{"id":1539,"date":"2022-01-28T17:55:30","date_gmt":"2022-01-28T17:55:30","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1539"},"modified":"2022-06-17T09:44:22","modified_gmt":"2022-06-17T09:44:22","slug":"what-you-need-to-know-about-email-marketing","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/","title":{"rendered":"What You Need to Know About Email Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.balcomagency.com\/sites\/default\/files\/field\/image\/BAL_Blog_Main_EmailMarketing101.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Email marketing&#8217;s value keeps rising as businesses realize its true potential for wealth creation. In today&#8217;s competitive online market, companies must be able to reach consumers at home or work. Here are the top ten things to know before sending your email marketing campaign.<\/p>\n<ul>\n<li>Test Emails on Various Platforms<\/li>\n<li>Make Sure Your Newsletter is Spam Proof<\/li>\n<li>Enter a reply-to email address<\/li>\n<li>Give Something Valuable<\/li>\n<li>In\/Out is Crucial for Your Reputation<\/li>\n<li>Frequency and Timing<\/li>\n<li>Brand Consistently<\/li>\n<li>Build Loyalty<\/li>\n<li>Place CTAs above the fold<\/li>\n<li>Include a Link to an Action<\/li>\n<\/ul>\n<ol>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Test_Emails_on_Various_Platforms\" >Test Emails on Various Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Make_Sure_Your_Newsletter_is_Spam_Proof\" >Make Sure Your Newsletter is Spam Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Enter_a_reply-to_email_address\" >Enter a reply-to email address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Give_Something_Valuable\" >Give Something Valuable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#InOut_is_Crucial_for_Your_Reputation\" >In\/Out is Crucial for Your Reputation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Frequency_and_Timing\" >Frequency and Timing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Brand_Consistently\" >Brand Consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Build_Loyalty\" >Build Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Place_CTAs_above_the_fold\" >Place CTAs above the fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/#Include_a_Link_to_an_Action\" >Include a Link to an Action<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Test_Emails_on_Various_Platforms\"><\/span>Test Emails on Various Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>People read email on PCs, Macs, tablets, smartphones, and browsers. Some platforms are notorious for handling complex emails poorly. So make sure your emails look the same on most of them.<\/p>\n<ol start=\"2\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Newsletter_is_Spam_Proof\"><\/span>Make Sure Your Newsletter is Spam Proof<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Email spam detectors have gotten smarter over time. Your email may end up in a spam folder, preventing the recipient from reading it. Such tools as AWeber, MailChimp, and ExpressPigeon provide spam scores that tell you if your message is likely to be spammed.<\/p>\n<ol start=\"3\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Enter_a_reply-to_email_address\"><\/span>Enter a reply-to email address<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>It&#8217;s very common for newsletters to come from newsletter@domain.com. If the reply-to email address isn&#8217;t set correctly, recipients will be unable to unsubscribe or comment on the email. Ensure that the reply-to field contains an email address for a staff member who can respond.<\/p>\n<ol start=\"4\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Give_Something_Valuable\"><\/span>Give Something Valuable<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Giving the reader what they want or need is a good way to gain trust. Advice, tips, discounts, and coupons keep customers interested and promote your services. A contest or a promotion will also keep visitors returning.<\/p>\n<ol start=\"5\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"InOut_is_Crucial_for_Your_Reputation\"><\/span>In\/Out is Crucial for Your Reputation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Many websites still make it difficult to subscribe or unsubscribe from a newsletter. Without clear instructions on how to unsubscribe, a company&#8217;s reputation can suffer, not to mention legal repercussions. The procedure should be easy to follow.<\/p>\n<ol start=\"6\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Frequency_and_Timing\"><\/span>Frequency and Timing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Many businesses send too many emails to customers. This email overload irritates people and may cause unsubscription. If you send email too rarely, people may forget who you are and wonder why they are receiving emails from you, leading to spam complaints. Consider how often you send newsletters and emails. Consider the timing as well.<\/p>\n<ol start=\"7\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Brand_Consistently\"><\/span>Brand Consistently<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Create an email template with your company&#8217;s logo. Develop a company voice that is evident in the email copy, website, and social media. This will help build organic relationships with your readers and establish your brand online.<\/p>\n<ol start=\"8\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Build_Loyalty\"><\/span>Build Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Always provide valuable content that keeps readers interested in your emails. Include links to your brand&#8217;s Facebook, Twitter, Google+, and LinkedIn pages. Brand loyalty is higher among users who are connected to brands via social media. Encourage your readers to follow you on social media for a reward, such as a coupon or a chance to win a raffle.<\/p>\n<ol start=\"9\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Place_CTAs_above_the_fold\"><\/span>Place CTAs above the fold<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Most email readers skim most emails in a few seconds. So get your point across quickly. Put your CTA above the fold to maximize click-through rate.<\/p>\n<ol start=\"10\">\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Include_a_Link_to_an_Action\"><\/span>Include a Link to an Action<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ol>\n<p>Make sure every email you send has a hyperlinked call-to-action. An email without a call to action is useless, and a link encourages the reader to act.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing&#8217;s value keeps rising as businesses realize its true potential for wealth creation. In today&#8217;s competitive online market, companies must be able to reach&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,18,21,24,1,25],"tags":[],"class_list":["post-1539","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-facebook-marketing","category-linkedin-marketing","category-social-media-marketing","category-tech-how-to","category-twitter-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You Need to Know About Email Marketing - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Email marketing&#039;s value keeps rising as businesses realize its true potential for wealth creation. In today&#039;s competitive online market, companies must be able to reach consumers at home or work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/28\/what-you-need-to-know-about-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Email Marketing - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Email marketing&#039;s value keeps rising as businesses realize its true potential for wealth creation. 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