{"id":13,"date":"2021-11-23T11:39:36","date_gmt":"2021-11-23T11:39:36","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=13"},"modified":"2022-06-17T09:59:17","modified_gmt":"2022-06-17T09:59:17","slug":"7-tips-that-will-help-your-storytelling-deliver","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/","title":{"rendered":"7 Tips To Help Your Storytelling Deliver"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/wealth.saubiosuccess.com\/wp-content\/uploads\/2021\/11\/8-tips-that-will-help-your-storytelling-deliver.jpg\" alt=\"See the source image\" \/><\/p>\n<p>\u201cCompanies don&#8217;t sell products, they sell stories,\u201d as the phrase goes. Today&#8217;s consumers need more than showy stuff to entice them, as their Instagram feeds are already flooded with glossy photographs of the latest luxurious loungewear, NFL merch, dating tips, etc. Create a sense of community and connection with your customers by telling a narrative. Just like Ancestry.com promises that \u201cbehind every inquiry is a story\u201d, Jack Daniels claims to have \u201cturned nights into stories since 1866\u201d. \u201cMake the forest part of your family&#8217;s story,\u201d says the US Forest Service.<\/p>\n<p>Of course, narrative may also become a corporate clich\u00e9, a gimmick used by entrepreneurs to appear contemporary. Shrewd customers and investors will likely tune out after hearing again another warm and fuzzy invocation of business values wrapped in a tired yarn. Too many businesses promote \u201cstories\u201d without substance or commitment, based on a poor knowledge of this subtle communication approach. To build meaningful relationships, entrepreneurs need to think carefully about what storytelling is and how to do it well.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Let_the_result_speaks_for_you\" >Let the result speaks for you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Avoid_retelling_same_old_story\" >Avoid retelling same old story<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Be_authentic\" >Be authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#%E2%80%A6_But_not_too_real\" >\u2026 But not too real<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Identify_your_values\" >Identify your values<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Focus_on_your_audience\" >Focus on your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/23\/7-tips-that-will-help-your-storytelling-deliver\/#Identify_our_customers_values_as_well\" >Identify our customers&#8217; values as well<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Let_the_result_speaks_for_you\"><\/span>Let the result speaks for you<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This was probably your creative writing teacher&#8217;s favorite lesson. It&#8217;s not like writing an English paper; you don&#8217;t need a thesis statement in the first paragraph, and you don&#8217;t want to bombard your audience with multisyllabic terms. Good storytellers demonstrate rather than tell. Use stories instead of arguments and examples instead of conclusions. Then your copy will come alive.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Avoid_retelling_same_old_story\"><\/span>Avoid retelling same old story<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Despite the emphasis on innovation and disruption, we love clich\u00e9s. LinkedIn is like playing word Mad Libs. Are we about to witness the rise of yet another flailing startup turned serial entrepreneur? Remove the turtleneck and convey your narrative, not Steve Jobs&#8217;. Celebrate your company&#8217;s unique heritage or road to success. Embrace your uniqueness, not your predictability.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Be_authentic\"><\/span>Be authentic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Storytelling fosters bonding. Dollar Shave Club used a comedic monologue to turn a dull issue (pun intended), razors, into an edgy tale. Consider how Dogfish Head Brewery, situated in Milton, Delaware, relates its beers to the Grateful Dead. These aren&#8217;t just marketing choices; they convey a company&#8217;s human reality in a way that connects.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"%E2%80%A6_But_not_too_real\"><\/span>\u2026 But not too real<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You want to be genuine with your consumers and investors, but not overshare. It&#8217;s a delicate line that requires practice to find. The more you play with a tale, the more you&#8217;ll notice the elements that give it life and humanity, and the ones that don&#8217;t.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Identify_your_values\"><\/span>Identify your values<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>So far, so good, right? You build a community with customers and investors. Everyone wants that, but unless the stories you tell mirror your underlying principles, they will likely unravel. Good stories reflect and create our ideals; they help us understand ourselves and others. Consider the jewelry brand Dannijo, which promotes its philanthropic efforts by stating that its &#8220;label is built in philanthropy&#8221;. Again, clich\u00e9, but notice how the writer(s) weave products and ideals into a story: \u201cIn 2007, we launched a fundraising campaign for the first health clinic in Lwala, Kenya. Danielle&#8217;s time in Kenya informed the brand&#8217;s distinctive Maasai-inspired bib necklace collection, use of vivid hues, and striking aesthetic\u201d. Short and to the point.<\/p>\n<p>It&#8217;s not enough to praise your philanthropic efforts. If you can&#8217;t relate it to your life, morals, and stories it&#8217;s phony Be reflective on your principles as an entrepreneur and an enterprise before giving a repetitive corporate story. Meet with interested parties. Recognize your origins and destination. The best stories will follow.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Focus_on_your_audience\"><\/span>Focus on your audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The best storytellers respond to their audience, changing style, tone, and storyline to satisfy \u2014 or challenge \u2014 their expectations and reactions. The zeitgeist, like the feel of a room, can influence or stymie an approach. Consider Tushy, a newcomer selling portable bidets. Posts about George Floyd&#8217;s death in 2020 were smeared with toilet humor. \u201cWe mourn alongside George Floyd, Breonna Taylor, and AhmaudArbery&#8217;s families. Fight on. \u201cWe got your back\u201d, one said. Not reading the room? As such, be flexible in your approach. No one tale or one way of telling it. Keep in mind your mother&#8217;s golden rule: if you don&#8217;t have anything good to say, don&#8217;t say anything.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Identify_our_customers_values_as_well\"><\/span>Identify our customers&#8217; values as well<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>What happens when a tale connects with an investor or a customer for life? Why is that? It&#8217;s part magic, part elemental connection at the level of values, and part magic. Consider the 2015 John Lewis Insurance YouTube video, in which the camera follows a tiny girl dancing about the house, nearly crashing with vases and potted plants. The company focuses on values that connect us to truly valuable things. With the correct insurance, people might feel liberated, turning a dismal chore into something uplifting. Focus on your clients&#8217; ideals and craft a story from there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCompanies don&#8217;t sell products, they sell stories,\u201d as the phrase goes. Today&#8217;s consumers need more than showy stuff to entice them, as their Instagram feeds&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,20,21,1,26],"tags":[],"class_list":["post-13","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-instagram-marketing","category-linkedin-marketing","category-tech-how-to","category-youtube-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips To Help Your Storytelling Deliver - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"\u201cCompanies don&#039;t sell products, they sell stories,\u201d as the phrase goes. 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