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</html><description>Customer relationship management (CRM) is the process of managing interactions with existing and potential customers during the sales cycle. CRM refers to any strategy or approach that uses data to build, improve, and manage customer relationships, but it is most commonly used to refer to CRM software or technology.</description><thumbnail_url>https://www.thebalancecareers.com/thmb/6FQ4xjEXIDalCq6DBWMEet2DWJU=/2405x1600/filters:fill(auto,1)/175424506-56a819ca3df78cf7729c1cb7.jpg</thumbnail_url></oembed>
