{"id":10584,"date":"2024-10-15T13:26:42","date_gmt":"2024-10-15T13:26:42","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=10584"},"modified":"2024-10-23T12:59:44","modified_gmt":"2024-10-23T12:59:44","slug":"how-to-perform-a-technical-seo-audit","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/","title":{"rendered":"How to perform a technical SEO audit"},"content":{"rendered":"<p class=\"mb-2 last:mb-0\">A technical SEO audit is a comprehensive review of a website&#8217;s technical infrastructure to identify and fix issues that may be hindering its search engine ranking and user experience. In this guide, we&#8217;ll walk you through the steps to perform a technical SEO audit and provide you with a checklist of items to review.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Why_Perform_a_Technical_SEO_Audit\" >Why Perform a Technical SEO Audit?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_1_Crawl_and_Indexing\" >Step 1: Crawl and Indexing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_2_Website_Speed_and_Performance\" >Step 2: Website Speed and Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_3_Mobile_Usability\" >Step 3: Mobile Usability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_4_Technical_SEO_Issues\" >Step 4: Technical SEO Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_5_Local_SEO\" >Step 5: Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_6_Analytics_and_Tracking\" >Step 6: Analytics and Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_7_Security_and_HTTPS\" >Step 7: Security and HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_8_XML_Sitemap_and_Robotstxt\" >Step 8: XML Sitemap and Robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_9_Schema_Markup\" >Step 9: Schema Markup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Step_10_Review_and_Implement\" >Step 10: Review and Implement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Technical_SEO_Audit_Checklist\" >Technical SEO Audit Checklist<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Tools_for_Technical_SEO_Audit\" >Tools for Technical SEO Audit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Why_Perform_a_Technical_SEO_Audit\"><\/span><strong>Why Perform a Technical SEO Audit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"mb-2 last:mb-0\">Performing a technical SEO audit is essential for several reasons:<\/p>\n<ol>\n<li><strong>Improve search engine ranking<\/strong>: A technical SEO audit can help identify and fix issues that may be hindering your website&#8217;s search engine ranking.<\/li>\n<li><strong>Enhance user experience<\/strong>: A technical SEO audit can help identify and fix issues that may be affecting your website&#8217;s user experience, such as slow loading times or broken links.<\/li>\n<li><strong>Increase conversions<\/strong>: A technical SEO audit can help identify and fix issues that may be affecting your website&#8217;s conversion rates, such as poor mobile usability or slow loading times.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_1_Crawl_and_Indexing\"><\/span><strong>Step 1: Crawl and Indexing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The first step in performing a technical SEO audit is to review your website&#8217;s crawl and indexing. This involves checking to see if your website is being crawled and indexed by search engines.<\/p>\n<ol>\n<li><strong>Check Google Search Console<\/strong>: Check Google Search Console to see if your website is being crawled and indexed by Google.<\/li>\n<li><strong>Check Bing Webmaster Tools<\/strong>: Check Bing Webmaster Tools to see if your website is being crawled and indexed by Bing.<\/li>\n<li><strong>Check crawl errors<\/strong>: Check for crawl errors in Google Search Console and Bing Webmaster Tools.<\/li>\n<li><strong>Check indexing issues<\/strong>: Check for indexing issues in Google Search Console and Bing Webmaster Tools.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_2_Website_Speed_and_Performance\"><\/span><strong>Step 2: Website Speed and Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The second step in performing a technical SEO audit is to review your website&#8217;s speed and performance. This involves checking to see if your website is loading quickly and efficiently.<\/p>\n<ol>\n<li><strong>Check page speed<\/strong>: Check your website&#8217;s page speed using tools like Google PageSpeed Insights or GTmetrix.<\/li>\n<li><strong>Check mobile usability<\/strong>: Check your website&#8217;s mobile usability using tools like Google&#8217;s Mobile-Friendly Test.<\/li>\n<li><strong>Check server response time<\/strong>: Check your website&#8217;s server response time using tools like Pingdom or GTmetrix.<\/li>\n<li><strong>Check browser caching<\/strong>: Check if your website is using browser caching to improve page speed.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_3_Mobile_Usability\"><\/span><strong>Step 3: Mobile Usability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The third step in performing a technical SEO audit is to review your website&#8217;s mobile usability. This involves checking to see if your website is optimized for mobile devices.<\/p>\n<ol>\n<li><strong>Check mobile-friendly design<\/strong>: Check if your website has a mobile-friendly design.<\/li>\n<li><strong>Check responsive design<\/strong>: Check if your website has a responsive design that adapts to different screen sizes.<\/li>\n<li><strong>Check mobile usability issues<\/strong>: Check for mobile usability issues using tools like Google&#8217;s Mobile-Friendly Test.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_4_Technical_SEO_Issues\"><\/span><strong>Step 4: Technical SEO Issues<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The fourth step in performing a technical SEO audit is to review your website&#8217;s technical SEO issues. This involves checking to see if your website has any technical SEO issues that may be hindering its search engine ranking.<\/p>\n<ol>\n<li><strong>Check for broken links<\/strong>: Check for broken links using tools like Ahrefs or SEMrush.<\/li>\n<li><strong>Check for duplicate content<\/strong>: Check for duplicate content using tools like Ahrefs or SEMrush.<\/li>\n<li><strong>Check for thin content<\/strong>: Check for thin content using tools like Ahrefs or SEMrush.