{"id":1289,"date":"2021-12-14T11:20:32","date_gmt":"2021-12-14T11:20:32","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1289"},"modified":"2022-06-17T10:18:13","modified_gmt":"2022-06-17T10:18:13","slug":"9-easy-ways-to-boost-your-holiday-sales-with-ecommerce","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/","title":{"rendered":"9 Easy Ways To Boost Your Holiday Sales With eCommerce"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>We&#8217;ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This list includes eCommerce marketing strategies to implement before, during, and after the holiday season.<\/p>\n<p>Prepare for the holiday rush with these eCommerce marketing strategies:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#Contents\" >Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#1_Produce_Useful_Content\" >1. Produce Useful Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#2_Make_a_Holiday_Video\" >2. Make a Holiday Video<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#3_Give_your_customers_special_offers_and_gift\" >3. Give your customers special offers and gift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#4_Offer_Time-Limited_Deals\" >4. Offer Time-Limited Deals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#5_Improve_the_Local_Shopper_Experience\" >5. Improve the Local Shopper Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#6_Create_an_Email_Campaign\" >6. Create an Email Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#7_Boost_Your_Website\" >7. Boost Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#8_Use_Retargeting\" >8. Use Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/#9_Use_Influencers\" >9. Use Influencers<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"Contents\"><\/span>Contents<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Produce Useful Content<\/li>\n<li>Make a Holiday Video<\/li>\n<li>Give your customers special offers and gift<\/li>\n<li>Offer Time-Limited Deals<\/li>\n<li>Improve the Local Shopper Experience<\/li>\n<li>Create an Email Campaign<\/li>\n<li>Boost Your Website<\/li>\n<li>Use Retargeting<\/li>\n<li>Use Influencers<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"1_Produce_Useful_Content\"><\/span>1. Produce Useful Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Because the holidays are hectic, you might as well be there with your customers. For example, you can write a blog post about Christmas preparations to promote your scented candles, or a social media post about holiday home maintenance to promote your home repair services.<\/p>\n<p>This way, you stay relevant to your audience and use keywords that help your eCommerce SEO efforts. It will take time for your holiday content to appear in search results, so get started right away.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Make_a_Holiday_Video\"><\/span>2. Make a Holiday Video<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After your static elements are in place, add a personal touch with a holiday video ad. This video is the perfect way to start the holidays. Videos also get shared 1,200% more than links and text combined, so include videos in your social media content.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Give_your_customers_special_offers_and_gift\"><\/span>3. Give your customers special offers and gift<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Aside from special offers, consider giving your customers a gift this holiday season. The gift can be a free shipping voucher, freebies, or even gratitude. Simple gestures and thank yous mean a lot to your customers, and can help them remember your brand.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Offer_Time-Limited_Deals\"><\/span>4. Offer Time-Limited Deals<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>While everyone knows that holiday sales are plentiful, setting a time limit is critical for eCommerce product marketing. Countdown timers create urgency, make potential customers choose you over competitors, and increase revenue by up to 9%.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Improve_the_Local_Shopper_Experience\"><\/span>5. Improve the Local Shopper Experience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With all that you know about holiday marketing, make a conscious effort to target your customers by location. Unavailable products or services, for example, are useless. Local SEO personalization is part of an overall franchise SEO strategy that drives profitable results for multi-location businesses.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Create_an_Email_Campaign\"><\/span>6. Create an Email Campaign<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You want to make sure that your potential customers know about your great content and tempting promotions. Direct email to your target audience&#8217;s inbox increases your chances of being noticed. Consider creating a drip campaign to send more targeted emails.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Boost_Your_Website\"><\/span>7. Boost Your Website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It allows you to track and improve your site&#8217;s technical performance, which is critical for eCommerce optimization. Having high-quality product images is important, but not at the expense of your site&#8217;s speed. Experts advise highlighting your best-selling products to improve user experience.<\/p>\n<p>Also, retargeting and sending personalized emails require accurate customer data. Check your website analytics to track visitor behavior and sales.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Use_Retargeting\"><\/span>8. Use Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Invest in people who are already inclined to buy from you, especially when your customers are easily swayed. For example, someone may have added your product to their cart but not completed the checkout process. So they can see the product again and possibly buy it.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"9_Use_Influencers\"><\/span>9. Use Influencers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Keeping up your social media engagement is essential during the busy holiday season. Without a doubt, influencer marketing is a great way to promote your eCommerce store Your online presence needs to be amplified by influencers who speak directly to your target audience (instead of chasing them). Include influencer or customer testimonials and online reviews to build credibility and ease purchase decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We&#8217;ve compiled a list of simple and actionable eCommerce marketing strategies that any business owner can use to capitalize on holiday consumer spending. This&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,28,24,1,27],"tags":[],"class_list":["post-1289","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-influencer-marketing","category-social-media-marketing","category-tech-how-to","category-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Easy Ways To Boost Your Holiday Sales With eCommerce - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"9 Easy Ways To Boost Your Holiday Sales With eCommerce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/12\/14\/9-easy-ways-to-boost-your-holiday-sales-with-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Easy Ways To Boost Your Holiday Sales With eCommerce - Lite14 Tools &amp; 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