{"id":1680,"date":"2022-02-21T22:00:32","date_gmt":"2022-02-21T22:00:32","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1680"},"modified":"2022-02-21T22:00:32","modified_gmt":"2022-02-21T22:00:32","slug":"8-surprising-facts-about-b2b-data","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/","title":{"rendered":"8 Surprising Facts about B2B Data"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blog.minubo.com\/hubfs\/Blog\/Blogbilder\/B2B.jpeg\" \/><\/p>\n<p>You may believe you are an expert in B2B sales. But, in reality, B2B is a dynamic field with new trends every year. Sales processes are becoming less linear and more reliant on video. In this article, we will look at 8 surprising facts about B2B data. The Covid-19 pandemic has also changed the game for B2B salespeople.<\/p>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#B2B_Buyers_Only_Spend_17_of_their_Buying_Time_Meeting_with_Suppliers_Gartner\" >B2B Buyers Only Spend 17% of their Buying Time Meeting with Suppliers (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#77_of_B2B_buyers_say_their_latest_purchase_was_difficult_or_complex_Gartner\" >77% of B2B buyers say their latest purchase was difficult or complex (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#Customers_are_28_times_more_likely_B2B_purchases_Gartner\" >Customers are 2.8 times more likely B2B purchases (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#By_2025_60_of_B2B_sales_organizations_will_use_data-driven_selling_approach_Gartner\" >By 2025, 60% of B2B sales organizations will use data-driven selling approach (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#By_2025_80_of_B2B_sales_interactions_will_be_digital_channels_Gartner\" >By 2025, 80% of B2B sales interactions will be digital channels (Gartner)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#More_than_75_buyers_and_sellers_prefer_digital_self-serve_and_remote_human_engagement_over_face-to-face_interactions_McKinsey\" >More than 75% buyers and sellers prefer digital self-serve and remote human engagement over face-to-face interactions (McKinsey)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#Most_B2B_sellers_believe_digital_sales_are_more_effective_than_face-to-face_McKinsey\" >Most B2B sellers believe digital sales are more effective than face-to-face (McKinsey)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/02\/21\/8-surprising-facts-about-b2b-data\/#Since_April_2020_revenue_from_video-related_interactions_has_increased_by_69_McKinsey\" >Since April 2020, revenue from video-related interactions has increased by 69% (McKinsey)<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"B2B_Buyers_Only_Spend_17_of_their_Buying_Time_Meeting_with_Suppliers_Gartner\"><\/span>B2B Buyers Only Spend 17% of their Buying Time Meeting with Suppliers (Gartner)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>The time buyers spend talking to suppliers has decreased dramatically. The internet has given buyers a lot of freedom. Previously, suppliers were the only source of product and service information. In today&#8217;s market, buyers spend 27% of their time researching independently online, 22% meeting with a buying group, 17% meeting with suppliers, and 16% using other research methods. This sobering statistic shows how important it is for suppliers to meet with their buyers.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"77_of_B2B_buyers_say_their_latest_purchase_was_difficult_or_complex_Gartner\"><\/span>77% of B2B buyers say their latest purchase was difficult or complex (Gartner)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Buyers have not all been pleased with the shift from supplier contact to internet research. Many buyers find the internet&#8217;s wealth of information intimidating. It&#8217;s not always easy to tell which reviews are genuine and which are paid for. This conundrum can intimidate and confuse buyers, so we must be patient.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Customers_are_28_times_more_likely_B2B_purchases_Gartner\"><\/span>Customers are 2.8 times more likely B2B purchases (Gartner)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>So how can this be made easier? You can provide accurate, concise product information to your customers. This information can help buyers who are overwhelmed by unorganized internet feedback.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"By_2025_60_of_B2B_sales_organizations_will_use_data-driven_selling_approach_Gartner\"><\/span>By 2025, 60% of B2B sales organizations will use data-driven selling approach (Gartner)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Data has always been vital in B2B sales organizations, and most experts expect this to continue. By 2025, Gartner predicts that 60% of B2B sales organizations will be data-driven. This is on top of all the other organizations that have switched.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"By_2025_80_of_B2B_sales_interactions_will_be_digital_channels_Gartner\"><\/span>By 2025, 80% of B2B sales interactions will be digital channels (Gartner)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>By 2025, Gartner predicts that \u201c80% of B2B sales interactions between suppliers and buyers will be digital\u201d. This forecast is based on the surge in digital sales during the Covid-19 pandemic. Even though the pandemic has passed and business can resume in person, many sales are still made online due to convenience.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"More_than_75_buyers_and_sellers_prefer_digital_self-serve_and_remote_human_engagement_over_face-to-face_interactions_McKinsey\"><\/span>More than 75% buyers and sellers prefer digital self-serve and remote human engagement over face-to-face interactions (McKinsey)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Even when buyers can make sales in person, many prefer digital self-service or remote human engagement. This is usually due to time savings, and as video conferencing technology improves, this will become an even better option.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Most_B2B_sellers_believe_digital_sales_are_more_effective_than_face-to-face_McKinsey\"><\/span>Most B2B sellers believe digital sales are more effective than face-to-face (McKinsey)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Like buyers, most B2B sellers prefer digital sales. Sellers find it easier to schedule a video conference with a buyer than to meet in person.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Since_April_2020_revenue_from_video-related_interactions_has_increased_by_69_McKinsey\"><\/span>Since April 2020, revenue from video-related interactions has increased by 69% (McKinsey)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Prior to the pandemic, video sales interactions generated 69% more revenue. In order to support a small but mighty sales team that can be much more time efficient, many companies have prioritized improving video conference technology.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may believe you are an expert in B2B sales. But, in reality, B2B is a dynamic field with new trends every year. Sales processes&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","hentry","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Surprising Facts about B2B Data - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"You may believe you are an expert in B2B sales. 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