{"id":1328,"date":"2021-12-15T13:10:31","date_gmt":"2021-12-15T13:10:31","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1328"},"modified":"2022-06-17T09:44:23","modified_gmt":"2022-06-17T09:44:23","slug":"social-media-marketing-statistics-2021","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/","title":{"rendered":"Social Media Marketing Statistics 2021"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/thesocialmediamonthly.com\/wp-content\/uploads\/2021\/04\/2021-digital-marketing-trends.jpeg\" alt=\"See the source image\" \/><\/p>\n<p>Being active on social media isn&#8217;t just about posting regularly and hoping it reaches your target demographic. Finding out who your target market is and how to reach them takes planning. It all starts with knowing their preferred platforms. Here are some stats for each social media platform to help you plan your strategy.<\/p>\n<ul>\n<li>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#Twitter_has_over_330_million_MAUs_Statista_2019\" >Twitter has over 330 million MAUs (Statista, 2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#140_percent_more_likely_to_message_a_brand_on_Twitter_Twitter_2020\" >140 percent more likely to message a brand on Twitter (Twitter, 2020)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#Tweets_with_one_or_two_hashtags_get_21_more_engagement_than_tweets_with_three_or_more_Buddy_Media_2012\" >Tweets with one or two hashtags get 21% more engagement than tweets with three or more (Buddy Media, 2012)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#184_billion_daily_active_Facebook_users_PR_Newswire_2021\" >1.84 billion daily active Facebook users (PR Newswire, 2021)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#78_of_US_consumers_found_products_on_Facebook_Kleiner_Perkins_2018\" >78% of US consumers found products on Facebook (Kleiner Perkins, 2018)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#Facebook_has_190_million_US_users_Hootsuite_2020\" >Facebook has 190 million US users (Hootsuite, 2020)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#According_to_social_media_marketing_statistics_2021_98_of_Facebook_users_use_mobile_devices_Statista_2021\" >According to social media marketing statistics 2021, 98% of Facebook users use mobile devices (Statista, 2021)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#500_million_people_watch_Facebook_Stories_daily_TechCrunch_2019\" >500 million people watch Facebook Stories daily (TechCrunch, 2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#71_of_Instagrams_audience_is_under_35_Statista_2019\" >71% of Instagram&#8217;s audience is under 35. (Statista, 2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#Hashtags_help_profiles_with_over_100000_followers_reach_more_people_Social_Insider_2019\" >Hashtags help profiles with over 100,000 followers reach more people (Social Insider, 2019)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#Instagram_posts_have_an_average_of_107_hashtags_HubSpot_2020\" >Instagram posts have an average of 10.7 hashtags (HubSpot, 2020)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/social-media-marketing-statistics-2021\/#1_million_daily_Instagram_memes_Instagram_2020\" >1 million daily Instagram memes (Instagram, 2020)<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Twitter_has_over_330_million_MAUs_Statista_2019\"><\/span>Twitter has over 330 million MAUs (Statista, 2019)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Twitter surpassed 330 million users in Q1 2019. By the second quarter, the company reported monetizable daily active users, which focuses on the Twitter population that generates ad revenue.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"140_percent_more_likely_to_message_a_brand_on_Twitter_Twitter_2020\"><\/span>140 percent more likely to message a brand on Twitter (Twitter, 2020)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>On Twitter, consumers are more open to communicating with brands. They actively seek it out. Twitter revealed that users are more likely to directly contact brands on Twitter than any other social media platform.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Tweets_with_one_or_two_hashtags_get_21_more_engagement_than_tweets_with_three_or_more_Buddy_Media_2012\"><\/span>Tweets with one or two hashtags get 21% more engagement than tweets with three or more (Buddy Media, 2012)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Hashtags are essential for Twitter visibility because they connect you with like-minded users. According to Buddy Media&#8217;s social media marketing data, tweets with at least one hashtag get twice the engagement as those without. But don&#8217;t go overboard with the hashtags. Tweets with two or more hashtags lose engagement by 17%.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"184_billion_daily_active_Facebook_users_PR_Newswire_2021\"><\/span>1.84 billion daily active Facebook users (PR Newswire, 2021)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Facebook still has a huge following, with over a quarter of the world&#8217;s population registered. With such a large audience, brands have a lot of opportunities to connect with their target audience and generate sales.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"78_of_US_consumers_found_products_on_Facebook_Kleiner_Perkins_2018\"><\/span>78% of US consumers found products on Facebook (Kleiner Perkins, 2018)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Facebook&#8217;s role in social media marketing is slowly evolving from product discovery to a critical part of the customer journey.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Facebook_has_190_million_US_users_Hootsuite_2020\"><\/span>Facebook has 190 million US users (Hootsuite, 2020)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>But that only represents 8.9% of Facebook&#8217;s total audience. Middle East and Africa have the highest percentage of Facebook users (13.6%), followed by Asia (10.7%). If you want to reach a global audience, include Facebook in your social media marketing strategy.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"According_to_social_media_marketing_statistics_2021_98_of_Facebook_users_use_mobile_devices_Statista_2021\"><\/span>According to social media marketing statistics 2021, 98% of Facebook users use mobile devices (Statista, 2021)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Desktop and laptop users are slowly becoming a thing of the past. On a mobile-first platform like Facebook, it&#8217;s critical to optimize your marketing strategy for mobile. Use the right post type, upload mobile-friendly images and videos, and post updates during peak mobile usage times.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"500_million_people_watch_Facebook_Stories_daily_TechCrunch_2019\"><\/span>500 million people watch Facebook Stories daily (TechCrunch, 2019)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Facebook Stories give you a new way to share content and engage with your audience. This is one of the first things users see on their timelines.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"71_of_Instagrams_audience_is_under_35_Statista_2019\"><\/span>71% of Instagram&#8217;s audience is under 35. (Statista, 2019)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Understanding a platform&#8217;s demographics helps determine what type of content to create or whether it&#8217;s even worth creating. In this case, brands targeting young audiences can greatly benefit from a social media marketing strategy that prioritizes Instagram.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Hashtags_help_profiles_with_over_100000_followers_reach_more_people_Social_Insider_2019\"><\/span>Hashtags help profiles with over 100,000 followers reach more people (Social Insider, 2019)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Using hashtags in the first comment increased reach for smaller and mid-sized profiles (less than 100,000 followers).<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"Instagram_posts_have_an_average_of_107_hashtags_HubSpot_2020\"><\/span>Instagram posts have an average of 10.7 hashtags (HubSpot, 2020)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Brands with a larger following use up to 30 hashtags per post. While some have had success with this strategy, posts with more hashtags tend to perform worse. Like Twitter hashtags, don&#8217;t go overboard. According to social media trends 2021, keeping posts to five hashtags or less improves engagement.<\/p>\n<ul>\n<li>\n<h4><span class=\"ez-toc-section\" id=\"1_million_daily_Instagram_memes_Instagram_2020\"><\/span>1 million daily Instagram memes (Instagram, 2020)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>Instagram&#8217;s meme culture has become one of the biggest social media trends of 2021. Embrace this trend by including memes in your Instagram posts. But be careful, as forced memes or incorrect formats can backfire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being active on social media isn&#8217;t just about posting regularly and hoping it reaches your target demographic. Finding out who your target market is and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,18,20,22,24,1,25],"tags":[],"class_list":["post-1328","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-facebook-marketing","category-instagram-marketing","category-mobile-marketing","category-social-media-marketing","category-tech-how-to","category-twitter-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Statistics 2021 - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Being active on social media isn&#039;t just about posting regularly and hoping it reaches your target demographic. 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