiments. They make wise choices when spending their own money. Before implementing anything company-wide, marketing agencies often conduct pilot testing (science again). So you must be good at presenting numbers and the value of your tech product. ROI rules. It should be easier to sell if you know your product can pass their tests.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Expand_more_on_the_Implication\"><\/span>Expand more on the Implication<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The secret sauce to selling marketing technology to marketers is to talk less about it. Discuss the implications of using technology.<\/p>\n<p>Here&#8217;s an example. A person searching for hardware tools wants more than a drill. So, selling them a drill may fascinate them, but that is not what they want. They just want a simple way to hang the frames. If you want to sell, you need to show how fast the work will be done.<\/p>\n<p>Similarly, a marketing agency seeks to increase revenue and client satisfaction. So they want to know the implications of using your technology and how they can pitch it to their clients.<\/p>\n<p>Changing your selling style can completely alter your customer&#8217;s buying behavior.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Get_Proper_Prospecting\"><\/span>Get Proper Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Customers now have greater access to information, allowing them to research every aspect and benefit before making a purchase.<\/p>\n<p>Creating trust and providing the best client experience throughout the buying process is crucial.<\/p>\n<p>Identify and qualify qualified prospects. A B2B list is intended to be a reliable and focused lead list. You don&#8217;t want to spend weeks or months emailing a lead only to find out they&#8217;re not a good fit for your product or worse, they&#8217;ve left the company.<\/p>\n<p>You must understand your customers and why they buy, as well as the role your product plays in marketing. This data will help you narrow your potential pool.<\/p>\n<p>Assemble a list based on data, not guesswork. Sales intelligence tools like SalesIntel make B2B list building easy. It streamlines the process of locating companies, contacts, and verified contact information.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Recognizing_Current_Technography\"><\/span>Recognizing Current Technography<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>When selling technology, you need to know your audience&#8217;s current tech stack. How can you? Using tech data.<\/p>\n<p>The tools and apps used by businesses reveal their technology buying habits, how they work, the issues they face, and what technology they will buy next. Recognizing this data-driven phenomenon, technographics seeks to segment technology into numerous factors. It helps you understand a company&#8217;s technology stack and future plans to buy technical solutions.<\/p>\n<p>With SalesIntel, you get everything your company needs to grow exponentially. Includes a huge human-verified database, sophisticated and reliable infrastructure, and key third-party expert partners<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Be_a_Quality_and_helpful_Resource_Hub\"><\/span>Be a Quality and helpful Resource Hub<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Marketers like to gather data, whether it&#8217;s to plan a strategy or buy a tool to increase productivity. They must keep up with clients&#8217; demands. They don&#8217;t want to miss any opportunity to grow. As a MarTech company, you can capitalize on this constant need for new marketing trends and tactics.<\/p>\n<p>You can become a valuable resource for your clients. Educate to build trust. Selling to marketers isn&#8217;t easy either. You already have an advantage if they know you keep up with industry news. They&#8217;ll trust and prefer your brand. So, provide resources to help marketers improve their skills.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An agency must use cutting-edge marketing technology to stay competitive. Keeping in touch with clients helps promote your firm&#8217;s unique brand message. It also makes a strong first impression, attracting potential buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martech companies are trying to outperform their marketer-customers; after all, marketers are well-versed in Martech marketing tactics. As competition heats up, marketing firms are scrambling&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-1688","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Sell Marketing Technology to Marketers - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Martech companies are trying to outperform their marketer-customers; after all, marketers are well-versed in Martech marketing tactics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/22\/how-to-sell-marketing-technology-to-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Sell Marketing Technology to Marketers - Lite14 Tools &amp; 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