{"id":1007,"date":"2021-11-05T10:58:28","date_gmt":"2021-11-05T10:58:28","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1007"},"modified":"2022-06-17T04:48:28","modified_gmt":"2022-06-17T04:48:28","slug":"how-to-read-email-marketing-body-language","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/11\/05\/how-to-read-email-marketing-body-language\/","title":{"rendered":"How to Read Email Marketing Body Language"},"content":{"rendered":"

\"See<\/p>\n

The best salespeople watch for customer buying cues. If there are no buy signals, they move on. Intensely motivated to close deals quickly, they recognize that timing issues can arise.<\/p>\n

By giving their prospects space and following up later, they build trust, rapport, and eventually close the deal. A good salesperson can read customers\/prospects and use timing to their advantage.<\/p>\n

What of email marketers? Not so much. Despite having increasingly complex subscriber data, many marketers still treat all subscribers equally.<\/p>\n

Don’t lull your clients! Do you keep talking until someone falls asleep? No? Many email marketers do exactly that.<\/p>\n

Previously, this was forgiven. Marketers couldn’t always tell how people responded to their ads. The \u201cMad Men\u201d of Madison Avenue crafted campaigns over whiskey and cocktails. Marketers could then SELL a campaign that mattered.<\/p>\n

Things have changed. Email open\/click and read time data are available on an individual level in 2021 and beyond, and smart marketers are using this data to make their email programs responsive.<\/p>\n

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