{"id":1475,"date":"2021-12-23T08:49:48","date_gmt":"2021-12-23T08:49:48","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1475"},"modified":"2022-06-17T10:12:28","modified_gmt":"2022-06-17T10:12:28","slug":"email-marketing-tactics-for-you","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/","title":{"rendered":"Email Marketing Tactics for You"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_1688,h_1125\/https:\/\/www.designhill.com\/design-blog\/wp-content\/uploads\/2015\/05\/Email-Marketing-Tips.png\" alt=\"See the source image\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#Email_Marketing_Tactics\" >Email Marketing Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#1_Better_subject_lines_more_conversions\" >1. Better subject lines = more conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#2_Retaining_of_customers_by_personalizing_emails\" >2. Retaining of customers by personalizing emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#3_Automate_segments\" >3. Automate segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#4_Focus_on_UG_content\" >4. Focus on UG content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#5_Add_dynamic_content\" >5. Add dynamic content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#6_Sharing_on_Social_Media\" >6. Sharing on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#7_Appreciate_AB_testing\" >7. Appreciate A\/B testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#8_Analyze_customer_behavior\" >8. Analyze customer behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/#9_Consistency_in_sending_of_emails\" >9. Consistency in sending of emails<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Email_Marketing_Tactics\"><\/span>Email Marketing Tactics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Better subject lines = more conversions<\/li>\n<li>Retaining of customers by personalizing emails<\/li>\n<li>Automate segments<\/li>\n<li>Focus on UG content<\/li>\n<li>Add dynamic content<\/li>\n<li>Sharing on Social Media<\/li>\n<li>Appreciate A\/B testing<\/li>\n<li>Analyze customer behavior<\/li>\n<li>Consistency in sending of emails<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"1_Better_subject_lines_more_conversions\"><\/span>1. Better subject lines = more conversions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Like the headline, most people read your subject line. Adding customers&#8217; first names increases open rates by 26%. Keep the subject line between 17-24 characters long.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Retaining_of_customers_by_personalizing_emails\"><\/span>2. Retaining of customers by personalizing emails<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Customers want personalized emails. Personalization nurtures and engages your customers. You can send cart abandonment reminders and customize your emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Automate_segments\"><\/span>3. Automate segments<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use behavioral and location data to segment users based on previous website interactions and sales funnel journeys.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Focus_on_UG_content\"><\/span>4. Focus on UG content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Use a hashtag in your social media, emails, photos, and products to run a successful user-generated strategy. This is a great way to get customers to interact with your brand via email.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Add_dynamic_content\"><\/span>5. Add dynamic content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With dynamic content, you can tailor your email to your recipient. With personalized dynamic email content, you can increase your message&#8217;s relevancy and drive clicks and sales without spending hours creating different individualized campaigns. Dynamic content is a great sales strategy for 2021.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Sharing_on_Social_Media\"><\/span>6. Sharing on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This will help you improve your overall campaigns and build an email list. It&#8217;s also a great way to collect email addresses. This will help your company gain exposure and increase audience engagement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Appreciate_AB_testing\"><\/span>7. Appreciate A\/B testing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Then you can test what works best for your audience. Experimenting with subject lines, headers, and graphics will reveal your audience&#8217;s preferences. Using this knowledge in future email campaigns and marketing content will help.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Analyze_customer_behavior\"><\/span>8. Analyze customer behavior<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Track user behavior with Google Analytics to better understand your data. This data can be used to improve personalization and segmentation. Keeping track of your audience&#8217;s behavior and psychology will help you convert them to customers. Metrics like CTR, OTR, and conversion rate can help you improve your campaign behavior.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_Consistency_in_sending_of_emails\"><\/span>9. Consistency in sending of emails<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It will take some trial and error to find your ideal email timing. Aside from timing, you need to know how often to send marketing emails. Consistency is key, so ask your audience how often they want to hear from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing Tactics Better subject lines = more conversions Retaining of customers by personalizing emails Automate segments Focus on UG content Add dynamic content Sharing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,17,24,1,27],"tags":[],"class_list":["post-1475","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-content-marketing","category-email-marketing","category-social-media-marketing","category-tech-how-to","category-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Tactics for You - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Email Marketing Tactics for You\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/23\/email-marketing-tactics-for-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Tactics for You - Lite14 Tools &amp; 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