{"id":1362,"date":"2021-12-19T06:51:32","date_gmt":"2021-12-19T06:51:32","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1362"},"modified":"2021-12-19T06:51:32","modified_gmt":"2021-12-19T06:51:32","slug":"why-brand-trust-is-vital-to-your-business","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/","title":{"rendered":"Why Brand Trust is Vital to Your Business"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/energise.net.nz\/wp-content\/uploads\/2020\/10\/Trust-670w.png\" alt=\"See the source image\" \/><\/p>\n<p>Do your clients trust you? The answer could make or break your company. Brands are now dependent on trust, according to the 2020 Edelman Trust Barometer Special Report.<\/p>\n<p>The report found that trusting a brand is more important than ever, with 70% of consumers saying it is now, compared to 34% in 2019. Trusting the company behind a brand or product is more important than price for 53% of buyers.<\/p>\n<p>Trust is vital to gaining and keeping customers, as well as to your company&#8217;s financial success. Trust is as important to a company&#8217;s financial health as growth and profitability, according to an Accenture study of over 7,000 companies.<\/p>\n<p>To build trust, a company must be honest, reliable, and deliver on promises. In addition to increased customer loyalty, a company with strong stakeholder relationships will also benefit from increased referrals and a better reputation.<\/p>\n<p>To build brand trust, follow these steps:<\/p>\n<ul>\n<li>Put your customers first<\/li>\n<li>Develop an solid online presence<\/li>\n<li>Have excellent products and services<\/li>\n<li>Be open<\/li>\n<li>Share positive feedback<\/li>\n<li>Respond quickly to customer feedback<\/li>\n<li>Be active on social media<\/li>\n<li>Help your customers<\/li>\n<li>Provide multiple contact options<\/li>\n<li>Enable two-way communication<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#1_Put_your_customers_first\" >1. Put your customers first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#2_Develop_an_solid_online_presence\" >2. Develop an solid online presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#3_Have_excellent_products_and_services\" >3. Have excellent products and services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#4_Be_open\" >4. Be open<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#5_Share_positive_feedback\" >5. Share positive feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#6_Respond_quickly_to_customer_feedback\" >6. Respond quickly to customer feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#7_Be_active_on_social_media\" >7. Be active on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#8_Help_your_customers\" >8. Help your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#9_Provide_multiple_contact_options\" >9. Provide multiple contact options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#10_Be_consistent\" >10. Be consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/19\/why-brand-trust-is-vital-to-your-business\/#11_Enable_two-way_communication\" >11. Enable two-way communication<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Put_your_customers_first\"><\/span>1. Put your customers first<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A sales pitch is the last thing your customers need when they are struggling. Rather than self-promotion, seek ways to assist.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Develop_an_solid_online_presence\"><\/span>2. Develop an solid online presence<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A non-existent, sketchy, or out-of-date website will make a potential buyer suspicious. According to a SurveyMonkey poll, 26% of Americans don&#8217;t trust businesses without a website, yet 45% of small businesses don&#8217;t have one. Ensure your website is professional-looking, functional, and easy-to-use for your customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Have_excellent_products_and_services\"><\/span>3. Have excellent products and services<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To build trust with your customers, you must first provide a quality product. There is no way to build trust if your products or services are seriously flawed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Be_open\"><\/span>4. Be open<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The majority of consumers are wary of being taken advantage of by businesses, so don&#8217;t add to their concerns. Be clear about pricing and policies, and be willing to answer questions.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Share_positive_feedback\"><\/span>5. Share positive feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Showing people that other people trust your business is one of the best ways to gain their trust. Include customer testimonials and positive reviews on your website, and keep an eye on your online reputation.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Respond_quickly_to_customer_feedback\"><\/span>6. Respond quickly to customer feedback<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every company should actively seek customer feedback, because only knowing what customers want is the only way to deliver it. React quickly to a customer&#8217;s request (73 percent of consumers value quick responses), listen carefully to their concerns, and show that you care by taking action.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Be_active_on_social_media\"><\/span>7. Be active on social media<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Businesses increasingly use social media to reach customers. Along with sharing company news and promotions, social media is a great way to engage with your customers. Use social media to show them your company&#8217;s culture and what makes it unique.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Help_your_customers\"><\/span>8. Help your customers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to a SurveyMonkey study, customer satisfaction is the most important element of customer service. But don&#8217;t wait until someone contacts your company\u2014create useful content that shows you understand and want to help solve their problems.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_Provide_multiple_contact_options\"><\/span>9. Provide multiple contact options<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>People have varying preferences for how they contact customer service. Provide multiple ways for customers to contact you, such as email, phone, online form, social media, and live chat.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"10_Be_consistent\"><\/span>10. Be consistent<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Consumers trust brands they know. Make sure all your brand elements (colors, logos, signage, etc.) are consistent online and offline so customers can expect the same experience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"11_Enable_two-way_communication\"><\/span>11. Enable two-way communication<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Advertisements and emails can only influence so many purchases. Make sure your efforts are equally focused on nurturing customer relationships by asking for feedback via social media, online surveys, and plain old conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your clients trust you? The answer could make or break your company. Brands are now dependent on trust, according to the 2020 Edelman Trust&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1362","post","type-post","status-publish","format-standard","hentry","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Brand Trust is Vital to Your Business - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Do your clients trust you? The answer could make or break your company. 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