{"id":1001,"date":"2021-11-05T09:21:13","date_gmt":"2021-11-05T09:21:13","guid":{"rendered":"https:\/\/lite14.net\/blog\/?p=1001"},"modified":"2022-06-17T04:48:28","modified_gmt":"2022-06-17T04:48:28","slug":"major-email-marketing-mistakes-hurting-campaigns","status":"publish","type":"post","link":"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/","title":{"rendered":"Major Email Marketing Mistakes Hurting Campaigns"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/2.bp.blogspot.com\/-szQKUVfuVRM\/WGPIqBiK44I\/AAAAAAAAANI\/pRY8tqplxiALcAx4J4d7zAvbAH29Vkw_ACLcB\/s1600\/01-All-You-Need-to-Know-About-iPhone-8-Rumors-Roundup.jpg\" alt=\"See the source image\" \/><\/p>\n<p>Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we go through the right channel.<\/p>\n<p>Here are the two most common email marketing mistakes to avoid and save you a lot of embarrassment.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#1_Bad_List_Hygiene\" >1. Bad List Hygiene<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#What_you_need_with_a_single_opt-in_method\" >What you need with a single opt-in method:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#2_Unclear_Subject_Lines\" >2. Unclear Subject Lines<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"1_Bad_List_Hygiene\"><\/span>1. Bad List Hygiene<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It&#8217;s like not brushing your teeth. Like oral hygiene, email list hygiene involves cleaning and maintaining your database.<\/p>\n<p>Most emails enter your database via opt-in. A single opt-in adds a new name to your subscription list. A new name fills out a web form, and then a confirmation email with a link to confirm the email address is sent.<\/p>\n<p>Many marketers prefer single opt-in because it allows them to capture more names without making them jump through hoops. That means more fake emails, more soft and hard bounces, less email engagement, and ultimately less qualified names. With proper hygiene, you can clean up your database and keep a healthy email list.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_you_need_with_a_single_opt-in_method\"><\/span>What you need with a single opt-in method:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Because you haven&#8217;t verified every new email address, you&#8217;ll have higher soft bounce and hard bounce rates. Your marketing automation system or email service provider usually handles hard bounced email addresses, so you won&#8217;t have to. In the case of soft bounces, you can set up automated campaigns to clean up email addresses that have soft bounced in the past. You&#8217;ll get better open rates and maintain a good sender reputation.<\/p>\n<p>Deleting role accounts: Email address like support@, info@, or abuse@ that is not specifically in association with any specific person is referred to as role account. You need to delete them and the reasons for deleting such emails are stated below:<\/p>\n<ul>\n<li>These addresses are frequently found on websites&#8217; &#8220;Contact Us&#8221; pages, making them easy to harvest.<\/li>\n<li>Blacklist providers use them as honeypot spam traps to catch spammers.<\/li>\n<li>Invalid email addresses can&#8217;t be proven to have given consent.<\/li>\n<\/ul>\n<p>Re-engagement campaigns: A marketer typically has a list of subscribers with 25-50% of them inactive. In order to clean up your email lists, you can run reactivation campaigns to target subscribers who haven&#8217;t opened your emails in six months or more.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Unclear_Subject_Lines\"><\/span>2. Unclear Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Clear subject lines get more raw clicks than clever ones because they are more consistent with the email body. No clickbait, no tricks, no questions about what the email contains. A study by AWeber Communications found that simple subject lines get 541 percent more clicks than clever ones.<\/p>\n<p>Therefore, make no mistakes by muddling up your subject lines. Let your subject lines have the quality of clarity and simplicity in them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,1],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-tech-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Major Email Marketing Mistakes Hurting Campaigns - Lite14 Tools &amp; Blog<\/title>\n<meta name=\"description\" content=\"Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we go through the right channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Major Email Marketing Mistakes Hurting Campaigns - Lite14 Tools &amp; Blog\" \/>\n<meta property=\"og:description\" content=\"Many of us have made some mistakes that eventually have huge impact on our email campaign. However, it is something we can prevent if we go through the right channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Lite14 Tools &amp; Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-05T09:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-17T04:48:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2.bp.blogspot.com\/-szQKUVfuVRM\/WGPIqBiK44I\/AAAAAAAAANI\/pRY8tqplxiALcAx4J4d7zAvbAH29Vkw_ACLcB\/s1600\/01-All-You-Need-to-Know-About-iPhone-8-Rumors-Roundup.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/lite14.net\/blog\/#\/schema\/person\/551c62581e407fcec8cf1f76df97b5d2\"},\"headline\":\"Major Email Marketing Mistakes Hurting Campaigns\",\"datePublished\":\"2021-11-05T09:21:13+00:00\",\"dateModified\":\"2022-06-17T04:48:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\"},\"wordCount\":438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lite14.net\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/2.bp.blogspot.com\/-szQKUVfuVRM\/WGPIqBiK44I\/AAAAAAAAANI\/pRY8tqplxiALcAx4J4d7zAvbAH29Vkw_ACLcB\/s1600\/01-All-You-Need-to-Know-About-iPhone-8-Rumors-Roundup.jpg\",\"articleSection\":[\"Email Marketing\",\"Technical How-To\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\",\"url\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/\",\"name\":\"Major Email Marketing Mistakes Hurting Campaigns - Lite14 Tools &amp; Blog\",\"isPartOf\":{\"@id\":\"https:\/\/lite14.net\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lite14.net\/blog\/2021\/11\/05\/major-email-marketing-mistakes-hurting-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/2.bp.blogspot.com\/-szQKUVfuVRM\/WGPIqBiK44I\/AAAAAAAAANI\/pRY8tqplxiALcAx4J4d7zAvbAH29Vkw_ACLcB\/s1600\/01-All-You-Need-to-Know-About-iPhone-8-Rumors-Roundup.jpg\",\"datePublished\":\"2021-11-05T09:21:13+00:00\",\"dateModified\":\"2022-06-17T04:48:28+00:00\",\"description\":\"Many of us have made some mistakes that eventually have huge impact on our email campaign. 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