{"id":1490,"date":"2021-12-30T16:32:07","date_gmt":"2021-12-30T16:32:07","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1490"},"modified":"2022-06-17T10:18:14","modified_gmt":"2022-06-17T10:18:14","slug":"creating-a-customer-profile-to-help-you-understand-your-target-customer","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/","title":{"rendered":"Creating a Customer Profile to Help You Understand Your Target Customer"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.<\/p>\n<p>Social media marketing, for example, allows for a low-cost, targeted presence. It is important for a company to understand where their potential clients spend their time, how they communicate, their interests, and problems.<\/p>\n<ul>\n<li>What is a Customer Profile?<\/li>\n<li>Who Are Your Ideal Customers?<\/li>\n<li>Benefits of a Good Customer Profile<\/li>\n<li>Building Your Customer Profile<\/li>\n<li>Future of Customer Data Profiling<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#What_is_a_Customer_Profile\" >What is a Customer Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#Who_Are_Your_Ideal_Customers\" >Who Are Your Ideal Customers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#Benefits_of_a_Good_Customer_Profile\" >Benefits of a Good Customer Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#Building_Your_Customer_Profile\" >Building Your Customer Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#Future_of_Customer_Data_Profiling\" >Future of Customer Data Profiling<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"What_is_a_Customer_Profile\"><\/span>What is a Customer Profile?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A customer profile describes your target market&#8217;s buying habits, demographics, interests, daily routines, and pain points. Marketers can target similar customers by creating and updating consumer profiles.<\/p>\n<p>Using your existing data, you should begin to build a clear picture of your target customers&#8217; attributes and behaviors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Who_Are_Your_Ideal_Customers\"><\/span>Who Are Your Ideal Customers?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A Buyer Persona is a fictionalized representation of the target market for your products.<\/p>\n<p>While a customer profile is an analysis of past successful conversions, identifying common psychographic characteristics that influenced their buying decisions, These customer profiling traits influence how and where you advertise your products and build your brand.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Benefits_of_a_Good_Customer_Profile\"><\/span>Benefits of a Good Customer Profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It should be specific. Limiting your profile to a billion-person demographic leaves you directionless. Using more specific criteria allows you to:<\/p>\n<ul>\n<li>Identify high-converting prospects<\/li>\n<li>Lower marketing and acquisition costs<\/li>\n<li>Target individual buyers for bot sales and support<\/li>\n<li>Make more fact-based decisions rather than guesses<\/li>\n<li>Develop eCommerce and social media strategies to reach your target audience.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Building_Your_Customer_Profile\"><\/span>Building Your Customer Profile<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The main issue is gathering enough data from existing customers to build a compelling customer profile. Here are some tips for a successful profile:<\/p>\n<ol>\n<li>Talk to your sales team about common characteristics they&#8217;ve seen in successful sales situations. How did those customers come to buy your products?<\/li>\n<li>Do a client survey. Identify common traits from sales data and customer reviews. Identify age, gender, and contact methods. Was it a desktop or a mobile device?<\/li>\n<li>Determine which online forums matter most to your clientele.<\/li>\n<li>Who are the key influencers among your customers?<\/li>\n<li>From where was the purchase? Identify trends by city, state, country, and continent.<\/li>\n<li>Research your industry and competitors to learn where and how they focus their marketing efforts.<\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"Future_of_Customer_Data_Profiling\"><\/span>Future of Customer Data Profiling<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With more resources than ever to build a brand and a lasting presence, successful businesses know that customer data profiling is critical. Rather than buying \u201cbroadside\u201d advertising on TV, radio, newspapers, and magazines, today&#8217;s marketers can create targeted content for online audiences most likely to buy their products or services.<\/p>\n<p>Companies that do not fully understand their most likely customers&#8217; characteristics and habits will be left behind by the competition. Use data and tools to define your customers and create a strategy to meet demand where it exists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,28,22,24,1],"tags":[],"class_list":["post-1490","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-influencer-marketing","category-mobile-marketing","category-social-media-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-30T16:32:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T10:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Creating a Customer Profile to Help You Understand Your Target Customer\",\"datePublished\":\"2021-12-30T16:32:07+00:00\",\"dateModified\":\"2022-06-17T10:18:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\"},\"wordCount\":483,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\",\"articleSection\":[\"Content Marketing\",\"Influencer Marketing\",\"Mobile Marketing\",\"Social Media Marketing\",\"Technical How-To\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\",\"url\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\",\"name\":\"Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\",\"datePublished\":\"2021-12-30T16:32:07+00:00\",\"dateModified\":\"2022-06-17T10:18:14+00:00\",\"description\":\"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.