New Data Reveals Retailers Need to Create More CX Value Post-COVID-19

Retail executives were forced to adapt to a sudden, drastic shift in consumer behavior that continues to evolve as a result of the pandemic. While e-commerce continues to grow in popularity, retailers will need to step up their customer experience (CX) game and truly optimize the digital experience in 2021. Businesses that do not prioritize …

Three Ways to Transform Email into a Retention Powerhouse

Throughout COVID, many retailers saw an increase in online sales, establishing 2020 as the year of customer acquisition. Numerous businesses are now battling to retain them. Customer loyalty and email marketing teams must convert new customers into long-term revenue streams. Because email is the most frequently used method of communication with new online customers, businesses …

Experiential or Promotional: How the Majority of Brands Misuse Email Marketing

Why do people travel to Paris rather than simply seeing the Eiffel Tower in photographs? Why were (and continue to be) so many people eager to attend live events such as sporting events and concerts during the COVID restrictions? It’s a matter of experience. While we may not be able to fully explain it, there …

Choosing the Types of Emails That You Want to Send

There are so many different types of emails that you can send to your list. You can just select one, or just change it up, based on the various segments you have in your list. There are different types of emails that you can get started with. NewslettersThe Newsletters are a popular email format. They …

Use the Header and the Footer of Your Website

Another place that you can put an email opt-in button is on your website’s header and the footer. The header and the footer are key elements of a website. Typically, the header and the footer contain links to pretty important pages on your site that your potential customers will often want to take a visit …

6 Reasons Why Your Emails End Up in the Spam Folder (and How to Avoid It)

Are you having difficulty increasing the open rate of your email campaigns? It is possible that your subscribers will never have the opportunity to open them. Why? It is simply because your emails are being filtered as spam. Thus, in this guide, we’ll discuss 6 reasons why your emails end up in spam and how …

5 Simple YouTube SEO Tips to Rank Your Videos Higher in Search

Everyone is aware that people would prefer to watch a video rather than read a lengthy blog post. Indeed, 59% of executives prefer to watch a video over reading text. That is a sizable number of people. That means that video SEO can result in a plethora of benefits, including increased watch time, increased brand …

6 tips to creating a memorable slogan

  What exactly is a slogan? A slogan is a memorable phrase that identifies a product or business and conveys the primary benefit you want consumers to associate with your business. And, if done properly, it can keep your brand front and centre in consumers’ minds — at least until they’re ready to buy.   …