{"id":1537,"date":"2022-01-26T14:27:45","date_gmt":"2022-01-26T14:27:45","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1537"},"modified":"2022-06-17T04:58:29","modified_gmt":"2022-06-17T04:58:29","slug":"4-marketing-automation-campaigns-to-promote-you","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/","title":{"rendered":"4 Marketing Automation Campaigns to Promote You"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/media-exp1.licdn.com\/dms\/image\/C5612AQHHfEbiaRbVRQ\/article-cover_image-shrink_720_1280\/0\/1642259369042?e=1648684800&amp;v=beta&amp;t=0s14--0CACExiGSuUmIS2g8iMwCIxomom5UbHOOJQ6M\" \/><\/p>\n<p>Here are seven marketing automation campaigns that should get you promoted.<\/p>\n<ul>\n<li>Follow-Up<\/li>\n<li>Newsletters<\/li>\n<li>Taking the Pain Out of Event Follow-Ups<\/li>\n<li>Personalizing Mass Campaigns<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/#Follow-Up\" >Follow-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/#Newsletters\" >Newsletters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/#Taking_the_Pain_Out_of_Event_Follow-Ups\" >Taking the Pain Out of Event Follow-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/#Personalizing_Mass_Campaigns\" >Personalizing Mass Campaigns<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Follow-Up\"><\/span>Follow-Up<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Supposing someone has downloaded content or requested information, and then you must follow up. It&#8217;s one of the most basic but vital marketing automation campaigns.<\/p>\n<p>You must respond with at least one email, preferably a sequence. You can add value by including information about why someone signed up or filled out a form. It will reveal the person&#8217;s interests and perhaps even role-related issues.<\/p>\n<p>The goal of every email is to move people from awareness to curiosity, curiosity to desire, and desire to action. Your follow-up offer should target customers who have progressed further along the customer journey and are nearing a decision.<\/p>\n<p>Marketers assume that people who fill out forms and download whitepapers will read them for weeks, but this isn&#8217;t true. Don&#8217;t be afraid of sending out follow-up emails frequently.<\/p>\n<p>Of course, the only way to find the best interval is to A\/B-test both shorter and longer intervals between emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Newsletters\"><\/span>Newsletters<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It may come as a surprise to include newsletters in a list of promotional campaigns. Many consider them obsolete. Our newsletter, however, is a major source of new clients.<\/p>\n<p>Great newsletter content is essential. To reach engineers in the electronics industry, assume you have a good database and send them content they want to read.<\/p>\n<p>A newsletter requires a steady stream of high-quality content, but it is a marketing automation campaign that can get you noticed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Taking_the_Pain_Out_of_Event_Follow-Ups\"><\/span>Taking the Pain Out of Event Follow-Ups<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Most salespeople hate cold calling after tradeshows, especially if they haven&#8217;t met the person, and won&#8217;t call all the leads.<\/p>\n<p>Marketing automation is a great way to follow up. Thank people for coming to your booth and ask if they have any immediate needs.<\/p>\n<p>If people respond, it&#8217;s a great way to get salespeople&#8217;s attention without giving them a long list of &#8220;possibles but unlikely to respond.&#8221;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Personalizing_Mass_Campaigns\"><\/span>Personalizing Mass Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This is the sales connect email that marketing automation tools often overlook. The goal is to create non-marketing emails.<\/p>\n<p>They need not be in HTML. It&#8217;s not about the look, but about the feel. If you don&#8217;t know the person&#8217;s name, ask.<\/p>\n<p>It takes complex logic in your marketing automation system&#8217;s backend to ensure that all contacts in your database are assigned to the correct salesperson. But it&#8217;s worth it. A personalized email will get much more response than a generic marketing email.<\/p>\n<p>It should also be simple for recipients to schedule a meeting or conversation if desired. Scheduling is common in marketing automation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are seven marketing automation campaigns that should get you promoted. Follow-Up Newsletters Taking the Pain Out of Event Follow-Ups Personalizing Mass Campaigns Follow-Up Supposing&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,1],"tags":[],"class_list":["post-1537","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Marketing Automation Campaigns to Promote You - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"4 Marketing Automation Campaigns to Promote You\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2022\/01\/26\/4-marketing-automation-campaigns-to-promote-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Marketing Automation Campaigns to Promote You - Lite14 Tools &amp; 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