{"id":1011,"date":"2021-11-05T15:07:18","date_gmt":"2021-11-05T15:07:18","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1011"},"modified":"2022-06-17T09:20:19","modified_gmt":"2022-06-17T09:20:19","slug":"8-subject-line-mistakes-that-immediately-get-your-emails-deleted","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/","title":{"rendered":"8 Subject Line Mistakes That Immediately Get Your Emails Deleted"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/staffmany.com\/wp-content\/uploads\/2019\/04\/AdobeStock_166989896.jpeg\" alt=\"See the source image\" \/><\/p>\n<p>A good subject line is important for a successful email campaign. While it&#8217;s easy to get caught up in crafting clever copy and intricate designs, the subject line is the first element that draws attention. In reality, 47% of recipients open emails based solely on the subject line.<\/p>\n<p>A good subject line is clear and relevant to the reader. Your email marketing campaign&#8217;s subject line should be short and sweet, with a strong call to action.<\/p>\n<p>Don&#8217;t worry if your email campaign&#8217;s open rate is low! Avoiding common pitfalls can help boost your open rate higher than it\u2019s ever been before. Here are some email marketing subject line mistakes to avoid.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#1_Subject_Lines\" >1. Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#2_Ignoring_the_Preheader\" >2. Ignoring the Preheader<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#3_Lack_of_Mobile_Optimization\" >3. Lack of Mobile Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#4_Lack_of_Urgency\" >4. Lack of Urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#5_Use_of_Special_Characters\" >5. Use of Special Characters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#6_Use_of_One-Word_Subject_Lines\" >6. Use of One-Word Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#7_Long-Winded_Subject_Lines\" >7. Long-Winded Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/8-subject-line-mistakes-that-immediately-get-your-emails-deleted\/#8_Misleading_subject_lines\" >8. Misleading subject lines<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Subject_Lines\"><\/span>1. Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Nowadays, people expect online content to reflect their interests and personalities. A generic, boring subject line will reduce open rates. Personalized email subject lines have a 22% higher open rate than non-personalized subject lines. Customers who subscribe to your emails give you information about their gender, age, location, profession, and more. Construct better subject lines and increase open rates using this data.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Ignoring_the_Preheader\"><\/span>2. Ignoring the Preheader<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now is the time to learn about email preheader text. The preheader text appears just after the subject line in your email. Some marketing campaigns use the browser&#8217;s instructions as the email preheader text. Instead, use an email service that lets you customize the preheader text to match your subject line.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Lack_of_Mobile_Optimization\"><\/span>3. Lack of Mobile Optimization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The average American spends 5.4 hours per day on their phone and checks 81% of incoming emails. This could be a game-changer if you aren&#8217;t already optimizing for mobile. On mobile devices, check that your subject line doesn&#8217;t turn into code or random characters. Subject lines with odd shapes or text will increase the likelihood of subscribers deleting your email campaign.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Lack_of_Urgency\"><\/span>4. Lack of Urgency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Every subject line you write should evoke immediate action. Subject lines that create a sense of urgency have a 22% higher open rate. The subject line should give your subscribers a reason to open your email campaign right away. Nonetheless, avoid sounding deceptive or spammy. Spammy subject lines like \u201cBUY NOW!\u201d or \u201cCLICK HERE\u201d are deleted quickly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Use_of_Special_Characters\"><\/span>5. Use of Special Characters<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We don&#8217;t recommend using special characters in subject lines, as some marketers claim success. Using special characters can result in an additional spam email, reducing your campaign&#8217;s open rate. 70% of recipients mark emails as spam based on the subject line! Save special characters for the email body and use them sparingly to increase open rates.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Use_of_One-Word_Subject_Lines\"><\/span>6. Use of One-Word Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>However, there is such a thing as a too-short subject line. A one-word one is simply insufficient. A subject line like \u201cImportant\u201d or \u201cSale!\u201d is unlikely to be opened. Subscribers want to know what&#8217;s important or on sale right away. One-word subject lines appear unprofessional and resemble spam. Get creative with your few words and reap the rewards.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"7_Long-Winded_Subject_Lines\"><\/span>7. Long-Winded Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A long subject line may be ignored by your subscribers. Remember that the average person receives 121 emails per day, all competing for their attention. The best subject lines are succinct. Desktop inboxes show about 60 characters of the subject line, while mobile inboxes show 25-30 characters. Clear communication in the first six to eight words increases open rates.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"8_Misleading_subject_lines\"><\/span>8. Misleading subject lines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A misleading subject line will quickly turn off customers and harm your audience. If it is misleading, people will unsubscribe, delete, or mark it as spam. Make the subject line&#8217;s main point clear. It&#8217;s best to be honest to keep loyal customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good subject line is important for a successful email campaign. While it&#8217;s easy to get caught up in crafting clever copy and intricate designs,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,17,22,1],"tags":[],"class_list":["post-1011","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-email-marketing","category-mobile-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Subject Line Mistakes That Immediately Get Your Emails Deleted - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"A good subject line is important for a successful email campaign. 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