{"id":1326,"date":"2021-12-15T12:39:12","date_gmt":"2021-12-15T12:39:12","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1326"},"modified":"2022-06-17T09:41:35","modified_gmt":"2022-06-17T09:41:35","slug":"key-ecommerce-statistics-2021","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/","title":{"rendered":"Key eCommerce Statistics 2021"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/thenuherald.com\/wp-content\/uploads\/2021\/12\/Data-Driven-Tips-for-Achieving-E-Commerce-Success-1-1-1536x864.png\" alt=\"See the source image\" \/><\/p>\n<p>More businesses are focusing their social media campaigns on generating leads and sales. One way is to look at eCommerce statistics that specifically target social media.<\/p>\n<p>As part of an eCommerce marketing strategy, promoting products and services on social media is known as social commerce. These eCommerce marketing stats are essential for any eCommerce marketing agency.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#1_In_2019_over_25_of_Facebook_users_aged_25-34_clicked_the_Shop_Now_button_Statista\" >1. In 2019, over 25% of Facebook users aged 25-34 clicked the Shop Now button (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#2_Social_media_influenced_more_than_half_55_of_Gen_Z_fashion_purchases_eMarketer\" >2. Social media influenced more than half (55%) of Gen Z fashion purchases (eMarketer)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#3_73_of_marketing_professionals_say_social_media_marketing_helped_their_business_grow_Buffer\" >3. 73% of marketing professionals say social media marketing helped their business grow (Buffer)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#4_Social_media_sales_are_expected_to_grow_20_in_2019_to_23_billion_Business_Insider\" >4. Social media sales are expected to grow 20% in 2019 to $23 billion (Business Insider)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#5_Amazon_will_account_for_half_of_all_retail_sales_in_2021_Statista\" >5. Amazon will account for half of all retail sales in 2021. (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#6_In_2021_Amazon_386_billion_dollars_Walmart_67_billion_dollars_and_eBay_405_billion_dollars_will_be_the_top_three_online_retailers_in_the_US_Statista\" >6. In 2021, Amazon (386 billion dollars), Walmart (67 billion dollars), and eBay (40.5 billion dollars) will be the top three online retailers in the US (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#7_Walmart_had_3855_million_website_visits_in_September_2020_up_from_2945_million_in_February_2020_Statista\" >7. Walmart had 385.5 million website visits in September 2020, up from 294.5 million in February 2020. (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#8_In_2020_nearly_half_of_all_online_shoppers_will_use_mobile_devices_Statista\" >8. In 2020, nearly half of all online shoppers will use mobile devices (Statista)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#9_39_of_consumers_say_a_brands_sustainability_and_environmental_practices_influence_their_purchasing_decision_GlobalWebIndex\" >9. 39% of consumers say a brand&#8217;s sustainability and environmental practices influence their purchasing decision (GlobalWebIndex)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/15\/key-ecommerce-statistics-2021\/#10_80_of_businesses_plan_to_use_chatbots_for_customer_service_Business_Insider\" >10. 80% of businesses plan to use chatbots for customer service (Business Insider)<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_In_2019_over_25_of_Facebook_users_aged_25-34_clicked_the_Shop_Now_button_Statista\"><\/span>1. In 2019, over 25% of Facebook users aged 25-34 clicked the Shop Now button (Statista)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>An eCommerce marketing statistic for 2021 reveals consumer behavior and age group. Younger consumers are more likely to use the \u201cShop Now\u201d button. Instagram came in second with 20.2 percent and Pinterest third with 12.5%.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Social_media_influenced_more_than_half_55_of_Gen_Z_fashion_purchases_eMarketer\"><\/span>2. Social media influenced more than half (55%) of Gen Z fashion purchases (eMarketer)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Gen Z (14-24) is the most technologically savvy generation and is the most active on social media. They influence what eCommerce trends will emerge in 2021. This statistic should convince businesses targeting a younger demographic to use social media to generate leads and sales.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_73_of_marketing_professionals_say_social_media_marketing_helped_their_business_grow_Buffer\"><\/span>3. 73% of marketing professionals say social media marketing helped their business grow (Buffer)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Social media is well-known among business owners and marketing teams. If done correctly, social media marketing for eCommerce works. In-house or with an eCommerce marketing agency, social media marketing is critical for generating leads and sales.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Social_media_sales_are_expected_to_grow_20_in_2019_to_23_billion_Business_Insider\"><\/span>4. Social media sales are expected to grow 20% in 2019 to $23 billion (Business Insider)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Most people use social media. It&#8217;s not surprising that consumers consider buying products they see on social media. Social media platforms are also adding shopping features. Using Facebook Shops, for example, businesses can add a shopping interface to their pages.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Amazon_will_account_for_half_of_all_retail_sales_in_2021_Statista\"><\/span>5. Amazon will account for half of all retail sales in 2021. (Statista)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Consumers have made it a habit to shop on Amazon for their needs. Customers shop on Amazon for a variety of reasons, including free and fast shipping.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_In_2021_Amazon_386_billion_dollars_Walmart_67_billion_dollars_and_eBay_405_billion_dollars_will_be_the_top_three_online_retailers_in_the_US_Statista\"><\/span>6. In 2021, Amazon (386 billion dollars), Walmart (67 billion dollars), and eBay (40.5 billion dollars) will be the top three online retailers in the US (Statista)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These massive revenue figures show that eCommerce companies have a lot of opportunities today. Even though Amazon dominates the market, Walmart and eBay show that it is not as saturated as one might think. With the right eCommerce marketing 2021 strategy, even small businesses can grow.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Walmart_had_3855_million_website_visits_in_September_2020_up_from_2945_million_in_February_2020_Statista\"><\/span>7. Walmart had 385.5 million website visits in September 2020, up from 294.5 million in February 2020. (Statista)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Walmart offers low-cost goods. It has 4,743 physical stores in the US and a large product selection. Walmart is the most popular shopping destination for people who prefer to shop in person.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_In_2020_nearly_half_of_all_online_shoppers_will_use_mobile_devices_Statista\"><\/span>8. In 2020, nearly half of all online shoppers will use mobile devices (Statista)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Statista predicts that by 2021, mobile devices will account for 53.9% of eCommerce sales. Online retailers and eCommerce firms are now optimizing their shopping platforms for mobile users as well as desktop users. Responsive web design ensures websites load quickly and look good on mobile devices.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_39_of_consumers_say_a_brands_sustainability_and_environmental_practices_influence_their_purchasing_decision_GlobalWebIndex\"><\/span>9. 39% of consumers say a brand&#8217;s sustainability and environmental practices influence their purchasing decision (GlobalWebIndex)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Consumers are more eco-aware than ever. Millennials and Gen Z prefer brands that use eco-friendly packaging and follow sustainable practices. As a result, companies offering eCommerce marketing services should consider tailoring their offerings to these customers&#8217; needs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"10_80_of_businesses_plan_to_use_chatbots_for_customer_service_Business_Insider\"><\/span>10. 80% of businesses plan to use chatbots for customer service (Business Insider)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Businesses use AI to provide fast and reliable customer service. Chatbots, computer programs that simulate human conversations, are now more commonly used on eCommerce websites to assist customers. Chatbots help businesses provide better customer service at low cost. An eCommerce marketing firm can use AI to automate customer service for multiple clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More businesses are focusing their social media campaigns on generating leads and sales. 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