{"id":15740,"date":"2025-03-27T11:10:30","date_gmt":"2025-03-27T11:10:30","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=15740"},"modified":"2025-03-27T17:54:29","modified_gmt":"2025-03-27T17:54:29","slug":"how-to-use-sms-marketing-to-increase-brand-awareness","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/","title":{"rendered":"How to Use SMS Marketing to Increase Brand Awareness"},"content":{"rendered":"<div id=\"layoutContainer\" class=\"chat-layout-container sidebar-closed ready-for-animation\">\n<p>&nbsp;<\/p>\n<div id=\"fa59e480e5\" class=\"outputBox\">\n<div class=\"markdownContainer\" data-projected=\"true\">\n<div class=\"markdownContainer\">\n<p>In today\u2019s fast-paced digital world, businesses continuously seek innovative ways to engage with customers and increase brand awareness. One of the most effective and underutilized methods is SMS marketing. With an impressive open rate of 98% compared to email&#8217;s rough 20%, SMS marketing provides an unparalleled opportunity to reach customers. This comprehensive guide will explore how to use SMS marketing to effectively increase brand awareness, maximizing its potential for your business.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#Understanding_SMS_Marketing\" >Understanding SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#Building_an_SMS_Marketing_Strategy\" >Building an SMS Marketing Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#Developing_Effective_SMS_Content\" >Developing Effective SMS Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#Leveraging_SMS_to_Drive_Brand_Awareness\" >Leveraging SMS to Drive Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#Monitoring_and_Analysis\" >Monitoring and Analysis<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_SMS_Marketing\"><\/span>Understanding SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS marketing refers to the process of sending promotional messages, alerts, reminders, or updates directly to subscribers&#8217; mobile phones via text messages. This form of marketing is not just limited to special offers; it encompasses a broader range of communication, including transactional messages, customer service notifications, and personalized communications. By understanding the fundamental characteristics of SMS marketing, you can better leverage this channel for brand awareness.<\/p>\n<ol>\n<li><strong>Immediate Reach<\/strong>: Text messages are often read within minutes of being received. This immediacy helps ensure your message reaches your audience promptly.<\/li>\n<li><strong>High Engagement Rates<\/strong>: Because of the nature of SMS, recipients are more likely to engage with your messages compared to email or social media.<\/li>\n<li><strong>Wide Demographic<\/strong>: SMS marketing is universally accessible; almost everyone owns a mobile phone, making it an effective tool for reaching diverse demographics.<\/li>\n<li><strong>Clear Messaging<\/strong>: With a character limit of 160 per message, SMS requires businesses to communicate clearly and succinctly. This clarity can enhance brand communication.<\/li>\n<li><strong>Personal Touch<\/strong>: SMS marketing allows for deep personalization, which can make recipients feel valued and recognized.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Building_an_SMS_Marketing_Strategy\"><\/span>Building an SMS Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before diving into SMS marketing, establish clear goals. Do you want to promote a new product, increase website traffic, or enhance customer retention? Defining these goals will guide your strategy, measurement methods, and tactics.<\/p>\n<p>Select a reliable SMS marketing platform that fits your business needs. Look for features such as automation, analytics, and integrations with your existing tools. Popular options like Twilio, EZ Texting, and TextMagic provide varied services to cater to businesses of all sizes.<\/p>\n<p>Creating a quality subscriber list is paramount for effective SMS marketing. Here are a few strategies to build this list:<\/p>\n<ul>\n<li><strong>Opt-In Forms<\/strong>: Incorporate opt-in forms on your website, social media pages, and within your store. Ensure to clearly state what subscribers can expect regarding frequency and types of messages.<\/li>\n<li><strong>Incentivize Sign-Ups<\/strong>: Offer incentives like discounts, limited-time offers, or exclusive content to encourage more customers to subscribe.<\/li>\n<li><strong>Promote via Other Channels<\/strong>: Use your existing marketing channels (like email, social media, and website) to promote your SMS sign-up.<\/li>\n<\/ul>\n<p>Be sure to comply with relevant SMS regulations, such as the Telephone Consumer Protection Act (TCPA) in the U.S., which requires businesses to obtain explicit consent from subscribers. Provide easy opt-in and opt-out options in all your communications.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Developing_Effective_SMS_Content\"><\/span>Developing Effective SMS Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The effectiveness of SMS marketing lies in the quality of the messages sent. Here are some tips for crafting compelling SMS content:<\/p>\n<ul>\n<li><strong>Keep It Short<\/strong>: Stick to the 160-character limit to ensure your message is concise and easy to read.<\/li>\n<li><strong>Be Clear About the Offer<\/strong>: Clearly communicate value propositions in your messages, emphasizing what the recipient will gain.<\/li>\n<li><strong>Include a Call-to-Action (CTA)<\/strong>: Direct your subscribers on the next steps, whether it\u2019s visiting a link, making a purchase, or replying to the message.<\/li>\n<li><strong>Add Personalization<\/strong>: Using the subscriber\u2019s name or offering location-specific deals can significantly enhance engagement.<\/li>\n<\/ul>\n<p>The timing of your SMS communications can greatly affect open and response rates. Here are a few considerations:<\/p>\n<ul>\n<li><strong>Know Your Audience<\/strong>: Analyze your customers&#8217; behaviors to determine the best times for sending messages. For instance, sending promotions just before working hours or during lunch breaks might yield better results.<\/li>\n<li><strong>Consider Frequency<\/strong>: While SMS has a high engagement rate, avoid overwhelming subscribers with too many messages. A well-thought-out schedule\u2014such as weekly updates or monthly special offers\u2014can maintain interest without becoming intrusive.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Leveraging_SMS_to_Drive_Brand_Awareness\"><\/span>Leveraging SMS to Drive Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Use SMS to promote events, product launches, or special occasions. By sending reminders and exclusive invites, you can create buzz and encourage attendance. Moreover, real-time updates during events can drive engagement further. For instance, sending a &#8220;Thank you for attending! Here&#8217;s a discount on your next purchase&#8221; message can nurture relationships post-event.