<\/li>\n<li><strong>Check for keyword stuffing<\/strong>: Check for keyword stuffing using tools like Ahrefs or SEMrush.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_5_Local_SEO\"><\/span><strong>Step 5: Local SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The fifth step in performing a technical SEO audit is to review your website&#8217;s local SEO. This involves checking to see if your website is optimized for local search.<\/p>\n<ol>\n<li><strong>Check Google My Business<\/strong>: Check if your business is listed in Google My Business.<\/li>\n<li><strong>Check local citations<\/strong>: Check if your business is listed in local citations like Yelp or Bing Places.<\/li>\n<li><strong>Check local SEO issues<\/strong>: Check for local SEO issues using tools like Ahrefs or SEMrush.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_6_Analytics_and_Tracking\"><\/span><strong>Step 6: Analytics and Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The sixth step in performing a technical SEO audit is to review your website&#8217;s analytics and tracking. This involves checking to see if your website is tracking its traffic and conversions correctly.<\/p>\n<ol>\n<li><strong>Check Google Analytics<\/strong>: Check if your website is using Google Analytics to track its traffic and conversions.<\/li>\n<li><strong>Check goal tracking<\/strong>: Check if your website is tracking its goals and conversions correctly.<\/li>\n<li><strong>Check event tracking<\/strong>: Check if your website is tracking its events correctly.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_7_Security_and_HTTPS\"><\/span><strong>Step 7: Security and HTTPS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The seventh step in performing a technical SEO audit is to review your website&#8217;s security and HTTPS. This involves checking to see if your website is secure and using HTTPS.<\/p>\n<ol>\n<li><strong>Check HTTPS<\/strong>: Check if your website is using HTTPS.<\/li>\n<li><strong>Check SSL certificate<\/strong>: Check if your website has a valid SSL certificate.<\/li>\n<li><strong>Check security issues<\/strong>: Check for security issues using tools like Ahrefs or SEMrush.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_8_XML_Sitemap_and_Robotstxt\"><\/span><strong>Step 8: XML Sitemap and Robots.txt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The eighth step in performing a technical SEO audit is to review your website&#8217;s XML sitemap and robots.txt. This involves checking to see if your website&#8217;s XML sitemap and robots.txt are correctly configured.<\/p>\n<ol>\n<li><strong>Check XML sitemap<\/strong>: Check if your website has a correctly configured XML sitemap.<\/li>\n<li><strong>Check robots.txt<\/strong>: Check if your website has a correctly configured robots.txt file.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_9_Schema_Markup\"><\/span><strong>Step 9: Schema Markup<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The ninth step in performing a technical SEO audit is to review your website&#8217;s schema markup. This involves checking to see if your website is using schema markup correctly.<\/p>\n<ol>\n<li><strong>Check schema markup<\/strong>: Check if your website is using schema markup correctly.<\/li>\n<li><strong>Check schema markup issues<\/strong>: Check for schema markup issues using tools like Ahrefs or SEMrush.<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Step_10_Review_and_Implement\"><\/span><strong>Step 10: Review and Implement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">The final step in performing a technical SEO audit is to review and implement the changes. This involves reviewing the issues identified during the audit and implementing the necessary changes to fix them.<\/p>\n<ol>\n<li><strong>Review issues<\/strong>: Review the issues identified during the audit.<\/li>\n<li><strong>Implement changes<\/strong>: Implement the necessary changes to fix the issues.<\/li>\n<li><strong>Monitor progress<\/strong>: Monitor the progress of the changes and adjust as necessary.<\/li>\n<\/ol>\n<h3 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Technical_SEO_Audit_Checklist\"><\/span><strong>Technical SEO Audit Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"mb-2 last:mb-0\">Here is a checklist of items to review during a technical SEO audit:<\/p>\n<ol>\n<li>Crawl and indexing<\/li>\n<li>Website speed and performance<\/li>\n<li>Mobile usability<\/li>\n<li>Technical SEO issues<\/li>\n<li>Local SEO<\/li>\n<li>Analytics and tracking<\/li>\n<li>Security and HTTPS<\/li>\n<li>XML sitemap and robots.txt<\/li>\n<li>Schema markup<\/li>\n<\/ol>\n<h4 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Tools_for_Technical_SEO_Audit\"><\/span><strong>Tools for Technical SEO Audit<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p class=\"mb-2 last:mb-0\">Here are some tools that can help with a technical SEO audit:<\/p>\n<ol>\n<li>Ahrefs<\/li>\n<li>SEMrush<\/li>\n<li>Google Search Console<\/li>\n<li>Bing Webmaster Tools<\/li>\n<li>Google PageSpeed Insights<\/li>\n<li>GTmetrix<\/li>\n<li>Pingdom<\/li>\n<li>Google&#8217;s Mobile-Friendly Test<\/li>\n<\/ol>\n<h3 class=\"mb-2 last:mb-0\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"mb-2 last:mb-0\">Performing a technical SEO audit is an essential step in improving your website&#8217;s search engine ranking and user experience. By following the steps outlined in this guide, you can identify and fix technical SEO issues that may be hindering your website&#8217;s performance. Remember to review and implement the changes and monitor the progress of the changes to ensure that your website is optimized for search engines and users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A technical SEO audit is a comprehensive review of a website&#8217;s technical infrastructure to identify and fix issues that may be hindering its search engine&#8230;<\/p>\n","protected":false},"author":210,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270],"tags":[],"class_list":["post-10584","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to perform a technical SEO audit - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2024\/10\/15\/how-to-perform-a-technical-seo-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to perform a technical SEO audit - Lite14 Tools &amp; 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