{"id":1558,"date":"2022-02-05T13:32:08","date_gmt":"2022-02-05T13:32:08","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1558"},"modified":"2022-06-17T05:06:40","modified_gmt":"2022-06-17T05:06:40","slug":"success-criteria-of-marketing-measurement-for-the-modern-digital-marketer","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/02\/05\/success-criteria-of-marketing-measurement-for-the-modern-digital-marketer\/","title":{"rendered":"Success Criteria of Marketing Measurement for the Modern Digital Marketer"},"content":{"rendered":"

\"See<\/p>\n

Measuring marketing effectiveness has long been important. However, marketing technology hasn’t always been as advanced as it is today. But as martech has improved, media engagement has become more fragmented, increasing the challenges marketers face in proving ROI.<\/p>\n

The proliferation of new consumer platforms and devices exacerbates a common brand pain point: cross-channel measurement. In fact, according to the recent Nielsen Annual Marketing Report, only 20% of US marketers are confident in their ROI measurement capabilities. We know, however, that the problem is global.<\/p>\n

Outside the US, global advertisers and publishers have a lot to gain. The expansion into international markets presents a significant opportunity, but also raises questions about where to invest and what to invest in. These are important considerations because marketers can easily go astray by enlisting the help of tools or vendors located outside of the target markets. The local media market and sales dynamics may be unfamiliar to them. Marketers frequently use different tools and platforms for different aspects of their campaigns, and these often clash.<\/p>\n

It may sound simple, but having a solution tailored to the modern digital marketer is critical. Marketers today have three main needs: agility, granularity, and coverage.<\/p>\n