<\/p>\n<p>Create a sense of exclusivity by offering special discounts or early access through SMS. By sending time-limited offers directly to subscribers, you not only drive immediate sales but also promote brand loyalty, as customers appreciate being part of an exclusive group.<\/p>\n<p>Not all SMS marketing needs to be promotional. Share valuable content such as tips, tricks, or industry insights. For example, a beauty brand might send a monthly skincare routine guide via SMS, which can enhance your brand\u2019s authority in the field while keeping subscribers engaged.<\/p>\n<p>SMS can create a two-way communication platform. Encourage subscribers to provide feedback through surveys or polls. This not only assists in improving your offerings but also fosters a sense of community among customers, enhancing brand loyalty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monitoring_and_Analysis\"><\/span>Monitoring and Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For any marketing strategy to be successful, monitoring its performance is crucial. Key metrics to track in SMS marketing include:<\/p>\n<ul>\n<li><strong>Opt-In and Opt-Out Rates<\/strong>: Monitor how many subscribers are joining and leaving your list to gauge overall satisfaction.<\/li>\n<li><strong>Click-Through Rate (CTR)<\/strong>: Measure the number of subscribers who click on links provided in your SMS communications.<\/li>\n<li><strong>Response Rate<\/strong>: Analyze engagement levels to see how many customers interact with your texts.<\/li>\n<\/ul>\n<p>Use the data collected to refine your SMS marketing strategy continually. A\/B testing different messages, times, and formats can help you understand what resonates best with your audience. Adjust messaging, frequency, and offers based on performance metrics.<\/p>\n<p style=\"text-align: left\">In conclusion, SMS marketing is a powerful tool for increasing brand awareness. By establishing a strategic plan, creating engaging content, and monitoring performance, businesses can unlock the full potential of this channel. SMS marketing provides an immediate, personal way to connect with customers, making it an ideal method for enhancing brand visibility and loyalty. As mobile messaging continues to grow, leveraging SMS marketing will play an essential role in elevating your brand\u2019s presence in a crowded market. Embrace this opportunity, and watch your brand awareness soar.<\/p>\n<p style=\"text-align: left\">\n<\/div>\n<\/div>\n<div class=\"optionsBox\">\n<div class=\"group1\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div id=\"fs-sticky-footer\" class=\"fs-sticky-footer\">\n<div id=\"fs-slot-footer-wrapper\" class=\"fs-sticky-parent fs-sticky-wrapper\">\n<div id=\"deepai.org_adhesion\" class=\"fs-sticky-slot-element\" data-fs-ancillary=\"false\" data-google-query-id=\"CKeIyrWFg4wDFXRYpAQdSKUoEQ\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; In today\u2019s fast-paced digital world, businesses continuously seek innovative ways to engage with customers and increase brand awareness. One of the most effective and&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-15740","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"&nbsp; In today\u2019s fast-paced digital world, businesses continuously seek innovative ways to engage with customers and increase brand awareness. One of the most effective and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T11:10:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T17:54:29+00:00\" \/>\n<meta name=\"author\" content=\"admin3\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin3\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\"},\"author\":{\"name\":\"admin3\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\"},\"headline\":\"How to Use SMS Marketing to Increase Brand Awareness\",\"datePublished\":\"2025-03-27T11:10:30+00:00\",\"dateModified\":\"2025-03-27T17:54:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\"},\"wordCount\":1025,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\",\"url\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\",\"name\":\"How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"datePublished\":\"2025-03-27T11:10:30+00:00\",\"dateModified\":\"2025-03-27T17:54:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use SMS Marketing to Increase Brand Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81\",\"name\":\"admin3\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g\",\"caption\":\"admin3\"},\"url\":\"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/","og_locale":"en_US","og_type":"article","og_title":"How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog","og_description":"&nbsp; In today\u2019s fast-paced digital world, businesses continuously seek innovative ways to engage with customers and increase brand awareness. One of the most effective and...","og_url":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2025-03-27T11:10:30+00:00","article_modified_time":"2025-03-27T17:54:29+00:00","author":"admin3","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin3","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/"},"author":{"name":"admin3","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81"},"headline":"How to Use SMS Marketing to Increase Brand Awareness","datePublished":"2025-03-27T11:10:30+00:00","dateModified":"2025-03-27T17:54:29+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/"},"wordCount":1025,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/","url":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/","name":"How to Use SMS Marketing to Increase Brand Awareness - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"datePublished":"2025-03-27T11:10:30+00:00","dateModified":"2025-03-27T17:54:29+00:00","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2025\/03\/27\/how-to-use-sms-marketing-to-increase-brand-awareness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use SMS Marketing to Increase Brand Awareness"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/3fcb0f4c8bd53264d6447eb6a6d36e81","name":"admin3","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a47a48d3f454a7aa919c16c5d03a6b63ff4ecdd1d2405bfba02f09414226574?s=96&d=mm&r=g","caption":"admin3"},"url":"https:\/\/lite14.net\/blog\/author\/adeyemoemmanuel001\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/15740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/210"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=15740"}],"version-history":[{"count":3,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/15740\/revisions"}],"predecessor-version":[{"id":15768,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/15740\/revisions\/15768"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=15740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=15740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=15740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}