\",\"breadcrumb\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage\",\"url\":\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\",\"contentUrl\":\"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lite14.net\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a Customer Profile to Help You Understand Your Target Customer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lite14.net\/blog\/#website\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"name\":\"Lite14 Tools &amp; Blog\",\"description\":\"Email Marketing Tools &amp; Digital Marketing Updates\",\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lite14.net\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lite14.net\/blog\/#organization\",\"name\":\"Lite14 Tools &amp; Blog\",\"url\":\"https:\/\/lite14.net\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"contentUrl\":\"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png\",\"width\":191,\"height\":178,\"caption\":\"Lite14 Tools &amp; Blog\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/lite14.net\/blog\"],\"url\":\"https:\/\/lite14.net\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog","description":"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/","og_locale":"en_US","og_type":"article","og_title":"Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog","og_description":"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.","og_url":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/","og_site_name":"Lite14 Tools &amp; Blog","article_published_time":"2021-12-30T16:32:07+00:00","article_modified_time":"2022-06-17T10:18:14+00:00","og_image":[{"url":"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg","type":"","width":"","height":""}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#article","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/"},"author":{"name":"admin","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2"},"headline":"Creating a Customer Profile to Help You Understand Your Target Customer","datePublished":"2021-12-30T16:32:07+00:00","dateModified":"2022-06-17T10:18:14+00:00","mainEntityOfPage":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/"},"wordCount":483,"publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"image":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg","articleSection":["Content Marketing","Influencer Marketing","Mobile Marketing","Social Media Marketing","Technical How-To"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/","url":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/","name":"Creating a Customer Profile to Help You Understand Your Target Customer - Lite14 Tools &amp; Blog","isPartOf":{"@id":"https:\/\/lite14.net\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage"},"image":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg","datePublished":"2021-12-30T16:32:07+00:00","dateModified":"2022-06-17T10:18:14+00:00","description":"Whether selling via traditional channels or eCommerce, marketers must first identify their target demographic. Creating an accurate customer profile of who, why, where, and how is critical to promoting a brand.","breadcrumb":{"@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#primaryimage","url":"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg","contentUrl":"https:\/\/www.newbreedmarketing.com\/hs-fs\/hubfs\/shutterstock_1169703928.jpg?width=5500&amp;name=shutterstock_1169703928.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/lite14.net\/blog\/2021\/12\/30\/creating-a-customer-profile-to-help-you-understand-your-target-customer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lite14.net\/blog\/"},{"@type":"ListItem","position":2,"name":"Creating a Customer Profile to Help You Understand Your Target Customer"}]},{"@type":"WebSite","@id":"https:\/\/lite14.net\/blog\/#website","url":"https:\/\/lite14.net\/blog\/","name":"Lite14 Tools &amp; Blog","description":"Email Marketing Tools &amp; Digital Marketing Updates","publisher":{"@id":"https:\/\/lite14.net\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lite14.net\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lite14.net\/blog\/#organization","name":"Lite14 Tools &amp; Blog","url":"https:\/\/lite14.net\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","contentUrl":"https:\/\/lite14.net\/blog\/wp-content\/uploads\/2025\/09\/cropped-lite-logo.png","width":191,"height":178,"caption":"Lite14 Tools &amp; Blog"},"image":{"@id":"https:\/\/lite14.net\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lite14.net\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37de671670ea9023731c3f3ef83c84b6d7d6faeffecd87fb98e3ec10aecc15bd?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/lite14.net\/blog"],"url":"https:\/\/lite14.net\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/1490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/comments?post=1490"}],"version-history":[{"count":2,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/1490\/revisions"}],"predecessor-version":[{"id":1492,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/posts\/1490\/revisions\/1492"}],"wp:attachment":[{"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/media?parent=1490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/categories?post=1490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lite14.net\/blog\/wp-json\/wp\/v2\/tags?post=1490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}